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Grow Your Business Club - The Boardroom

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Grow Your Business Club Mastermind Group: The Boardroom is available to members who UPGRADE at the small business marketing and business networking group - Grow Your Business Club.

Grow Your Business Club Mastermind Group: The Boardroom is available to members who UPGRADE at the small business marketing and business networking group - Grow Your Business Club.

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  • 1. Why Upgrade?
  • 2. Want More Out of Grow Your Business® Club? UPGRADE and Join My name is Fraser Hay, and founder of Grow Your Business ® Club. I’m a former Scottish & UK Shell Livewire winner, Royal Bank of Scotland and Prince’s Trust Scotland Winner, have over 300 videos on You Tube, and I wrote and published 10 kindle books on Amazon in 2013. I’ve tested hundreds of marketing approaches over the years, and want to share with you what I’ve learned from the mistakes I made, so you don’t have to repeat them. Your fellow Grow Your Business® Club Members also want to share what they’ve learned to assist you in achieving your goals & objectives. In the Board Room, (the inner circle of the Grow Your Business® Club) there are no lurkers, no tyre kickers, and together, everyone achieves more. Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk © Copyright Fraser J. Hay 2014
  • 3. Self-Employed? Run Your Own Business? Need input, feedback or help with making the right decision? Practical Peer-to-Peer Support Millions of self-employed individuals and small business owners agonise over making the right commercial decision – daily. Many can’t afford to get the advice, counsel or support they need from trusted advisors, and continue to struggle, working in isolation from their small industrial or retail unit, business centre or home office. “Boardroom” is a new practical solution from Grow Your Business Club for entrepreneurs who want real practical help in growing their own business whilst paying it forward and helping their fellow members to grow theirs’. Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk © Copyright Fraser J. Hay 2014
  • 4. Business owners often want & need direction Individuals need positive reinforcement Many haven’t achieved their personal goals or objectives • Strengths. What do you think your personal strengths are? • Skills. Do you have the relevant skills to achieve your goals? • Values. What's important to you? • Blocks & Weaknesses. What lets you down? • Fears. What are you afraid of? • Victim Mentality. What negative self talk do you use? • Beliefs. What self limiting beliefs are holding you back? • Body Talk. What aches and pains are holding you back? • Defences. What excuses do you make? • Attitude. Does your attitude hold you back? • Debt. How much debt do you have? • Lifestyle. Are you living within your means? Many just want a bit of practical help to help them achieve their goals Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk …help, guidance and support © Copyright Fraser J. Hay 2014
  • 5. Many don’t “get“ social networking Online, Many Business Owners fail by… • NOT mentioning the Problems they solve • NOT describing the people they help • Forgetting to mention the solution they offer • Forgetting the reason why they’re online • Focussing on themselves NOT the prospect • They LURK instead of participating/engaging • They’re not proactive, or interactive • Many are reactive and not responsive • They fall in love with “technology” • They don’t have a content strategy • They’re not prepared to put in the effort • They’re fed up being sold by impersonal broadcast messages. Many, don’t “get” social networking Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk …and thus don’t benefit from it © Copyright Fraser J. Hay 2014
  • 6. A lot of “advice” they receive is… Consultants, Coaches & Advisers • Much Advice is Information not knowledge • Many lack COMMERCIAL “experience” • Many lack EMOTIONAL “experience”. • Many lack REAL WORLD “experience” • PRESCRIBE without DIAGNOSING • Lack of real world METRICS • Not Demand Driven • No Accountability / No Consequences • Many “advisers” / accountants under servicing our target market Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk …vague, outdated or prescriptive © Copyright Fraser J. Hay 2014
  • 7. Stop Selling. Start Helping Others. Many self-employed people hate being sold & sign up for: • The Telephone Preference Service • Mail Preference Service • Fax Preference Service • Spam Blockers Business Owners are fed up with being bombarded with sales messages from dawn till dusk. Many simply want: • To connect with like minded peers • Socialise in small groups (online and offline) • Real solutions for their own issues, challenges & obstacles • They want respected & recorgnised for their own expertise • They want opportunites to share just how good they are • Many yearn to “pay it forward” without selling. Many People don’t want to be sold …when they have priorities & problems needing solved Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk © Copyright Fraser J. Hay 2014
  • 8. Many don’t “get” or like marketing Many don’t “get“marketing Many Business Owners… • Too Busy dealing with the “Symptoms” • Don’t know the Root Cause of Problems • View Marketing as a Cost not investment • Don’t have a written plan • Develop a Herd Mentality • Lack Marketing “Knowledge” • Lack Marketing “Skills” • Commit “Selfish Marketing” • Ego gets in their way • They focus on the problem not the solution • They’re “too busy” being busy • They don’t want to know or learn • They simply want “it” done Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk …and thus don’t do it © Copyright Fraser J. Hay 2014
  • 9. Different types of networking There are different types of “clubs”: • Breakfast, Lunch, Evening • Chambers of Commerce / FSB • “Social Networking” - Offline • “Social Networking” - Online PROBLEMS – • Members don’t see/get VALUE on offer • Member can’t justify “time” to attend • Members can’t justify “Money” to join • Members don’t have a “road map” • Perceive “not relevant” to their problems • Members develop a “herd mentality” • The majority of fees go to HQ and not locally • No Accountability or Progress Reporting Others, simply don’t “get” networking …and thus don’t attend their local networking club Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk © Copyright Fraser J. Hay 2014
  • 10. Want More Out of Grow Your Business® Club? UPGRADE and Join Test. Test. Test. You don't suppose you ever... • Wanted new business contacts to connect with, or… • A NEW channel for promoting your upcoming events? • wanted to position yourself as an expert in your target market? • Struggled to get backlinks or “google juice” to your website ? • Wanted a marketing framework to help grow your business®? • Wanted to showcase your talent, skills and wisdom? • joined a social network and just “lurked” waiting for results? Inside , Members can: • Post and promote their upcoming webinars & workshops • Demonstrate their expertise and products by uploading videos • Access over 200 marketing videos & over 500 marketing blogs • Increase their reach by sharing content via Linkedin & Pinterest • Benefit from others sharing their content on Facebook & Twitter Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk © Copyright Fraser J. Hay 2014
  • 11. Test. Test. Test. Want More Out of Grow Your Business® Club? You don't suppose you ever... • Sent an email and didn’t get the response you wanted? • Wrote a blog and not get a single visit, like or comment? • Organised a workshop but had to cancel due to lack of numbers? • Placed an ad or bought advertising space & the ad bombed? • Attended a tradeshow or exhibition & didn’t recoup the cost? • Wondered why a particular webinar didn’t “take off”? • Thought about writing a book but didn’t know if it would sell? Inside , Members can: • Test content topics, workshop themes & headlines • Test prices, discounts, payment teams & terms of service • Test online promotional strategies, tactics & techniques • Get feedback & opinions from real people in your marketplace • Get vital elements of your campaign working before you roll out UPGRADE and Join The Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk © Copyright Fraser J. Hay 2014
  • 12. There are 2 types of people in this world… …”Drains” & “Radiators”, which one are you? Are you a “drain” or a “radiator”? We want to help you grow your business. We share every concept technique, strategy & idea with you because we don’t want you making the same mistakes that we did in the early days. We take you by the hand and help you formulate your thinking, put real numbers to your thinking, and help you apply real solutions to real problems and convert real sales opportunities into cash. You need to radiate enthusiasm & passion for what you offer. We do, The Grow Your Business Club is both an online and offline resource designed exclusively for self-employed business owners backed up with live fortnightly meetings, coaching calls, articles, videos and practical how to tips all designed to help pre-start, start-up, and existing business owners get results – fast. Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk 12 © Copyright Fraser J. Hay 2014
  • 13. Is this you? Many business owners don't know what’s holding them back and preventing them from achieving their personal, professional & commercial goals and objectives. People who approach us, tend to be self-employed business owners. But, they’re also often… • Pre-Start Entrepreneurs about to start a business • Start-Up Owners who recently started a business • Existing Business Owners who have been trading for a while, and just need a "break" • Serious Business Owners who are poised to take their business to the next level or want to EXIT. How much do you want to grow… …personally, professionally or commercially in the year ahead? Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk 13 © Copyright Fraser J. Hay 2014
  • 14. Is this you? Do you meet the profile… …of a member? Members are usually professional service providers such as accountants, coaches, tradesmen, financial advisers, consultants, or those that we list in the table below They tend to be proactive, helpful, optimistic individuals focussed on helping their own clients to achieve their goals and objectives. Others are owners, managers and entrepreneurs wanting practical help, guidance and support with their own business venture in generating more traffic, leads, enquiries, prospects, sales and referrals. In short, the one area they all want help with is……MARKETING. We offer help, guidance and support via our online business club, coaching and helping each other directly, indirectly, individually and in groups. Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk 14 © Copyright Fraser J. Hay 2014
  • 15. Is this you? Each of our members have their own unique strengths that we encourage them to demonstrate, share and "package" those strengths to help address the weaknesses of their fellow members and wider business community at large. We also show our members how to create additional revenue streams and help them to grow sustainable businesses. Would you like to sign up, become a member and be guaranteed an ROI of your time, effort & money invested in your business? Don't say NO just yet, thinking you've heard it all before. Read this document in its entirety BEFORE coming to the conclusion that's right for you, and after you've weighed up all the facts. Stop Struggling with your weaknesses Start profiting from your strengths, skills & talent Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk 15 © Copyright Fraser J. Hay 2014
  • 16. Should You become a Boardroom member? Maybe. Maybe Not, but you might want to join if… Should You Upgrade? YES if… • YOU’VE GOT AN IDEA FOR STARTING A BUSINESS You’ve probably got an idea for starting a business, haven’t started yet and want help, guidance and support to develop your idea, create your business plan and get it off the starting block • YOU’VE RECENTLY STARTED A BUSINESS but you’re struggling to get noticed, generate leads or win new business. You lack visibility in your local market, don’t have advocates to recommend you, and simply want to improve your marketing skills and knowledge • YOU’VE ALREADY GOT A BUSINESS but your marketing has stagnated. You’ve tried networking clubs, twitter, facebook pages, you’ve even got a LINKEDIN.com profile but your marketing simply isn’t generating the results you want. You just don’t know what to do to get it all working for you, and you want someone you can trust, that’s not going to let you down or make false promises. Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk 16 © Copyright Fraser J. Hay 2014
  • 17. Should You Upgrade? YES if… Get real world practical help when you need it… …not academic, ivory tower, egotistical hog wash that no-one can understand. • YOU DON'T WANT IVORY TOWER IDEAS or TEXT BOOK THEORY. You don't want academic, management book advice full of acronyms and jargon. No. You want straight talking help, guidance and support that's practical, proven, easy to understand and easy to implement. You want help from someone thats been there and done it - in the trenches and understands what it’s really all about. • YOU LOVE SERVICING CLIENTS BUT HATE MARKETING and guess what? There are lots of people out there just like you. They love doing what they do with clients and customers, but they just simply hate spending time on all the marketing stuff involved in finding and winning new clients. Quite often because they don’t understand it or just don’t want to do it – is that you? Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk 17 © Copyright Fraser J. Hay 2014
  • 18. Demonstrate your skills, wisdom & experience… …and your fellow members will want to refer you contacts & opportunities Should You Upgrade? YES if… • YOU'VE BECOME DISILLUSIONED WITH BREAKFAST CLUBS & other networking groups because you haven't experienced or have benefited from the value they're supposed to offer. It appears to be the same people week in, week out, always on the take and lookout for new business, never giving you recommendations or opportunities you were led to believe that you'd get. • YOU WANT TO TAKE YOUR BUSINESS TO THE NEXT LEVEL but your regular source of leads and how you generate new business isn’t as good as it used to be or needs to be? Markets are changing all the time, in every industry across the globe and you need to build up your sales pipeline, without spending a fortune. With the Club, we show you new ways to position yourself as an expert and how to generate signups, downloads, leads and sales. Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk 18 © Copyright Fraser J. Hay 2014
  • 19. Should You Upgrade? YES if… • YOU ARE PREPARED TO ROLL UP YOUR SLEEVES get stuck in and actually help others whilst applying the practical help you receive from your fellow members. • Remember it’s a T.E.A.M. effort and together, everyone achieves more. Get Help, guidance and support… From Your Fellow Members In The Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk 19 © Copyright Fraser J. Hay 2014
  • 20. It’s your business. You’re in control… You make the decisions. You decide how much success you want. Take responsibility NOW All Boardroom members own, manage or run a small business. They tend to be masters of their own ship. They make the decisions and they want to help others. They choose how serious they want to contribute to each boardroom meeting, They choose the objectives they want to reach, they choose which areas they want help with, and their fellow members are All running their own business too and want to help each other. Boardroom: Where together, everyone achieves more. Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk 20 © Copyright Fraser J. Hay 2014
  • 21. A NEW Breed of Entrepreneur Our Boardroom members are a unique breed of positive, proactive & pragmatic entrepreneurs. our clients, members & customers interested in succeeding with their marketing, typically share many of the following characteristics. If these apply to you, then we’re fairly confident we can help you in your business venture. Your focus is on your clients – Not You – You’re focussed on generating results for clients, and focussed on what they’re going to get, not you. Highest Standards – You don’t like coming second. You want to be the best in your field. You know “your onions” – You know your market, and understand the problems, pains, needs and frustrations of your market. It’s true, size does NOT matter… …but a positive , proactive & pragmatic attitude does. Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk 21 © Copyright Fraser J. Hay 2014
  • 22. Expert help is available 24/7, 365. In a number of different formats & media. A NEW Breed of Entrepreneur You’re NOT a Quitter – You have a strong resilience and are persistent in striving towards your success, by working in your business every single day. You know you don’t have ALL the answers – But value other’s expertise and are prepared to listen and accept advice, counsel and direction if it can help you. Prepared to invest in yourself and your venture – You appreciate the value of investing in yourself and in receiving expert help. You appreciate the “givers gain” mind set – You value and understand “reciprocity” and the importance of having a good team or network of people to help you and share valuable content with you. Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk 22 © Copyright Fraser J. Hay 2014
  • 23. Access our Virtual Incubator Access training, coaching, mastermind support and “virtual” 121s – online. Our Virtual Incubator Members, Clients, Attendees & Delegates can receive coaching, training and support via “vincubator”, our virtual incubator for pre-start entrepreneurs and small business owners who wish to grow and develop their business. • No Travelling • No Overnight stay in hotels • Study when you want Stop Struggling. Start Learning. http://www.vincubator.co.uk © Copyright Fraser J. Hay 2014
  • 24. Managing your expectation & ours It’s all about managing your expectation & ours No-one likes false promises. No-one likes “surprises” and that includes us. When you choose to join , attend our regular meetings, interact with your fellow members and change the way you manage your marketing, you can expect the following: 1. You will feel more confident in knowing why your marketing isn’t working and what you need to do to overcome the issues, challenges and obstacles that are holding you back and preventing you from achieving the results you want. 2. You will have a laser like focus on who you want to work with, and why. You will focus more on who you want to work with, and those who will be prepared to pay what you’re really worth. 3. You will have a clear understanding of the problems, needs and frustrations of your target market, the impact and cost of these problems, and how you can present your solution online and offline encouraging more prospects to buy from you. Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk 24 © Copyright Fraser J. Hay 2014
  • 25. It’s all about managing your expectation & ours No-one likes false promises. No-one likes “surprises” and that includes us. Managing your expectation & ours 4. You will generate more back-links and traffic to your website. You will be able to raise the visibility of your site, products and services online and thus drive more interested parties to you. 5. You will be able to articulate clear marketing messages that get specific, clear calls to action and engagement from prospective customers including more emails, more phone calls, more appointments, and more orders. 6. You will receive more requests to do business from better qualified prospects. Instead of wasting time, money and energy on people who were perhaps just “shopping around” you will be able to disqualify the tyre kickers and those who don’t meet your criteria to enable you to focus on and convert interested prospects into more sales. Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk 25 © Copyright Fraser J. Hay 2014
  • 26. Managing your expectation & ours It’s all about managing your expectation & ours No-one likes false promises. No-one likes “surprises” and that includes us. 7. You'll generate better qualified, higher quality referrals. The quality of the referrals you receive will increase because others will know who to refer to you and why thanks to your growing reputation that you excel at what you do in solving real problems for others – resulting in even more clients. Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk 26 © Copyright Fraser J. Hay 2014
  • 27. We have members in over 20 different countries… …and over 50 different sectors. Membership is welcome from any sector. What do you do? • Cleaning Services • Computer Networks • Computer Sales-Service • Computer Software Sales-Services • Electrician • Engineer • Flooring/Carpets • Florist • General-Motor Insurance • Graphic Designer • Health and Safety Consulting • Hospitality or Tourism • Financial Advisor • Landscape Gardener What do you do? • Accountant • Architectural Services • Bank Services • Bookkeeper • Builder • Business Advisor • Business Coach • Business Insurance • Car Repairs • Car Sales, Leasing • Car Services • Carpenter • Carpet Cleaning • Caterer Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk 27 © Copyright Fraser J. Hay 2014
  • 28. What do you do? • Marketing Services • Mortgages • Office Products • Online Retailers • Painter and Decorator • Photographer • Plumber . We have members in over 20 different countries… …and over 50 different sectors. Membership is welcome from any sector. Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk Sign up TODAY Before Your Competitors Do. © Copyright Fraser J. Hay 2014
  • 29. There is only one way to fail… Change Now, for the better… …and that is to quit. When you choose to join , attend our regular meetings, interact with your fellow members and change the way you manage your marketing, you can expect the following: 1. You will feel more confident in knowing why your marketing isn’t working and what you need to do to overcome the issues, challenges and obstacles that are holding you back and preventing you from achieving the results you want. 2. You will have a laser like focus on who you want to work with, and why. You will focus more on who you want to work with, and those who will be prepared to pay what you’re really worth. 3. You will have a clear understanding of the problems, needs and frustrations of your target market, the impact and cost of these problems, and how you can present your solution online and offline encouraging more prospects to buy from you. Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk 29 © Copyright Fraser J. Hay 2014
  • 30. Progress is Guaranteed …OR YOUR MONEY BACK. We do not suffer fools gladly. If you’re not prepared to participate on the site, engage with your fellow members, and demonstrate your knowledge, wisdom and expertise in each of the different areas of our site, then please, DO NOT SIGN UP. We prefer to work with those members who want to grow their business. If you don’t want to grow, you’re in the wrong place. If however, you are serious in wanting to grow your business and start generating fans, friends, followers, backlinks, traffic, leads, enquiries or sales, then signup today before your competitors do. For if after having been a member for 12 months, applied what we share each month, and have failed to recoup the cost of your investment, then we will refund your membership fee in full. It’s become a no brainer, then. Doesn’t it? Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk 30 © Copyright Fraser J. Hay 2014
  • 31. Still Not Sure? Then read the feedback from other Grow Your Business® Club Members. We have a wide variety of “testimonials” on our website that we have received from individuals who were in exactly the same place as where you are now. Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk © Copyright Fraser J. Hay 2014
  • 32. Upgrade Today It’s time to take action and upgrade . It’s time to take your business to the next “level” - literally… …and UPGRADE to access… …before your competitors do! Stop Struggling. Start Growing. http://www.growyourbusinessclub.co.uk © Copyright Fraser J. Hay 2014