2.0 Learning Moving your organisation into & beyond the second digital divide ARK Group Master Class Melbourne – Feb 4&5 th , 2008 Helene Blowers Digital Strategy Director Columbus Metropolitan Library www.LibraryBytes.com http://www.flickr.com/photos/tehtopo/123001806/ Libraries
23 Things & beyond 2.0 Innovation: Policy & Practices agenda : http://www.flickr.com/photos/y-a-n/29789408/ YPRL Tour Exploring the Shift 2.0 road show – it’s about Moving from 1.0 to 2.0 New media & Library marketing
“ Web 2.0 generally refers to a second generation of services available on the WWW that lets people collaborate and share information online .” - Wikipedia.com Shared Bookmarks = Shared Videos = Shared Everything = “ Social media is the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings.” - Wikipedia.com Shared Pictures = Shared Knowledge = Shared News =
How about you? What events made you notice the shift? http://www.flickr.com/photos/bigpinkcookie/22716359/
"Cultural consumers thrive on information and ideas to fuel their creative self-expression." - Patricia Martin
The New Digital Divide Web 1.0 Web 2.0
Those who know how to “think” about search vs. those who don’t.
Those who know how to validate soft information vs. those who don’t
Those who know where to find information in new “hot” channels vs. those who don’t.
Those who understand the current culture of informal languages vs. those who don’t.
Those who know how to get information to travel to them vs. those who still chase it.
Those who have the knowledge and skills to create and re-mix digital media and those who don’t.
Those that understand learning is a continual process vs. those that view learning as an achievement.
The New Digital Divide
“ The heart of Library 2.0 is user-centered change . It is a model for library service that encourages constant and purposeful change , inviting user participation in the creation of both the physical and the virtual services they want, supported by consistently evaluating services.” - Michael Casey
“The principles of Library 2.0 seek to put users in touch with information and entertainment wherever they may be, breaking down the barriers of space, time and outdated policy. It is a user-centered paradigm focusing on knowledge, experience, collaboration, the creation of new content and encouraging the heart. “ - Michael Stephens, Tame the Web
Darlene Fichter – Blog on the Side http://library2.usask.ca/~fichter/blog_on_the_side
“ The central idea of (Web 2.0 technologies) is harnessing collective intelligence.” - Tim O’Reilly, O’Reilly Media API API API API
http://www.flickr.com/photos/drachmann/327122302/ … How do you see the shift affecting libraries today? … What effect has 2.0 had on your community? … How have your library services begun to evolve to adjust these changes and concepts ? … How are you serving the “new” digital divide? … What challenges so you foresee in adjusting to these changes? … What advantages and disadvantages do you see in 2.0 thinking? and are you looking ahead to … What’s next?
23 Things & beyond 2.0 Innovation: Policy & Practices up next ... http://www.flickr.com/photos/y-a-n/29789408/ YPRL Tour Exploring the Shift 2.0 road show – it’s about Moving from 1.0 to 2.0 New media & Library marketing