Search Engine Optimization        Hazem Torab       Founder & CEO, Enozom
Agenda•   What’s is SEO?•   Why SEO?•   Search Engines Market Share•   Page Rank•   Techniques – Inside Your Websites•   T...
What is SEO?One of the most effective methods in internetmarketing, by making some activities inside andoutside your websi...
Why SEO?• Unpaid traffic• Continuous source of visitor• 21% of traffic come from search engines• Good image for your busin...
Search Engines Market Share            3% 1%      14%                          Google                          Bing       ...
Page Rank
How to Optimize My Website? Inside your website         Specify Your    Re-phrase    Optimize       Eye         Build Your...
Inside Your WebsiteSpecify Your   Re-phrase    Optimize     Eye      Build Your Keywords      your text   your HTML   Catc...
Specify Your Keywords• Be Realistic and avoid choosing very  competitive keywords• Target all related keywords to your bus...
Specify Your Keywords Cont.• Google Adwords Keyword Tool        https://adwords.google.com/select/KeywordToolExternal
Re-phrase Your TextBeforeIn this article I am going to give tips about search engine optimization.AfterSearch Engine Optim...
Re-phrase Your Text Cont.USE ORIGINAL CONTENT, DON’T COPY           AND PASTE
Optimize Your HTML                      <Title> URL  <meta name="Description" content=“”/>
Optimize Your HTML cont.• Use meta tags for description and keywords• Use <H1> for the main keyword• Use <b> and <u> for y...
Optimize Your HTML cont.• Avoid using nested tags• Put JS & CSS in separate files• Check your links (avoid broken links)• ...
Eye CatchingOn which are you going to click?
Build Your SitemapSitemap Generator:http://www.xml-sitemaps.com/To Submit Sitemap:http://www.google.com/webmasters/
Outside Your Website                SocialDirectories                Let others     Avoid              NetworkingSubmissio...
Directories Submission• Before submitting your website make sure  that it’s 100% complete• Submit it to DMOZ and general d...
Social Networking Websites
Let Others Link to You• Make RSS Feeds• Write original and attractive content• Make good relations with bloggers and other...
Avoid Penalties• Don’t Copy & Paste Content• Avoid broken links• Don’t make hidden text• Don’t increase the keyword densit...
Ongoing Optimization               CheckCheck Your               Add More   Rebuild Your             Webmaster Analytics  ...
Analyticshttp://analytics.google.com
Webmaster Tool http://www.google.com/webmasters/
Start Today
Thank Youhttp://www.enozom.comhttp://www.facebook.com/Enozomhttp://twitter.com/HazemTorabhazem.torab@enozom.com
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Search Engine Optimization

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What’s is SEO?
Why SEO?
Search Engines Market Share
Page Rank
Techniques – Inside Your Websites
Techniques – Outside Your Website
Techniques – Ongoing Optimization

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  • I would like to thank the organizers of ’Alexandria Google Technology User Group Launch Event’ event for their effort and i would also like to thank all those who attended my presentation about ’Search Engine Optimization’. I have uploaded the powerpoint file on SlideShare. Looking forward to seeing you all in future events.
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Search Engine Optimization

  1. 1. Search Engine Optimization Hazem Torab Founder & CEO, Enozom
  2. 2. Agenda• What’s is SEO?• Why SEO?• Search Engines Market Share• Page Rank• Techniques – Inside Your Websites• Techniques – Outside Your Website• Techniques – Ongoing Optimization
  3. 3. What is SEO?One of the most effective methods in internetmarketing, by making some activities inside andoutside your website to improve the visibility insearch engines
  4. 4. Why SEO?• Unpaid traffic• Continuous source of visitor• 21% of traffic come from search engines• Good image for your business
  5. 5. Search Engines Market Share 3% 1% 14% Google Bing Yahoo14% Ask AOL 68%
  6. 6. Page Rank
  7. 7. How to Optimize My Website? Inside your website Specify Your Re-phrase Optimize Eye Build Your Keywords your text your HTML Catching SitemapOutside your website Social Directories Let others Avoid Networking Submission link to you Penalties WebsitesOngoing optimization Check Check Your Add More Rebuild Your Webmaster Analytics Content Sitemap Tool
  8. 8. Inside Your WebsiteSpecify Your Re-phrase Optimize Eye Build Your Keywords your text your HTML Catching Sitemap
  9. 9. Specify Your Keywords• Be Realistic and avoid choosing very competitive keywords• Target all related keywords to your business https://adwords.google.com/select/KeywordToolExternal http://www.google.com/trends
  10. 10. Specify Your Keywords Cont.• Google Adwords Keyword Tool https://adwords.google.com/select/KeywordToolExternal
  11. 11. Re-phrase Your TextBeforeIn this article I am going to give tips about search engine optimization.AfterSearch Engine Optimization (SEO) is one of the most important topics, in thisarticle I am going to write some SEO Tips and Tricks.http://tools.seobook.com/general/keyword-density/
  12. 12. Re-phrase Your Text Cont.USE ORIGINAL CONTENT, DON’T COPY AND PASTE
  13. 13. Optimize Your HTML <Title> URL <meta name="Description" content=“”/>
  14. 14. Optimize Your HTML cont.• Use meta tags for description and keywords• Use <H1> for the main keyword• Use <b> and <u> for your keywords• Use tooltips for images and links
  15. 15. Optimize Your HTML cont.• Avoid using nested tags• Put JS & CSS in separate files• Check your links (avoid broken links)• Use search engine friendly URLs
  16. 16. Eye CatchingOn which are you going to click?
  17. 17. Build Your SitemapSitemap Generator:http://www.xml-sitemaps.com/To Submit Sitemap:http://www.google.com/webmasters/
  18. 18. Outside Your Website SocialDirectories Let others Avoid NetworkingSubmission link to you Penalties Websites
  19. 19. Directories Submission• Before submitting your website make sure that it’s 100% complete• Submit it to DMOZ and general directories• Find the suitable directories for your business
  20. 20. Social Networking Websites
  21. 21. Let Others Link to You• Make RSS Feeds• Write original and attractive content• Make good relations with bloggers and other site owners to talk about your site (Not Link Exchange)• Link to others websites
  22. 22. Avoid Penalties• Don’t Copy & Paste Content• Avoid broken links• Don’t make hidden text• Don’t increase the keyword density• Don’t link to un-trusted websites• Don’t duplicate content
  23. 23. Ongoing Optimization CheckCheck Your Add More Rebuild Your Webmaster Analytics Content Sitemap Tool
  24. 24. Analyticshttp://analytics.google.com
  25. 25. Webmaster Tool http://www.google.com/webmasters/
  26. 26. Start Today
  27. 27. Thank Youhttp://www.enozom.comhttp://www.facebook.com/Enozomhttp://twitter.com/HazemTorabhazem.torab@enozom.com
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