Search Engine Optimization

Search Engine Optimization
Hazem Torab
Co-Founder & CEO, IRange

Agenda
What’s is SEO?
Why SEO?
Search Engines Market Share
Page Rank
Techniques – Inside Your Websites
Techniques – Outside Your Website
Techniques – Ongoing Optimization

What is SEO?
One of the most effective methods in internet marketing, by making some activities inside and outside your website to improve the visibility in search engines

Why SEO?
Unpaid traffic
Continuous source of visitor
21% of traffic come from search engines
Good image for your business

Search Engines Market Share

Page Rank

How to Optimize My Website?
Inside your website
Outside your website
Ongoing optimization

Inside Your Website

Specify Your Keywords
Be Realistic and avoid choosing very competitive keywords
Target all related keywords to your businesshttps://adwords.google.com/select/KeywordToolExternalhttp://www.google.com/trends

Specify Your Keywords Cont.
Google Adwords Keyword Tool
https://adwords.google.com/select/KeywordToolExternal

Re-phrase Your Text
Before
In this article I am going to give tips about search engine optimization.
After
Search Engine Optimization (SEO) is one of the most important topics, in this article I am going to write some SEO Tips and Tricks.
http://tools.seobook.com/general/keyword-density/

Re-phrase Your Text Cont.
USE ORIGINAL CONTENT, DON’T COPY AND PASTE

Optimize Your HTML
<Title>
URL
<meta name="Description" content=“”/>

Optimize Your HTML cont.
Use meta tags for description and keywords
Use <H1> for the main keyword
Use <b> and <u> for your keywords
Use tooltips for images and links

Optimize Your HTML cont.
Avoid using nested tags
Put JS & CSS in separate files
Check your links (avoid broken links)
Use search engine friendly URLs

Eye Catching
On which are you going to click?

Build Your Sitemap
Sitemap Generator:http://www.xml-sitemaps.com/
To Submit Sitemap:
http://www.google.com/webmasters/

Outside Your Website

Directories Submission
Before submitting your website make sure that it’s 100% complete
Submit it to DMOZ and general directories
Find the suitable directories for your business

Social Networking Websites

Let Others Link to You
Make RSS Feeds
Write original and attractive content
Make good relations with bloggers and other site owners to talk about your site (Not Link Exchange)
Link to others websites

Avoid Penalties
Don’t Copy & Paste Content
Avoid broken links
Don’t make hidden text
Don’t increase the keyword density
Don’t link to un-trusted websites
Don’t duplicate content

Ongoing Optimization

Analytics
http://analytics.google.com

Webmaster Tool
http://www.google.com/webmasters/

Let’s See The Result!

Start Today

Thank You
http://hazemtorab.blogspot.com
http://www.facebook.com/IRange.Software
http://twitter.com/Hazem.Torab
hazem.torab@irange.net

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Search Engine Optimization

by Hazem Torab on Oct 16, 2011

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Search Engine Optimization — Presentation Transcript