Strategies for Digital Natives

New Strategies For Digital Natives Helene Blowers , Digital Strategy Director Columbus Metropolitan Library http://www.flickr.com/photos/mzn37/2802221141/

http://www.youtube.com/watch?v=ftWkuQ-39no Meet Joey ...

1 yr 3 yrs 9 yrs 14 yrs

Web 1.0 Web 2.0 Access Engagement

Engagement

Types of social information
Photos, podcasts, blogs, scapblogs,
http://www.businessweek.com/magazine/content/07_24/b4038405.htm

Identity Privacy Safety Advocacy Information Quality Creativity Education Opportunity Sharing 9 Digital Natives Realities:

Life of a Digital Native … Digital Identity “Amidst a digital landscape that offers up a constant explosion of information natives assert their personal thoughts and experiences, as well as their own political beliefs. digital natives carry this theme of personalization into their wider lives – by creating and ‘showing their own’ in order to – among many other reasons – assert themselves amongst a sea of information and influence.  Digital Identity “ digital natives carry the theme of personalization into their wider lives – by creating and ‘showing their own’ in order to assert themselves amongst a sea of information and influence.” - DigitalNative.org http://www.flickr.com/photos/smastrong/3238419128/

http://www.flickr.com/photos/antara365/1688492716/
Top 5 Social Networks – Jan 09
Facebook 1.19 billion monthly visits
MySpace 810 million visits
Twitter 54 million visits
Fixster 53 million visits
LinkedIn 43 million visits

Life of a Digital Native … “ Just as an artist may create a sculpture from materials found in the wild, digital natives view the media landscape as their “natural habitat” from which they can pull resources for creativity, expression, and commerce.”  Digital Creativity http://www.flickr.com/photos/dalydose/324264361/

"Cultural consumers thrive on information and ideas to fuel their creative self-expression." - Patricia Martin

93% of teenagers are online, and their use of the internet is intensifying.
Nearly two-thirds of online teens are content creators.
Pew Study, Teens & Social Media, 12/07 http://www.flickr.com/photos/victoriachapman/431025494/

National School Board Study: Creating & Connecting July 2007 Content Creators

Life of a Digital Native … The creation, distribution, and accessibility of such high quality information is crucial for the functioning of an information society built on digital natives.  Digital Information Quality http://www.flickr.com/photos/kcjc/440114775/

Serious factual errors = 4 Serious factual omissions = 3 Avg mistakes/article = 2.92 Serious factual errors = 4 Serious factual omissions = 4 Avg mistakes/article = 3.86 Nature journal Study, Dec 05 42 articles reviewed

Jan 22, 09

Trusted Media Index

Life of a Digital Native …  Digital Safety http://www.flickr.com/photos/bikeportland/2910545378/

National School Board Study: Creating & Connecting July 2007 http://www.nsba.org/SecondaryMenu/TLN/CreatingandConnecting.aspx http://www.flickr.com/photos/hectorl/1886558636/

Pew Study: Teens, Privacy and Online Social Networks, April 2007

“About one in five (22 %) of all students surveyed and about one in three teens (31%) are nonconformists , students who report breaking one or more online safety or behavior rules, such as using inappropriate language, posting inappropriate pictures, sharing personal information with strangers or pretending to be someone they are not.” National School Board Study: Creating & Connecting July 2007 http://www.nsba.org/SecondaryMenu/TLN/CreatingandConnecting.aspx http://www.flickr.com/photos/rufino_uribe/143603980/

Life of a Digital Native … “ Every day, the Internet becomes more important for society.”  Digital Opportunity http://www.flickr.com/photos/cupevampe/205688172

Digitally … … there are NO barriers … the playing field is leveled … access is universal … connection is ubiquitous … it’s all about ME _____________________ = opportunities 2

Life of a Digital Native …  Digital Piracy http://www.flickr.com/photos/yodelanecdotal/1409914720/ Sharing

45% say people who use peer-to-peer file sharing services to download music and movies are regular Internet users doing what people should be able to do on the Internet
Only 3% believe file-sharers are criminals who should be punished by law.
Angus Reid Strategies Survey – Mar 09 File Sharing Has Become the “New Normal” for Most Online Canadians

Fan Fiction
Music parodies
Mash ups
Movie trailers
Remix contests
Remix fan sites (NIN)
Creative commons

http://www.totalrecut.com/contest-winners.php

http://www.youtube.com/watch?v=qiP79vYsfbo

Life of a Digital Native … Digital Privacy Most digital natives (DNs) live online, 24/7, where everything done is recorded for posterity. Some DNs call it expression. Some digital immigrants feel it’s shifting our notions of privacy. Forums for education and discussion around online sharing practices, as well as legal dialogue about the documentation and availability of private information, have become crucial considerations for our society.  Digital Privacy http://www.flickr.com/photos/gin_soak/2155456946/

Pew Study: Teens, Privacy and Online Social Networks, April 2007

Life of a Digital Native …  Digital Advocacy http://www.flickr.com/photos/bikoy/2773719281

http://www.flickr.com/photos/ayea/2732049713/

Strategy Framework

What elements need to be present in order for our strategies to support Virtual Users?

To enable customers to connect with library staff, services and with each other in meaningful ways . Engage VIRTUAL USERS Our customers feel CONNECTED

To provide customers with a rich online experience that enhances their local branch experience & daily lives . Enrich VIRTUAL USERS Our customers feel They’re getting VALUE

To enable customers the ability to personalize and add value to the library experience and allow the community to celebrate themselves . VIRTUAL USERS Empower Our customers feel GOOD about THEMSELVES

Strategy Framework VIRTUAL USERS Engage Enrich Empower

Identity Creativity Information Quality Safety Opportunity Sharing Privacy Advocacy                      Engage Enrich Empower

Engage Enrich Empower

Helene Blowers Digital Strategy Director Columbus Metropolitan Library [email_address] My Slides are @ www.LibraryBytes.com http://www.flickr.com/photos/gregwake/2961213279/

http://www.conseilsmarketing.fr	270
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Strategies for Digital Natives

by hblowers on Mar 24, 2009

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Strategies for Digital Natives — Presentation Transcript