EnlightenEducate Expand Everyone Empathic
Emerging Elementary Entertaining Enrich Enjoyable

Essential     Engage         ...
Enlightening Educating Expanding Everyone Empathic
Emerging Elementary Entertaining Enriching Enjoyable

Essential Excitin...
http://www.youtube.com/watch?v=pMcfrLYDm2U

  http://www.youtube.com/watch?v=fhnWKg9B2-8
http://www.youtube.com/watch?v=Qe...
http://www.personoftheyear.be/
August 07
http://www.flickr.com/photos/popoever/234877734/
The spring of 2006 will go down as a curious
          moment in (time when) the mainstream-media
          steamroller ca...
http://my.nytimes.com/
http://www.fastcompany.com
Dec 07
“The central idea of (Web 2.0 technologies) is harnessing
 collective intelligence.” - Tim O’Reilly, O’Reilly Media
“Web 2.0 generally refers to a second generation of
 services available on the WWW that lets people
 collaborate and share...
Web 2.0 Communities




Niche communities
It’s about ….
http://www.darienlibrary.org
http://www.darienlibrary.org/directorsblog/
http://www.myhamilton.ca
http://pikespeakld.ning.com/
http://minthillstitchin.blogspot.com
It’s about ….
http://www.acpl.lib.in.us/
http://www.flickr.com/photos/acplinfo/tags/dayinallencounty2007/
http://booklovers.pbwiki.com
http://www.hclib.org/pub/bookspace
http://www.40families.org/
http://www.flickr.com/photos/40families/
http://kids.columbuslibrary.org
http://www.pictureaustralia.org
It’s about ….
http://www.aadl.org
Legend of Zelda Twilight princess - nintendo
http://libwww.library.phila.gov/blog
http://libwww.library.phila.gov/blog
http://blog.spl.org/yablog/
It’s about ….
http://loudounpedia.wetpaint.com
http://cat.danburylibrary.org
“Conspiracy” tag results
https://catalog.hclib.org
http://www.westernspringshistory.org/
http://www.westernspringshistory.org
http://www.wikinorthia.net.au/
It’s about ….
www.myspace.com/libraryloft
www.myspace.com/libraryloft
http://www.nypl.org/rss/
NYPL Newsfeed




       Personalized Netvibes.com page
The Second Life Library 2.0
InfoIsland @ Second Life
Library 2.0 staff meeting




          From Flickr pool: http://www.flickr.com/groups/secondlifelibrary/pool/
Adult Second Life Library project:




                          http://infoisland.org/
It’s about ….
http://www.plcmc.org/online/Ask_a_Librarian
Buddy List
http://www.hclib.org/teens/MySpace/AddCatalogsearch.cfm
http://www.myspace.com/hennepincountylibrary
http://www.columbuslibrary.org
http://www.plcmc.org/Catalog/plugins.asp
It’s about ….
New Jersey Libraries- 3 Reasons

    http://www.njlibraries.org/
http://www.hclib.org/pub/bookspace/hpphotos.cfm
http://www.flickr.com/photos/hennepincountylibrary/888211903/
http://kids.columbuslibrary.org
http://www.plcmc.org/fotofun/default.asp
http://www.plcmc.org/fotofun/
Jessica, University City Library member since
                                        2001
http://teens.denverlibrary.org/media/youtube.html
http://teens.denverlibrary.org/media/youtube.html
http://teens.columbuslibrary.org
It’s about ….
Enlightening   Expanding Communities Energetic
Empowering Individuals Enabling
Equality   Engaging users Embedded Embracin...
http://www.flickr.com/photos/toddography/12034661/
It’s about ….
What can
 you do to
continually
  keep up
    with
changes ?
Player [pley-er] noun
1. a person or thing that plays.

2. one actively involved especially in a competitive
  field or pr...
Become a “Knowledge Player”:
   15 minutes a day
Become a “Knowledge Player”:
 15 minutes a day
 Subscribe to just
 5 blogs
http://explorediscoverplay.blogspot.com
Become a “Knowledge Player”:
   15 minutes a day
   Subscribe to just
   5 blogs
   Tag “play items”
   in Del.icio.us



...
Become a “Knowledge Player”:
 15 minutes a day
 Subscribe to just
 5 blogs
 Tag “play items”
 in Del.icio.us
 Create a lea...
http://www.web2learning.net
Become a “Knowledge Player”:
 15 minutes a day
 Subscribe to just
 5 blogs
 Tag “play items”
 in Del.icio.us
 Create a lea...
Don’t know where to start?
http://plcmclearning.blogspot.com
Week 1: Introduction
Week 2: Blogging
Week 3: Photos & Images
Week 4: RSS & Newsreaders
Week 5: Play week
Week 6: Tagging ...
Understanding 2.0 using 1.0
8 Steps to Marketing 2.0




              1

                  Learn about
                  social
                  media
8 Steps to Marketing 2.0




                                                  2

                                        ...
8 Steps to Marketing 2.0




                                                        3

                                  ...
8 Steps to Marketing 2.0




                                                     4

                                     ...
8 Steps to Marketing 2.0




                                                   5

                                       ...
8 Steps to Marketing 2.0




                                                   6

                                       ...
8 Steps to Marketing 2.0




                                                        7

                                  ...
8 Steps to Marketing 2.0




                                                        8




http://www.flickr.com/photos/sk...
8 Steps to Marketing 2.0




              1

                  Learn about
                  social
                  media
8 Steps to Marketing 2.0




                                                  2

                                        ...
8 Steps to Marketing 2.0




                                                        3

                                  ...
8 Steps to Marketing 2.0




                                                     4

                                     ...
8 Steps to Marketing 2.0




                                                   5

                                       ...
8 Steps to Marketing 2.0




                                                   6

                                       ...
8 Steps to Marketing 2.0




                                                        7

                                  ...
8 Steps to Marketing 2.0




                                                        8




http://www.flickr.com/photos/sk...
Enlightening Educating Expanding Everyone Empathic
Emerging Elementary Entertaining Enriching Enjoyable

Essential Excitin...
http://www.youtube.com/watch?v=ZblrRs3fkSU

Laura B. Cohen, Web Support Librarian, University at Albany, SUNY.
Enlightening Educating Expanding Everyone Empathic
Emerging Elementary Entertaining Enriching Enjoyable

Essential Excitin...
2.0 isn’t a thing, it’s a …
Questions
Helene Blowers
    www.LibraryBytes.com
     hblowers@plcmc.org
Engage: Web 2.0 in Libraries
Engage: Web 2.0 in Libraries
Engage: Web 2.0 in Libraries
Engage: Web 2.0 in Libraries
Engage: Web 2.0 in Libraries
Engage: Web 2.0 in Libraries
Engage: Web 2.0 in Libraries
Engage: Web 2.0 in Libraries
Engage: Web 2.0 in Libraries
Engage: Web 2.0 in Libraries
Engage: Web 2.0 in Libraries
Engage: Web 2.0 in Libraries
Engage: Web 2.0 in Libraries
Engage: Web 2.0 in Libraries
Engage: Web 2.0 in Libraries
Engage: Web 2.0 in Libraries
Engage: Web 2.0 in Libraries
Engage: Web 2.0 in Libraries
Engage: Web 2.0 in Libraries
Engage: Web 2.0 in Libraries
Engage: Web 2.0 in Libraries
Engage: Web 2.0 in Libraries
Engage: Web 2.0 in Libraries
Engage: Web 2.0 in Libraries
Engage: Web 2.0 in Libraries
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Engage: Web 2.0 in Libraries

  1. 1. EnlightenEducate Expand Everyone Empathic Emerging Elementary Entertaining Enrich Enjoyable Essential Engage Exciting Empower Electronic Enable Using 2.0 Technologies in Libraries Equality Embedded Embrace Energetic Enchanting Encourage Everything Evolving Everlasting Helene Blowers Director of Digital Strategy Columbus Metropolitan Library LibraryBytes.com
  2. 2. Enlightening Educating Expanding Everyone Empathic Emerging Elementary Entertaining Enriching Enjoyable Essential Exciting Empowering Electronic Engaging Equality Embedded Embracing Enabling Energetic Enchanting Encouraging … Endangered?
  3. 3. http://www.youtube.com/watch?v=pMcfrLYDm2U http://www.youtube.com/watch?v=fhnWKg9B2-8 http://www.youtube.com/watch?v=QeoKQbT8BKs
  4. 4. http://www.personoftheyear.be/
  5. 5. August 07
  6. 6. http://www.flickr.com/photos/popoever/234877734/
  7. 7. The spring of 2006 will go down as a curious moment in (time when) the mainstream-media steamroller caught up with a bona fide cultural phenomenon, then flattened it into a cliché before the average person knew what all the fuss was about. That's ironic, because the fuss was about the average person--that is, his or her participation in what's known as quot;social media,quot; quot;social networking,quot; quot;user-generated content,quot; the quot;live Web.quot; June 06 The Network Unbound, Fast Company June 2006
  8. 8. http://my.nytimes.com/
  9. 9. http://www.fastcompany.com
  10. 10. Dec 07
  11. 11. “The central idea of (Web 2.0 technologies) is harnessing collective intelligence.” - Tim O’Reilly, O’Reilly Media
  12. 12. “Web 2.0 generally refers to a second generation of services available on the WWW that lets people collaborate and share information online.” - Wikipedia.com Shared Pictures = Shared Videos = Shared News = Shared Bookmarks = Shared Knowledge = Shared Everything =
  13. 13. Web 2.0 Communities Niche communities
  14. 14. It’s about ….
  15. 15. http://www.darienlibrary.org
  16. 16. http://www.darienlibrary.org/directorsblog/
  17. 17. http://www.myhamilton.ca
  18. 18. http://pikespeakld.ning.com/
  19. 19. http://minthillstitchin.blogspot.com
  20. 20. It’s about ….
  21. 21. http://www.acpl.lib.in.us/
  22. 22. http://www.flickr.com/photos/acplinfo/tags/dayinallencounty2007/
  23. 23. http://booklovers.pbwiki.com
  24. 24. http://www.hclib.org/pub/bookspace
  25. 25. http://www.40families.org/
  26. 26. http://www.flickr.com/photos/40families/
  27. 27. http://kids.columbuslibrary.org
  28. 28. http://www.pictureaustralia.org
  29. 29. It’s about ….
  30. 30. http://www.aadl.org
  31. 31. Legend of Zelda Twilight princess - nintendo
  32. 32. http://libwww.library.phila.gov/blog
  33. 33. http://libwww.library.phila.gov/blog
  34. 34. http://blog.spl.org/yablog/
  35. 35. It’s about ….
  36. 36. http://loudounpedia.wetpaint.com
  37. 37. http://cat.danburylibrary.org
  38. 38. “Conspiracy” tag results
  39. 39. https://catalog.hclib.org
  40. 40. http://www.westernspringshistory.org/
  41. 41. http://www.westernspringshistory.org
  42. 42. http://www.wikinorthia.net.au/
  43. 43. It’s about ….
  44. 44. www.myspace.com/libraryloft
  45. 45. www.myspace.com/libraryloft
  46. 46. http://www.nypl.org/rss/
  47. 47. NYPL Newsfeed Personalized Netvibes.com page
  48. 48. The Second Life Library 2.0
  49. 49. InfoIsland @ Second Life
  50. 50. Library 2.0 staff meeting From Flickr pool: http://www.flickr.com/groups/secondlifelibrary/pool/
  51. 51. Adult Second Life Library project: http://infoisland.org/
  52. 52. It’s about ….
  53. 53. http://www.plcmc.org/online/Ask_a_Librarian
  54. 54. Buddy List
  55. 55. http://www.hclib.org/teens/MySpace/AddCatalogsearch.cfm
  56. 56. http://www.myspace.com/hennepincountylibrary
  57. 57. http://www.columbuslibrary.org
  58. 58. http://www.plcmc.org/Catalog/plugins.asp
  59. 59. It’s about ….
  60. 60. New Jersey Libraries- 3 Reasons http://www.njlibraries.org/
  61. 61. http://www.hclib.org/pub/bookspace/hpphotos.cfm
  62. 62. http://www.flickr.com/photos/hennepincountylibrary/888211903/
  63. 63. http://kids.columbuslibrary.org
  64. 64. http://www.plcmc.org/fotofun/default.asp
  65. 65. http://www.plcmc.org/fotofun/
  66. 66. Jessica, University City Library member since 2001
  67. 67. http://teens.denverlibrary.org/media/youtube.html
  68. 68. http://teens.denverlibrary.org/media/youtube.html
  69. 69. http://teens.columbuslibrary.org
  70. 70. It’s about ….
  71. 71. Enlightening Expanding Communities Energetic Empowering Individuals Enabling Equality Engaging users Embedded Embracing Enchanting Encouraging participation… etc.
  72. 72. http://www.flickr.com/photos/toddography/12034661/
  73. 73. It’s about ….
  74. 74. What can you do to continually keep up with changes ?
  75. 75. Player [pley-er] noun 1. a person or thing that plays. 2. one actively involved especially in a competitive field or process.
  76. 76. Become a “Knowledge Player”: 15 minutes a day
  77. 77. Become a “Knowledge Player”: 15 minutes a day Subscribe to just 5 blogs
  78. 78. http://explorediscoverplay.blogspot.com
  79. 79. Become a “Knowledge Player”: 15 minutes a day Subscribe to just 5 blogs Tag “play items” in Del.icio.us Photo by Uma B. - Flickr
  80. 80. Become a “Knowledge Player”: 15 minutes a day Subscribe to just 5 blogs Tag “play items” in Del.icio.us Create a learning blog Photo by Lemonade Dusk- Flickr
  81. 81. http://www.web2learning.net
  82. 82. Become a “Knowledge Player”: 15 minutes a day Subscribe to just 5 blogs Tag “play items” in Del.icio.us Create a learning blog PLAY!!!!! Photo by Bukutgirl - Flickr
  83. 83. Don’t know where to start?
  84. 84. http://plcmclearning.blogspot.com
  85. 85. Week 1: Introduction Week 2: Blogging Week 3: Photos & Images Week 4: RSS & Newsreaders Week 5: Play week Week 6: Tagging & Folksonomies Week 7: Wikis Week 8: Online applications & tools Week 9: Podcasts, Videos & Downloadable audio + 1 month of extra exploration time.
  86. 86. Understanding 2.0 using 1.0
  87. 87. 8 Steps to Marketing 2.0 1 Learn about social media
  88. 88. 8 Steps to Marketing 2.0 2 Participate & join the conversation http://www.flickr.com/photos/annabelb/25488751/
  89. 89. 8 Steps to Marketing 2.0 3 Develop a 2.0 marketing plan http://www.flickr.com/photos/laughingsquid/463805061/
  90. 90. 8 Steps to Marketing 2.0 4 Create social celebrations http://www.flickr.com/photos/seraphimc/1340792910/
  91. 91. 8 Steps to Marketing 2.0 5 Help your library content travel http://www.flickr.com/photos/araleya/2048088388/
  92. 92. 8 Steps to Marketing 2.0 6 Play with multimedia http://www.flickr.com/photos/komshiki/331788762/
  93. 93. 8 Steps to Marketing 2.0 7 Learn as you go & track success http://www.flickr.com/photos/44049217@N00/1491746420/
  94. 94. 8 Steps to Marketing 2.0 8 http://www.flickr.com/photos/skycaptaintwo/583749159/
  95. 95. 8 Steps to Marketing 2.0 1 Learn about social media
  96. 96. 8 Steps to Marketing 2.0 2 Participate & join the conversation http://www.flickr.com/photos/annabelb/25488751/
  97. 97. 8 Steps to Marketing 2.0 3 Develop a 2.0 marketing plan http://www.flickr.com/photos/laughingsquid/463805061/
  98. 98. 8 Steps to Marketing 2.0 4 Create social celebrations http://www.flickr.com/photos/seraphimc/1340792910/
  99. 99. 8 Steps to Marketing 2.0 5 Help your library content travel http://www.flickr.com/photos/araleya/2048088388/
  100. 100. 8 Steps to Marketing 2.0 6 Play with multimedia http://www.flickr.com/photos/komshiki/331788762/
  101. 101. 8 Steps to Marketing 2.0 7 Learn as you go & track success http://www.flickr.com/photos/44049217@N00/1491746420/
  102. 102. 8 Steps to Marketing 2.0 8 http://www.flickr.com/photos/skycaptaintwo/583749159/
  103. 103. Enlightening Educating Expanding Everyone Empathic Emerging Elementary Entertaining Enriching Enjoyable Essential Exciting Empowering Electronic Engaging Equality Embedded Embracing Enabling Energetic Enchanting Encouraging … Evolving!
  104. 104. http://www.youtube.com/watch?v=ZblrRs3fkSU Laura B. Cohen, Web Support Librarian, University at Albany, SUNY.
  105. 105. Enlightening Educating Expanding Everyone Empathic Emerging Elementary Entertaining Enriching Enjoyable Essential Exciting Empowering Electronic Engaging Equality Embedded Embracing Enabling Energetic Enchanting Encouraging … Evolving
  106. 106. 2.0 isn’t a thing, it’s a …
  107. 107. Questions
  108. 108. Helene Blowers www.LibraryBytes.com hblowers@plcmc.org

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