Lead Generation MBA 2013 Programme

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Lead Generation MBA 2013 from Fraser Hay is a Home Study Marketing Course covering online and offline marketing.

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Lead Generation MBA 2013 Programme

  1. 1. LEAD GENERATION MBA Do you know where your next 5, 50 or 500 leads are coming from? (We Do.)http://www.theventurecatalyst.co.uk
  2. 2. The problem for many small business owners is the abilityto continually generate new leads, enquiries, prospects,sales & referrals for their products, services & solutions.Unfortunately, the advice on offer from a number of sources is often too vague. It’soutdated, too intellectual or simply is not explained in clear, concise practical terms.Some of the essential elements are often not included, "not known" or have never beenexperienced by the expert dishing out the advice.Worse still, in many cases, they are being offered prescriptive advice. The majorityof small businesses experiencing problems with their marketing are spending themajority of their time dealing with the symptoms because they simply dont know whytheir marketing isn’t working. They simply don’t know the source of their marketingproblems or how to address, remedy or overcome the challenges they are faced withMany pre-start, start-up and stagnating businesses dont know what’s holding them backand preventing them from achieving their marketing goals and objectives.You need to know why your marketing isn’t working and come up with a practicalplan of action backed with the appropriate human, technical and financial resources tosuccessfully implement the plan. This is where The Venture Catalyst can help.In each & every interaction we have with you, we help you identifyissues, challenges or obstacles that may be holding you back andpreventing you from achieving the results you want from a certainaspect of your marketing. You can then refer to the relevant sessionof our material to help you or you can choose to upgrade and attendour live events or receive one-to-one personal coaching. It’s yourchoice. It’s your business. You make the decisions. You’re in control.There’s no prescriptive advice on offer here. Just real help,guidance & support with your marketing as & when you need it.Let’s make the next 12 months, the best you’ve ever had.So, What IS the next marketing objective that you want to achieve?Yours sincerelyFraser J. Hay
  3. 3. Session 01 – Your Situation AnalysisYou dont suppose you ever...  Struggle in creating or writing a strategic marketing plan?  Get frustrated as to why your marketing may not be working?  Recognise you need to change the way you do you marketing? If so, then this session will assist you with a situation analysis  Discover all 4 steps in the powerful Quantum Marketing Process  Identify why your marketing isnt working & what you can do to fix it  Discover the true cost of your current marketing & why you have to change. Session 02 – Email MarketingYou dont suppose you ever...  Struggle to get more emails opened and read?  Get frustrated in wanting to learn how to build a list - fast?  Recognise you need an automated system for following up? If so, then this session will assist you with email marketing  Learn the power of a Squeeze Page or Landing Page  Find out how to generate signups automatically via your website  Discover 14 Ways to encourage people to give you their email address Session 03 – CopywritingYou dont suppose you ever...  Struggle in trying to engage prospects online?  Get frustrated by a lack of response to blogs, letters & ads?  Recognise you need a better conversion rate to your proposals? If so, then this session will assist you with your copywriting  Discover 12 Parts of the powerful Quill Copywriting System  Learn how to get better engagement online in social networks  Discover how to use ethical bribes and scarcity to increase response
  4. 4. Session 04 – Telephone SellingYou dont suppose you ever...  Struggle to get appointments by phone?  Get frustrated by a lack of sales, revenue & leads?  Recognise that telemarketing gets great results for others? If so, then this session will assist you with Telephone Selling  Learn how to get an appointment by phone in 30 secs or less  Learn how to drastically reduce marketing costs & increase revenue  Discover how to sell to 50 people at the same time without leaving home. Session 05 – Event MarketingYou dont suppose you ever...  Struggle to get bums on seats for your events?  Get frustrated by poor attendance or lack of sales on the day?  Recognise that you’re missing opportunities from your events? If so, then this session will assist you with Event Marketing  Discover The 7 Steps to Successful Seminar Selling  Learn how to add an additional 5 revenue streams to your business  Discover 8 powerful, often overlooked ways to promote your event Session 06 – Social NetworkingYou dont suppose you ever...  Struggle to win business via social networking online?  Get frustrated by a lack of fans, friends or followers online?  Recognise that others are growing their networks of contacts? If so, then this session will assist you with Social Networking  Discover 7 Reasons why your online profile isnt working  Learn how to generate backlinks, traffic and signups via your website  Learn how to position yourself as an expert and PULL new clients to you.
  5. 5. Session 07 – Market & Marketing ResearchYou dont suppose you ever...  Struggle to find new opportunities?  Get frustrated by a lack of sales opportunities?  Recognise that market & marketing research is the key? If so, then this session will assist you with Market Research  Discover whether your market is growing, declining or stagnant  Find out where hidden sales opportunities exist before your competitors  Learn what your competitor’s clients really want and give it to them Session 08 – Ezines & NewslettersYou dont suppose you ever...  Struggle to generate a greater ROI from your website?  Get frustrated by a lack of sales from your website?  Recognise you need to engage more with clients online? If so, then this session will assist you with Ezines & Newsletters  Learn how to get all the content you want – for FREE  Learn how to generate signups & subscribers to your ezine quickly  Learn how to make money from your ezine or newsletter every week Session 09 – Affiliate MarketingYou dont suppose you ever...  Struggle to generate leads & signups online?  Get Frustrated by a lack of sales & revenue online?  Recognise that some of your competitors only pay for results? If so, then this session will assist you with Affiliate Marketing  Learn how to reward others on a “results only” basis  Learn how to have hundreds of websites selling your services  Discover software that can manage all of this for you.
  6. 6. You can do the course at home or at work to suit yourschedule and lifestyle. We appreciate you’re busy & giveyou direct access to all the training material online.You get access to all the audits, session notes andplanning documents. You complete the course at your ownpace, applying what you learn directly on your business. Meet and connect with other small businesses in your area at regular local meetings. Each meeting discusses a particular aspect of marketing and has a guest speaker. The meetings are informal, but members are held accountable in terms of their progress and each member is asked to update the group on their individual progress. Only 1 business from each sector is permitted for each intake. Peer-to-peer member support is available, referral & networking opportunities are available, and members encourage and motivate each other by sharing and solving common issues. Progress is guaranteed if you follow and implement our simple, powerful and proven guidelines.For those who want a personal, confidential relationship,our premium service is one-to-one coaching by phone, byskype or in person to suit your individual requirements.Our Personal Coaching Programme is available in 3, 6,and 12 month packages. Full joint accountability isavailable and progress is guaranteed if you follow andimplement our simple, powerful and proven guidelines .
  7. 7. “One of the questions many of our students ask me is howcan they apply what they have studied theoretically in thereal world. The Lead Generation MBA is a course inmarketing which is 90% practical and 100% applicable.In my opinion it is a must for anybody involved in the Salesand Marketing process. “Tim O’Donnell, The Open University ““Who needs the Lead Generation MBA? Anyone who needs to attract new customers or develop existing customers, find new markets, different approaches, position or reposition their products, create opportunities, increase their value, their company value or their brand value. “ Eric Hearn, Atlas Printing Group“Just one of the hundreds of techniques contained in thisprogram netted our biggest deal of the year - a large contractwith a global investment bank. We got a 24x return on theinvestment with that one sale and I think that speaks volumesfor how much I value the Lead Generation MBA”Dylan Jones, Information Quality Systems “““I’m using your referral technique, adopted to each customer with considerable success…my appointments and referrals are now coming in at a 200% increase. Remarkable.” Tim Chappell, independent financial adviser
  8. 8. Session 10 – Local MarketingYou dont suppose you ever...  Struggle to generate local business?  Get frustrated how well known local competitors are?  Recognise there must be simple ways of promoting locally? If so, then this session will assist you with local marketing  How to get up to £100,000 worth of FREE publicity  Discover where and how local businesses win customers & clients  Discover the power of “Local Search” online and offline Session 11 – AdvertisingYou dont suppose you ever...  Struggle with press advertising?  Get frustrated by a lack of response or no revenue?  Recognise that there’s a better way to get response from ads? If so, then this session will assist you with advertising  Discover how to lower your cost per lead by up to 80%  Discover how to increase your ROI from advertising by 100% or more  Discover where to advertise for FREE online and offline to get results Session 12 – online marketingYou dont suppose you ever...  Struggle to generate an ROI from your website?  Get frustrated by not getting found on page 1 in search results?  Recognise that competitors are embracing new technologies? If so, then this session will assist you with online marketing  Discover how to leverage the online media to your advantage  Discover how to generate traffic by productising your intellectual capital  Discover how to generate qualified leads online by creating “digital assets”
  9. 9. Session 13 – Referral MarketingYou dont suppose you ever...  Struggle to generate referrals?  Get frustrated from receiving poor quality referrals?  Recognise that referral marketing can be VERY profitable? If so, then this session will assist you with referral marketing  Lean how to qualify each hand you shake at a networking event  Discover a powerful referral marketing system that works online & offline  Discover how to get referrals with and without the use of a database Session 14 – Selling: STEP ONEYou dont suppose you ever...  Struggle to get appointments with key decision makers?  Get frustrated by not getting paid what you’re really worth?  Recognise that you might be giving away too much for FREE? If so, then this session will assist you with personal selling.  Learn how to predict the outcome of every appointment in advance  Discover how to get paid what you’re worth and in advance!  7 reasons why people might NOT buy from you & how to overcome them Session 15 – Selling: STEP TWOYou dont suppose you ever...  Struggle to stay in control of a sales meeting or appointment?  Get frustrated when it goes well but you leave empty handed?  Recognise that prospects lie, trick & mislead you all the time? If so, then this session will assist you with personal selling.  Learn how to stay in control and avoid giving away advice for FREE  Discover why features and benefits won’t get a quick decision.  How the creator of “Wonder Woman” can help you win more sales
  10. 10. Session 16 – Selling: STEP THREEYou dont suppose you ever...  Struggle to get paid the price you want without discounting?  Get frustrated when a prospect says they’ll “think it over”?  Recognise you don’t have to send proposals to win business? If so, then this session will assist you with personal selling.  Learn a powerful 4 step process for addressing sales objections  Master 7 different ways to get the cheque, or purchase order  Discover a powerful tactic nearly every one of your competitors forget Session 17 – Selling: STEP FOURYou dont suppose you ever...  Struggle to leave an appointment with a cheque or sale in hand?  Get frustrated when told your prospect’s always “in a meeting”?  Recognise that you’ve given away too much in your proposals? If so, then this session will assist you with personal selling.  The 1 word that can often turn a rejection into a confirmed order  5 Key Methods for turning every “NO” into a “YES”  6 Effective ways to follow up prospects after your sales appointment Session 18 – Pulling It all togetherYou dont suppose you ever...  Wondered what actually went into a "marketing plan"?  got overwhelmed about marketing and lead generation?  Needed a plan of action quickly to bring in sales?  wanted marketing help but couldnt afford to hire a consultant?  needed to prepare a written marketing plan to get investment?  Wanted a simple, proven and effective way to manage ALL your marketing? If so, then this is the session to assist you with pulling it all together.
  11. 11. Maybe you don’t need any marketing help. Ask yourself the following 8 questions. Ifyou answer YES to most of them, then you probably don’t need our help, have a full orderbook & your diary is filled with appointments. If however, you answer NO to more than 3of them, then sign up for our FREE marketing audit today before your competitors do.Q1. Do you have a written marketing plan strategy document for your business?Q2. Do you know your current cost per sale?Q3. Do you know your current cost per lead?Q4. Are you satisfied with the level of ROI from your website?Q5. Are you satisfied with the level of sales from your website?Q6. Are you satisfied with the level of qualified traffic coming to your website?Q7. Do you know how many likely prospects you have in your local town?Q8. Do you know the life time value of a customer or client? .How much IS a brand new customer or client worth to you?How much would 1, 3 or 5 new customers or clients be worth to you?What if, armed with your new knowledge, skills, resources & contacts,you generate 10, 20 or 50 new clients, how much would that be worth?Decide NOW how much success you want with your marketing, applyingthe help, guidance and support we offer at www.theventurecatalyst.co.ukLet’s make the next 12 months, the best you’ve ever had (and not your competitors).But, if they take us up on our offer before you do, then sorry, it will be them we help…not you. Don’t let that happen. You owe it to yourself to get the help you deserve.It starts with a FREE marketing Audit NOW at www.theventurecatalyst.co.uk.Fraser J. Hay © Fraser J. Hay, 2012
  12. 12. http://www.theventurecatalyst.co.uk

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