The Social Media E...E...Edge Strategies for a 2.0 World Helene Blowers Digital Strategy Director Columbus Metropolitan Li...
Blog: LibraryBytes.com
2.0
“ Web 2.0  generally refers to a second generation of  services available on the WWW that lets people  collaborate  and  s...
“ Web 2.0  generally refers to a second generation of  services available on the WWW that lets people  collaborate  and  s...
 
 
http://www.flickr.com/photos/chaparral/2931930284
Social Networking = Friends
Brian Reich  - EchoDitto “ We have to concede that the number and power of conversations we are having with each other are...
http://www.flickr.com/photos/damienroue/2489927809/0 http://www.flickr.com/photos/yourdon/3741906651
It’s about …. E e e e e E e e E e E e e e E
It’s about …. Engaging Conversation
http://teens.columbuslibrary.org
 
 
It’s about …. Encouraging Participation
http://www.acpl.lib.in.us/
http://www.flickr.com/photos/acplinfo/tags/dayinallencounty2007/
 
 
 
It’s about …. Enabling Collaboration
http://loudounpedia.wetpaint.com
 
It’s about …. Empowering Customer Celebrations
http://www.plcmc.org/fotofun/default.asp
http://www.plcmc.org/fotofun/
Jessica, University City Library member since 2001
 
 
 
 
 
It’s about …. Letting go !
http://www.flickr.com/photos/toddography/12034661/ C or E?
Realize that YOU are more valuable  when you EMPOWER You need to … …  then when    you try to    control. http://www.flick...
http://www.flickr.com/photos/striatic/2134277399/
Social Media Edge: 10 Steps E Educate Learn how to use the tools &  Learn to  Listen 1
Social Media Edge: 10 Steps E Experience Participate & join the conversation 2 http://www.flickr.com/photos/annabelb/25488...
Social Media Edge: 10 Steps E Envision Develop a 2.0  Engagement  Plan  3 http://www.flickr.com/photos/laughingsquid/46380...
E Engage Create social celebrations 4 http://www.flickr.com/photos/seraphimc/1340792910/ Social Media Edge: 10 Steps
Social Media Edge: 10 Steps E Enable Help your content travel 5 http://www.flickr.com/photos/araleya/2048088388/
Social Media Edge: 10 Steps E Expand Focus on relationship building 6 http://www.flickr.com/photos/komshiki/331788762/
Social Media Edge: 10 Steps E Explore Learn as you go & track success  7 http://www.flickr.com/photos/44049217@N00/1491746...
Social Media Edge: 10 Steps E Experiment Experiment Experiment 8 http://www.flickr.com/photos/skycaptaintwo/583749159/ 9 10
The best way to get customers to market  your brand   is to allow them  to promote you  ( your organization )  by  marketi...
& one last thought…
“ It’s not about building a field of dreams …  http://www.flickr.com/photos/mischiru/317713794/
…  It’s about cultivating a community garden.”  - H. Blowers “ It’s not about building a field of dreams …  http://www.fli...
http://www.flickr.com/photos/kimonomania/474758933/
Helene Blowers Digital Strategy Director Columbus Metropolitan Library [email_address] Find my slides @  www.LibraryBytes....
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Social Media Edge- Feb 2010

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Social Media Edge- Feb 2010

  1. 1. The Social Media E...E...Edge Strategies for a 2.0 World Helene Blowers Digital Strategy Director Columbus Metropolitan Library www.LibraryBytes.com http://www.flickr.com/photos/yewenyi/1364283972/
  2. 2. Blog: LibraryBytes.com
  3. 3. 2.0
  4. 4. “ Web 2.0 generally refers to a second generation of services available on the WWW that lets people collaborate and share information online .” - Wikipedia.com “ Social media  is the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings.” - Wikipedia.com ‘07
  5. 5. “ Web 2.0 generally refers to a second generation of services available on the WWW that lets people collaborate and share information online .” - Wikipedia.com “ Social media  is the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings.” - Wikipedia.com ’ 07 ~~~~~~~~~~~~~~~~~~~~~~~ The term " Web 2.0 " (2004–present) is commonly associated with web applications that facilitate interactive information sharing , interoperability, user-centered design, [1] and collaboration on the World Wide Web. “ Social media is media designed to be disseminated through social interaction , created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues ( one to many) into social media dialogues (many to many)” - Wikipedia.com ‘ Feb10 Dec 2007 Feb 2010
  6. 8. http://www.flickr.com/photos/chaparral/2931930284
  7. 9. Social Networking = Friends
  8. 10. Brian Reich - EchoDitto “ We have to concede that the number and power of conversations we are having with each other are the things that are building brands right now. Not the communications and the controllable collateral organizations create for themselves .”
  9. 11. http://www.flickr.com/photos/damienroue/2489927809/0 http://www.flickr.com/photos/yourdon/3741906651
  10. 12. It’s about …. E e e e e E e e E e E e e e E
  11. 13. It’s about …. Engaging Conversation
  12. 14. http://teens.columbuslibrary.org
  13. 17. It’s about …. Encouraging Participation
  14. 18. http://www.acpl.lib.in.us/
  15. 19. http://www.flickr.com/photos/acplinfo/tags/dayinallencounty2007/
  16. 23. It’s about …. Enabling Collaboration
  17. 24. http://loudounpedia.wetpaint.com
  18. 26. It’s about …. Empowering Customer Celebrations
  19. 27. http://www.plcmc.org/fotofun/default.asp
  20. 28. http://www.plcmc.org/fotofun/
  21. 29. Jessica, University City Library member since 2001
  22. 35. It’s about …. Letting go !
  23. 36. http://www.flickr.com/photos/toddography/12034661/ C or E?
  24. 37. Realize that YOU are more valuable when you EMPOWER You need to … … then when you try to control. http://www.flickr.com/photos/celesterc/540341359/
  25. 38. http://www.flickr.com/photos/striatic/2134277399/
  26. 39. Social Media Edge: 10 Steps E Educate Learn how to use the tools & Learn to Listen 1
  27. 40. Social Media Edge: 10 Steps E Experience Participate & join the conversation 2 http://www.flickr.com/photos/annabelb/25488751/
  28. 41. Social Media Edge: 10 Steps E Envision Develop a 2.0 Engagement Plan 3 http://www.flickr.com/photos/laughingsquid/463805061/
  29. 42. E Engage Create social celebrations 4 http://www.flickr.com/photos/seraphimc/1340792910/ Social Media Edge: 10 Steps
  30. 43. Social Media Edge: 10 Steps E Enable Help your content travel 5 http://www.flickr.com/photos/araleya/2048088388/
  31. 44. Social Media Edge: 10 Steps E Expand Focus on relationship building 6 http://www.flickr.com/photos/komshiki/331788762/
  32. 45. Social Media Edge: 10 Steps E Explore Learn as you go & track success 7 http://www.flickr.com/photos/44049217@N00/1491746420/
  33. 46. Social Media Edge: 10 Steps E Experiment Experiment Experiment 8 http://www.flickr.com/photos/skycaptaintwo/583749159/ 9 10
  34. 47. The best way to get customers to market your brand is to allow them to promote you ( your organization ) by marketing themselves CC http://www.flickr.com/photos/trishabrunner/2246254598/ Finally remember …
  35. 48. & one last thought…
  36. 49. “ It’s not about building a field of dreams … http://www.flickr.com/photos/mischiru/317713794/
  37. 50. … It’s about cultivating a community garden.” - H. Blowers “ It’s not about building a field of dreams … http://www.flickr.com/photos/vickimoore/3004369034/
  38. 51. http://www.flickr.com/photos/kimonomania/474758933/
  39. 52. Helene Blowers Digital Strategy Director Columbus Metropolitan Library [email_address] Find my slides @ www.LibraryBytes.com

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