The Social Media E...E...Edge Strategies for a 2.0 World Helene Blowers Digital Strategy Director Columbus Metropolitan Library www.LibraryBytes.com http://www.flickr.com/photos/kimota/146865077/

Blog: LibraryBytes.com

1998 = information

2008 = community

Web 2.0 Communities Niche communities

“ Web 2.0 generally refers to a second generation of services available on the WWW that lets people collaborate and share information online .” - Wikipedia.com Shared Bookmarks = Shared Videos = Shared Everything = “ Social media is the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings.” - Wikipedia.com Shared Pictures = Shared Knowledge = Shared News =

Brian Solis http://www.flickr.com/photos/briansolis/2735401175/

Types of social information Photos, podcasts, blogs, scapblogs, http://www.businessweek.com/magazine/content/07_24/b4038405.htm

Photos, podcasts, blogs, scapblogs,

It’s about …. E e e e e E e e E e E e e e E

It’s about …. Engaging Conversation

http://teens.columbuslibrary.org

http://blog.ceaohio.org/

It’s about …. Encouraging Participation

http://www.acpl.lib.in.us/

http://www.flickr.com/photos/acplinfo/tags/dayinallencounty2007/

It’s about …. Enabling Collaboration

http://loudounpedia.wetpaint.com

http://www.guidemehome2columbus.com/wiki/Columbus_Ohio_Real_Estate_Wiki

It’s about …. Exploring New communities

http://www.darienlibrary.org/services

It’s about …. Embedding into the Community

http://www.hclib.org/teens/MySpace/AddCatalogsearch.cfm

It’s about …. Empowering Customer Celebrations

http://www.plcmc.org/fotofun/default.asp

http://www.plcmc.org/fotofun/

Jessica, University City Library member since 2001

It’s about …. Letting go !

http://www.flickr.com/photos/toddography/12034661/ C or E?

Realize that WE are more valuable when we EMPOWER Libraries need to … … then when we try to control. http://www.flickr.com/photos/celesterc/540341359/

Strategy Framework

What elements need to be present in order for our strategies to support Virtual Users?

To enable our customers to connect with library staff, its services and with each other in meaningful ways . Engage VIRTUAL USERS Our customers feel CONNECTED

To provide our customers with a rich online experience that enhances their local branch experience & daily lives . Enrich VIRTUAL USERS Our customers feel They’re getting VALUE

To enable our customers to personalize their library experience allow our community to celebrate themselves . VIRTUAL USERS Empower Our customers feel GOOD about THEMSELVES

Engage Enrich Empower + CML.org is a destination. +++ Users embed pieces of CML.org in their space. + CML.org is an information source. +++ CML.org is a utility for connecting the community . + CML.org is a virtual branch. +++ CML.org reflects 21 flavors of CML’s branches. + Digital formats mirror real life. +++ Digital formats give us more options than IRL + Staff are our greatest marketing asset. +++ Customers are our greatest asset online . Create Fresh Practices

Strategy Framework VIRTUAL USERS Engage Enrich Empower

http://www.flickr.com/photos/striatic/2134277399/

Social Media Edge: 10 Steps E Educate Learn about social media & Learn to Listen 1

Social Media Edge: 10 Steps E Experience Participate & join the conversation 2 http://www.flickr.com/photos/annabelb/25488751/

Social Media Edge: 10 Steps E Envision Develop a 2.0 marketing plan 3 http://www.flickr.com/photos/laughingsquid/463805061/

E Engage Create social celebrations 4 http://www.flickr.com/photos/seraphimc/1340792910/ Social Media Edge: 10 Steps

Social Media Edge: 10 Steps E Enable Help your brand & content travel 5 http://www.flickr.com/photos/araleya/2048088388/

Social Media Edge: 10 Steps E Expand Play with multimedia 6 http://www.flickr.com/photos/komshiki/331788762/

Social Media Edge: 10 Steps E Explore Learn as you go & track success 7 http://www.flickr.com/photos/44049217@N00/1491746420/

Social Media Edge: 10 Steps E Experiment Experiment Experiment 8 http://www.flickr.com/photos/skycaptaintwo/583749159/ 9 10

http://www.flickr.com/photos/kimonomania/474758933/

Helene Blowers Digital Strategy Director Columbus Metropolitan Library [email_address] www.LibraryBytes.com