Integrated Social Analytics & Enterprise BI


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HCL Technologies Business Intelligence Social Analytics Services

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Integrated Social Analytics & Enterprise BI

  1. 1. Integrated Social Web Analytics & Enterprise BI
  2. 2. Welcome to the World of Social Analytics This document outlines how HCL’s Social Analytics solutions help organizations answer these questions and manage their Digital Brand Identity on a Global Scale. Organizations around the world want to know: <ul><li>Who is creating “conversations” about our company; </li></ul><ul><ul><li>On blogs, micro-blogs, twitter, taking photos, and videos </li></ul></ul><ul><li>What are they saying? </li></ul><ul><ul><li>Is it good, bad, good and bad, or neutral </li></ul></ul><ul><li>What can we learn that will improve our marketing focus, operations, sales, and research? </li></ul><ul><li>Who are the key authors, sites, and content creators? </li></ul><ul><li>How can we engage in the conversation and be proactive in promoting our products, services, brand and image? </li></ul><ul><li>Who is the right person in our company to respond to public “conversations”? </li></ul>
  3. 3. Market Size <ul><li>IDC report:   </li></ul><ul><li>In 2006, the business analytics software marketed reached $19.3 billion </li></ul><ul><li>Compound Annual Growth Rate (CAGR) of 10.3% through 2011 </li></ul><ul><li>Based on the CAGR business analytics is approaching 28 billion in 2011 </li></ul><ul><li>Trends Social Analytics taking leading position of interest within organizations: </li></ul><ul><ul><li>Integration of structured and unstructured data, business processes, collaboration, and workflow management </li></ul></ul><ul><ul><li>Broader adoption and integration across geographies moving analytics into marketing and operations </li></ul></ul><ul><ul><li>Generation and acceptance of online content </li></ul></ul><ul><ul><li>Consolidation of software vendors and open source for data and services </li></ul></ul><ul><ul><li>Acceptance of the software-as-a-service (SaaS) </li></ul></ul>Social Analytic is a key integration point within organizations helping to fuel the rapid growth of within the Business Analytics/ Intelligence Services
  4. 4. Organizations are Wondering how to Effectively Leverage Online Content? Consumers trust ratings and reviews 60% compared with only 28% trust of direct marketing campaigns. Source : Forrester Research, Inc.
  5. 5. Benefits of Social Analytics and BI Integration Engage & Respond Listen & Learn Integrate CRM & ERP within Social Analytics + + Actionable Business Intelligence <ul><ul><li>Timely analysis of market trends </li></ul></ul><ul><ul><li>Access to customer insights and innovation </li></ul></ul><ul><ul><li>Feedback to quality and support services </li></ul></ul><ul><ul><li>Access to market sentiment </li></ul></ul><ul><ul><li>Brand Relevance within distributed content and interactions </li></ul></ul><ul><ul><li>Return on Investment for Social Media Spend </li></ul></ul><ul><ul><li>Internal workflow and ability to provide strategic insights </li></ul></ul>Monitor and improve
  6. 6. Social Analytic : Providing Full Life-cycle Solutions from Gather to Report <ul><ul><li>Social Media </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Micro-blogs </li></ul></ul><ul><ul><li>Communities </li></ul></ul><ul><ul><li>Forums </li></ul></ul><ul><ul><li>Tweets </li></ul></ul><ul><ul><li>Video (comments) </li></ul></ul><ul><ul><li>Photo (comments) </li></ul></ul><ul><ul><li>News </li></ul></ul><ul><ul><li>Web Metrics </li></ul></ul><ul><ul><li>Syndication </li></ul></ul><ul><ul><li>Page views </li></ul></ul><ul><ul><li>Widgets/Gadgets </li></ul></ul><ul><ul><li>Clicks </li></ul></ul><ul><ul><li>Integrating with Enterprise BI </li></ul></ul><ul><ul><li>ERP </li></ul></ul><ul><ul><li>CRM </li></ul></ul><ul><ul><li>MRP II </li></ul></ul><ul><ul><li>SCM </li></ul></ul><ul><ul><li>EPM </li></ul></ul>Gather Transform & Load Data Social Analytics Processes Report Actionable Intelligence Communities Blogs – Micro Blogs Posts Volumes Sentiment Authors Domains Clicks & page views Syndication <ul><li>Corporate </li></ul><ul><li>Brand & Image </li></ul><ul><li>Partnerships </li></ul><ul><li>HR & Jobs </li></ul><ul><li>Social Responsibilities </li></ul><ul><li>Products </li></ul><ul><li>Quality </li></ul><ul><li>Performance </li></ul><ul><li>Services </li></ul><ul><li>Efficiency </li></ul><ul><li>Support </li></ul>Integration Services Managed Services – SaaS, Hosting BPO – Data quality – Review content KPO – Score sentiment of content Analysis and reporting - + + - 0 ^ =
  7. 7. Adoption Provides Multiple Opportunities in Social Analytics Tactical Monitor Brand & Image Manage Crisis Communications Product and Services Positioning Trend and Sentiment analysis Identify Consumer Segmentation Research and Innovation Engage Be a proactive part of the conversation Respond To Changing Market Conditions Listen Integrated CRM & ERP Learn  Apply Actionable Knowledge Adoption Cycle
  8. 8. Sample Snapshot Reports <ul><li>Key Findings to Date: [ June-5-2009 to June-11-2009 ] </li></ul><ul><li>Topics Selected : “New Campaign” </li></ul><ul><li>279 posts collected as of June 11, 2009. This topic which has more opinionated sentiment compared to that of other topics. Two days after the launch date there is sudden drip of posts in the blogosphere, so we need to constantly look how we can make it as a “ Hot News ” in the blogosphere. </li></ul><ul><li>52% of these post expressed sentiment </li></ul><ul><ul><li>82% positive </li></ul></ul><ul><ul><li>13% negative </li></ul></ul><ul><ul><li>5% mixed </li></ul></ul>ILLUSTRATION
  9. 9. HCL’s Social Analytics Services Consulting Services Core Services Solutions <ul><li>Categorization </li></ul><ul><li>Sentiment scoring </li></ul><ul><li>Content Analysis </li></ul><ul><ul><li>Insights </li></ul></ul><ul><ul><li>Key Finding </li></ul></ul><ul><li>Dashboard reporting </li></ul><ul><li>Predictive & Inductive Analytics </li></ul><ul><li>Trend analysis </li></ul><ul><li>Impact Analysis </li></ul><ul><li>Data Quality Consulting </li></ul><ul><li>Data Ownership and Stewardship </li></ul>Analysis and Reporting <ul><li>Enterprise Data Governance </li></ul><ul><li>Customer Data Integration </li></ul><ul><li>Project planning </li></ul><ul><li>Project management </li></ul><ul><li>Requirements analysis </li></ul><ul><li>Governance </li></ul><ul><li>Process Integration </li></ul><ul><li>Project management </li></ul><ul><li>Define focus areas </li></ul><ul><li>Gather content </li></ul><ul><li>Process and Data Workflow design </li></ul><ul><li>Data Quality </li></ul><ul><li>Training </li></ul><ul><li>Maintain and support </li></ul>Implementation and Support <ul><li>Enterprise BI integration </li></ul><ul><li>3 rd Party Implementation </li></ul><ul><li>Transformation initiatives </li></ul><ul><li>Strategy and Roadmap </li></ul><ul><li>Planning and budgeting </li></ul><ul><li>Technology Rationalization </li></ul><ul><li>Enterprise architecture </li></ul><ul><li>Vendor selection </li></ul><ul><li>Dashboards & Scorecards </li></ul><ul><li>Custom BI widgets </li></ul><ul><li>API development </li></ul><ul><li>KPI Definition </li></ul><ul><li>KPI Linkage </li></ul><ul><li>Data Interfaces </li></ul><ul><li>Data Processes automation </li></ul>Strategic and Advisory Consulting <ul><li>SaaS services </li></ul><ul><li>Managed Services </li></ul>Services for business alignment, technology integration, and ongoing support services
  10. 10. Contact or [email_address] Thank you