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The spring of 2006 will go down as a curious
moment in (time when) the mainstream-media
steamroller caught up with a bona fide cultural
phenomenon, then flattened it into a cliché
before the average person knew what all the
fuss was about. That's ironic, because the fuss
was about the average person--that is, his or her
participation in what's known as quot;social
media,quot; quot;social networking,quot; quot;user-generated
content,quot; the quot;live Web.quot;
The Network Unbound, Fast Company June 2006
“The central idea of (Web 2.0 technologies) is harnessing
collective intelligence.” - Tim O’Reilly, O’Reilly Media
“Web 2.0 generally refers to a second generation of
services available on the WWW that lets people
collaborate and share information online.” - Wikipedia.com
Shared Pictures =
Shared Videos =
Shared News =
Shared Bookmarks =
Shared Knowledge =
Shared Everything =
• Those who know how to “think” about search vs. those who don’t.
• Those who know how to validate soft information vs. those who don’t
• Those who know where to find information in new “hot” channels vs.
those who don’t.
• Those who understand the current culture of informal languages vs.
those who don’t.
• Those who know how to get information to travel to them vs. those
who still chase it.
• Those who have the knowledge and skills to create and re-mix digital
media and those who don’t.
• Those that understand learning is a continual process vs. those that
view learning as an achievement.
MORE CONTENT = MORE INFORMATION = MORE KNOWLEDGE
“viewing content accounts
for 47 percent of time spent
online in 2007, up from 34
percent in 2003. Web search
accounted for 5 percent of
time spent online in 2007
from 3 percent in 2003. “
Nielsen/NetRatings Study 2007 – 4 years
Not only is information expanding, it’s …
…accessible in small bytes
Search inside the Music (Sun labs) project extends music search to search 'inside the music', that is, to search not just titles,
keywords and artists, but to search music by music content and context. We want to help people find and organize their music based
on all of of the properties of the music including such properties as acoustic similarity, mood, lyrics, musical theme, melody, tempo,
rhythm, and instrumentation.
quot;To get as good at browsing as we are at
finding - and take advantage of the digital
opportunity - we have to get rid of the idea that
there's a best way of organizing the world.quot;
- David Weinberger, Everything is Miscellaneous
Libraries need to …
it in your
55% of online teens use social networks
48% of teens visit social
networking websites daily
91% of all social networking
teens say they use the sites
to stay in touch with friends
they see frequently, while
82% use the sites to stay in
touch with friends they rarely
see in person.
72% of all social networking
teens use the sites to make
plans with friends;
49% use the sites to make
Pew Internet & American Life Project: Social Networking Websites and Teens: An Overview - Jan 2007
Types of social information
Photos, podcasts, blogs, scapblogs,
Libraries need to …
… and join the
96 percent of students with online access report that
they have used any social networking technologies
56.6% log into their
70.4 % of onlinel
interact with other
members of their
community while logged
Participation in online
communities leads to social
activism with more than
40% saying they
21% of online community
members have taken off-
line actions related to their