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A number of vendors (Hoovers, OneSource, Inside view, Data.com) ...
A number of vendors (Hoovers, OneSource, Inside view, Data.com)
provide Sales Intelligence. This document contains framework to conduct an
objective evaluation of sales intelligence service provider. According to a study conducted by the Aberdeen Group, competitor
and customer intelligence, and company hierarchies are important Sales
85% best-in-class companies use external social intelligence or sales intelligence
Integration with Sales Force automation platform like salesforce (SFDC)
will reduce the time spent on searching for information
from various sources and help sales professionals prepare for meetings
by providing a 360-degree view of accounts and contacts
One of the important benefits of Sales Intelligence is improved productivity.
Some of the major benefits realized through a Sales Intelligence system
• Enriches quality of leads available in the pipeline, which increases the
volume of opportunities
• Increases sales velocity as sales professionals are well equipped to meet
specific business challenges of prospects
ABOUT THE AUTHORS
Apurva Chamaria is a part of VineetNayar’s—Vice Chairman,
HCL Technologies —office, and heads DFO (Digital Front Office), &
Gaurav Kakkar is a part of the HCL Corporate Marketing team and
leads the corporate digital team at HCL technologies.