2.0 Libraries Learning Social Media & Library Marketing Helene Blowers Digital Strategy Director Columbus Metropolitan Library www.LibraryBytes.com http://www.flickr.com/photos/tehtopo/123001806/ (part 5)
23 Things & beyond 2.0 Innovation: Passions to Practices agenda http://www.flickr.com/photos/y-a-n/29789408/ YPRL Tour Exploring the Shift 2.0 road show – it’s about Moving from 1.0 to 2.0 Social media & Library marketing
"Cultural consumers thrive on information and ideas to fuel their creative self-expression." - Patricia Martin
55% of online teens use social networks 48% of teens visit social networking websites daily 91% of all social networking teens say they use the sites to stay in touch with friends they see frequently, while 82% use the sites to stay in touch with friends they rarely see in person. 72% of all social networking teens use the sites to make plans with friends; 49% use the sites to make new friends . Pew Internet & American Life Project: Social Networking Websites and Teens: An Overview - Jan 2007 CC http://www.flickr.com/photos/22749172@N03/2336097581/
http://www.flickr.com/photos/toddography/12034661/ C or E?
It is important to remember that "viral" is not about the brand ... it is actually about the users -- about me and you. If I forward a "viral" piece I will do so, because it says something to you about ME. It provides me with SOCIAL CURRENCY." - Gavin Heaton http://www.flickr.com/photos/uhmyang/24574890/
8 Steps to Marketing 2.0 E Educate Learn about social media 1
8 Steps to Marketing 2.0 E Experience Participate & join the conversation 2 http://www.flickr.com/photos/annabelb/25488751/
8 Steps to Marketing 2.0 E Envision Develop a 2.0 marketing plan 3 http://www.flickr.com/photos/laughingsquid/463805061/
8 Steps to Marketing 2.0 E Engage Create social celebrations 4 http://www.flickr.com/photos/seraphimc/1340792910/
8 Steps to Marketing 2.0 E Enable Help your library brand & content travel 5 http://www.flickr.com/photos/araleya/2048088388/
8 Steps to Marketing 2.0 E Expand Play with multimedia 6 http://www.flickr.com/photos/komshiki/331788762/
8 Steps to Marketing 2.0 E Explore Learn as you go & track success 7 http://www.flickr.com/photos/44049217@N00/1491746420/
8 Steps to Marketing 2.0 E Experiment Experiment Experiment 8 http://www.flickr.com/photos/skycaptaintwo/583749159/
The best way to get customers to market your brand is to allow them to promote you ( the library ) by marketing themselves CC http://www.flickr.com/photos/trishabrunner/2246254598/ Always remember …
23 Things & beyond 2.0 Innovation: Passions to Practices up next ... http://www.flickr.com/photos/y-a-n/29789408/ YPRL Tour Exploring the Shift 2.0 road show – it’s about Moving from 1.0 to 2.0 New media & Library marketing
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