Experimental Marketing

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Examples of Experimental Marketing in the Beverage industry. How brands are engaging their audience from the emotional level.

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Experimental Marketing

  1. 1. Marketing Experience engage audience at the emotional level ollection Beverage Industry: C Huong Do Thu Advanced Master in Creative Marketing Solvay Brussels School
  2. 2. Coca-cola Unlock the 007 in you More details
  3. 3. Coca-cola Smiling Faces around the world Source
  4. 4. Coca-cola Friendship machine More details
  5. 5. Coca-cola Coca-cola Rolls out Happiness More details
  6. 6. Coca-cola Coke in the US: What is happiness? http://us.coca-cola.com/happiness/
  7. 7. Coca-cola Coca-cola creates a story-based website: http://www.coca-colacompany.com/stories/ More details about the website
  8. 8. Heineken The Heineken experience in Amsterdam More Heineken Experience
  9. 9. Heineken A voice that only you can hear
  10. 10. Heineken A game to play on the website: http://www.heineken. com/global/ucl/landing/the-game.aspx
  11. 11. Heineken Sharing Experiences to “Open Your World” with Heineken. Tool used: Tumblr ★ Thursday Theories ★ Heading Out With ★ People Worth Watching
  12. 12. Nescafe Sources: Nescafe Facebook Page
  13. 13. Nescafe How many mugs did you find in the pictures? Source: Nescafe Facebook Page
  14. 14. Starbucks Starbucks Digital Network http://www.starbucks. com/coffeehouse/wireless-internet/starbucksdigital-network
  15. 15. Starbucks Mobile Apps to purchase mugs in Starbucks Stores
  16. 16. Starbucks My Starbucks Ideas
  17. 17. re to come ... Mo Updated at: http://experiencemarketingresources.tumblr.com/ THANK YOU FOR YOUR ATTENTION! E-mail: huong.dothu@solvaypostgrad.net

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