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Internet Industry - CASE STUDY ON INTERNET MONEY MAKERS
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Internet Industry - CASE STUDY ON INTERNET MONEY MAKERS

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Internet Industry - CASE STUDY ON INTERNET MONEY MAKERS - Catcha.com

Internet Industry - CASE STUDY ON INTERNET MONEY MAKERS - Catcha.com

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  • hi I am from Hyderabad, n currently doin my MBA, I just found that your slide was useful for my project, hence can you plz mail a copy of it to my email.

    my email is : nav_vasireddy@yahoo.com

    thankas in advance..<br /><br/>
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Transcript

  • 1.  
  • 2. History of
    • Started in June 1999 ( formed 3 portals)
    • December 1999, Malaysia Launched
    • April 2000, List Stock in SGX
    • June 2000, Reaches 500,000 members
    • July 2001, Form Partnership with Pacific Internet
    • August 2001, Form Partnership with China.com
    • June 2002, Juice magazine launched in Malaysia
  • 3. What does do ??
    • Search Engine
    • Provide current news of that particular country
    • Provide chat forum
    • Provide email
    • Provide discussion topics
    • Provide advertisement
  • 4.
    • Aims
    • “ Remain the leading network of localised portal in that particular region”
    • Strategy
    • “ Focusing on local search, local content and local communities”
  • 5. Revenue ??
    • Online Advertisements
  • 6.  
  • 7.  
  • 8.  
  • 9. Revenue ??
    • Online Advertisements
    • Publishing (magazines)
  • 10.  
  • 11. Revenue ??
    • Online Advertisements
    • Publishing (magazines)
    • Subscription Revenue
    • Events
    • MY: Starlight Cinemas
    • SG: Stella Artois Cinemas
  • 12. Revenue ??
    • Online Advertisements
    • Publishing (magazines)
    • Subscription Revenue
    • Events (eg: Starlight Cinemas)
    • Sponsors
  • 13.  
  • 14. Revenue ??
    • Online Advertisements
    • Publishing (magazines)
    • Subscription Revenue
    • Events (eg: Starlight Cinemas)
    • Sponsors
    • Sponsorship revenues (eg: pay for keyword)
    • Shareholders
  • 15. Vs Yahoo !
    • ADVANTAGE:
    • Provide local news that are catered for that particular country. (eg: Language)
    • It provides a more geographical information
    • It has other resources (eg: Events)
    • Advertisements are meant for that specific country
  • 16. Vs Yahoo!
    • DISADVANTAGE:
    • Has less Information in the Search Engine
    • Less well known to the rest of the world (eg: USA)
  • 17. Future Innovation of
    • Establish Catcha portals in Thailand and Philippines
    • Organize more Events throughout S.East Asia
    • Lastly, set up Catcha portal in China
  • 18. The End !!
    • Questions ???