Growing Business Through New Media

Building your Business through New Media: Discover Social Business Strategy
Presented by Heidi Forbes Öste, CEO 2BalanceU AB
20 th Global Summit of Women Beijing, China 20-22 May 2010

What is ”Social
so·cial [ sṓshəl ]
relating to SOCIETY: relating to human society and how it is organized
relating to interaction of PEOPLE: relating to the way in which people in groups behave and interact
living in a COMMUNITY: living or preferring to live as part of a community rather than alone
offering opportunity for INTERACTION: allowing people to meet and interact with others in a friendly way
relating to human WELFARE: relating to human welfare and the organized welfare services that a community provides
Slide Copyright © 2BalanceU AB. All rights reserved.

Strategy Revisted
Who are We?
What do we do?
What do we want to do?
Are the answers the same in a social-based economy? Do we have clear answers?

Culture
Authenticity
Trust
Engagement
Transparency
Policy

Cultivate Engagement
Marketing / PR
User Innovation / R&D
Recruitment and Retainment
Financing
Customer Support
Training and Internal Communications
Cross-discipline collaboration
Distribution / Logisitics
Social Responsibility (CSR)

Provide links to your social presence on other site
Link back to your website on social sites and all interactions
Keep Current, and use dynamic media and images where can
Remember to avoid going ”below the fold”
Your website as base for visibility

Your blog
Feed (RSS) and Share
Link back to your website and social sites
Press Releases and newsworthy events
Share your story as it evolves and invite comments

http://socialoptimization.blogspot.com	50
http://www.slideshare.net	27
http://socialoptimization.blogspot.fr	4
http://www.lmodules.com	2
http://socialoptimization.blogspot.se	2
http://static.slidesharecdn.com	1
http://socialoptimization.blogspot.ca	1

Growing Business Through New Media

by Heidi Forbes Öste on May 31, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

7 Embeds 87

Statistics

Growing Business Through New Media — Presentation Transcript