2.0 Libraries Learning Moving from 1.0 to 2.0 Helene Blowers Digital Strategy Director Columbus Metropolitan Library www.L...
23 Things & beyond 2.0 Innovation: Policy & Practices agenda http://www.flickr.com/photos/y-a-n/29789408/ YPRL Tour Explor...
You  Organization  Community
Colaborate Share =
http://www.flickr.com/photos/hondapanda/2767424742/ Step 1:  Learn to listen
 
http://www.google.com/alerts
 
 
http://search.twitter.com
Yes, there talking about you!  http://howsociable.com
http://socialmention.com
http://www.flickr.com/photos/thomashawk/32557536/ Learn to spy on yourself
What is  RSS?  http://cravingideas.blogs.com/backinskinnyjeans/2006/09/how_to_explain_.html
http://www.youtube.com/watch?v=0klgLsSxGsU Common Craft
http://www.commoncraft.com/show
Types of social information <ul><li>Photos,  podcasts,  blogs, scapblogs,  </li></ul>http://www.businessweek.com/magazine/...
“ The central idea of (Web 2.0 technologies) is harnessing    collective intelligence.”  -  Tim O’Reilly,  O’Reilly Media ...
Exercise
Join the Conversation
http://www.flickr.com/photos/carbonnyc/365132202/ Online Reputation Management
Create a home base Building an online reputation … http://www.flickr.com/photos/unprose/114166705/
Building an online reputation … http://www.flickr.com/photos/fotologic/435457697/
Engage your passion Building an online reputation … to create meaningful content http://www.flickr.com/photos/swamibu/2264...
Start commenting Building an online reputation … http://www.flickr.com/photos/distortedsmile/18500026/
Link & trackback Building an online reputation … http://www.flickr.com/photos/kros/183201986/
Join other communities Building an online reputation … http://www.flickr.com/photos/worldworldworld/3041327172/in/photostr...
Create connections with yourself Building an online reputation … http://www.flickr.com/photos/margolove/2093521959/
Continually engage with others Building an online reputation … http://www.flickr.com/photos/nogood/516136197/
<ul><li>Create your strategy </li></ul>http://www.flickr.com/photos/striatic/58687301/
What do you want to achieve?
 
Strategy Framework  ONLINE
Strategy Framework
What elements  need to be present in order for our strategies to support  Virtual Users?
To enable our customers to  connect  with library staff, its services and with  each other   in  meaningful ways . Engage ...
To provide our customers with a  rich online   experience   that enhances their  local branch experience  &  daily lives ....
To enable our customers to  personalize   their library experience allow our community to  celebrate themselves .   VIRTUA...
Engage Enrich Empower +   CML.org is a destination. +++ Users embed pieces of CML.org in their space.     +  CML.org is an...
Strategy Framework VIRTUAL USERS Engage Enrich Empower
http://www.flickr.com/photos/striatic/2134277399/
<ul><li>Test the waters </li></ul>Test the waters
http://www.flickr.com/photos/pbogs/2623023489/ Help others test the waters too!
http://www.flickr.com/photos/dullhunk/202872717/
23 Things & beyond 2.0 Innovation: Policy & Practices up next ... http://www.flickr.com/photos/y-a-n/29789408/ YPRL Tour E...
Slides: www.slideshare.net/hblowers
Upcoming SlideShare
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Library 2.0: Melbourne Workshop #3

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Part 3 of two day workshop in Melbourne

Published in: Technology, Design

Library 2.0: Melbourne Workshop #3

  1. 1. 2.0 Libraries Learning Moving from 1.0 to 2.0 Helene Blowers Digital Strategy Director Columbus Metropolitan Library www.LibraryBytes.com http://www.flickr.com/photos/tehtopo/123001806/ (part 3)
  2. 2. 23 Things & beyond 2.0 Innovation: Policy & Practices agenda http://www.flickr.com/photos/y-a-n/29789408/ YPRL Tour Exploring the Shift 2.0 road show – it’s about Moving from 1.0 to 2.0 New media & Library marketing
  3. 3. You Organization Community
  4. 4. Colaborate Share =
  5. 5. http://www.flickr.com/photos/hondapanda/2767424742/ Step 1: Learn to listen
  6. 7. http://www.google.com/alerts
  7. 10. http://search.twitter.com
  8. 11. Yes, there talking about you! http://howsociable.com
  9. 12. http://socialmention.com
  10. 13. http://www.flickr.com/photos/thomashawk/32557536/ Learn to spy on yourself
  11. 14. What is RSS? http://cravingideas.blogs.com/backinskinnyjeans/2006/09/how_to_explain_.html
  12. 15. http://www.youtube.com/watch?v=0klgLsSxGsU Common Craft
  13. 16. http://www.commoncraft.com/show
  14. 17. Types of social information <ul><li>Photos, podcasts, blogs, scapblogs, </li></ul>http://www.businessweek.com/magazine/content/07_24/b4038405.htm
  15. 18. “ The central idea of (Web 2.0 technologies) is harnessing collective intelligence.” - Tim O’Reilly, O’Reilly Media API API API API
  16. 19. Exercise
  17. 20. Join the Conversation
  18. 21. http://www.flickr.com/photos/carbonnyc/365132202/ Online Reputation Management
  19. 22. Create a home base Building an online reputation … http://www.flickr.com/photos/unprose/114166705/
  20. 23. Building an online reputation … http://www.flickr.com/photos/fotologic/435457697/
  21. 24. Engage your passion Building an online reputation … to create meaningful content http://www.flickr.com/photos/swamibu/2264617197/
  22. 25. Start commenting Building an online reputation … http://www.flickr.com/photos/distortedsmile/18500026/
  23. 26. Link & trackback Building an online reputation … http://www.flickr.com/photos/kros/183201986/
  24. 27. Join other communities Building an online reputation … http://www.flickr.com/photos/worldworldworld/3041327172/in/photostream/
  25. 28. Create connections with yourself Building an online reputation … http://www.flickr.com/photos/margolove/2093521959/
  26. 29. Continually engage with others Building an online reputation … http://www.flickr.com/photos/nogood/516136197/
  27. 30. <ul><li>Create your strategy </li></ul>http://www.flickr.com/photos/striatic/58687301/
  28. 31. What do you want to achieve?
  29. 33. Strategy Framework  ONLINE
  30. 34. Strategy Framework
  31. 35. What elements need to be present in order for our strategies to support Virtual Users?
  32. 36. To enable our customers to connect with library staff, its services and with each other in meaningful ways . Engage VIRTUAL USERS Our customers feel CONNECTED
  33. 37. To provide our customers with a rich online experience that enhances their local branch experience & daily lives . Enrich VIRTUAL USERS Our customers feel They’re getting VALUE
  34. 38. To enable our customers to personalize their library experience allow our community to celebrate themselves . VIRTUAL USERS Empower Our customers feel GOOD about THEMSELVES
  35. 39. Engage Enrich Empower + CML.org is a destination. +++ Users embed pieces of CML.org in their space. + CML.org is an information source. +++ CML.org is a utility for connecting the community . + CML.org is a virtual branch. +++ CML.org reflects 21 flavors of CML’s branches. + Digital formats mirror real life. +++ Digital formats give us more options than IRL + Staff are our greatest marketing asset. +++ Customers are our greatest asset online . Create Fresh Practices
  36. 40. Strategy Framework VIRTUAL USERS Engage Enrich Empower
  37. 41. http://www.flickr.com/photos/striatic/2134277399/
  38. 42. <ul><li>Test the waters </li></ul>Test the waters
  39. 43. http://www.flickr.com/photos/pbogs/2623023489/ Help others test the waters too!
  40. 44. http://www.flickr.com/photos/dullhunk/202872717/
  41. 45. 23 Things & beyond 2.0 Innovation: Policy & Practices up next ... http://www.flickr.com/photos/y-a-n/29789408/ YPRL Tour Exploring the Shift 2.0 road show – it’s about Moving from 1.0 to 2.0 New media & Library marketing
  42. 46. Slides: www.slideshare.net/hblowers

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