7 Principles, Perceptions & Present Trends
affecting Digital Space.
Helene Blowers
Digital Strategy Director
Columbus Metropolitan Library
www.LibraryBytes.com
http://www.flickr.com/photos/faberitius/2285165863

http://www.flickr.com/photos/roberdan/64881788/

3 million times the information
in all the books ever written
Source: The Exploding Digital Universe: An IDC White Paper, March 2007

“By the year 2010, 70% of all digital information being created will
be user-generated.”
http://www.flickr.com/photos/mr_biggs/215592586/

http://www.flickr.com/photos/lynetter/438825695/

MORE CONTENT = MORE INFORMATION = MORE KNOWLEDGE
“viewing content accounts
for 47 percent of time spent
online in 2007, up from 34
percent in 2003. Web search
accounted for 5 percent of
time spent online in 2007
from 3 percent in 2003. “
Nielsen/NetRatings Study 2007 – 4 years

Not only is information expanding, it’s …
…accessible in small bytes
http://www.flickr.com/photos/esther17/46689372/

\"To get as good at browsing as we are at
finding - and take advantage of the digital
opportunity - we have to get rid of the idea that
there's a best way of organizing the world.\"
- David Weinberger, Everything is Miscellaneous

Libraries need to …
and
…
incorporate
it in your
planning.
http www.flickr.com/photos/akireserranophotography/423045954/

http://www.flickr.com/photos/vanessawoz/141430429/

RSS
Widgets
API
Tagging
Mobile computing
Integrated into
“my space”,
not yours

July 10th - W3C announces they will tackle widgets
http://www.flickr.com/photos/ambermac/12540241/

Widget Economy
“The Web is
splintering. Centralized portals
don't matter anymore in an era
when Google and Digg will filter
the ever-changing Web for you
much more efficiently. “
- Business 2.0

Libraries need to …
… and stop
focusing
on the
“home page”

http://www.flickr.com/photos/dragonarium/217107351/

55% of online teens use social networks
48% of teens visit social
networking websites daily
91% of all social networking
teens say they use the sites
to stay in touch with friends
they see frequently, while
82% use the sites to stay in
touch with friends they rarely
see in person.
72% of all social networking
teens use the sites to make
plans with friends;
49% use the sites to make
new friends.
CC http://www.flickr.com/photos/22749172@N03/2336097581/
Pew Internet & American Life Project: Social Networking Websites and Teens: An Overview - Jan 2007

Types of social information
Photos, podcasts, blogs, scapblogs,

Libraries need to …
join the
…and
social
evolution.
http://www.flickr.com/photos/7942597@N07/471426017/

http://www.flickr.com/photos/jadensmommy24/505176824/

- Patricia Martin

Photo of the broth art
http://www.thebroth.com/art6108.html

Bloggers: A portrait of the internet’s new storytellers, July 2006

A Typology of Information and Communication Technology Users, May 2007

http://teens.columbuslibrary.org

Libraries need to …
… and allow
customers
to use your
space to
celebrate
themselves
http://www.flickr.com/photos/wireful/62340182/

http://www.flickr.com/photos/ladybugsleaf/104156643/

http://www.flickr.com/photos/lynetter/323025188

43% of Internet users feel as \"strongly\" about virtual communities as real ones
Source: Center for the Digital Future: University of Southern California, 2007

InfoIsland @ Second Life

Library 2.0 staff meeting
From Flickr pool: http://www.flickr.com/groups/secondlifelibrary/pool/

Libraries need to …
… you never
know where
you may find
new customers
to serve.
http://www.flickr.com/photos/jennie_m/97330017/

http://www.flickr.com/photos/beija-flor/335463126/

http://www.flickr.com/photos/lynetter/380604448

56.6% log into their
community daily
70.4 % of onlinel
community members
interact with other
members of their
community while logged
in.
Participation in online
communities leads to social
activism with more than
40% saying they
participate more
21% of online community
members have taken off-
line actions related to their
online involvement

www.myspace.com/libraryloft

Libraries need to …
… and don’t
assume
they will
find (or be
comfortable )
in ours.
http://www.flickr.com/photos/exodusimages/426469067/

twittervision.com/maps/show_3d

http://www.flickr.com/photos/lynetter/380604842

http://www.flickr.com/photos/lynetter/380604699

Libraries need to …
… it’s all
about
making
connections

http://www.flickr.com/photos/h19/300501629

http://www.flickr.com/photos/lynetter/267334862/

Libraries need to …
… then when
we try to
control.

Helene Blowers
Digital Strategy Director
Columbus Metropolitan Library
hblowers@columbuslibrary.org
www.LibraryBytes.com