Using Social Media as a Professor and as a Thought Leader in the business world

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This presentation was made at the 2012 Business Professor Teaching Summit at Drexel University in Philadelphia. Presenters were Hannah Redmond and Leon Fraser.

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  • Hannah
  • Leon
  • Hannah-Overview of how it works-In April ‘12 Facebook reaches 900 million users (CNN Money)-Average Time spent per visit: 20 minutes-31% check into facebook more than once per day
  • Leon
  • HannahProfessors can use it as a vehicle for mentoring (Roybler). They can communicate with their students about subject matter and career management off hours and continue a mentoring relationship after a class is over.Facebook Groups: These are very new, and some schools have been setting up specific groups on facebook per class, to allow students and faculty to communicate without having to friend each other, shedding privacy concerns.Google Groups for Schools
  • HannahOverview of how it works + hashtags500 million registered users Twitter users send 175 million tweets each dayCreate specific accounts for specific purposes – many of our faculty have personal separate from professor account
  • Leon
  • Leon
  • HannahOverview of how it works – profiles and groups161 million members80% of recruiters use social media to recruit; 95% of those use LinkedIn (Qualmann)35% of students search for jobs on LI, 700% increase since 2010http://www.talenthq.com/2012/05/the-latest-social-media-stats-for-2012/?goback=.gmp_2087986.gde_2087986_member_114656544
  • Leon
  • Leon
  • Leon
  • HannahThe innovative examples we have all help educators harness the power of social media to customize and enhance the classroom.Edmodo – 1:25 minEdmodo provides teachers and students a secure place to connect and collaborate, share content and educational applications, and access homework, grades, class discussions and notifications. My Big Campus: collaborative learning platform that provides access to resources and people that make learning engaging, fun, and real. -Activity feed, notifications, wall, grading, collaboration, filesSocrative 3:45 min- Socrative is a smart student response system that empowers teachers to engage their classrooms through a series of educational exercises quizzes and games via smartphones, laptops, and tablets.
  • Be an influencerFaculty at the University of Chicago Law School contribute tweets regarding what they are doing and thinking about during the day. (Gruzd)Researchers blog because they want to reach multiple audiences. (Veletsianos p. 4)Sites like peerevalution.org and citedin.org are innovative ways that scholars are sharing their work (Gruzd)A blog can help you sell copies of your book, promote public speaking engagements, and brand yourself as a thought leader in your specified niche (Wankel p. 60)Comment on blogs, tweet, connect with peopleAttract media to your research or publicationsBring brand awareness to your school
  • Leon
  • Using Social Media as a Professor and as a Thought Leader in the business world

    1. 1. Using Social Media as a Professorand as a thought leader in the business world Business Professor Teaching Summit 2012 May 18, 2012 Leon Fraser and Hannah Redmond Rutgers Business School
    2. 2. Using Social Media in the Classroom as a Professor and as a thought leader in the business worldAgenda •Introduction •Social Media in the Classroom •You, as a Thought Leader •Conclusion
    3. 3. Using Social Media in the Classroom as a Professor and as a thought leader in the business worldIntroduction• Internet provides 24-7 access to information, news, entertainment and communication• It has given rise to user-generated content, also known as Web 2.0• Social Media is the #1 activity on the web• Mobile devices such as smart phones have intensified access to web and social media
    4. 4. Using Social Media in the Classroom as a Professor and as a thought leader in the business worldRationale• Today‟s college and grad students are in the Gen Y demographic (born in 1980s and early 1990s), also known as the Net Generation• 85% of students at 4-year universities have Facebook profiles• “Students will expect their learning to mirror their interactive lives”• Should professors change to enhance pedagogy?
    5. 5. Using Social Media in the Classroom as a Professor and as a thought leader in the business worldSocial Media in the classroom • Facebook • Twitter • LinkedIn • Chat Rooms • Blogs
    6. 6. Using Social Media in the Classroom as a Professor and as a thought leader in the business worldFacebook: Features
    7. 7. Using Social Media in the Classroom as a Professor and as a thought leader in the business worldFacebook: In the Classroom• Professor‟s sole course platform for students• Student-only page for intra-communication• Student-created page for Entrepreneurship course
    8. 8. Using Social Media in the Classroom as a Professor and as a thought leader in the business worldFacebook: Potential Uses• Mentoring• Facebook Groups for Schools
    9. 9. Using Social Media in the Classroom as a Professor and as a thought leader in the business worldTwitter: Features
    10. 10. Using Social Media in the Classroom as a Professor and as a thought leader in the business worldTwitter: In the Classroom• Professor tweets students• Professor tweets other professors• Professor tweets followers
    11. 11. Using Social Media in the Classroom as a Professor and as a thought leader in the business worldTwitter: Potential UsesProfs:• Send re-tweetsStudents:• Submit assignment queries• Follow news feeds• Enter „search‟ term• Tweet a company rep
    12. 12. Using Social Media in the Classroom as a Professor and as a thought leader in the business worldLinkedIn: Features
    13. 13. Using Social Media in the Classroom as a Professor and as a thought leader in the business worldLinkedIn: In the Classroom and Possible Uses• Create a LinkedIn profile• Create a LinkedIn group
    14. 14. Using Social Media in the Classroom as a Professor and as a thought leader in the business worldChat : In the Classroom and Possible Uses• Give class participation points• Create multiple threads• Answer student queries• Keep “chat room hours”
    15. 15. Using Social Media in the Classroom as a Professor and as a thought leader in the business worldBlogs in the Classroom and Possible Uses• Comment on professor blog• Comment on student blog• Comment on public blog
    16. 16. Using Social Media in the Classroom as a Professor and as a thought leader in the business worldCourse Platforms with Social Media FeaturesTraditional: Blackboard, Sakai, CourseSmartInnovative: Edmodo, My Big Campus, Socrative
    17. 17. Using Social Media in the Classroom as a Professor and as a thought leader in the business worldSocial Media as a Thought Leader• Promoting your work• Brand awareness for your school• Make comments on news and blogs• Use Twitter to promote thought leadership
    18. 18. Using Social Media in the Classroom as a Professor and as a thought leader in the business worldConclusion• Why should professors incorporate social media in their teaching? – Will learning increase measurably? – Will it make money or save money? – Will teaching ratings go up?• What are the barriers to increase use of social media? – Professor knowledge, comfort level, and time investment – University policies and committees – Student access to computers and smart phones• Do you have any suggestions, stories, or case studies?
    19. 19. Using Social Media in the Classroom as a Professor and as a thought leader in the business worldContactLeon Fraser Lecturer, Rutgers Business School lfraser@business.rutgers.edu 800 520 0818 x1495 www.linkedin.com/in/leonfraserHannah Redmond Senior Public Relations Specialist, Rutgers Business School hbredmond@gmail.com www.linkedin.com/in/hannahredmond @hannahlah & @rutgersbschool hannahredmond.com

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