On Sounds & Clouds

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Talk on Sounds & Clouds delivered at Muzieek Digital conference in Brussels.

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  • On Sounds & Clouds

    1. 1. hello, my name is dave (and I’m from soundcloud)
    2. 2. ! ( Disclaimer )
    3. 3. On Sounds & Clouds Access vs Ownership
    4. 4. d ay T o Why links are the new MP3 Why Steve Jobs was wrong Why clouds matter
    5. 5. Why links are the new MP3
    6. 6. ! New
    7. 7. ! New
    8. 8. ! New
    9. 9. ! New
    10. 10. soundcloud.com/forss/fl ic kermood sic/dropboxv26/ Turn_It_Up.mp3 d iscobelle.net/mu spotify.com/track/6nFNSu VrBNqZ2Qe2TwZZ4G
    11. 11. spotify:artist:3xgj17ZsWxxU86S4qlWvOi
    12. 12. Why Steve Jobs was wrong
    13. 13. Please let me *not* own my music
    14. 14. Whatever
    15. 15. However
    16. 16. Wherever
    17. 17. But where’s the money?
    18. 18. Where’s The Money? Copies Attention Convenience Experience
    19. 19. Old world! Attention is abundant Distribution channels are scarce New world! Distribution is unlimited Attention is scarce
    20. 20. Convenience
    21. 21. Experience
    22. 22. But... don’t forget the physical product (I still love my vinyl collection)
    23. 23. Why Clouds Matter
    24. 24. ! New
    25. 25. ! New
    26. 26. ! New
    27. 27. ! New
    28. 28. Desktop Artist Producer/DJ Label Studio Publisher Retailer Distributor Ad
    29. 29. ONE UPLOAD
    30. 30. Cloud World Artist Producer/DJ Label Studio Publisher Retailer Distributor Ad
    31. 31. The Life of a Song Private Public Sharing Sharing Create & Reach Collaborate Your Fans Private Sharing Hype & Promote
    32. 32. Letting People In
    33. 33. MySpace Lost – The Web Won No One Place For Your Audience Online Go To Your Fans, Bring Your Tracks Along Its a Distributed Thing
    34. 34. Bring Music, Keep Control Give a blog a stream Bring your track to FB SoundCloud Your site You Tweet Tweet (Stats)

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