On Sounds & Clouds

hello, my name is dave (and I’m from soundcloud)

! ( Disclaimer )

On Sounds & Clouds Access vs Ownership

d ay T o Why links are the new MP3 Why Steve Jobs was wrong Why clouds matter

Why links are the new MP3

soundcloud.com/forss/ﬂ ic kermood sic/dropboxv26/ Turn_It_Up.mp3 d iscobelle.net/mu spotify.com/track/6nFNSu VrBNqZ2Qe2TwZZ4G

spotify:artist:3xgj17ZsWxxU86S4qlWvOi

Why Steve Jobs was wrong

Please let me *not* own my music

Whatever

However

Wherever

But where’s the money?

Where’s The Money? Copies Attention Convenience Experience

Old world! Attention is abundant Distribution channels are scarce New world! Distribution is unlimited Attention is scarce

Convenience

Experience

But... don’t forget the physical product (I still love my vinyl collection)

Why Clouds Matter

Desktop Artist Producer/DJ Label Studio Publisher Retailer Distributor Ad

ONE UPLOAD

Cloud World Artist Producer/DJ Label Studio Publisher Retailer Distributor Ad

The Life of a Song Private Public Sharing Sharing Create & Reach Collaborate Your Fans Private Sharing Hype & Promote

Letting People In

MySpace Lost – The Web Won No One Place For Your Audience Online Go To Your Fans, Bring Your Tracks Along Its a Distributed Thing

Bring Music, Keep Control Give a blog a stream Bring your track to FB SoundCloud Your site You Tweet Tweet (Stats)

by Dave Haynes on Oct 29, 2009

http://www.muziekdigitaal.be	97
https://dh.theflowr.com	3