hello,
my name is dave
(and I’m from soundcloud)
!
( Disclaimer )
On Sounds &
  Clouds
Access vs Ownership
d ay
T o



          Why links are the new MP3

          Why Steve Jobs was wrong

          Why clouds matter
Why links
     are
the new MP3
!
New
!
New
!
New
!
New
soundcloud.com/forss/fl
                         ic   kermood

                     sic/dropboxv26/ Turn_It_Up.mp3
   d isc...
spotify:artist:3xgj17ZsWxxU86S4qlWvOi
Why Steve Jobs
 was wrong
Please let me *not*
  own my music
Whatever
However
Wherever
But where’s the
    money?
Where’s The Money?
      Copies

     Attention

    Convenience

     Experience
Old world!
     Attention is abundant
Distribution channels are scarce



          New world!
   Distribution is unlimite...
Convenience
Experience
But...
don’t forget the
physical product
(I still love my vinyl collection)
Why Clouds
  Matter
!
New
!
New
!
New
!
New
Desktop
    Artist              Producer/DJ



    Label                 Studio




 Publisher                Retailer


D...
ONE
UPLOAD
Cloud World
    Artist                  Producer/DJ



    Label                     Studio




 Publisher                ...
The Life of a Song
 Private                 Public
 Sharing                Sharing
 Create &                Reach
Collabor...
Letting People In
MySpace Lost – The Web Won

  No One Place For Your Audience Online



  Go To Your Fans, Bring Your Tracks Along



     ...
Bring Music, Keep Control


             Give a blog a stream

             Bring your track to FB
SoundCloud
            ...
On Sounds & Clouds
On Sounds & Clouds
On Sounds & Clouds
On Sounds & Clouds
On Sounds & Clouds
On Sounds & Clouds
On Sounds & Clouds
On Sounds & Clouds
On Sounds & Clouds
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On Sounds & Clouds

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Talk on Sounds & Clouds delivered at Muzieek Digital conference in Brussels.

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  • On Sounds & Clouds

    1. 1. hello, my name is dave (and I’m from soundcloud)
    2. 2. ! ( Disclaimer )
    3. 3. On Sounds & Clouds Access vs Ownership
    4. 4. d ay T o Why links are the new MP3 Why Steve Jobs was wrong Why clouds matter
    5. 5. Why links are the new MP3
    6. 6. ! New
    7. 7. ! New
    8. 8. ! New
    9. 9. ! New
    10. 10. soundcloud.com/forss/fl ic kermood sic/dropboxv26/ Turn_It_Up.mp3 d iscobelle.net/mu spotify.com/track/6nFNSu VrBNqZ2Qe2TwZZ4G
    11. 11. spotify:artist:3xgj17ZsWxxU86S4qlWvOi
    12. 12. Why Steve Jobs was wrong
    13. 13. Please let me *not* own my music
    14. 14. Whatever
    15. 15. However
    16. 16. Wherever
    17. 17. But where’s the money?
    18. 18. Where’s The Money? Copies Attention Convenience Experience
    19. 19. Old world! Attention is abundant Distribution channels are scarce New world! Distribution is unlimited Attention is scarce
    20. 20. Convenience
    21. 21. Experience
    22. 22. But... don’t forget the physical product (I still love my vinyl collection)
    23. 23. Why Clouds Matter
    24. 24. ! New
    25. 25. ! New
    26. 26. ! New
    27. 27. ! New
    28. 28. Desktop Artist Producer/DJ Label Studio Publisher Retailer Distributor Ad
    29. 29. ONE UPLOAD
    30. 30. Cloud World Artist Producer/DJ Label Studio Publisher Retailer Distributor Ad
    31. 31. The Life of a Song Private Public Sharing Sharing Create & Reach Collaborate Your Fans Private Sharing Hype & Promote
    32. 32. Letting People In
    33. 33. MySpace Lost – The Web Won No One Place For Your Audience Online Go To Your Fans, Bring Your Tracks Along Its a Distributed Thing
    34. 34. Bring Music, Keep Control Give a blog a stream Bring your track to FB SoundCloud Your site You Tweet Tweet (Stats)
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