How to Grow Your Business by Fraser Hay is a coaching programe overview on how to grow your business by improving your marketing approach to win new clients. For more information visit http://www.theventurecatalyst.co.uk

1. MINDSET
Grow Your Business
Coaching Programme
Marketing Management
Market Research
Branding
Content
Channels
Tactics
Conversions
Reporting
http://www.theventurecatalyst.co.uk

2. Frustrated by a lack of fans,
friends or followers, online?
Stressed by a lack of sales
Need Help, guidance or support?
What IS the next goal or objective that you want to achieve?
Fill in the boxes below.
Your Website Address
.
Who You’re Trying To Reach Online (B2B or B2C)
.
What You’re Selling:- Products, Services or Solutions
.

3. WHERE ARE YOU NOW
What You Will Learn
• Your Marketing Achievements of the last 12 months
• Your Marketing Disappointments of the last 12 months
• How you explain these disappointments
• What you have learned from your social media marketing
• What you will do differently online
• What you’d like to achieve online with social media marketing
• The real objectives that you want to achieve online
Aim
• To complete a social media marketing situation analysis
Outcomes
• Determine where you are in relation to your business plan or marketing plan
• Identified lessons from your investment in marketing to date
• You will have completed the “SITUATION ANALYSIS” stage of your plan.
http://www.theventurecatalyst.co.uk

4. SETTING OBJECTIVES
What You Will Learn
• How many Sales you need to give you the revenue you w ant
• How many Leads you need to give you the sales you want
• How much traffic you need to give you the leads you want
• How many impressions & clickthrus you need to give you the sales you want
• Who your online target audience really us
• How Many fans, friends & followers you really want
• What your ROI in Social Media Marketing is at the moment
Aim
• To accurately set new marketing goals and objectives
Outcomes
• Confirmed a clear, articulated understanding of what you want to achieve.
• Be able to accurately determine how many leads and sales you require.
• You will have completed the “OBJECTIVES” stage of your plan
http://www.theventurecatalyst.co.uk

5. WHY YOUR MARKETING ISN’T WORKING
What You Will Learn
• Which aspects of your social media marketing aren’t working
• Which aspects of your branding strategy aren’t working
• Which aspects of your blogging platform aren’t working
• Which aspects of your content strategy aren’t working
• Which aspects of your promotional strategy aren’t working
• Which aspects of your conversion strategy aren’t working
• Which aspects of your reporting strategy aren’t working
Aim
• To identify why your social media marketing may not be working
Outcomes
• Determine why your social media marketing may not be working
• Identify Key areas that are preventing the attainment of your goals & objectives
• You will have completed the “RESISTANCE” section of your plan
http://www.theventurecatalyst.co.uk

6. PRIORITIES & BUDGET
What You Will Learn
• What your Social Media Priorities are
• What your Branding Priorities are
• What your Blogging Priorities are
• What your Content Priorities are
• What your Promotional priorities are
• What your Conversion priorities are
• What your Reporting priorities are
Aim
• To define new priorities and allocate an outline budget
Outcomes
• You will confirm your top 3 priorities in each area of your marketing
• You will consolidate your priorities into an agreed action plan
• You will have completed the “PRIORITIES” section of your plan
http://www.theventurecatalyst.co.uk

7. FULL MARKETING AUDIT
WHAT YOU WILL ACHIEVE
• You will know exactly WHERE you are with your marketing
• You will know exactly WHAT your next marketing goals and objectives will be
• You will know exactly WHY you haven’t achieved them so far
• You will know exactly HOW to hold marketing staff accountable
• You will know exactly WHAT your priority plan of action is
• You will know exactly HOW to count, monitor & measure your marketing ROI.
NEXT STEPS
• You can decide whether you wish us to WRITE a DETAILED marketing plan – or not.
• You can decide whether you wish us to IMPLEMENT your marketing plan – or not
• View Video of 90 Day Marketing Plan - HERE.
• Get in touch via the “Contact Us” page on the website – HERE.
http://www.theventurecatalyst.co.uk