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Volunteer Leadership Summit Social Media Presentation

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Employees of Nashville nonprofit organizations were addressed during Hands on Nashville\'s Volunteer Leadership Summit. Social media were discussed as important tools to use for promotion and …

Employees of Nashville nonprofit organizations were addressed during Hands on Nashville\'s Volunteer Leadership Summit. Social media were discussed as important tools to use for promotion and engagement.


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Transcript

  • 1. Social Media 101
    Why do social networking sites matter to my business?
  • 2. Superman vs. Mr. Incredible
    Web 1.0
    vs.
    Web 2.0
  • 3. Social Networking Sites
    Facebook
    Twitter
    LinkedIn
    YouTube
    Ning
    Flickr
    My Space
    FourSquare
    Technorati
    Digg, Del.i.cious, Reddit
    Twitterfeed
    Hootsuite
    Ping.fm
    Google Analytics
    Online Communities
    Online Tools
  • 4.
  • 5. Power of Social Media
    Corbett (2009) found out from Facebook’s Social Ad Platform percentages that there had been a 276.4% increase with people creating accounts ranging in age from 35 to 54 and a 194.3% increase among those 55 and older from June 18, 2008, to January 4, 2009.
  • 6. Know Your Audience
    Form a Social Media Strategy
    Each Social Networking Site is Used in a Different Way
    Create a Participatory Culture
    Keep that Culture Engaged
    Transparency
    Replicating Reality
    Complement traditional forms of communication and media
    Social Media, for the most part, is not ready to replace traditional communication and media.
  • 7. Creating a Participatory Culture and Measuring ROI
    One of the main aspects of a participatory culture is that the participants must actually produce and not simply consume (Jenkins, 2006).
    People can be aware of your social media presence without being engaged with it.
    Many times using social networking sites can drive more traffic to your website.
    Social capital is gained through active and effective social media communication.
    Pay attention to your website’s referral traffic statistics, SNS analytics from Facebook, Hootsuite, and other tracking systems.
    Don’t forget about the keyword search queries.
  • 8. Is there a difference when using social media for nonprofit & for-profit companies?
    Mission vs. Product/Service
    Raise awareness
    Can be used for recruiting
    Both businesses should strive to create community and build relationships.
    SNS should be used to stay relevant.
    Complement traditional forms of communication
  • 9. Main Items to Remember
    Stay consistent with your social media presence
    Keep your Target Audience in Mind
    Be the content producer and consumer
    Strive to Engage

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