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Social Media Edge- Feb 2010
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Social Media Edge- Feb 2010

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talk for Digital Media in a Social World conference

talk for Digital Media in a Social World conference

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  • 1. The Social Media E...E...Edge Strategies for a 2.0 World Helene Blowers Digital Strategy Director Columbus Metropolitan Library www.LibraryBytes.com http://www.flickr.com/photos/yewenyi/1364283972/
  • 2. Blog: LibraryBytes.com
  • 3. 2.0
  • 4. “ Web 2.0 generally refers to a second generation of services available on the WWW that lets people collaborate and share information online .” - Wikipedia.com “ Social media  is the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings.” - Wikipedia.com ‘07
  • 5. “ Web 2.0 generally refers to a second generation of services available on the WWW that lets people collaborate and share information online .” - Wikipedia.com “ Social media  is the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings.” - Wikipedia.com ’ 07 ~~~~~~~~~~~~~~~~~~~~~~~ The term " Web 2.0 " (2004–present) is commonly associated with web applications that facilitate interactive information sharing , interoperability, user-centered design, [1] and collaboration on the World Wide Web. “ Social media is media designed to be disseminated through social interaction , created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues ( one to many) into social media dialogues (many to many)” - Wikipedia.com ‘ Feb10 Dec 2007 Feb 2010
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  • 8. http://www.flickr.com/photos/chaparral/2931930284
  • 9. Social Networking = Friends
  • 10. Brian Reich - EchoDitto “ We have to concede that the number and power of conversations we are having with each other are the things that are building brands right now. Not the communications and the controllable collateral organizations create for themselves .”
  • 11. http://www.flickr.com/photos/damienroue/2489927809/0 http://www.flickr.com/photos/yourdon/3741906651
  • 12. It’s about …. E e e e e E e e E e E e e e E
  • 13. It’s about …. Engaging Conversation
  • 14. http://teens.columbuslibrary.org
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  • 17. It’s about …. Encouraging Participation
  • 18. http://www.acpl.lib.in.us/
  • 19. http://www.flickr.com/photos/acplinfo/tags/dayinallencounty2007/
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  • 23. It’s about …. Enabling Collaboration
  • 24. http://loudounpedia.wetpaint.com
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  • 26. It’s about …. Empowering Customer Celebrations
  • 27. http://www.plcmc.org/fotofun/default.asp
  • 28. http://www.plcmc.org/fotofun/
  • 29. Jessica, University City Library member since 2001
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  • 35. It’s about …. Letting go !
  • 36. http://www.flickr.com/photos/toddography/12034661/ C or E?
  • 37. Realize that YOU are more valuable when you EMPOWER You need to … … then when you try to control. http://www.flickr.com/photos/celesterc/540341359/
  • 38. http://www.flickr.com/photos/striatic/2134277399/
  • 39. Social Media Edge: 10 Steps E Educate Learn how to use the tools & Learn to Listen 1
  • 40. Social Media Edge: 10 Steps E Experience Participate & join the conversation 2 http://www.flickr.com/photos/annabelb/25488751/
  • 41. Social Media Edge: 10 Steps E Envision Develop a 2.0 Engagement Plan 3 http://www.flickr.com/photos/laughingsquid/463805061/
  • 42. E Engage Create social celebrations 4 http://www.flickr.com/photos/seraphimc/1340792910/ Social Media Edge: 10 Steps
  • 43. Social Media Edge: 10 Steps E Enable Help your content travel 5 http://www.flickr.com/photos/araleya/2048088388/
  • 44. Social Media Edge: 10 Steps E Expand Focus on relationship building 6 http://www.flickr.com/photos/komshiki/331788762/
  • 45. Social Media Edge: 10 Steps E Explore Learn as you go & track success 7 http://www.flickr.com/photos/44049217@N00/1491746420/
  • 46. Social Media Edge: 10 Steps E Experiment Experiment Experiment 8 http://www.flickr.com/photos/skycaptaintwo/583749159/ 9 10
  • 47. The best way to get customers to market your brand is to allow them to promote you ( your organization ) by marketing themselves CC http://www.flickr.com/photos/trishabrunner/2246254598/ Finally remember …
  • 48. & one last thought…
  • 49. “ It’s not about building a field of dreams … http://www.flickr.com/photos/mischiru/317713794/
  • 50. … It’s about cultivating a community garden.” - H. Blowers “ It’s not about building a field of dreams … http://www.flickr.com/photos/vickimoore/3004369034/
  • 51. http://www.flickr.com/photos/kimonomania/474758933/
  • 52. Helene Blowers Digital Strategy Director Columbus Metropolitan Library [email_address] Find my slides @ www.LibraryBytes.com