New Strategies  For Digital Natives Helene Blowers , Digital Strategy Director  Columbus Metropolitan Library http://www.f...
http://www.youtube.com/watch?v=ftWkuQ-39no Meet Joey ...
1 yr 3 yrs 9 yrs 14 yrs
Web 1.0 Web 2.0 Access Engagement
Engagement
Types of social information <ul><li>Photos,  podcasts,  blogs, scapblogs,  </li></ul>http://www.businessweek.com/magazine/...
Identity   Privacy   Safety   Advocacy Information Quality   Creativity Education   Opportunity   Sharing 9 Digital Native...
Life of a Digital Native … Digital Identity “Amidst a digital landscape that offers up a constant explosion of information...
http://www.flickr.com/photos/antara365/1688492716/ <ul><li>Top 5 Social Networks – Jan 09 </li></ul><ul><li>Facebook  1.19...
 
 
 
 
 
Life of a Digital Native … “ Just as an artist may create a sculpture from materials    found in the wild, digital natives...
&quot;Cultural consumers  thrive on  information and  ideas to fuel  their creative self-expression.&quot; - Patricia Martin
<ul><li>93% of teenagers are online, and their    use of the internet is intensifying.   </li></ul><ul><li>Nearly two-thir...
National School Board Study:  Creating & Connecting July 2007 Content Creators
Life of a Digital Native … The creation, distribution, and accessibility of such high quality information is crucial for t...
 
Serious factual errors = 4 Serious factual omissions = 3 Avg mistakes/article = 2.92 Serious factual errors = 4 Serious fa...
Jan 22, 09
 
Trusted Media Index
Life of a Digital Native …  Digital Safety http://www.flickr.com/photos/bikeportland/2910545378/
National School Board Study:  Creating & Connecting July 2007 http://www.nsba.org/SecondaryMenu/TLN/CreatingandConnecting....
Pew Study: Teens, Privacy and Online Social Networks, April 2007
“About  one in five  (22 %) of all students surveyed and about  one in three teens  (31%) are  nonconformists , students w...
Life of a Digital Native … “ Every day, the    Internet becomes    more important for    society.”    Digital Opportunity...
Digitally … …  there are NO barriers …  the playing field is leveled …  access is universal  …  connection is ubiquitous …...
Life of a Digital Native …  Digital Piracy http://www.flickr.com/photos/yodelanecdotal/1409914720/ Sharing
<ul><li>45% say people who use peer-to-peer file sharing services to download music and movies are regular Internet users ...
<ul><li>Fan Fiction  </li></ul><ul><li>Music parodies </li></ul><ul><li>Mash ups </li></ul><ul><li>Movie trailers </li></u...
http://www.totalrecut.com/contest-winners.php
http://www.youtube.com/watch?v=qiP79vYsfbo
Life of a Digital Native … Digital Privacy Most digital natives (DNs) live online, 24/7, where everything done is recorded...
Pew Study: Teens, Privacy and Online Social Networks, April 2007
Pew Study: Teens, Privacy and Online Social Networks, April 2007
 
Life of a Digital Native …  Digital Advocacy http://www.flickr.com/photos/bikoy/2773719281
http://www.flickr.com/photos/ayea/2732049713/
 
Strategy Framework
What elements  need to be present in order for our strategies to support  Virtual Users?
To enable customers  to  connect  with library staff,  services and with  each other   in meaningful ways . Engage VIRTUAL...
To provide customers with a  rich online   experience   that enhances their  local branch experience  &  daily lives .   E...
To enable customers the ability to  personalize   and   add value   to   the library experience and allow the community to...
Strategy Framework VIRTUAL USERS Engage Enrich Empower
Identity Creativity Information Quality Safety Opportunity Sharing Privacy Advocacy                    ...
Engage Enrich Empower
Helene Blowers Digital Strategy Director Columbus Metropolitan Library [email_address] My Slides are @   www.LibraryBytes....
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Strategies for Digital Natives

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  • Transcript of "Strategies for Digital Natives"

    1. 1. New Strategies For Digital Natives Helene Blowers , Digital Strategy Director Columbus Metropolitan Library http://www.flickr.com/photos/mzn37/2802221141/
    2. 2. http://www.youtube.com/watch?v=ftWkuQ-39no Meet Joey ...
    3. 3. 1 yr 3 yrs 9 yrs 14 yrs
    4. 4. Web 1.0 Web 2.0 Access Engagement
    5. 5. Engagement
    6. 6. Types of social information <ul><li>Photos, podcasts, blogs, scapblogs, </li></ul>http://www.businessweek.com/magazine/content/07_24/b4038405.htm
    7. 7. Identity Privacy Safety Advocacy Information Quality Creativity Education Opportunity Sharing 9 Digital Natives Realities:
    8. 8. Life of a Digital Native … Digital Identity “Amidst a digital landscape that offers up a constant explosion of information natives assert their personal thoughts and experiences, as well as their own political beliefs. digital natives carry this theme of personalization into their wider lives – by creating and ‘showing their own’ in order to – among many other reasons – assert themselves amongst a sea of information and influence.  Digital Identity “ digital natives carry the theme of personalization into their wider lives – by creating and ‘showing their own’ in order to assert themselves amongst a sea of information and influence.” - DigitalNative.org http://www.flickr.com/photos/smastrong/3238419128/
    9. 9. http://www.flickr.com/photos/antara365/1688492716/ <ul><li>Top 5 Social Networks – Jan 09 </li></ul><ul><li>Facebook 1.19 billion monthly visits </li></ul><ul><li>MySpace 810 million visits </li></ul><ul><li>Twitter 54 million visits </li></ul><ul><li>Fixster 53 million visits </li></ul><ul><li>LinkedIn 43 million visits </li></ul>
    10. 15. Life of a Digital Native … “ Just as an artist may create a sculpture from materials found in the wild, digital natives view the media landscape as their “natural habitat” from which they can pull resources for creativity, expression, and commerce.”  Digital Creativity http://www.flickr.com/photos/dalydose/324264361/
    11. 16. &quot;Cultural consumers thrive on information and ideas to fuel their creative self-expression.&quot; - Patricia Martin
    12. 17. <ul><li>93% of teenagers are online, and their use of the internet is intensifying. </li></ul><ul><li>Nearly two-thirds of online teens are content creators. </li></ul>Pew Study, Teens & Social Media, 12/07 http://www.flickr.com/photos/victoriachapman/431025494/
    13. 18. National School Board Study: Creating & Connecting July 2007 Content Creators
    14. 19. Life of a Digital Native … The creation, distribution, and accessibility of such high quality information is crucial for the functioning of an information society built on digital natives.  Digital Information Quality http://www.flickr.com/photos/kcjc/440114775/
    15. 21. Serious factual errors = 4 Serious factual omissions = 3 Avg mistakes/article = 2.92 Serious factual errors = 4 Serious factual omissions = 4 Avg mistakes/article = 3.86 Nature journal Study, Dec 05 42 articles reviewed
    16. 22. Jan 22, 09
    17. 24. Trusted Media Index
    18. 25. Life of a Digital Native …  Digital Safety http://www.flickr.com/photos/bikeportland/2910545378/
    19. 26. National School Board Study: Creating & Connecting July 2007 http://www.nsba.org/SecondaryMenu/TLN/CreatingandConnecting.aspx http://www.flickr.com/photos/hectorl/1886558636/
    20. 27. Pew Study: Teens, Privacy and Online Social Networks, April 2007
    21. 28. “About one in five (22 %) of all students surveyed and about one in three teens (31%) are nonconformists , students who report breaking one or more online safety or behavior rules, such as using inappropriate language, posting inappropriate pictures, sharing personal information with strangers or pretending to be someone they are not.” National School Board Study: Creating & Connecting July 2007 http://www.nsba.org/SecondaryMenu/TLN/CreatingandConnecting.aspx http://www.flickr.com/photos/rufino_uribe/143603980/
    22. 29. Life of a Digital Native … “ Every day, the Internet becomes more important for society.”  Digital Opportunity http://www.flickr.com/photos/cupevampe/205688172
    23. 30. Digitally … … there are NO barriers … the playing field is leveled … access is universal … connection is ubiquitous … it’s all about ME _____________________ = opportunities 2
    24. 31. Life of a Digital Native …  Digital Piracy http://www.flickr.com/photos/yodelanecdotal/1409914720/ Sharing
    25. 32. <ul><li>45% say people who use peer-to-peer file sharing services to download music and movies are regular Internet users doing what people should be able to do on the Internet </li></ul><ul><li>Only 3% believe file-sharers are criminals who should be punished by law. </li></ul>Angus Reid Strategies Survey – Mar 09 File Sharing Has Become the “New Normal” for Most Online Canadians
    26. 33. <ul><li>Fan Fiction </li></ul><ul><li>Music parodies </li></ul><ul><li>Mash ups </li></ul><ul><li>Movie trailers </li></ul><ul><li>Remix contests </li></ul><ul><li>Remix fan sites (NIN) </li></ul><ul><li>Creative commons </li></ul>
    27. 34. http://www.totalrecut.com/contest-winners.php
    28. 35. http://www.youtube.com/watch?v=qiP79vYsfbo
    29. 36. Life of a Digital Native … Digital Privacy Most digital natives (DNs) live online, 24/7, where everything done is recorded for posterity. Some DNs call it expression. Some digital immigrants feel it’s shifting our notions of privacy. Forums for education and discussion around online sharing practices, as well as legal dialogue about the documentation and availability of private information, have become crucial considerations for our society.  Digital Privacy http://www.flickr.com/photos/gin_soak/2155456946/
    30. 37. Pew Study: Teens, Privacy and Online Social Networks, April 2007
    31. 38. Pew Study: Teens, Privacy and Online Social Networks, April 2007
    32. 40. Life of a Digital Native …  Digital Advocacy http://www.flickr.com/photos/bikoy/2773719281
    33. 41. http://www.flickr.com/photos/ayea/2732049713/
    34. 43. Strategy Framework
    35. 44. What elements need to be present in order for our strategies to support Virtual Users?
    36. 45. To enable customers to connect with library staff, services and with each other in meaningful ways . Engage VIRTUAL USERS Our customers feel CONNECTED
    37. 46. To provide customers with a rich online experience that enhances their local branch experience & daily lives . Enrich VIRTUAL USERS Our customers feel They’re getting VALUE
    38. 47. To enable customers the ability to personalize and add value to the library experience and allow the community to celebrate themselves . VIRTUAL USERS Empower Our customers feel GOOD about THEMSELVES
    39. 48. Strategy Framework VIRTUAL USERS Engage Enrich Empower
    40. 49. Identity Creativity Information Quality Safety Opportunity Sharing Privacy Advocacy                      Engage Enrich Empower
    41. 50. Engage Enrich Empower
    42. 51. Helene Blowers Digital Strategy Director Columbus Metropolitan Library [email_address] My Slides are @ www.LibraryBytes.com http://www.flickr.com/photos/gregwake/2961213279/

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