Mobile marketing Strategy 2013

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http://www.theventurecatalyst.co.uk for a mobile marketing strategy 2013 and other help guidance and support for generating leads, signups, downloads, sales and referrals.

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Mobile marketing Strategy 2013

  1. 1. Are You ready To Join TheMobile Marketing Revolution? http:///www.theventurecatalyst.co.uk
  2. 2. Agenda About Us Why Mobile? Mobile Strategy Premium Mobile Websites Sample Applications QR Codes Text Messaging http:///www.theventurecatalyst.co.uk
  3. 3. About UsThe Venture Catalyst is a full-service mobile marketing agency specializingin innovative and engaging mobile communication programs, promotions andcampaigns. Mobile Web Apps QR Codes Mobile Location Analytics Text Message Marketing Social Media Management Mobile SEO & Mobile Advertising http:///www.theventurecatalyst.co.uk
  4. 4. The Mobile Revolution More then a third of U.K. Adults own a smart phone. 95% of smartphone owners search locally Customer attention span is only 7 sec. long http:///www.theventurecatalyst.co.uk
  5. 5. Engagement is on the Rise MOBILE WEB 34% of UK Population access the web ontheir mobile device. (eMarketer)TRIPLE DIGIT GROWTH rate in usage. (Quantcast) http:///www.theventurecatalyst.co.uk
  6. 6. Mobile Coupons are BoomingMOBILE COUPONS Greater than 150% growthin 2011 with triple digit increases in 2013 & 2014 Expected (Yankee Group) http:///www.theventurecatalyst.co.uk
  7. 7. Mobile is Immediate! 37% 18-24 YR OLDS 55% 18-24 YR OLDS 44% MOBILE USERS checked their checked their checked their mobile in the last mobile in the last mobile in the last five minutes. fifteen minutes. thirty minutes.Source: InsightExpress http:///www.theventurecatalyst.co.uk
  8. 8. Mobile Purchase Decision Making The Mobile Purchase Decision Funnel turns eyeballs into buyers. AWARENESS CONSIDERATION PREFERENCE PURCHASE LOYALTY• Mobile Web • Mobile Web • Mobile Web • Mobile Web • Mobile Web• Mobile Advertising • Mobile Coupon • Mobile Updates • SMS Coupon or • SMS updates• SMS Contesting and Updates opt-in • Mobile Apps Incentives • Coupons (Web & SMS) • Mobile Apps • Mobile Apps • mCommerce • Polling and VotingYou get valuable data at each step along the path enabling ROI reporting and an optimization feedback loop. http:///www.theventurecatalyst.co.uk
  9. 9. Traditional Apps vs Mobile Web Apps APPS MOBILE WEB No — A separate application is Yes — The mobile web isPlatform Independent required for each platform. accessible on each platform. Yes — Apps can take total Yes/No — With work, some Rich Experience advantage of native features. native features can be used. Yes — Apps are a great extension Yes — Mobile sites are a great Brand Extensible of your brand. extension of your brand. No — Apps require a lengthy Yes — Updating a mobile site Easily Publishable approval process for release. takes mere minutes. Use these tools to build brand preference, drive transactions, and increase customer loyalty. http:///www.theventurecatalyst.co.uk
  10. 10. Premium Mobile WebsitesOur mobile sites lives in harmony with existing websitesWe convert your existing website into a mobile friendly version, compatible with nearly all smartphones and fully compliant with your brand. Our system auto-detects traffic from mobile devices and redirects to your mobile-friendly version http:///www.theventurecatalyst.co.uk
  11. 11. Platform Benefits Turnkey: easy, quick and inexpensive way to go mobile Proven: our platform powers over 500 mobile websites worldwide Scalable: always up-to-date, redundant, flexible and secure Integrated: powerful CMS integrates with any existing website Our platform is Compatible with more than 98% of mobile traffic! http:///www.theventurecatalyst.co.uk
  12. 12. Over 30 features http:///www.theventurecatalyst.co.uk
  13. 13. The Big Picture: Mobile Strategy CONVERSIONS AWARENESS DR CAMPAIGN BRAND CAMPAIGN Tailor Mobile Marketing for Tailor Mobile Marketing for Lead Generation Campaign Recall TOOLS/TACTICS DATA AVAILABLE TOOLS/TACTICS DATA AVAILABLE SMS response from SMS: Phone #, carrier, Mobile Web advertising Mobile Web:offline media (print, TV, referring source Impressions, clicks, In-app advertising etc.) referring sources Mobile Web: Location, Sponsored apps SMS Contesting device type. Must ask for In-app: Impressions, personally identifiable engagement, clicks. info. http:///www.theventurecatalyst.co.uk
  14. 14. Mobile MicrositesContact Information Content Download Data Collection Mobile Commerce Product Database Geolocation Social Networking Contest Entry http:///www.theventurecatalyst.co.uk
  15. 15. Customer Acquisition  Allows companies to engage users and capture information on location  Drive traffic through QR codes, SMS links, email, Facebook and Twitter  Provides an instant and secure contact capture form to acquire new customers anytime, anywhere http:///www.theventurecatalyst.co.uk
  16. 16. Mobile Offers & Loyalty Discounts  Offer free gifts, discounts, incentives, and reminders with our Mobile Coupon Platform  Create a campaign, broadcast it, and experience an immediate increase in traffic! Mobile coupons are a great way to: • Have immediate impact on your brand • Eliminate printing and mailing costs • Track redemption rates Sample • Minimize investment in your POS set-up http:///www.theventurecatalyst.co.uk
  17. 17. mCommerce – Mobile Sales On-the-Go  Gives your consumer the ability to purchase instantly, when and where the impulse strikes!  Combines: 1. ease of purchase 2. location-awareness 3. ready access to information  Mobile commerce will surpass eCommerce  A must have for ticket-based events and retail  Accessible via social media, SMS and QR codes Use these tools to drive transactions, and increase loyalty. http:///www.theventurecatalyst.co.uk
  18. 18. QR Codes A QR code is only as good as it’s landing page… SMART QR Codes: • Point to mobile optimized landing pages • Grab attention • Help spread mobile coupons • Build lists of mobile phone users • Run better marketing metrics • Easily share mobile media (photos/videos) • Achieve marketing objectives! http:///www.theventurecatalyst.co.uk
  19. 19. Near Field Communications (NFC) Allows for simplified transactions, data exchange, and wireless connections between two devices in close proximity Active vs. PASSIVE – NFC will be driven by marketing, not payments NFC stickers, SmartPosters http:///www.theventurecatalyst.co.uk
  20. 20. Text Message (SMS) Marketing Bulk SMS Blast: Send and receive bulk/individual SMS messages via our easy-to-use web based software and direct carrier connection. Mobile Keywords: Text “yourword" to 12345 – provide on-demand rewards, coupons, links to mobile sites and loyalty program opt-ins. Online and Mobile Sign-up Forms: Customers can easily enter their contact info on your website and get added to your SMS lists. Mobile Voting: Create all types of fun and engaging SMS votes/polls. http:///www.theventurecatalyst.co.uk
  21. 21. SMS for Direct Response  SMS-backed mobile loyalty programs tie in with email and direct-mail programs  Include a URL in the SMS message to link back to the mobile web for further engagement, data capture, and conversion.  In retail, SMS is becoming the best tool for CRM and loyalty efforts.  Use SMS for:  store alerts  news updates  coupons  reminders http:///www.theventurecatalyst.co.uk
  22. 22. MMS Picture Messaging MMS is the new standard in mobile messaging and often times gets 2 to 3 times the response rate in comparison to standard text messaging alone. Increased Direct Interactive MMS Response Rate Mass MMS Targeted MMS Announcements Personalized MMS Go Green http:///www.theventurecatalyst.co.uk
  23. 23. Thank You! Call Us 07714 704446 TEXT Us 07714 704446 http:///www.theventurecatalyst.co.uk

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