Content 2.0

Content 2.0 – A Network Publishing Platform for New Age Publishers

What is your Strategy for Managing Content?
Do you have strategies for Print-Digital Integration?
What is the extent of composition automation in print products, like Basal, Ancillaries and Reference etc.?
Are you struggling with multimedia content on devices with layout and formatting?
Do you syndicate content/asset from outside agencies, if yes, is there a way to effectively manage their use in your product?
Do you re-work/ re-compose content during reprint and new edition?
Do you monitor your content development process/ value chain? Is there a mechanism of SLA/ alerts and notification?
Do you collaborate with your partners/ vendors and manage their performance on the content value chain?

What is Content 2.0? Allows auto-index, categorization, taxonomies and meta data management. Automates multi-channel production, print composition and improves readiness to repurpose. Integrates and automates existing business processes and IT systems on a single platform. Enables conformance to open standards for mark up/ meta data. Fosters syndication, allow s multi-format conversion, promotes mass customization and micro-payments. Monetizing the long chain, Print on demand model and enabling back catalog archived content. A solution framework for Publishers Caters to the Publishing industry --Book, Trade, Newspaper & Magazine. Features/ functionalities are built as “services” on EMC software technology stack. Enables authors/editors to use any editor to create manuscripts. Fosters collaboration via custom defined workflows leading to agility across business processes, products, tools and people in the publishing life cycle. Content 2.0 A Network Publishing Platform for New Age Publishers. an integrated publishing framework that provides an end to end solution for publishers across the entire publishing value chain

Content 2.0 – A Network Publishing Platform for New Age Publishers

Create Authoring Collaboration Composition Conversion Create reusable content with effective collaboration process, reduce the cycle time and improve the quality of editorial process
Allows Production planning and workflow definition
Supports both MS Word & Unique Web-based, word-like XML based authoring environment
Mark ups/ Annotations/ Comments by Editors
Custom workflows, business rules and collaboration platform
Use of several markup and meta data standards like ONIX, DocBook etc
Support content syndication via multi format support
Composition automation with Quark/ InDesign integration

Manage Federated Repositories Indexing/ Taxonomies Unique Vaults Multimedia Asset Management An effective storage management to allow faster storage and retrieval of information for editing, reuse and content delivery
Web service approach to integrate federated repositories – D6.5, X-Hive, Artesia and Mark logic
Industry defined taxonomies – Newspaper vs. Books
Managing mixed media assets – Audio, XML, Video, Animation with unified search
Approach of vaults to allow storage of linked content (like field stories, background research, related news etc.) for a single view

Deliver Multi Channel Publishing Device Independence Composition Automation Access & Entitlement Innovation in content delivery leading to streamlined process for disseminating content to multi-channels and devices
80% composition automation with tight integration with Quark/ Indesign
Interactive Publishing – Flash/ Flex based WYSIWYG environment
Support over 250+ Adobe compliant devices/ complete streaming support
Support to save permission and right with content using XML technologies
Extended support for eBooks/ ePaper and eMagazines

Content 2.0 – Challenges Addressed Enables Production Workbench (Roles, Processes, & Artifacts) Reduced Inaccuracy of “Forecast of Title Release” (Schedule & Budget) Monitor Vendor Performance (Cost, Quality & Time) Workflows for efficiencies – Handle Process Bottlenecks (Productivity, TTM, & Costs) Print-Digital Integration, Re-purpose content (Digital Channels, Adoption, & Ancillaries) Auto Index/ Categorization and faster/ relevant search

HCL – EMC Joint Solution HCL and EMC have embarked upon a Global Alliance program to leverage the best in class information infrastructure technology and solutions from EMC and the leading edge information technology consulting and services of HCL to achieve a significant growth in the global markets. HCL-EMC: A unique partnering approach to Industry-based solution delivery
HCL-EMC Joint Go-To-Market, Ongoing investment by the partnership to extend it for specific customer/ industry segments
Best of the Breed combination: HCL’s domain knowledge/ industry leadership and EMC product and engineering rigor
Joint Solution blueprint and Architecture Design, Developed by HCL in close coordination with EMC Architects and Product management team
Deployed & available for demonstration on HCL and EMC Lab

Sample Workflow

Sample Workflow (Cont’d.)

Content 2.0 Business Benefits
Reduced Print composition cost by up to 60% to 20% depending on complexity of composition
Readiness to Digital saves over $2-5/ page of Print content for conversion
Save Duplicate procurement of Royalties for images/ assets
Prevent costly litigation/ compliance by better management of contracts
Help Vendor SLA management/ better Contract negotiation
Readiness to Digital, 5-7% of New Revenue stream of online/ device based
Improved adoption, adding to 2-5% of additional revenue
Hyper local site/ User generated content via communities, 5% increase in contextual advertising
Promote syndication, partner centric revenue creation opportunities
Holistic “Enterprise” around Content, leading to faster response to customization/ personalization
Improve cost/ cycle time reduction via Print Automation overall reduction in development of Print Production by 15-20%.
Process Insight/ predictability, leading to improve commit to deliver, identify bottleneck for correction/ prevention
Improve business agility & new market opportunities (Print-Digital Integration, XML), overall reduction for development of Digital Product by 20-25%.
Process Optimization Reduced Cost Increase Revenue Business Benefits - Publishers

Case Studies
Enabled unified content strategy for a leading education publisher across print & digital
Digital enablement of Print to eBook platform leading to reduction of cost from $1500 to $35 a title
Advertisement and Classified workflow automation for a leading Newspaper group in Ireland
Modernization of an Online business information service portal for UK-based large information services company

What Customers have to say about Content 2.0? Note: Customer Quotes are basis the discussion with leading Publishing companies A large Magazine Publisher in US Leverage & Customize Content 2.0 – Optimize Existing Business Process & Reduce Vendor Cost A large BIS Publisher in US Customize, enhance to bridge the Print and Digital Divide & Streamline content creation A large Book Publisher in EMEA and USA: Enable integrated Content Management Initiative and bring in Process Efficiencies A large Magazine/ Media company Enable Digital Content on devices and Interactive editorial A large Book Publisher in USA Content 2.0 – Enabler for Digital Readiness and Unified Content Strategy A large educational publisher in North America Automation of eBook creation from Print-ready files reducing cost by 10x times

Questions & Answers
Q & A
For Further Information visit us today at:
http://www.hcltech.com/media-entertainment/digital-and-beyond/
Or email us at gshipra@hcl.in

Content 2.0

by HCL Technologies on Jul 22, 2009

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