On Sounds & Clouds

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Talk on Sounds & Clouds delivered at Muzieek Digital conference in Brussels.

Talk on Sounds & Clouds delivered at Muzieek Digital conference in Brussels.

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  • very interesting presentation, especially as also more and more P2P downloaders are sahring less as they can Listen to Whatever Whenever Wherever..
    check http://www.p2p-blog.com/item-1195.html
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Transcript

  • 1. hello, my name is dave (and I’m from soundcloud)
  • 2. ! ( Disclaimer )
  • 3. On Sounds & Clouds Access vs Ownership
  • 4. d ay T o Why links are the new MP3 Why Steve Jobs was wrong Why clouds matter
  • 5. Why links are the new MP3
  • 6. ! New
  • 7. ! New
  • 8. ! New
  • 9. ! New
  • 10. soundcloud.com/forss/fl ic kermood sic/dropboxv26/ Turn_It_Up.mp3 d iscobelle.net/mu spotify.com/track/6nFNSu VrBNqZ2Qe2TwZZ4G
  • 11. spotify:artist:3xgj17ZsWxxU86S4qlWvOi
  • 12. Why Steve Jobs was wrong
  • 13. Please let me *not* own my music
  • 14. Whatever
  • 15. However
  • 16. Wherever
  • 17. But where’s the money?
  • 18. Where’s The Money? Copies Attention Convenience Experience
  • 19. Old world! Attention is abundant Distribution channels are scarce New world! Distribution is unlimited Attention is scarce
  • 20. Convenience
  • 21. Experience
  • 22. But... don’t forget the physical product (I still love my vinyl collection)
  • 23. Why Clouds Matter
  • 24. ! New
  • 25. ! New
  • 26. ! New
  • 27. ! New
  • 28. Desktop Artist Producer/DJ Label Studio Publisher Retailer Distributor Ad
  • 29. ONE UPLOAD
  • 30. Cloud World Artist Producer/DJ Label Studio Publisher Retailer Distributor Ad
  • 31. The Life of a Song Private Public Sharing Sharing Create & Reach Collaborate Your Fans Private Sharing Hype & Promote
  • 32. Letting People In
  • 33. MySpace Lost – The Web Won No One Place For Your Audience Online Go To Your Fans, Bring Your Tracks Along Its a Distributed Thing
  • 34. Bring Music, Keep Control Give a blog a stream Bring your track to FB SoundCloud Your site You Tweet Tweet (Stats)