Premiere night gA proposal by Buzz Communication 08/03/2010
Brief Background: o "How to train a dragon" is an upcoming computer-animated film by Dreamworks o Ovaltine is the sponsor for the launch of the movie in Vietnam Objective: o To launch the film impressively to the press o To have a fun experience for Ovaltine users to enjoy Participants: o Ovaltine consumers, teenagers from 7-15 years old & parents o The press & their kids Venue & time: o Megastar Hùng Vương, 22/04/2010 ?
“How to train your dragon” The film is set in a mythical world of Vikings and dragons. The story centers around a viking teenager named Hiccup, who lives on the island of Berk, where fighting dragons is a way of life. f f f The teen’s smart and offbeat sense of humor is d s ed disliked by his tribe and its chief, Hiccup’s father, s be a d s c e , ccup s a e , Stoick the Vast. However, when Hiccup is included in Dragon Training with the other viking teens, he sees his chance to prove he has what it takes to be a fighter. g After he entangles a dragon with a bolas-shooting cannon, Hiccup releases and ends up befriending the dragon, dragon who he dubs with the name Toothless This name, Toothless. relationship flips his world upside down as he strives to convince his tribe that they dont need to be dragon-slayers.
Ovaltine communication message Ovaltine helps kids to be smarter
The concept The concept of the launch is the dragon training day. In order to start training the dragon, kids will be provided Ovaltine drinks & material to make the shield & sword by themselves. There will be 4 challenges for kids, the first 10 kids who win all the 4 challlenges will be honored as Viking warriors & received a special gift from Ovaltine.
EntranceThe entrance will be decorated as the scenery of the Viking island
VenueBut when passing the gate, guests will enter the dragon training ground.
Key character mockupThere also be mockup of key characters of the Vikings & thedragons around the venue for participants to take pictures.
Decoration - stage The stage is part of the training ground, with LED screen showing the trailer, interview & best clips from the movie
Event flowRegistration Be the Train the Ceremony Watch the• Guests Viking dragon • To launch the movie checkin warrior challenges movie • To honor the • Get Ovaltine • 4 challenges 10 Viking drink on touch warrior • Make the screen LCD winners (of the sword & shield TV challenge g • 1 fi l final challenge played with Wii on the stage
PG & PB PGs, MC in costumes like characters in movie. They work at registration, Ovaltine booth & at the challenge corners.
Prepare to be a viking warrior An Ovaltine booth will be setup to offer Ovaltine drink & provide material to make their own shield, sword (actually pre-produced, they just assemble it)
Train the dragon mechanic Kids will go through the 4 challenges on touch screen TV The final challenge will be played on the big screen on stage (TBC) Each time player win a challenge, he will get a Ovaltine pin, those who win all the challenges will be honored by given a Viking hat & the first 10 winners will received a special gift from Ovaltine on stage later Ovaltine gift set
Train the dragon challenges Dragons and vikings sound match Night furys feeding time Deadly Naddlers zone Hideous Zipplebacks attack double trouble
F&B Beside Ovaltine, guests will be served finger food, some of them decorated like a hat of the Viking.
Agenda Time Duration Act Performer 18:00 0:45 Welcome guest ‐ guest registration Receptionist Train‐the‐dragon challenges PG & PB 18:45 0:05 Viking warrior dance Dancers 18:50 0:03 Introduction MC 18:53 0:05 Welcome speech Megastar rep. 18:58 18 58 0:02 Movie trailer M i t il Ovaltine brand 0:05 19:00 Sponsors speech rep. Ovaltine brand 0:05 0 05 19:05 Awarding the 10 Viking warriors rep. 0:05 19:10 End & proceed to showing room MC