2.0 Libraries Learning Social Media & Library Marketing Helene Blowers Digital Strategy Director Columbus Metropolitan Lib...
23 Things & beyond 2.0 Innovation: Passions to Practices agenda http://www.flickr.com/photos/y-a-n/29789408/ YPRL Tour Exp...
The Library Brand …
The Library Brand … CC Cindi Trainor http://www.flickr.com/photos/trucolorsfly/352573802/ Books,  books & more  books
The Library Brand … CC http://www.flickr.com/photos/beija-flor/237319319
Old Paradigm: Control  the   LOOK & FEEL of the Brand
From  mass  marketing to  niche  marketing  1957 – 45% audience 2007 - 4% of audience
Consumer to Multisumer
New Paradigm : Influence the  CHARACTER & PORTABILITY of the Brand
www.showusthecow.com
 
 
 
http://mail.google.com/mail/help/gmail_video.html
CC http://www.flickr.com/photos/jakecaptive/71298126/ “ Markets are  Conversations”
Strategy Framework VIRTUAL USERS Virtual Users Engage Enrich Empower
"Cultural consumers  thrive on  information and  ideas to fuel  their creative self-expression." - Patricia Martin
55% of online teens use social networks 48%  of teens visit social networking websites  daily   91%  of all social network...
 
 
http://www.flickr.com/photos/toddography/12034661/ C or E?
It's not about us
Brands are built on what PEOPLE are saying about you, NOT what you’re saying about yourself.    -  Guy Kawasaki  CC  http:...
http://www.acpl.lib.in.us/
http://www.flickr.com/photos/acplinfo/tags/dayinallencounty2007/
http://www.hclib.org/pub/bookspace/hpphotos.cfm
http://www.flickr.com/photos/hennepincountylibrary/888211903/
http://teens.columbuslibrary.org
Gail Borden Public Library http://www.elgin.lib.il.us/storypalooza.html
New Jersey Libraries- 3 Reasons
 
 
http://www.plcmc.org/fotofun/
Jessica, University City Library member since 2001
http://teens.denverlibrary.org/media/youtube.html
http://teens.denverlibrary.org/media/youtube.html
 
 
 
 
http://www.calcasieu.lib.la.us/Teentechfavs.htm
Un-marketing  Exercise:
Un-marketing Exercise: Now it's your turn ...
It is important to remember that "viral" is not about the brand ... it is actually about the users -- about me a...
8 Steps to Marketing 2.0 E Educate Learn about social media 1
8 Steps to Marketing 2.0 E Experience Participate & join the conversation 2 http://www.flickr.com/photos/annabelb/25488751/
8 Steps to Marketing 2.0 E Envision Develop a 2.0 marketing plan  3 http://www.flickr.com/photos/laughingsquid/463805061/
8 Steps to Marketing 2.0 E Engage Create social celebrations 4 http://www.flickr.com/photos/seraphimc/1340792910/
8 Steps to Marketing 2.0 E Enable Help your library brand & content travel 5 http://www.flickr.com/photos/araleya/20480883...
8 Steps to Marketing 2.0 E Expand Play with multimedia  6 http://www.flickr.com/photos/komshiki/331788762/
8 Steps to Marketing 2.0 E Explore Learn as you go & track success  7 http://www.flickr.com/photos/44049217@N00/1491746420/
8 Steps to Marketing 2.0 E Experiment Experiment Experiment 8 http://www.flickr.com/photos/skycaptaintwo/583749159/
The best way to get customers to market  your brand   is to allow them  to promote you  ( the library )  by  marketing the...
http://www.flickr.com/photos/room_onfire/403830495/
23 Things & beyond 2.0 Innovation: Passions to Practices up next ... http://www.flickr.com/photos/y-a-n/29789408/ YPRL Tou...
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#5 Library 2.0: Melbourne Workshop

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part 5 of two day workshop

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  • #5 Library 2.0: Melbourne Workshop

    1. 1. 2.0 Libraries Learning Social Media & Library Marketing Helene Blowers Digital Strategy Director Columbus Metropolitan Library www.LibraryBytes.com http://www.flickr.com/photos/tehtopo/123001806/ (part 5)
    2. 2. 23 Things & beyond 2.0 Innovation: Passions to Practices agenda http://www.flickr.com/photos/y-a-n/29789408/ YPRL Tour Exploring the Shift 2.0 road show – it’s about Moving from 1.0 to 2.0 Social media & Library marketing
    3. 3. The Library Brand …
    4. 4. The Library Brand … CC Cindi Trainor http://www.flickr.com/photos/trucolorsfly/352573802/ Books, books & more books
    5. 5. The Library Brand … CC http://www.flickr.com/photos/beija-flor/237319319
    6. 6. Old Paradigm: Control the LOOK & FEEL of the Brand
    7. 7. From mass marketing to niche marketing 1957 – 45% audience 2007 - 4% of audience
    8. 8. Consumer to Multisumer
    9. 9. New Paradigm : Influence the CHARACTER & PORTABILITY of the Brand
    10. 10. www.showusthecow.com
    11. 14. http://mail.google.com/mail/help/gmail_video.html
    12. 15. CC http://www.flickr.com/photos/jakecaptive/71298126/ “ Markets are Conversations”
    13. 16. Strategy Framework VIRTUAL USERS Virtual Users Engage Enrich Empower
    14. 17. "Cultural consumers thrive on information and ideas to fuel their creative self-expression." - Patricia Martin
    15. 18. 55% of online teens use social networks 48% of teens visit social networking websites daily 91% of all social networking teens say they use the sites to stay in touch with friends they see frequently, while 82% use the sites to stay in touch with friends they rarely see in person. 72% of all social networking teens use the sites to make plans with friends; 49% use the sites to make new friends . Pew Internet & American Life Project: Social Networking Websites and Teens: An Overview - Jan 2007 CC http://www.flickr.com/photos/22749172@N03/2336097581/
    16. 21. http://www.flickr.com/photos/toddography/12034661/ C or E?
    17. 22. It's not about us
    18. 23. Brands are built on what PEOPLE are saying about you, NOT what you’re saying about yourself. - Guy Kawasaki CC http://www.flickr.com/photos/stephenr/1683318514/
    19. 24. http://www.acpl.lib.in.us/
    20. 25. http://www.flickr.com/photos/acplinfo/tags/dayinallencounty2007/
    21. 26. http://www.hclib.org/pub/bookspace/hpphotos.cfm
    22. 27. http://www.flickr.com/photos/hennepincountylibrary/888211903/
    23. 28. http://teens.columbuslibrary.org
    24. 29. Gail Borden Public Library http://www.elgin.lib.il.us/storypalooza.html
    25. 30. New Jersey Libraries- 3 Reasons
    26. 33. http://www.plcmc.org/fotofun/
    27. 34. Jessica, University City Library member since 2001
    28. 35. http://teens.denverlibrary.org/media/youtube.html
    29. 36. http://teens.denverlibrary.org/media/youtube.html
    30. 41. http://www.calcasieu.lib.la.us/Teentechfavs.htm
    31. 42. Un-marketing Exercise:
    32. 43. Un-marketing Exercise: Now it's your turn ...
    33. 44. It is important to remember that "viral" is not about the brand ... it is actually about the users -- about me and you. If I forward a "viral" piece I will do so, because it says something to you about ME. It provides me with SOCIAL CURRENCY." - Gavin Heaton http://www.flickr.com/photos/uhmyang/24574890/
    34. 45. 8 Steps to Marketing 2.0 E Educate Learn about social media 1
    35. 46. 8 Steps to Marketing 2.0 E Experience Participate & join the conversation 2 http://www.flickr.com/photos/annabelb/25488751/
    36. 47. 8 Steps to Marketing 2.0 E Envision Develop a 2.0 marketing plan 3 http://www.flickr.com/photos/laughingsquid/463805061/
    37. 48. 8 Steps to Marketing 2.0 E Engage Create social celebrations 4 http://www.flickr.com/photos/seraphimc/1340792910/
    38. 49. 8 Steps to Marketing 2.0 E Enable Help your library brand & content travel 5 http://www.flickr.com/photos/araleya/2048088388/
    39. 50. 8 Steps to Marketing 2.0 E Expand Play with multimedia 6 http://www.flickr.com/photos/komshiki/331788762/
    40. 51. 8 Steps to Marketing 2.0 E Explore Learn as you go & track success 7 http://www.flickr.com/photos/44049217@N00/1491746420/
    41. 52. 8 Steps to Marketing 2.0 E Experiment Experiment Experiment 8 http://www.flickr.com/photos/skycaptaintwo/583749159/
    42. 53. The best way to get customers to market your brand is to allow them to promote you ( the library ) by marketing themselves CC http://www.flickr.com/photos/trishabrunner/2246254598/ Always remember …
    43. 54. http://www.flickr.com/photos/room_onfire/403830495/
    44. 55. 23 Things & beyond 2.0 Innovation: Passions to Practices up next ... http://www.flickr.com/photos/y-a-n/29789408/ YPRL Tour Exploring the Shift 2.0 road show – it’s about Moving from 1.0 to 2.0 New media & Library marketing
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