Your SlideShare is downloading. ×
Experimental Marketing
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Experimental Marketing

243
views

Published on

Examples of Experimental Marketing in the Beverage industry. How brands are engaging their audience from the emotional level.

Examples of Experimental Marketing in the Beverage industry. How brands are engaging their audience from the emotional level.

Published in: Marketing, Business, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
243
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Marketing Experience engage audience at the emotional level ollection Beverage Industry: C Huong Do Thu Advanced Master in Creative Marketing Solvay Brussels School
  • 2. Coca-cola Unlock the 007 in you More details
  • 3. Coca-cola Smiling Faces around the world Source
  • 4. Coca-cola Friendship machine More details
  • 5. Coca-cola Coca-cola Rolls out Happiness More details
  • 6. Coca-cola Coke in the US: What is happiness? http://us.coca-cola.com/happiness/
  • 7. Coca-cola Coca-cola creates a story-based website: http://www.coca-colacompany.com/stories/ More details about the website
  • 8. Heineken The Heineken experience in Amsterdam More Heineken Experience
  • 9. Heineken A voice that only you can hear
  • 10. Heineken A game to play on the website: http://www.heineken. com/global/ucl/landing/the-game.aspx
  • 11. Heineken Sharing Experiences to “Open Your World” with Heineken. Tool used: Tumblr ★ Thursday Theories ★ Heading Out With ★ People Worth Watching
  • 12. Nescafe Sources: Nescafe Facebook Page
  • 13. Nescafe How many mugs did you find in the pictures? Source: Nescafe Facebook Page
  • 14. Starbucks Starbucks Digital Network http://www.starbucks. com/coffeehouse/wireless-internet/starbucksdigital-network
  • 15. Starbucks Mobile Apps to purchase mugs in Starbucks Stores
  • 16. Starbucks My Starbucks Ideas
  • 17. re to come ... Mo Updated at: http://experiencemarketingresources.tumblr.com/ THANK YOU FOR YOUR ATTENTION! E-mail: huong.dothu@solvaypostgrad.net