The Social Media E..E..Edge

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  • The Social Media E..E..Edge

    1. 1. The Social Media E...E...Edge Strategies for a 2.0 World Helene Blowers Digital Strategy Director Columbus Metropolitan Library www.LibraryBytes.com http://www.flickr.com/photos/kimota/146865077/
    2. 2. Blog: LibraryBytes.com
    3. 3. 1998 = information
    4. 4. 2008 = community
    5. 5. Web 2.0 Communities Niche communities
    6. 6. “ Web 2.0 generally refers to a second generation of services available on the WWW that lets people collaborate and share information online .” - Wikipedia.com Shared Bookmarks = Shared Videos = Shared Everything = “ Social media  is the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings.” - Wikipedia.com Shared Pictures = Shared Knowledge = Shared News =
    7. 8. Brian Solis http://www.flickr.com/photos/briansolis/2735401175/
    8. 9. Types of social information <ul><li>Photos, podcasts, blogs, scapblogs, </li></ul>http://www.businessweek.com/magazine/content/07_24/b4038405.htm
    9. 10. It’s about …. E e e e e E e e E e E e e e E
    10. 11. It’s about …. Engaging Conversation
    11. 12. http://teens.columbuslibrary.org
    12. 13. http://blog.ceaohio.org/
    13. 15. It’s about …. Encouraging Participation
    14. 16. http://www.acpl.lib.in.us/
    15. 17. http://www.flickr.com/photos/acplinfo/tags/dayinallencounty2007/
    16. 20. It’s about …. Enabling Collaboration
    17. 21. http://loudounpedia.wetpaint.com
    18. 22. http://www.guidemehome2columbus.com/wiki/Columbus_Ohio_Real_Estate_Wiki
    19. 23. It’s about …. Exploring New communities
    20. 24. http://www.darienlibrary.org/services
    21. 28. It’s about …. Embedding into the Community
    22. 29. http://www.hclib.org/teens/MySpace/AddCatalogsearch.cfm
    23. 32. It’s about …. Empowering Customer Celebrations
    24. 33. http://www.plcmc.org/fotofun/default.asp
    25. 34. http://www.plcmc.org/fotofun/
    26. 35. Jessica, University City Library member since 2001
    27. 37. It’s about …. Letting go !
    28. 38. http://www.flickr.com/photos/toddography/12034661/ C or E?
    29. 39. Realize that WE are more valuable when we EMPOWER Libraries need to … … then when we try to control. http://www.flickr.com/photos/celesterc/540341359/
    30. 41. Strategy Framework
    31. 42. What elements need to be present in order for our strategies to support Virtual Users?
    32. 43. To enable our customers to connect with library staff, its services and with each other in meaningful ways . Engage VIRTUAL USERS Our customers feel CONNECTED
    33. 44. To provide our customers with a rich online experience that enhances their local branch experience & daily lives . Enrich VIRTUAL USERS Our customers feel They’re getting VALUE
    34. 45. To enable our customers to personalize their library experience allow our community to celebrate themselves . VIRTUAL USERS Empower Our customers feel GOOD about THEMSELVES
    35. 46. Engage Enrich Empower + CML.org is a destination. +++ Users embed pieces of CML.org in their space. + CML.org is an information source. +++ CML.org is a utility for connecting the community . + CML.org is a virtual branch. +++ CML.org reflects 21 flavors of CML’s branches. + Digital formats mirror real life. +++ Digital formats give us more options than IRL + Staff are our greatest marketing asset. +++ Customers are our greatest asset online . Create Fresh Practices
    36. 47. Strategy Framework VIRTUAL USERS Engage Enrich Empower
    37. 48. http://www.flickr.com/photos/striatic/2134277399/
    38. 49. Social Media Edge: 10 Steps E Educate Learn about social media & Learn to Listen 1
    39. 50. Social Media Edge: 10 Steps E Experience Participate & join the conversation 2 http://www.flickr.com/photos/annabelb/25488751/
    40. 51. Social Media Edge: 10 Steps E Envision Develop a 2.0 marketing plan 3 http://www.flickr.com/photos/laughingsquid/463805061/
    41. 52. E Engage Create social celebrations 4 http://www.flickr.com/photos/seraphimc/1340792910/ Social Media Edge: 10 Steps
    42. 53. Social Media Edge: 10 Steps E Enable Help your brand & content travel 5 http://www.flickr.com/photos/araleya/2048088388/
    43. 54. Social Media Edge: 10 Steps E Expand Play with multimedia 6 http://www.flickr.com/photos/komshiki/331788762/
    44. 55. Social Media Edge: 10 Steps E Explore Learn as you go & track success 7 http://www.flickr.com/photos/44049217@N00/1491746420/
    45. 56. Social Media Edge: 10 Steps E Experiment Experiment Experiment 8 http://www.flickr.com/photos/skycaptaintwo/583749159/ 9 10
    46. 57. http://www.flickr.com/photos/kimonomania/474758933/
    47. 58. Helene Blowers Digital Strategy Director Columbus Metropolitan Library [email_address] www.LibraryBytes.com

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