Social Strategy for NGOs

THE ART OF SOCIAL STRATEGY:Social Tools for NGOs
Presented by Social Strategist,
Heidi Forbes Öste
@forbesoste #gsw11
For Global Summit of Women
Istanbul 2011

relating to SOCIETY: relating to human society and how it is organized
relating to interaction of PEOPLE: relating to the way in which people in groups behave and interact
living in a COMMUNITY: living or preferring to live as part of a community rather than alone
offering opportunity for INTERACTION: allowing people to meet and interact with others in a friendly way
relating to human WELFARE: relating to human welfare and the organized welfare services that a community provides
SO·CIAL [ SṒSHƏL ]
2010 © Heidi Forbes Öste, 2BalanceU AB

B2B and B2C P2P
Business Strategy + Social Optimization + Social StrategySocial Tools
Traditional Leadership Engaged Authentic Leadership
Social Tools
WHAT IS SOCIAL STRATEGY?

Developing and maintaining MUTUALLY beneficial and effective relationships
WHAT IS SOCIAL OPTIMIZATION?

Strategy Revisted
Slide 5
Copyright © 2BalanceU AB. All rights reserved.

Culture
Authenticity
Trust
Engagement
Transparency
Policy
Slide 6
Copyright © 2BalanceU AB. All rights reserved.

YOUR NETWORK

YOUR FUTURE

YOUR STORY WITH CLARITY & CONTEXT

CLARITY
clarity [ˈklærɪtɪ] : free from obscurity and easy to understand; the comprehensibility of clear expression

CONTEXT
Context [ˈkɒntɛkst] :
frame of reference, relation, connection, determine relevance

com·mu·ni·ty [kəˈmyunɪti ] of practice:
a group of people who share an interest, a craft, and/or a profession.
COMMUNITY

co·op·er·ate [kəʊˈɒpəˌreɪt] :
To work or act together toward a common end or purpose.
COOPERATE

Reconnecting:Creating mutual value in your Connections

THE RULES: ENGAGE AUTHENTICALLY & ADD VALUE

WHAT IS SOCIAL MEDIA?
“Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers.”
-Brian Solis

THE TOOLS: BE DYNAMIC

WHERE?
User numbers
266,224,500
21,263,990
475,069,448
204,689,836
63,240,946
825,094,396
110,931,700
1,966,514,816

HOW?

WHERE CHANGES…
4 years

HOW CHANGES

MUST ANCHOR THEN LINK

ENGAGE ADVOCATES

ENGAGEMENT: ARE YOU LISTENING?

ENGAGEMENT: SHARING IS POWERFUL

Heidi Forbes Öste
CEO and Founder
heidi@ForbesOste.com
Twitter: @ForbesOste
http://forbesoste.com
The Art of Social Strategy
20+ Years Experience Connecting People and Organizations usingSocial Optimization Strategy.
Advising on Social Media and Network Effectiveness

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Social Strategy for NGOs

by Heidi Forbes Öste on May 11, 2011

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Social Strategy for NGOs — Presentation Transcript