Libraries, Learning & Digital Space


                                                Helene Blowers
                     ...
http://www.youtube.com/watch?v=pMcfrLYDm2U

  http://www.youtube.com/watch?v=fhnWKg9B2-8
http://www.youtube.com/watch?v=Qe...
http://www.personoftheyear.be/
http://www.flickr.com/photos/popoever/234877734/
The spring of 2006 will go down as a curious
          moment in (time when) the mainstream-media
          steamroller ca...
http://my.nytimes.com/
http://www.fastcompany.com
Dec 07
“The central idea of (Web 2.0 technologies) is harnessing
 collective intelligence.” - Tim O’Reilly, O’Reilly Media
“Web 2.0 generally refers to a second generation of
 services available on the WWW that lets people
 collaborate and share...
Web 2.0 Communities




Niche communities
• Those who know how to “think” about search vs. those who don’t.
• Those who know how to validate soft information vs. th...
http://www.flickr.com/photos/roberdan/64881788/
3 million times the information
  in all the books ever written




                    Source: The Exploding Digital Univ...
“By the year 2010, 70% of all digital information being created will
be user-generated.”
                                 ...
http://www.flickr.com/photos/lynetter/438825695/
http://www.flickr.com/groups/passionquilt/pool/
MORE CONTENT = MORE INFORMATION = MORE KNOWLEDGE

“viewing content accounts
 for 47 percent of time spent
 online in 2007,...
Not only is information expanding, it’s …




      …accessible in small bytes




  http://www.flickr.com/photos/esther17...
Search inside the Music (Sun labs) project extends music search to search 'inside the music', that is, to search not just ...
quot;To get as good at browsing as we are at
     finding - and take advantage of the digital
opportunity - we have to get...
Libraries need to …




    …   and
        incorporate
        it in your
        planning.
                      http ww...
http://www.flickr.com/photos/vanessawoz/141430429/
RSS
Widgets
API
Tagging
Mobile computing
Integrated into
“my space”,
 not yours
http://www.flickr.com/photos/ambermac/12540241/   July 10th - W3C announces they will tackle widgets
Widget Economy


“The Web is
splintering. Centralized portals
don't matter anymore in an era
when Google and Digg will fil...
http://www.hclib.org/teens/MySpace/AddCatalogsearch.cfm
http://www.plcmc.org/Catalog/plugins.asp
http://www.columbuslibrary.org
Libraries need to …




  … and stop
    focusing
    on the
   “home page”
http://www.flickr.com/photos/dragonarium/217107351/
55% of online teens use social networks


                                                                                ...
Types of social information
Photos, podcasts, blogs, scapblogs,
Libraries need to …




    …  and join the
         social
       evolution.

                      http://www.flickr.com...
http://www.flickr.com/photos/jadensmommy24/505176824/
- Patricia Martin
Photo of the broth art




                http://www.thebroth.com/art6108.html
Bloggers: A portrait of the internet’s new storytellers, July 2006
A Typology of Information and Communication Technology Users, May 2007
http://teens.columbuslibrary.org
http://www.acpl.lib.in.us/
http://www.flickr.com/photos/acplinfo/tags/dayinallencounty2007/
http://www.plcmc.org/fotofun/default.asp
http://www.plcmc.org/fotofun/
http://teens.denverlibrary.org/media/youtube.html
http://teens.denverlibrary.org/media/youtube.html
http://www.youtube.com/watch?v=J4aMHqepbSU
Libraries need to …




  … and allow
   customers
   to use your
   space to
   celebrate
   themselves
                 ...
http://www.flickr.com/photos/ladybugsleaf/104156643/
http://www.flickr.com/photos/lynetter/323025188
43% of Internet users feel as quot;stronglyquot; about virtual communities as real ones

Source: Center for the Digital Fu...
InfoIsland @ Second Life
Library 2.0 staff meeting




          From Flickr pool: http://www.flickr.com/groups/secondlifelibrary/pool/
Adult Second Life Library project:




                          http://infoisland.org/
Libraries need to …




    … you never
    know where
    you may find
    new customers
    to serve.
                  ...
http://www.flickr.com/photos/beija-flor/335463126/
96 percent of students with online access report that
   they have used any social networking technologies




http://www....
56.6% log into their
community daily

70.4 % of onlinel
community members
interact with other
members of their
community w...
www.myspace.com/libraryloft
http://www.aadl.org
Legend of Zelda Twilight princess - nintendo
http://pikespeakld.ning.com/
Libraries need to …




   … and don’t
     assume
     they will
     find (or be
     comfortable )
     in ours.
      ...
twittervision.com/maps/show_3d
http://www.flickr.com/photos/lynetter/380604699
http://www.40families.org/
http://www.flickr.com/photos/40families/
Libraries need to …




   … it’s all
     about
     making


     connections
http://www.flickr.com/photos/h19/300501629
http://www.flickr.com/photos/toddography/12034661/
Enable
   or
Disable?
http://www.flickr.com/photos/lynetter/267334862/
Enlightening   Expanding Communities Energetic
Empowering Individuals Enabling
Equality   Engaging users Embedded Embracin...
Libraries need to …




    … then when
      we try to
      control.


                      http://www.flickr.com/photo...
What strategic
     elements
 do you need to
focus on in order
    to support
      today’s
  Virtual Users?
To enable our customers to
          connect with library staff, its
VIRTUAL        services and with
                each...
To provide our customers with a
           rich online experience
VIRTUAL         that enhances their
          local bran...
To enable our customers to
          personalize their library
             experience allow our
VIRTUAL
          communi...
VIRTUAL
USERS
8 Steps to Marketing 2.0




              1

                  Learn about
                  social
                  media
8 Steps to Marketing 2.0




                                                  2

                                        ...
8 Steps to Marketing 2.0




                                                        3

                                  ...
8 Steps to Marketing 2.0




                                                     4

                                     ...
8 Steps to Marketing 2.0




                                                   5
                                        ...
8 Steps to Marketing 2.0




                                                   6

                                       ...
8 Steps to Marketing 2.0




                                                        7

                                  ...
8 Steps to Marketing 2.0




                                                        8




http://www.flickr.com/photos/sk...
Always remember …




  The best way to get
 customers to market
     your brand
    is to allow them
    to promote you
 ...
http://www.youtube.com/watch?v=ZblrRs3fkSU

Laura B. Cohen, Web Support Librarian, University at Albany, SUNY.
http://www.flickr.com/photos/kimonomania/474758933/
Helene Blowers
      Digital Strategy Director
Columbus Metropolitan Library
hblowers@columbuslibrary.org

          www.L...
Trends & Transformations
Trends & Transformations
Trends & Transformations
Trends & Transformations
Trends & Transformations
Trends & Transformations
Trends & Transformations
Trends & Transformations
Trends & Transformations
Trends & Transformations
Trends & Transformations
Trends & Transformations
Trends & Transformations
Trends & Transformations
Trends & Transformations
Trends & Transformations
Trends & Transformations
Trends & Transformations
Trends & Transformations
Trends & Transformations
Trends & Transformations
Trends & Transformations
Trends & Transformations
Trends & Transformations
Trends & Transformations
Trends & Transformations
Trends & Transformations
Trends & Transformations
Trends & Transformations
Trends & Transformations
Trends & Transformations
Trends & Transformations
Trends & Transformations
Trends & Transformations
Trends & Transformations
Trends & Transformations
Trends & Transformations
Trends & Transformations
Trends & Transformations
Trends & Transformations
Trends & Transformations
Trends & Transformations
Upcoming SlideShare
Loading in...5
×

Trends & Transformations

3,648

Published on

Published in: Business, Technology
0 Comments
5 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
3,648
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
5
Embeds 0
No embeds

No notes for slide

Transcript of "Trends & Transformations"

  1. 1. Libraries, Learning & Digital Space Helene Blowers Digital Strategy Director Columbus Metropolitan Library www.LibraryBytes.com http://www.flickr.com/photos/hamed/429069420/
  2. 2. http://www.youtube.com/watch?v=pMcfrLYDm2U http://www.youtube.com/watch?v=fhnWKg9B2-8 http://www.youtube.com/watch?v=QeoKQbT8BKs
  3. 3. http://www.personoftheyear.be/
  4. 4. http://www.flickr.com/photos/popoever/234877734/
  5. 5. The spring of 2006 will go down as a curious moment in (time when) the mainstream-media steamroller caught up with a bona fide cultural phenomenon, then flattened it into a cliché before the average person knew what all the fuss was about. That's ironic, because the fuss was about the average person--that is, his or her participation in what's known as quot;social media,quot; quot;social networking,quot; quot;user-generated content,quot; the quot;live Web.quot; June 06 The Network Unbound, Fast Company June 2006
  6. 6. http://my.nytimes.com/
  7. 7. http://www.fastcompany.com
  8. 8. Dec 07
  9. 9. “The central idea of (Web 2.0 technologies) is harnessing collective intelligence.” - Tim O’Reilly, O’Reilly Media
  10. 10. “Web 2.0 generally refers to a second generation of services available on the WWW that lets people collaborate and share information online.” - Wikipedia.com Shared Pictures = Shared Videos = Shared News = Shared Bookmarks = Shared Knowledge = Shared Everything =
  11. 11. Web 2.0 Communities Niche communities
  12. 12. • Those who know how to “think” about search vs. those who don’t. • Those who know how to validate soft information vs. those who don’t • Those who know where to find information in new “hot” channels vs. those who don’t. • Those who understand the current culture of informal languages vs. those who don’t. • Those who know how to get information to travel to them vs. those who still chase it. • Those who have the knowledge and skills to create and re-mix digital media and those who don’t. • Those that understand learning is a continual process vs. those that view learning as an achievement.
  13. 13. http://www.flickr.com/photos/roberdan/64881788/
  14. 14. 3 million times the information in all the books ever written Source: The Exploding Digital Universe: An IDC White Paper, March 2007
  15. 15. “By the year 2010, 70% of all digital information being created will be user-generated.” http://www.flickr.com/photos/mr_biggs/215592586/
  16. 16. http://www.flickr.com/photos/lynetter/438825695/
  17. 17. http://www.flickr.com/groups/passionquilt/pool/
  18. 18. MORE CONTENT = MORE INFORMATION = MORE KNOWLEDGE “viewing content accounts for 47 percent of time spent online in 2007, up from 34 percent in 2003. Web search accounted for 5 percent of time spent online in 2007 from 3 percent in 2003. “ Nielsen/NetRatings Study 2007 – 4 years
  19. 19. Not only is information expanding, it’s … …accessible in small bytes http://www.flickr.com/photos/esther17/46689372/
  20. 20. Search inside the Music (Sun labs) project extends music search to search 'inside the music', that is, to search not just titles, keywords and artists, but to search music by music content and context. We want to help people find and organize their music based on all of of the properties of the music including such properties as acoustic similarity, mood, lyrics, musical theme, melody, tempo, rhythm, and instrumentation.
  21. 21. quot;To get as good at browsing as we are at finding - and take advantage of the digital opportunity - we have to get rid of the idea that there's a best way of organizing the world.quot; - David Weinberger, Everything is Miscellaneous
  22. 22. Libraries need to … … and incorporate it in your planning. http www.flickr.com/photos/akireserranophotography/423045954/
  23. 23. http://www.flickr.com/photos/vanessawoz/141430429/
  24. 24. RSS Widgets API Tagging Mobile computing Integrated into “my space”, not yours
  25. 25. http://www.flickr.com/photos/ambermac/12540241/ July 10th - W3C announces they will tackle widgets
  26. 26. Widget Economy “The Web is splintering. Centralized portals don't matter anymore in an era when Google and Digg will filter the ever-changing Web for you much more efficiently. “ - Business 2.0
  27. 27. http://www.hclib.org/teens/MySpace/AddCatalogsearch.cfm
  28. 28. http://www.plcmc.org/Catalog/plugins.asp
  29. 29. http://www.columbuslibrary.org
  30. 30. Libraries need to … … and stop focusing on the “home page”
  31. 31. http://www.flickr.com/photos/dragonarium/217107351/
  32. 32. 55% of online teens use social networks 48% of teens visit social networking websites daily 91% of all social networking teens say they use the sites to stay in touch with friends they see frequently, while 82% use the sites to stay in touch with friends they rarely see in person. 72% of all social networking teens use the sites to make plans with friends; 49% use the sites to make new friends. CC http://www.flickr.com/photos/22749172@N03/2336097581/ Pew Internet & American Life Project: Social Networking Websites and Teens: An Overview - Jan 2007
  33. 33. Types of social information Photos, podcasts, blogs, scapblogs,
  34. 34. Libraries need to … … and join the social evolution. http://www.flickr.com/photos/7942597@N07/471426017/
  35. 35. http://www.flickr.com/photos/jadensmommy24/505176824/
  36. 36. - Patricia Martin
  37. 37. Photo of the broth art http://www.thebroth.com/art6108.html
  38. 38. Bloggers: A portrait of the internet’s new storytellers, July 2006
  39. 39. A Typology of Information and Communication Technology Users, May 2007
  40. 40. http://teens.columbuslibrary.org
  41. 41. http://www.acpl.lib.in.us/
  42. 42. http://www.flickr.com/photos/acplinfo/tags/dayinallencounty2007/
  43. 43. http://www.plcmc.org/fotofun/default.asp
  44. 44. http://www.plcmc.org/fotofun/
  45. 45. http://teens.denverlibrary.org/media/youtube.html
  46. 46. http://teens.denverlibrary.org/media/youtube.html
  47. 47. http://www.youtube.com/watch?v=J4aMHqepbSU
  48. 48. Libraries need to … … and allow customers to use your space to celebrate themselves http://www.flickr.com/photos/wireful/62340182/
  49. 49. http://www.flickr.com/photos/ladybugsleaf/104156643/
  50. 50. http://www.flickr.com/photos/lynetter/323025188
  51. 51. 43% of Internet users feel as quot;stronglyquot; about virtual communities as real ones Source: Center for the Digital Future: University of Southern California, 2007
  52. 52. InfoIsland @ Second Life
  53. 53. Library 2.0 staff meeting From Flickr pool: http://www.flickr.com/groups/secondlifelibrary/pool/
  54. 54. Adult Second Life Library project: http://infoisland.org/
  55. 55. Libraries need to … … you never know where you may find new customers to serve. http://www.flickr.com/photos/jennie_m/97330017/
  56. 56. http://www.flickr.com/photos/beija-flor/335463126/
  57. 57. 96 percent of students with online access report that they have used any social networking technologies http://www.flickr.com/photo_zoom.gne?id=1381799047
  58. 58. 56.6% log into their community daily 70.4 % of onlinel community members interact with other members of their community while logged in. Participation in online communities leads to social activism with more than 40% saying they participate more 21% of online community members have taken off- line actions related to their online involvement
  59. 59. www.myspace.com/libraryloft
  60. 60. http://www.aadl.org
  61. 61. Legend of Zelda Twilight princess - nintendo
  62. 62. http://pikespeakld.ning.com/
  63. 63. Libraries need to … … and don’t assume they will find (or be comfortable ) in ours. http://www.flickr.com/photos/exodusimages/426469067/
  64. 64. twittervision.com/maps/show_3d
  65. 65. http://www.flickr.com/photos/lynetter/380604699
  66. 66. http://www.40families.org/
  67. 67. http://www.flickr.com/photos/40families/
  68. 68. Libraries need to … … it’s all about making connections
  69. 69. http://www.flickr.com/photos/h19/300501629
  70. 70. http://www.flickr.com/photos/toddography/12034661/
  71. 71. Enable or Disable?
  72. 72. http://www.flickr.com/photos/lynetter/267334862/
  73. 73. Enlightening Expanding Communities Energetic Empowering Individuals Enabling Equality Engaging users Embedded Embracing Enchanting Encouraging participation… etc.
  74. 74. Libraries need to … … then when we try to control. http://www.flickr.com/photos/celesterc/540341359/
  75. 75. What strategic elements do you need to focus on in order to support today’s Virtual Users?
  76. 76. To enable our customers to connect with library staff, its VIRTUAL services and with each other in USERS meaningful ways. Our customers feel CONNECTED
  77. 77. To provide our customers with a rich online experience VIRTUAL that enhances their local branch experience & USERS daily lives. Our customers feel They’re getting VALUE
  78. 78. To enable our customers to personalize their library experience allow our VIRTUAL community to celebrate USERS themselves. Our customers feel GOOD about THEMSELVES
  79. 79. VIRTUAL USERS
  80. 80. 8 Steps to Marketing 2.0 1 Learn about social media
  81. 81. 8 Steps to Marketing 2.0 2 Participate & join the conversation http://www.flickr.com/photos/annabelb/25488751/
  82. 82. 8 Steps to Marketing 2.0 3 Develop a 2.0 marketing plan http://www.flickr.com/photos/laughingsquid/463805061/
  83. 83. 8 Steps to Marketing 2.0 4 Create social celebrations http://www.flickr.com/photos/seraphimc/1340792910/
  84. 84. 8 Steps to Marketing 2.0 5 Help your library brand & content http://www.flickr.com/photos/araleya/2048088388/ travel
  85. 85. 8 Steps to Marketing 2.0 6 Play with multimedia http://www.flickr.com/photos/komshiki/331788762/
  86. 86. 8 Steps to Marketing 2.0 7 Learn as you go & track success http://www.flickr.com/photos/44049217@N00/1491746420/
  87. 87. 8 Steps to Marketing 2.0 8 http://www.flickr.com/photos/skycaptaintwo/583749159/
  88. 88. Always remember … The best way to get customers to market your brand is to allow them to promote you (the library) by marketing themselves CC http://www.flickr.com/photos/trishabrunner/2246254598/
  89. 89. http://www.youtube.com/watch?v=ZblrRs3fkSU Laura B. Cohen, Web Support Librarian, University at Albany, SUNY.
  90. 90. http://www.flickr.com/photos/kimonomania/474758933/
  91. 91. Helene Blowers Digital Strategy Director Columbus Metropolitan Library hblowers@columbuslibrary.org www.LibraryBytes.com

×