Trends & Transformations

Slide 1: Libraries, Learning & Digital Space Helene Blowers Digital Strategy Director Columbus Metropolitan Library www.LibraryBytes.com http://www.flickr.com/photos/hamed/429069420/

Slide 4: http://www.youtube.com/watch?v=pMcfrLYDm2U http://www.youtube.com/watch?v=fhnWKg9B2-8 http://www.youtube.com/watch?v=QeoKQbT8BKs

Slide 6: http://www.personoftheyear.be/

Slide 8: http://www.flickr.com/photos/popoever/234877734/

Slide 9: The spring of 2006 will go down as a curious moment in (time when) the mainstream-media steamroller caught up with a bona fide cultural phenomenon, then flattened it into a cliché before the average person knew what all the fuss was about. That's ironic, because the fuss was about the average person--that is, his or her participation in what's known as \"social media,\" \"social networking,\" \"user-generated content,\" the \"live Web.\" June 06 The Network Unbound, Fast Company June 2006

Slide 14: http://my.nytimes.com/

Slide 15: http://www.fastcompany.com

Slide 16: Dec 07

Slide 17: “The central idea of (Web 2.0 technologies) is harnessing collective intelligence.” - Tim O’Reilly, O’Reilly Media

Slide 18: “Web 2.0 generally refers to a second generation of services available on the WWW that lets people collaborate and share information online.” - Wikipedia.com Shared Pictures = Shared Videos = Shared News = Shared Bookmarks = Shared Knowledge = Shared Everything =

Slide 19: Web 2.0 Communities Niche communities

Slide 21: • Those who know how to “think” about search vs. those who don’t. • Those who know how to validate soft information vs. those who don’t • Those who know where to find information in new “hot” channels vs. those who don’t. • Those who understand the current culture of informal languages vs. those who don’t. • Those who know how to get information to travel to them vs. those who still chase it. • Those who have the knowledge and skills to create and re-mix digital media and those who don’t. • Those that understand learning is a continual process vs. those that view learning as an achievement.

Slide 22: http://www.flickr.com/photos/roberdan/64881788/

Slide 24: 3 million times the information in all the books ever written Source: The Exploding Digital Universe: An IDC White Paper, March 2007

Slide 25: “By the year 2010, 70% of all digital information being created will be user-generated.” http://www.flickr.com/photos/mr_biggs/215592586/

Slide 27: http://www.flickr.com/photos/lynetter/438825695/

Slide 28: http://www.flickr.com/groups/passionquilt/pool/

Slide 29: MORE CONTENT = MORE INFORMATION = MORE KNOWLEDGE “viewing content accounts for 47 percent of time spent online in 2007, up from 34 percent in 2003. Web search accounted for 5 percent of time spent online in 2007 from 3 percent in 2003. “ Nielsen/NetRatings Study 2007 – 4 years

Slide 30: Not only is information expanding, it’s … …accessible in small bytes http://www.flickr.com/photos/esther17/46689372/

Slide 32: Search inside the Music (Sun labs) project extends music search to search 'inside the music', that is, to search not just titles, keywords and artists, but to search music by music content and context. We want to help people find and organize their music based on all of of the properties of the music including such properties as acoustic similarity, mood, lyrics, musical theme, melody, tempo, rhythm, and instrumentation.

Slide 36: \"To get as good at browsing as we are at finding - and take advantage of the digital opportunity - we have to get rid of the idea that there's a best way of organizing the world.\" - David Weinberger, Everything is Miscellaneous

Slide 37: Libraries need to … … and incorporate it in your planning. http www.flickr.com/photos/akireserranophotography/423045954/

Slide 38: http://www.flickr.com/photos/vanessawoz/141430429/

Slide 39: RSS Widgets API Tagging Mobile computing Integrated into “my space”, not yours

Slide 45: http://www.flickr.com/photos/ambermac/12540241/ July 10th - W3C announces they will tackle widgets

Slide 47: Widget Economy “The Web is splintering. Centralized portals don't matter anymore in an era when Google and Digg will filter the ever-changing Web for you much more efficiently. “ - Business 2.0

Slide 48: http://www.hclib.org/teens/MySpace/AddCatalogsearch.cfm

Slide 49: http://www.plcmc.org/Catalog/plugins.asp

Slide 52: http://www.columbuslibrary.org

Slide 53: Libraries need to … … and stop focusing on the “home page”

Slide 54: http://www.flickr.com/photos/dragonarium/217107351/

Slide 57: 55% of online teens use social networks 48% of teens visit social networking websites daily 91% of all social networking teens say they use the sites to stay in touch with friends they see frequently, while 82% use the sites to stay in touch with friends they rarely see in person. 72% of all social networking teens use the sites to make plans with friends; 49% use the sites to make new friends. CC http://www.flickr.com/photos/22749172@N03/2336097581/ Pew Internet & American Life Project: Social Networking Websites and Teens: An Overview - Jan 2007

Slide 59: Types of social information Photos, podcasts, blogs, scapblogs,

Slide 62: Libraries need to … … and join the social evolution. http://www.flickr.com/photos/7942597@N07/471426017/

Slide 63: http://www.flickr.com/photos/jadensmommy24/505176824/

Slide 64: - Patricia Martin

Slide 65: Photo of the broth art http://www.thebroth.com/art6108.html

Slide 66: Bloggers: A portrait of the internet’s new storytellers, July 2006

Slide 67: A Typology of Information and Communication Technology Users, May 2007

Slide 68: http://teens.columbuslibrary.org

Slide 69: http://www.acpl.lib.in.us/

Slide 70: http://www.flickr.com/photos/acplinfo/tags/dayinallencounty2007/

Slide 71: http://www.plcmc.org/fotofun/default.asp

Slide 72: http://www.plcmc.org/fotofun/

Slide 73: http://teens.denverlibrary.org/media/youtube.html

Slide 74: http://teens.denverlibrary.org/media/youtube.html

Slide 76: http://www.youtube.com/watch?v=J4aMHqepbSU

Slide 77: Libraries need to … … and allow customers to use your space to celebrate themselves http://www.flickr.com/photos/wireful/62340182/

Slide 78: http://www.flickr.com/photos/ladybugsleaf/104156643/

Slide 79: http://www.flickr.com/photos/lynetter/323025188

Slide 81: 43% of Internet users feel as \"strongly\" about virtual communities as real ones Source: Center for the Digital Future: University of Southern California, 2007

Slide 82: InfoIsland @ Second Life

Slide 83: Library 2.0 staff meeting From Flickr pool: http://www.flickr.com/groups/secondlifelibrary/pool/

Slide 87: Adult Second Life Library project: http://infoisland.org/

Slide 88: Libraries need to … … you never know where you may find new customers to serve. http://www.flickr.com/photos/jennie_m/97330017/

Slide 89: http://www.flickr.com/photos/beija-flor/335463126/

Slide 91: 96 percent of students with online access report that they have used any social networking technologies http://www.flickr.com/photo_zoom.gne?id=1381799047

Slide 92: 56.6% log into their community daily 70.4 % of onlinel community members interact with other members of their community while logged in. Participation in online communities leads to social activism with more than 40% saying they participate more 21% of online community members have taken off- line actions related to their online involvement

Slide 93: www.myspace.com/libraryloft

Slide 94: http://www.aadl.org

Slide 95: Legend of Zelda Twilight princess - nintendo

Slide 96: http://pikespeakld.ning.com/

Slide 97: Libraries need to … … and don’t assume they will find (or be comfortable ) in ours. http://www.flickr.com/photos/exodusimages/426469067/

Slide 99: twittervision.com/maps/show_3d

Slide 100: http://www.flickr.com/photos/lynetter/380604699

Slide 105: http://www.40families.org/

Slide 106: http://www.flickr.com/photos/40families/

Slide 108: Libraries need to … … it’s all about making connections

Slide 109: http://www.flickr.com/photos/h19/300501629

Slide 111: http://www.flickr.com/photos/toddography/12034661/

Slide 112: Enable or Disable?

Slide 113: http://www.flickr.com/photos/lynetter/267334862/

Slide 114: Enlightening Expanding Communities Energetic Empowering Individuals Enabling Equality Engaging users Embedded Embracing Enchanting Encouraging participation… etc.

Slide 115: Libraries need to … … then when we try to control. http://www.flickr.com/photos/celesterc/540341359/

Slide 116: What strategic elements do you need to focus on in order to support today’s Virtual Users?

Slide 118: To enable our customers to connect with library staff, its VIRTUAL services and with each other in USERS meaningful ways. Our customers feel CONNECTED

Slide 119: To provide our customers with a rich online experience VIRTUAL that enhances their local branch experience & USERS daily lives. Our customers feel They’re getting VALUE

Slide 120: To enable our customers to personalize their library experience allow our VIRTUAL community to celebrate USERS themselves. Our customers feel GOOD about THEMSELVES

Slide 121: VIRTUAL USERS

Slide 122: 8 Steps to Marketing 2.0 1 Learn about social media

Slide 123: 8 Steps to Marketing 2.0 2 Participate & join the conversation http://www.flickr.com/photos/annabelb/25488751/

Slide 124: 8 Steps to Marketing 2.0 3 Develop a 2.0 marketing plan http://www.flickr.com/photos/laughingsquid/463805061/

Slide 125: 8 Steps to Marketing 2.0 4 Create social celebrations http://www.flickr.com/photos/seraphimc/1340792910/

Slide 126: 8 Steps to Marketing 2.0 5 Help your library brand & content http://www.flickr.com/photos/araleya/2048088388/ travel

Slide 127: 8 Steps to Marketing 2.0 6 Play with multimedia http://www.flickr.com/photos/komshiki/331788762/

Slide 128: 8 Steps to Marketing 2.0 7 Learn as you go & track success http://www.flickr.com/photos/44049217@N00/1491746420/

Slide 129: 8 Steps to Marketing 2.0 8 http://www.flickr.com/photos/skycaptaintwo/583749159/

Slide 130: Always remember … The best way to get customers to market your brand is to allow them to promote you (the library) by marketing themselves CC http://www.flickr.com/photos/trishabrunner/2246254598/

Slide 131: http://www.youtube.com/watch?v=ZblrRs3fkSU Laura B. Cohen, Web Support Librarian, University at Albany, SUNY.

Slide 132: http://www.flickr.com/photos/kimonomania/474758933/

Slide 133: Helene Blowers Digital Strategy Director Columbus Metropolitan Library hblowers@columbuslibrary.org www.LibraryBytes.com