EnlightenEducate Expand Everyone Empathic
Emerging Elementary Entertaining Enrich Enjoyable
Essential Engage Exciting Empower
Electronic Enable Using 2.0 Technologies in Libraries
Equality Embedded Embrace Energetic Enchanting
Encourage Everything Evolving Everlasting
Helene Blowers
Director of Digital Strategy
Columbus Metropolitan Library
LibraryBytes.com

Enlightening Educating Expanding Everyone Empathic
Emerging Elementary Entertaining Enriching Enjoyable
Essential Exciting Empowering Electronic
Engaging Equality Embedded Embracing Enabling
Energetic Enchanting Encouraging … Endangered?

http://www.youtube.com/watch?v=pMcfrLYDm2U
http://www.youtube.com/watch?v=fhnWKg9B2-8
http://www.youtube.com/watch?v=QeoKQbT8BKs

http://www.personoftheyear.be/

August 07

http://www.flickr.com/photos/popoever/234877734/

The spring of 2006 will go down as a curious
moment in (time when) the mainstream-media
steamroller caught up with a bona fide cultural
phenomenon, then flattened it into a cliché
before the average person knew what all the
fuss was about. That's ironic, because the fuss
was about the average person--that is, his or her
participation in what's known as \"social
media,\" \"social networking,\" \"user-generated
content,\" the \"live Web.\"
June 06
The Network Unbound, Fast Company June 2006

http://my.nytimes.com/

http://www.fastcompany.com

Dec 07

“The central idea of (Web 2.0 technologies) is harnessing
collective intelligence.” - Tim O’Reilly, O’Reilly Media

“Web 2.0 generally refers to a second generation of
services available on the WWW that lets people
collaborate and share information online.” - Wikipedia.com
Shared Pictures =
Shared Videos =
Shared News =
Shared Bookmarks =
Shared Knowledge =
Shared Everything =

Web 2.0 Communities
Niche communities

It’s about ….

http://www.darienlibrary.org

http://www.darienlibrary.org/directorsblog/

http://www.myhamilton.ca

http://pikespeakld.ning.com/

http://minthillstitchin.blogspot.com

It’s about ….

http://www.acpl.lib.in.us/

http://www.flickr.com/photos/acplinfo/tags/dayinallencounty2007/

http://booklovers.pbwiki.com

http://www.hclib.org/pub/bookspace

http://www.40families.org/

http://www.flickr.com/photos/40families/

http://kids.columbuslibrary.org

http://www.pictureaustralia.org

It’s about ….

http://www.aadl.org

Legend of Zelda Twilight princess - nintendo

http://libwww.library.phila.gov/blog

http://libwww.library.phila.gov/blog

http://blog.spl.org/yablog/

It’s about ….

http://loudounpedia.wetpaint.com

http://cat.danburylibrary.org

“Conspiracy” tag results

https://catalog.hclib.org

http://www.westernspringshistory.org/

http://www.westernspringshistory.org

http://www.wikinorthia.net.au/

It’s about ….

www.myspace.com/libraryloft

www.myspace.com/libraryloft

http://www.nypl.org/rss/

NYPL Newsfeed
Personalized Netvibes.com page

The Second Life Library 2.0

InfoIsland @ Second Life

Library 2.0 staff meeting
From Flickr pool: http://www.flickr.com/groups/secondlifelibrary/pool/

Adult Second Life Library project:
http://infoisland.org/

It’s about ….

http://www.plcmc.org/online/Ask_a_Librarian

Buddy List

http://www.hclib.org/teens/MySpace/AddCatalogsearch.cfm

http://www.myspace.com/hennepincountylibrary

http://www.columbuslibrary.org

http://www.plcmc.org/Catalog/plugins.asp

It’s about ….

New Jersey Libraries- 3 Reasons
http://www.njlibraries.org/

http://www.hclib.org/pub/bookspace/hpphotos.cfm

http://www.flickr.com/photos/hennepincountylibrary/888211903/

http://kids.columbuslibrary.org

http://www.plcmc.org/fotofun/default.asp

http://www.plcmc.org/fotofun/

Jessica, University City Library member since
2001

http://teens.denverlibrary.org/media/youtube.html

http://teens.denverlibrary.org/media/youtube.html

http://teens.columbuslibrary.org

It’s about ….

Enlightening Expanding Communities Energetic
Empowering Individuals Enabling
Equality Engaging users Embedded Embracing Enchanting
Encouraging participation… etc.

http://www.flickr.com/photos/toddography/12034661/

It’s about ….

What can
you do to
continually
keep up
with
changes ?

Player [pley-er] noun
1. a person or thing that plays.
2. one actively involved especially in a competitive
field or process.

Become a “Knowledge Player”:
15 minutes a day

Become a “Knowledge Player”:
15 minutes a day
Subscribe to just
5 blogs

http://explorediscoverplay.blogspot.com

Become a “Knowledge Player”:
15 minutes a day
Subscribe to just
5 blogs
Tag “play items”
in Del.icio.us
Photo by Uma B. - Flickr

Become a “Knowledge Player”:
15 minutes a day
Subscribe to just
5 blogs
Tag “play items”
in Del.icio.us
Create a learning
blog
Photo by Lemonade Dusk- Flickr

http://www.web2learning.net

Become a “Knowledge Player”:
15 minutes a day
Subscribe to just
5 blogs
Tag “play items”
in Del.icio.us
Create a learning
blog
PLAY!!!!!
Photo by Bukutgirl - Flickr

Don’t know where to start?

http://plcmclearning.blogspot.com

Week 1: Introduction
Week 2: Blogging
Week 3: Photos & Images
Week 4: RSS & Newsreaders
Week 5: Play week
Week 6: Tagging & Folksonomies
Week 7: Wikis
Week 8: Online applications & tools
Week 9: Podcasts, Videos & Downloadable
audio
+ 1 month of extra exploration time.

Understanding 2.0 using 1.0

8 Steps to Marketing 2.0
1
Learn about
social
media

8 Steps to Marketing 2.0
2
Participate &
join the
conversation
http://www.flickr.com/photos/annabelb/25488751/

8 Steps to Marketing 2.0
3
Develop a
2.0
marketing
plan
http://www.flickr.com/photos/laughingsquid/463805061/

8 Steps to Marketing 2.0
4
Create
social
celebrations
http://www.flickr.com/photos/seraphimc/1340792910/

8 Steps to Marketing 2.0
5
Help your
library
content
travel
http://www.flickr.com/photos/araleya/2048088388/

8 Steps to Marketing 2.0
6
Play with
multimedia
http://www.flickr.com/photos/komshiki/331788762/

8 Steps to Marketing 2.0
7
Learn as
you go &
track
success
http://www.flickr.com/photos/44049217@N00/1491746420/

8 Steps to Marketing 2.0
8
http://www.flickr.com/photos/skycaptaintwo/583749159/

8 Steps to Marketing 2.0
1
Learn about
social
media

8 Steps to Marketing 2.0
2
Participate &
join the
conversation
http://www.flickr.com/photos/annabelb/25488751/

8 Steps to Marketing 2.0
3
Develop a
2.0
marketing
plan
http://www.flickr.com/photos/laughingsquid/463805061/

8 Steps to Marketing 2.0
4
Create
social
celebrations
http://www.flickr.com/photos/seraphimc/1340792910/

8 Steps to Marketing 2.0
5
Help your
library
content
travel
http://www.flickr.com/photos/araleya/2048088388/

8 Steps to Marketing 2.0
6
Play with
multimedia
http://www.flickr.com/photos/komshiki/331788762/

8 Steps to Marketing 2.0
7
Learn as
you go &
track
success
http://www.flickr.com/photos/44049217@N00/1491746420/

8 Steps to Marketing 2.0
8
http://www.flickr.com/photos/skycaptaintwo/583749159/

Enlightening Educating Expanding Everyone Empathic
Emerging Elementary Entertaining Enriching Enjoyable
Essential Exciting Empowering Electronic
Engaging Equality Embedded Embracing Enabling
Energetic Enchanting Encouraging … Evolving!

http://www.youtube.com/watch?v=ZblrRs3fkSU
Laura B. Cohen, Web Support Librarian, University at Albany, SUNY.

Enlightening Educating Expanding Everyone Empathic
Emerging Elementary Entertaining Enriching Enjoyable
Essential Exciting Empowering Electronic
Engaging Equality Embedded Embracing Enabling
Energetic Enchanting Encouraging … Evolving

2.0 isn’t a thing, it’s a …

Questions

Helene Blowers
www.LibraryBytes.com
hblowers@plcmc.org