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Search Engine Optimization


What’s is SEO? …

What’s is SEO?
Why SEO?
Search Engines Market Share
Page Rank
Techniques – Inside Your Websites
Techniques – Outside Your Website
Techniques – Ongoing Optimization

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  • I would like to thank the organizers of ’Alexandria Google Technology User Group Launch Event’ event for their effort and i would also like to thank all those who attended my presentation about ’Search Engine Optimization’. I have uploaded the powerpoint file on SlideShare. Looking forward to seeing you all in future events.
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  • 1. Search Engine Optimization Hazem Torab Founder & CEO, Enozom
  • 2. Agenda• What’s is SEO?• Why SEO?• Search Engines Market Share• Page Rank• Techniques – Inside Your Websites• Techniques – Outside Your Website• Techniques – Ongoing Optimization
  • 3. What is SEO?One of the most effective methods in internetmarketing, by making some activities inside andoutside your website to improve the visibility insearch engines
  • 4. Why SEO?• Unpaid traffic• Continuous source of visitor• 21% of traffic come from search engines• Good image for your business
  • 5. Search Engines Market Share 3% 1% 14% Google Bing Yahoo14% Ask AOL 68%
  • 6. Page Rank
  • 7. How to Optimize My Website? Inside your website Specify Your Re-phrase Optimize Eye Build Your Keywords your text your HTML Catching SitemapOutside your website Social Directories Let others Avoid Networking Submission link to you Penalties WebsitesOngoing optimization Check Check Your Add More Rebuild Your Webmaster Analytics Content Sitemap Tool
  • 8. Inside Your WebsiteSpecify Your Re-phrase Optimize Eye Build Your Keywords your text your HTML Catching Sitemap
  • 9. Specify Your Keywords• Be Realistic and avoid choosing very competitive keywords• Target all related keywords to your business https://adwords.google.com/select/KeywordToolExternal http://www.google.com/trends
  • 10. Specify Your Keywords Cont.• Google Adwords Keyword Tool https://adwords.google.com/select/KeywordToolExternal
  • 11. Re-phrase Your TextBeforeIn this article I am going to give tips about search engine optimization.AfterSearch Engine Optimization (SEO) is one of the most important topics, in thisarticle I am going to write some SEO Tips and Tricks.http://tools.seobook.com/general/keyword-density/
  • 13. Optimize Your HTML <Title> URL <meta name="Description" content=“”/>
  • 14. Optimize Your HTML cont.• Use meta tags for description and keywords• Use <H1> for the main keyword• Use <b> and <u> for your keywords• Use tooltips for images and links
  • 15. Optimize Your HTML cont.• Avoid using nested tags• Put JS & CSS in separate files• Check your links (avoid broken links)• Use search engine friendly URLs
  • 16. Eye CatchingOn which are you going to click?
  • 17. Build Your SitemapSitemap Generator:http://www.xml-sitemaps.com/To Submit Sitemap:http://www.google.com/webmasters/
  • 18. Outside Your Website SocialDirectories Let others Avoid NetworkingSubmission link to you Penalties Websites
  • 19. Directories Submission• Before submitting your website make sure that it’s 100% complete• Submit it to DMOZ and general directories• Find the suitable directories for your business
  • 20. Social Networking Websites
  • 21. Let Others Link to You• Make RSS Feeds• Write original and attractive content• Make good relations with bloggers and other site owners to talk about your site (Not Link Exchange)• Link to others websites
  • 22. Avoid Penalties• Don’t Copy & Paste Content• Avoid broken links• Don’t make hidden text• Don’t increase the keyword density• Don’t link to un-trusted websites• Don’t duplicate content
  • 23. Ongoing Optimization CheckCheck Your Add More Rebuild Your Webmaster Analytics Content Sitemap Tool
  • 24. Analyticshttp://analytics.google.com
  • 25. Webmaster Tool http://www.google.com/webmasters/
  • 26. Start Today
  • 27. Thank Youhttp://www.enozom.comhttp://www.facebook.com/Enozomhttp://twitter.com/HazemTorabhazem.torab@enozom.com