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The Social Media E..E..Edge

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Talk for IABC & Columbus Foundation

Talk for IABC & Columbus Foundation

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    • 1. The Social Media E...E...Edge Strategies for a 2.0 World Helene Blowers Digital Strategy Director Columbus Metropolitan Library www.LibraryBytes.com http://www.flickr.com/photos/kimota/146865077/
    • 2. Blog: LibraryBytes.com
    • 3. 1998 = information
    • 4. 2008 = community
    • 5. Web 2.0 Communities Niche communities
    • 6. “ Web 2.0 generally refers to a second generation of services available on the WWW that lets people collaborate and share information online .” - Wikipedia.com Shared Bookmarks = Shared Videos = Shared Everything = “ Social media  is the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings.” - Wikipedia.com Shared Pictures = Shared Knowledge = Shared News =
    • 7.  
    • 8. Brian Solis http://www.flickr.com/photos/briansolis/2735401175/
    • 9. Types of social information
      • Photos, podcasts, blogs, scapblogs,
      http://www.businessweek.com/magazine/content/07_24/b4038405.htm
    • 10. It’s about …. E e e e e E e e E e E e e e E
    • 11. It’s about …. Engaging Conversation
    • 12. http://teens.columbuslibrary.org
    • 13. http://blog.ceaohio.org/
    • 14.  
    • 15. It’s about …. Encouraging Participation
    • 16. http://www.acpl.lib.in.us/
    • 17. http://www.flickr.com/photos/acplinfo/tags/dayinallencounty2007/
    • 18.  
    • 19.  
    • 20. It’s about …. Enabling Collaboration
    • 21. http://loudounpedia.wetpaint.com
    • 22. http://www.guidemehome2columbus.com/wiki/Columbus_Ohio_Real_Estate_Wiki
    • 23. It’s about …. Exploring New communities
    • 24. http://www.darienlibrary.org/services
    • 25.  
    • 26.  
    • 27.  
    • 28. It’s about …. Embedding into the Community
    • 29. http://www.hclib.org/teens/MySpace/AddCatalogsearch.cfm
    • 30.  
    • 31.  
    • 32. It’s about …. Empowering Customer Celebrations
    • 33. http://www.plcmc.org/fotofun/default.asp
    • 34. http://www.plcmc.org/fotofun/
    • 35. Jessica, University City Library member since 2001
    • 36.  
    • 37. It’s about …. Letting go !
    • 38. http://www.flickr.com/photos/toddography/12034661/ C or E?
    • 39. Realize that WE are more valuable when we EMPOWER Libraries need to … … then when we try to control. http://www.flickr.com/photos/celesterc/540341359/
    • 40.  
    • 41. Strategy Framework
    • 42. What elements need to be present in order for our strategies to support Virtual Users?
    • 43. To enable our customers to connect with library staff, its services and with each other in meaningful ways . Engage VIRTUAL USERS Our customers feel CONNECTED
    • 44. To provide our customers with a rich online experience that enhances their local branch experience & daily lives . Enrich VIRTUAL USERS Our customers feel They’re getting VALUE
    • 45. To enable our customers to personalize their library experience allow our community to celebrate themselves . VIRTUAL USERS Empower Our customers feel GOOD about THEMSELVES
    • 46. Engage Enrich Empower + CML.org is a destination. +++ Users embed pieces of CML.org in their space. + CML.org is an information source. +++ CML.org is a utility for connecting the community . + CML.org is a virtual branch. +++ CML.org reflects 21 flavors of CML’s branches. + Digital formats mirror real life. +++ Digital formats give us more options than IRL + Staff are our greatest marketing asset. +++ Customers are our greatest asset online . Create Fresh Practices
    • 47. Strategy Framework VIRTUAL USERS Engage Enrich Empower
    • 48. http://www.flickr.com/photos/striatic/2134277399/
    • 49. Social Media Edge: 10 Steps E Educate Learn about social media & Learn to Listen 1
    • 50. Social Media Edge: 10 Steps E Experience Participate & join the conversation 2 http://www.flickr.com/photos/annabelb/25488751/
    • 51. Social Media Edge: 10 Steps E Envision Develop a 2.0 marketing plan 3 http://www.flickr.com/photos/laughingsquid/463805061/
    • 52. E Engage Create social celebrations 4 http://www.flickr.com/photos/seraphimc/1340792910/ Social Media Edge: 10 Steps
    • 53. Social Media Edge: 10 Steps E Enable Help your brand & content travel 5 http://www.flickr.com/photos/araleya/2048088388/
    • 54. Social Media Edge: 10 Steps E Expand Play with multimedia 6 http://www.flickr.com/photos/komshiki/331788762/
    • 55. Social Media Edge: 10 Steps E Explore Learn as you go & track success 7 http://www.flickr.com/photos/44049217@N00/1491746420/
    • 56. Social Media Edge: 10 Steps E Experiment Experiment Experiment 8 http://www.flickr.com/photos/skycaptaintwo/583749159/ 9 10
    • 57. http://www.flickr.com/photos/kimonomania/474758933/
    • 58. Helene Blowers Digital Strategy Director Columbus Metropolitan Library [email_address] www.LibraryBytes.com