The shift of focus from in-store to Internet is worldwide. Retailers are embracing the latest trends in marketing, distribution and supply. While some players are identifying and entering new & promising markets, others are still focusing on developed markets with different strategies. Understanding the new realities, retail companies continue seeking lower Selling, General and Administrative Expenses (SG&A) costs through outsourcing. In less than a decade the retail industry already achieved significant milestones in business impact through outsourcing. As this evolution gathers momentum, it is forcing retailers to reconsider their outsourcing structure and strategy. HCL Approach

2. Retailing to e-tailing...
The shift of focus from in-store to Internet is worldwide. Retailers are embracing the latest trends in marketing,
distribution and supply. While some players are identifying and entering new & promising markets, others are still
focusing on developed markets with different strategies. Understanding the new realities, retail companies continue
seeking lower Selling, General and Administrative Expenses (SG&A) costs through outsourcing. In less than a decade
the retail industry already achieved significant milestones in business impact through outsourcing. As this evolution
gathers momentum, it is forcing retailers to reconsider their outsourcing structure and strategy.
HCL Approach
Micro Verticals strategy within the practice helps HCL to understand the challenges and deliver select
service offerings.
Focus Micro Verticals
Food & Home Office Department
Grocery Improvement Supplies Stores
Consumer Apparel
Packaged Stores
Goods (CPG) Micro
Verticals
Consumer Drug Stores & Specialty Stores Entertainment
Electronics & Pharmacies Footwear, Games & Toys
Appliances Books, Health
& Beauty

3. HCL Advantage
Ÿ than 10 major Retail and CPG customers, including
More
the USA's leading Department Store, #2 Office Supply
Retailer, #3 Grocery Chain and the UK's Top Home
Highlights
Improvement Retailer
Integrated Services – HCL provides Software,
Ÿ HCL works with
Infrastructure and Business Process Services under one l Department Store in US
Leading
umbrella
Partnerships with leading Software Services Providers -
Ÿ l Home Improvement Retailer in UK
Leading
Microsoft, JDA & Clearcheck, Retek, Talisma, Winshuttle, l Office Supplies Major in US
Global
eCollection, QAS Experian l Food and Grocery Chain in US
Leading
Focused Strategy – HCL understands Retailing – the pain
Ÿ
points of various segments, formats, channels, markets and
customer segments

4. Automotive Retailing
Customer Service
Ÿ
Prospecting
Ÿ
Ÿ Follow Up
Dealer
Prospect Follow up
Ÿ
Ÿ Generation
Lead
Marketing campaigns
Ÿ
Profiling
Ÿ
Ÿ Analytics
Data
Give your company the advantage of HCL's Retail solutions.
To schedule a meeting or to set up a pilot,
email to: rdarbar@hcl.com
www.hclbpo.com