HCL Brochure: Device Product Market Launch Acceleration

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Successive new product launches along with high quality standards and aggressive timelines have become the core differentiator of product companies. Product companies also face the dilemma of how to adopt rapidly changing technologies while maintaining cost advantages and customization for local markets. This calls for a planned product market launch acceleration program for device companies. By launching 250+ products and impacting $25B of revenues for customers – across various product categories and business verticals – HCL has put together the best of product engineering services.

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HCL Brochure: Device Product Market Launch Acceleration

  1. 1. HCL Value PropositionIntegrated NPI Product Line Engineering Turnkey Program Invest in SustainabilityApproach (PLE) Implementation Management Solutions and TechnologiesProposition: HCL capability spans from concept Proposition: Standardized technology platform: Proposition: Dedicated program management Proposition: Product development process based Device Product validation to product manufacturing & post-launch verification Each of 5 stages has reuse, process Built for scalability and robustness Modular designs for features to ensure reuse, reduced integration bandwidth – nearshore and global PDP methodology provides focus on interoperability/handover of various on certified domain specific standards Dedicated product testing and Market Launch centricity, schedule goals and SLAs Customer CoE/lab establishment to provide accelerated development and testing effort Creation of customer CoE and academies to simulate environment functional and technical teams Multi-generational technology implementation certification labs for compliance to environmental requirements Multi-generational technology Acceleration and testing services and train engineers for quick implementation India and global program managers ramp-up to tie-up with other product partnersBusiness Impact: Business Impact: Business Impact: Business Impact: Need for Product Market Launch Acceleration Some of the current trends indicate that successive new Delivery Mechanism: PDP Framework product launches along with high quality standards and aggressive time lines have become the core differentiator of product companies. Product companies are also facing the dilemma of how to adopt to rapidly changing technologies while maintaining cost advantages and customization for local markets. All this calls for a planned product market launch acceleration program for device companies. Source: Booz Innovation Study The challenges in ensuring high quality devices 1. Ability to deliver differentiation: (a) Deliver innovation for 3. Ability to monetize rapidly: (a) The product launch window disruptive product ideas (b) Gaining advantage in a is small; missing it will cause revenue and market share loss standardized world (c) Productize and adopt new technology (b) Need to manage variants and deploy products targeting in product roadmap each market segment Case Studies 2. Ability to optimize investment: (a) From single or staggered 4. Ability to manage obsolescence: (a) Ability for products to market launch to concurrent global product launch outlive component and technology obsolescence (b) Cost of O Office Automation (b) Transformation impact on R&D budgets – operations replacement; design re-spin and subsequent field Fo For an office automation major, developed a single-click reordering platform to bring 10,000 resellers, 30,000 companies and 200,000 m machines together to open a up new $25B revenue stream. Supplies are shipped within 24 hours after they are ordered, providing an optimization; technology focus deployment unmatched user experience. An overall 40% reduction in time-to-market of the new solution which was developed and delivered in 9 months. u By launching 250+ products and impacting $25B of revenues for customers – across various C Consumer Electronics Fo For a consumer electronics major, HCL handles product testing for multiple release models with total variants crossing 200 by centralizing the product categories and business verticals – HCL has put together the best of product te testing resources. HCL invested over $1.6 million upfront to setup a complete product testing signal generation lab which will be amortized o over multiple years; we used in-house automation frameworks to reduce testing by 25%. engineering services HCL Value Proposition N Network & Telecom Fo For a Network & Telecom major, we helped with local factory set up, vendor approval and localization. We rolled out a program with three st stages of cost reduction, and leveraged domestic expertise to develop products customized for the Indian market. We also reengineered the Engineering Out Industrialization of Frugal Engineering R&D Transformational le legacy diagnostics code and converted it to a standard format which significantly reduced the design time for EMS/NMS (30%). of The Box (EOOTB) Disruptive Ideas Services – IDCs and GDCs Proposition: Proposition: Proposition: Proposition: Core Products: Develop cutting edge End-to-end ownership of product Localization of products for emerging Revert BOT to take over IDC/GDC products along cost of ownership, engineering responsibilities markets: Market research to product operations completeness, criticality, complexity Integrated team to aid in quick launch Created shared services technology Ecosystem Innovation: Extend the prototyping to validate and freeze Platform standardization and low center for customer operations competence of core products creating requirements cost innovation Complete ownership of product and platforms for ecosystem innovation Multi-generational technology Global talent pool with rich domain program engineering of customer & creating the associated solution delivery ecosystem to help build market leadership. Right now, 16,000 of User Experience: Increased adoption implementation experience across verticals business lines of products through ecosystem by creating world class user experience Business Impact: Business Impact: Business Impact: Examples of disruptive products Business Impact: launched at an accelerated pace: Flex boards, composite designs, ultra low eootb@hcl.com power design, high-speed data system designs (100 Gbps), high performance computing systems
  2. 2. HCL Value PropositionIntegrated NPI Product Line Engineering Turnkey Program Invest in SustainabilityApproach (PLE) Implementation Management Solutions and TechnologiesProposition: Proposition: Proposition: Proposition: HCL capability spans from concept Standardized technology platform: Dedicated program management Product development process based validation to product manufacturing Built for scalability and robustness bandwidth – nearshore and global Modular designs for features to PDP methodology provides focus on standards Each of 5 stages has reuse, process ensure reuse, reduced integration interoperability/handover of various Dedicated product testing and centricity, schedule goals and SLAs functional and technical teams Customer CoE/lab establishment to Creation of customer CoE and Multi-generational technology environmental requirements provide accelerated development academies to simulate environment implementation Multi-generational technology and testing services and train engineers for quick implementation India and global program managers ramp-up to tie-up with other product partnersBusiness Impact: Business Impact: Business Impact: Business Impact: Delivery Mechanism: PDP Framework Case Studies O Fo 000 machines together to open a up new $25B revenue stream. Supplies are shipped within 24 hours after they are ordered, providing an m u unmatched user experience. An overall 40% reduction in time-to-market of the new solution which was developed and delivered in 9 months. C Consumer Electronics Fo For a consumer electronics major, HCL handles product testing for multiple release models with total variants crossing 200 by centralizing the te testing resources. HCL invested over $1.6 million upfront to setup a complete product testing signal generation lab which will be amortized o over multiple years; we used in-house automation frameworks to reduce testing by 25%. N Network & Telecom Fo For a Network & Telecom major, we helped with local factory set up, vendor approval and localization. We rolled out a program with three st stages of cost reduction, and leveraged domestic expertise to develop products customized for the Indian market. We also reengineered the le Hello, Im from HCLs Engineering and R&D Services. We enable technology led organizations to go to market with innovative products and solutions. We partner with our customers in building world class products and creating associated solution delivery ecosystems to help bring market leadership. We develop engineering products, solutions and platforms across Aerospace and Defense, Automotive, Consumer Electronics, Software, Online, Industrial Manufacturing, Medical Devices, Networking & Telecom, Office Automation, Semiconductor and Servers & Storage for our customers.

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