A Thousand Words

A Thousand Words: Taking Better Photos for Telling Stories in Your Library Helene Blowers Digital Strategy Director Columbus Metropolitan Library ALA July 09

http://www.flickr.com/photos/smanography/3073414449/

http://www.flickr.com/photos/arbron/56216464/

http://www.db798.com/pictobrowser/index.html

http://www.slideoo.com/

Example: http://www.librarybytes.com/2009/05/my-495-hr-tour-of-netherlands.html

http://gickr.com

http://animoto.com/play/DdYKOhgphn50GyhY3Zi64Q

http://animoto.com/cause

www.bighugelabs.com

http://www.ala.org/ala/aboutala/offices/publishing/graphics/READ_Mini_Posters.cfm J.Watson

http://bighugelabs.com/

http://www.fotoviewr.com

http://splashr.com

http://www.picsviewr.com

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The Library Brand …

The Library Brand … CC Cindi Trainor http://www.flickr.com/photos/trucolorsfly/352573802/

The Library Brand … CC http://www.flickr.com/photos/beija-flor/237319319

Old Paradigm: Control the LOOK & FEEL of the Brand

From mass marketing to niche marketing 1957 – 45% audience 2007 - 4% of audience

Consumer to Multisumer

New Paradigm: Influence the CHARACTER & PORTABILITY of the Brand

www.showusthecow.com

http://mail.google.com/mail/help/gmail_video.html

- Patricia Martin

What strategic elements do you need to focus on in order to support today’s Virtual Users?

To enable our customers to connect with library staff, its VIRTUAL services and with each other in USERS meaningful ways. Our customers feel CONNECTED

To provide our customers with a rich online experience VIRTUAL that enhances their local branch experience & USERS daily lives. Our customers feel They’re getting VALUE

To enable our customers to personalize their library experience allow our VIRTUAL community to celebrate USERS themselves. Our customers feel GOOD about THEMSELVES

VIRTUAL USERS

http://www.flickr.com/photos/toddography/12034661/

Brands are built on what PEOPLE are saying about you, NOT what you’re saying about yourself. - Guy Kawasaki CC http://www.flickr.com/photos/stephenr/1683318514/

http://www.acpl.lib.in.us/

http://www.flickr.com/photos/acplinfo/tags/dayinallencounty2007/

http://www.hclib.org/pub/bookspace/hpphotos.cfm

http://www.flickr.com/photos/hennepincountylibrary/888211903/

http://teens.columbuslibrary.org

http://www.plcmc.org/fotofun/

Jessica, University City Library member since 2001

http://www.calcasieu.lib.la.us/Teentechfavs.htm

http://www.flickr.com/photos/spierzchala/377916549/

I grant permission to the Hennepin County I hereby authorize the Columbus Metropolitan Library the right to use depictions and Library to use, re-use, and/or disclose, without reproductions of my photograph or portion compensation to me, this image for appropriate thereof, including electronic formats, for non- Library purposes, including publicity, marketing, commercial purposes. advertising, fund-raising, and/or promotion of the Library and its various programs. This photograph is my creation, and I have the right to grant this permission and the consent of I understand that the Library may use this in the individual(s) featured. various media, including but not limited to mailings, brochures, television, video, film, e- I also understand that I will not receive mails, the Library's website, and any other print, compensation in any form for the use of my broadcast, or electronic media. I further likeness in the photograph. understand that such use may cause my image to appear in newspaper articles or television or I do hereby certify that I am over 13 years old. radio, or Internet news stories. I waive any right to inspect or approve any material in which the Further, I release Hennepin County from all Library may eventually use this image. claims of any kind arising from such production, use, distribution or broadcasting of the I hereby release the Library from any and all photograph. liability related to or resulting from the use and dissemination of this image. I give this consent voluntarily. I understand that my agreement to this authorization and release is voluntary.

Un-marketing Exercise:

It is important to remember that "viral" is not about the brand ... it is actually about the users -- about me and you. If I forward a "viral" piece I will do so, because it says something to you about ME. It provides me with SOCIAL CURRENCY." - Gavin Heaton http://www.flickr.com/photos/uhmyang/24574890/

Always remember … The best way to get customers to market your brand is to allow them to promote you (the library) by marketing themselves CC http://www.flickr.com/photos/trishabrunner/2246254598/

Questions

Helene Blowers | hblowers@columbuslibrary.org | LibraryBytes.com

A Thousand Words

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