About Haystack is a major international player in science-based sensory and market research.
Innovative methods and pioneering techniques to dive deeper into products, sensory, shopper, branding and immersion. Haystack turns products and brands into stellar experiences.
With reality-driven and science-based sensory & marketing research, we reveal what customers really want. We turn insights into tangible recommendations to help you create superior products and brands, and unique shopping experiences.