Engage: Web 2.0 in Libraries

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  • 1. EnlightenEducate Expand Everyone Empathic Emerging Elementary Entertaining Enrich Enjoyable Essential Engage Exciting Empower Electronic Enable Using 2.0 Technologies in Libraries Equality Embedded Embrace Energetic Enchanting Encourage Everything Evolving Everlasting Helene Blowers Director of Digital Strategy Columbus Metropolitan Library LibraryBytes.com
  • 2. Enlightening Educating Expanding Everyone Empathic Emerging Elementary Entertaining Enriching Enjoyable Essential Exciting Empowering Electronic Engaging Equality Embedded Embracing Enabling Energetic Enchanting Encouraging … Endangered?
  • 3. http://www.youtube.com/watch?v=pMcfrLYDm2U http://www.youtube.com/watch?v=fhnWKg9B2-8 http://www.youtube.com/watch?v=QeoKQbT8BKs
  • 4. http://www.personoftheyear.be/
  • 5. August 07
  • 6. http://www.flickr.com/photos/popoever/234877734/
  • 7. The spring of 2006 will go down as a curious moment in (time when) the mainstream-media steamroller caught up with a bona fide cultural phenomenon, then flattened it into a cliché before the average person knew what all the fuss was about. That's ironic, because the fuss was about the average person--that is, his or her participation in what's known as quot;social media,quot; quot;social networking,quot; quot;user-generated content,quot; the quot;live Web.quot; June 06 The Network Unbound, Fast Company June 2006
  • 8. http://my.nytimes.com/
  • 9. http://www.fastcompany.com
  • 10. Dec 07
  • 11. “The central idea of (Web 2.0 technologies) is harnessing collective intelligence.” - Tim O’Reilly, O’Reilly Media
  • 12. “Web 2.0 generally refers to a second generation of services available on the WWW that lets people collaborate and share information online.” - Wikipedia.com Shared Pictures = Shared Videos = Shared News = Shared Bookmarks = Shared Knowledge = Shared Everything =
  • 13. Web 2.0 Communities Niche communities
  • 14. It’s about ….
  • 15. http://www.darienlibrary.org
  • 16. http://www.darienlibrary.org/directorsblog/
  • 17. http://www.myhamilton.ca
  • 18. http://pikespeakld.ning.com/
  • 19. http://minthillstitchin.blogspot.com
  • 20. It’s about ….
  • 21. http://www.acpl.lib.in.us/
  • 22. http://www.flickr.com/photos/acplinfo/tags/dayinallencounty2007/
  • 23. http://booklovers.pbwiki.com
  • 24. http://www.hclib.org/pub/bookspace
  • 25. http://www.40families.org/
  • 26. http://www.flickr.com/photos/40families/
  • 27. http://kids.columbuslibrary.org
  • 28. http://www.pictureaustralia.org
  • 29. It’s about ….
  • 30. http://www.aadl.org
  • 31. Legend of Zelda Twilight princess - nintendo
  • 32. http://libwww.library.phila.gov/blog
  • 33. http://libwww.library.phila.gov/blog
  • 34. http://blog.spl.org/yablog/
  • 35. It’s about ….
  • 36. http://loudounpedia.wetpaint.com
  • 37. http://cat.danburylibrary.org
  • 38. “Conspiracy” tag results
  • 39. https://catalog.hclib.org
  • 40. http://www.westernspringshistory.org/
  • 41. http://www.westernspringshistory.org
  • 42. http://www.wikinorthia.net.au/
  • 43. It’s about ….
  • 44. www.myspace.com/libraryloft
  • 45. www.myspace.com/libraryloft
  • 46. http://www.nypl.org/rss/
  • 47. NYPL Newsfeed Personalized Netvibes.com page
  • 48. The Second Life Library 2.0
  • 49. InfoIsland @ Second Life
  • 50. Library 2.0 staff meeting From Flickr pool: http://www.flickr.com/groups/secondlifelibrary/pool/
  • 51. Adult Second Life Library project: http://infoisland.org/
  • 52. It’s about ….
  • 53. http://www.plcmc.org/online/Ask_a_Librarian
  • 54. Buddy List
  • 55. http://www.hclib.org/teens/MySpace/AddCatalogsearch.cfm
  • 56. http://www.myspace.com/hennepincountylibrary
  • 57. http://www.columbuslibrary.org
  • 58. http://www.plcmc.org/Catalog/plugins.asp
  • 59. It’s about ….
  • 60. New Jersey Libraries- 3 Reasons http://www.njlibraries.org/
  • 61. http://www.hclib.org/pub/bookspace/hpphotos.cfm
  • 62. http://www.flickr.com/photos/hennepincountylibrary/888211903/
  • 63. http://kids.columbuslibrary.org
  • 64. http://www.plcmc.org/fotofun/default.asp
  • 65. http://www.plcmc.org/fotofun/
  • 66. Jessica, University City Library member since 2001
  • 67. http://teens.denverlibrary.org/media/youtube.html
  • 68. http://teens.denverlibrary.org/media/youtube.html
  • 69. http://teens.columbuslibrary.org
  • 70. It’s about ….
  • 71. Enlightening Expanding Communities Energetic Empowering Individuals Enabling Equality Engaging users Embedded Embracing Enchanting Encouraging participation… etc.
  • 72. http://www.flickr.com/photos/toddography/12034661/
  • 73. It’s about ….
  • 74. What can you do to continually keep up with changes ?
  • 75. Player [pley-er] noun 1. a person or thing that plays. 2. one actively involved especially in a competitive field or process.
  • 76. Become a “Knowledge Player”: 15 minutes a day
  • 77. Become a “Knowledge Player”: 15 minutes a day Subscribe to just 5 blogs
  • 78. http://explorediscoverplay.blogspot.com
  • 79. Become a “Knowledge Player”: 15 minutes a day Subscribe to just 5 blogs Tag “play items” in Del.icio.us Photo by Uma B. - Flickr
  • 80. Become a “Knowledge Player”: 15 minutes a day Subscribe to just 5 blogs Tag “play items” in Del.icio.us Create a learning blog Photo by Lemonade Dusk- Flickr
  • 81. http://www.web2learning.net
  • 82. Become a “Knowledge Player”: 15 minutes a day Subscribe to just 5 blogs Tag “play items” in Del.icio.us Create a learning blog PLAY!!!!! Photo by Bukutgirl - Flickr
  • 83. Don’t know where to start?
  • 84. http://plcmclearning.blogspot.com
  • 85. Week 1: Introduction Week 2: Blogging Week 3: Photos & Images Week 4: RSS & Newsreaders Week 5: Play week Week 6: Tagging & Folksonomies Week 7: Wikis Week 8: Online applications & tools Week 9: Podcasts, Videos & Downloadable audio + 1 month of extra exploration time.
  • 86. Understanding 2.0 using 1.0
  • 87. 8 Steps to Marketing 2.0 1 Learn about social media
  • 88. 8 Steps to Marketing 2.0 2 Participate & join the conversation http://www.flickr.com/photos/annabelb/25488751/
  • 89. 8 Steps to Marketing 2.0 3 Develop a 2.0 marketing plan http://www.flickr.com/photos/laughingsquid/463805061/
  • 90. 8 Steps to Marketing 2.0 4 Create social celebrations http://www.flickr.com/photos/seraphimc/1340792910/
  • 91. 8 Steps to Marketing 2.0 5 Help your library content travel http://www.flickr.com/photos/araleya/2048088388/
  • 92. 8 Steps to Marketing 2.0 6 Play with multimedia http://www.flickr.com/photos/komshiki/331788762/
  • 93. 8 Steps to Marketing 2.0 7 Learn as you go & track success http://www.flickr.com/photos/44049217@N00/1491746420/
  • 94. 8 Steps to Marketing 2.0 8 http://www.flickr.com/photos/skycaptaintwo/583749159/
  • 95. 8 Steps to Marketing 2.0 1 Learn about social media
  • 96. 8 Steps to Marketing 2.0 2 Participate & join the conversation http://www.flickr.com/photos/annabelb/25488751/
  • 97. 8 Steps to Marketing 2.0 3 Develop a 2.0 marketing plan http://www.flickr.com/photos/laughingsquid/463805061/
  • 98. 8 Steps to Marketing 2.0 4 Create social celebrations http://www.flickr.com/photos/seraphimc/1340792910/
  • 99. 8 Steps to Marketing 2.0 5 Help your library content travel http://www.flickr.com/photos/araleya/2048088388/
  • 100. 8 Steps to Marketing 2.0 6 Play with multimedia http://www.flickr.com/photos/komshiki/331788762/
  • 101. 8 Steps to Marketing 2.0 7 Learn as you go & track success http://www.flickr.com/photos/44049217@N00/1491746420/
  • 102. 8 Steps to Marketing 2.0 8 http://www.flickr.com/photos/skycaptaintwo/583749159/
  • 103. Enlightening Educating Expanding Everyone Empathic Emerging Elementary Entertaining Enriching Enjoyable Essential Exciting Empowering Electronic Engaging Equality Embedded Embracing Enabling Energetic Enchanting Encouraging … Evolving!
  • 104. http://www.youtube.com/watch?v=ZblrRs3fkSU Laura B. Cohen, Web Support Librarian, University at Albany, SUNY.
  • 105. Enlightening Educating Expanding Everyone Empathic Emerging Elementary Entertaining Enriching Enjoyable Essential Exciting Empowering Electronic Engaging Equality Embedded Embracing Enabling Energetic Enchanting Encouraging … Evolving
  • 106. 2.0 isn’t a thing, it’s a …
  • 107. Questions
  • 108. Helene Blowers www.LibraryBytes.com hblowers@plcmc.org