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A sample search engine readiness report

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a sample search engine readiness report and what to look for and address. We can also conduct a report for your website. get in touch too at www.growyourbusinessclub.co.uk

a sample search engine readiness report and what to look for and address. We can also conduct a report for your website. get in touch too at www.growyourbusinessclub.co.uk

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  • 1. Prepared for Fraser J. Hay SAMPLE SEO READINESS REPORT For Fraser J. Hay www.90minutebusinessplan.com GET YOURS TODAY FROM www.growyourbusinessclub.co.uk © Copyright Fraser J. Hay, 2013
  • 2. Report overview This report helps you to optimize the web page "http://www.90minutebusinessplan.com/" for a high ranking on Google.com (without Places) for the search term "business plan". Your web page http://www.90minutebusinessplan.com/ Title: 90 Minute Business Plan — Your Model, Vision & Strategy in 90 minutes or less Description: Your Model, Vision & Strategy in 90 minutes or less Your competitors for the search term "business plan" on Google.com (without Places) 1 http://www.sba.gov/category/navigation-structure/starting-managing-business/starting-busi ness/how-write-business-plan Title: How to Write a Business Plan | SBA.gov Description: [No meta description available.] 2 http://en.wikipedia.org/wiki/Business_plan Title: Business plan - Wikipedia, the free encyclopedia Description: [No meta description available.] 3 https://www.gov.uk/write-business-plan Title: Write a business plan - GOV.UK Description: [No meta description available.] 4 http://www.entrepreneur.com/businessplan/index.html Title: Business Plan Guide | Entrepreneur.com Description: Insider tips and expert advice on creating a high-impact business plan to showcase your business idea, impress potential investors, and get the funding and... 5 http://www.score.org/resources/business-plans-financial-statements-template-gallery Title: Business Plans & Financial Statements Template Gallery | SCORE Description: [No meta description available.] 6 http://www.business.gov.au/Howtoguides/Thinkingofstartingabusiness/Whatplanningtoolsc anhelpme/Pages/Businessplanguidesandtemplates.aspx Title: Business plan guides & templates Description: Download our popular business plan guide & template for free and get tips for business planning.
  • 3. Your competitors for the search term "business plan" on Google.com (without Places) 7 http://www.smallbusinessbc.ca/starting-a-business/how-write-a-business-plan Title: How To Write a Business Plan | Small Business BC Description: Business planning is a key to success. Here are some tips, tools, and resources to help you create a business plan, including links to example business plans, and business plan templates. 8 http://www.business.govt.nz/starting-and-stopping/entering-a-business/starting-a-business/ writing-a-business-plan Title: Writing a business plan | Business.govt.nz Description: A business plan is the most important business document you’ll ever have so it’s worth getting it right. 9 http://www.princes-trust.org.uk/need_help/enterprise_programme/explore_where_to_start/ business_plans/business_plan_templates.aspx Title: Business plan templates Description: [No meta description available.] 10 http://www.forbes.com/sites/patrickhull/2013/02/21/10-essential-business-plan-component s/ Title: 10 Essential Business Plan Components - Forbes Description: Business plans should be developed by all entrepreneurs early on. They provide guidance, allow you to track your progress, and ensure that you've thought through your business concept and strategy. Analyzed search terms 1. business plan 2. business 3. plan Top 10 Ranking Requirements Score™ 0% The Top 10 Ranking Requirements Score™ of 0% means that the web page www.90minutebusinessplan.com meets only 0% of the requirements for a top 10 ranking on Google.com (without Places) for the search term "business plan". Note that not all ranking factors are weighted equally, and that there are some ranking factors that cannot be taken into
  • 4. Top 10 Ranking Requirements Score™ account because search engines do not reveal the necessary data. Search engine ranking factors performance Ranking Factor Importance Factors Passed Factors Failed Ranking Factors Performance 63 ranking factors passed 56 ranking factors failed Essential (weighted most): 7 16 Very Important: 9 0 Important: 26 10 Moderately Important: 16 25 Slightly Important: 5 5 Total: 63 56 Table of contents 1. Report overview 18 . Keyword use in outbound anchor texts 2. Keyword use in document title 19 . Keyword use in same domain link URLs 3. Number of backlinks 20 . Keyword use in outbound link URLs 4. Anchor texts of backlinks 21 . Keyword use in meta description 5. Keyword use in body text 22 . Number of trailing slashes in URL 6. Age of web site 23 . HTML validation of web page to W3C standards 7. Keyword use in H1 headline texts 24 . Readability level of web page 8. Keyword use in domain name 25 . Keyword use in the first sentence of the body text 9. Keyword use in page URL 26 . Search engine compatibility 10 . Mentions on social sites 27 . Factors that could prevent your top ranking 11 . Server speed 28 . Table: Number of keywords 12 . Keyword use in H2-H6 headline texts 29 . Table: Keyword density
  • 5. 13 . Keyword use in IMG ALT attributes 30 . Table: Keyword position 14 . Top level domain of web site 31 . Table: Number of words 15 . Keyword use in bold body text 32 . Table: Number of characters 16 . Number of visitors to the site 33 . Table: Ranking factors digest 17 . Keyword use in same domain anchor texts
  • 6. Keyword use in document title Essential The document title is the text within the <title>...</title> tags in the HTML code of your web page. This chapter tries to find out how to use the search term "business plan" in the document title and if it's important for Google.com (without Places). Example: <title>Your web page title</title> Their contents Rank Keyword use in document title 1 How to Write a Business Plan | SBA.gov 2 Business plan - Wikipedia, the free encyclopedia 3 Write a business plan - GOV.UK 4 Business Plan Guide | Entrepreneur.com 5 Business Plans & Financial Statements Template Gallery | SCORE 6 Business plan guides & templates 7 How To Write a Business Plan | Small Business BC 8 Writing a business plan | Business.govt.nz 9 Business plan templates 10 10 Essential Business Plan Components - Forbes Your contents 90 Minute Business Plan — Your Model, Vision & Strategy in 90 minutes or less Advice for your document title Search term: "business plan" Competitor s Your Site Advice Number of keywords: all 1 1 OK OK Keyword density: 20% to 67% 13% You should increase the keyword density for the search term "business plan" to up to 67%. You can do this by adding the search term "business plan", or by removing some text. << Search term: "business" Competitor s Your Site Advice Number of keywords: 1 to 2 1 You could use the search term "business" more than once but this is optional. < Keyword density: 11% to 33% 7% You should increase the keyword density for the search term "business" to up to 33%. You can do this by adding the search term "business", or by removing some text. << Search term: "plan" Competitor s Your Site Advice Number of keywords: all 1 1 OK OK Keyword density: 10% to 33% 7% You should increase the keyword density for the search term "plan" to up to 33%. You can do this by adding the search term "plan", or by removing some text. << Keywords "business" or "plan"
  • 7. Advice for your document title Search term: "business plan" Competitor s Your Site Advice Number of keywords: 2 to 3 2 OK OK Keyword density: 11% to 33% 7% You should increase the keyword density for the keywords "business" or "plan" to up to 33%. You can do this by adding the words "business" or "plan", or by removing some text. <<
  • 8. Number of backlinks Essential This chapter measures how many web pages link to your website domain according to the data providers Alexa.com and SEOprofiler.com. The SEOprofiler service provides the number of unique linking domains, not the number of all linking pages. Keep in mind that the raw number of linking web pages is not as important as the quality of the web pages that link to your site. Number of backlinks according to these data providers (the more the better) Alexa SEOprofiler (unique backlinks) Peak Value To Your Site: n/a 0 0 To Site 1: 23,516 30,869 30,869 To Site 2: 2,090,472 n/a 2,090,472 To Site 3: 3,092 2,506 3,092 To Site 4: 25,782 25,467 25,782 To Site 5: 5,778 12,789 12,789 To Site 6: 2,857 2,665 2,857 To Site 7: 1,199 1,022 1,199 To Site 8: 1,143 761 1,143 To Site 9: 2,322 3,349 3,349 To Site 10: 147,231 717,007 717,007 Range: 1,143 to 2,090,472 0 to 717,007 1,143 to 2,090,472 Advice for the number of backlinks None of the data providers returned a different domain that links to your web site "www.90minutebusinessplan.com". Try to get at least one web page from a different domain to link to your web page. <<
  • 9. Anchor texts of backlinks Essential Backlinks are links from other web sites to your site. If many other sites link to your site, then search engines consider your site to be important. However, the number of links is not as important as is the relevance of the linking page and the anchor text used in linking to your site. This chapter lists the most popular anchor texts used in linking to your site, as well as a sample of the web pages that link to your site, along with the anchor text. Most popular anchor texts used to link to your site The data provider SEOprofiler.com did not find any important backlinks to your site. Sample of the web pages that link to your site The data provider SEOprofiler.com did not find any important backlinks to your site. Advice for the anchor texts of backlinks To get a high ranking on Google.com (without Places), make sure that the web pages that link to your site use the search term "business plan" in their anchor texts. The more links to your web site contain "business plan" (or a part of it) in the anchor text, the more likely it is that your web site will get a high ranking on Google.com (without Places) for that search term. It is advisable to use different but related keywords for the anchor texts. If all links to your web site use exactly the same anchor text, then Google.com (without Places) might lower your rankings because of unnatural linking patterns. In addition, the quality and reputation of the web pages that link to your site is very important to the search engines. < Less than 10% of the analyzed backlink anchor texts contain the search term "business plan". You must increase the number of backlinks or anchor texts that contain that search term. << Less than 20% of the analyzed backlink anchor texts contain the search term "business plan". You must increase the number of backlinks or anchor texts that contain that search term. << Less than 40% of the analyzed backlink anchor texts contain the search term "business plan". You must increase the number of backlinks or anchor texts that contain that search term. << Less than 60% of the analyzed backlink anchor texts contain the search term "business plan". You must increase the number of backlinks or anchor texts that contain that search term. << Less than 80% of the analyzed backlink anchor texts contain the search term "business plan". You must increase the number of backlinks or anchor texts that contain that search term. The data provider SEOprofiler.com did not find any important backlinks to your site. <<
  • 10. Keyword use in body text Essential The body text is the text on your web page that can be seen by people in their web browsers. It does not include HTML commands, comments, etc. The more visible text there is on a web page, the more a search engine can index. The calculations include spaces and punctuation marks. Your contents 90 Minute Business Plan Your Model, Vision & Strategy in 90 minutes or less The 90 Minute Business Plan slartibardfast / July 25, 2013 Leave a Comment Welcome to the 90 Minute Business Plan Filed Under: Uncategorized The 90 Minute Business Plan Return to top of page Copyright &#x000A9; 2013 · Book Theme by SomoThemes · WordPress · Log in Advice for your body text Search term: "business plan" Competitor s Your Site Advice Number of keywords: 6 to 75 4 Use the search term "business plan" more often, at least 6 times. << Keyword density: 1% to 9% 13% The keyword density is too high. It should be 9% at maximum. Consider adding more text to lower the keyword density. << Number of words: 363 to 2,858 60 You should use more words. Use at least 363 words. << Search term: "business" Competitor s Your Site Advice Number of keywords: 21 to 109 4 Use the search term "business" more often, at least 21 times. << Keyword density: 2% to 10% 7% OK OK Search term: "plan" Competitor s Your Site Advice Number of keywords: 7 to 108 4 Use the search term "plan" more often, at least 7 times. << Keyword density: 1% to 8% 7% OK OK Keywords "business" or "plan" Competitor s Your Site Advice Number of keywords: 28 to 216 8 Use the keywords "business" or "plan" more often, at least 28 times. << Keyword density: 2% to 9% 7% OK OK
  • 11. Age of web site Very Important Spam sites often come and go quickly. For this reason, search engines tend to trust a web site that has been around for a long time over one that is brand new. The age of the domain is seen as a sign of trustworthiness because it cannot be faked. The data is provided by Alexa.com and SEOprofiler.com. Dates of the domain registration or of the first contents URL Registration Date Your Site http://www.90minutebusinessplan.com/ n/a 1 http://www.sba.gov/category/navigation-structure/star ting-managing-business/starting-business/how-write- business-plan 05 June 1997 2 http://en.wikipedia.org/wiki/Business_plan 13 January 2001 3 https://www.gov.uk/write-business-plan 26 May 2002 4 http://www.entrepreneur.com/businessplan/index.html 11 October 1994 5 http://www.score.org/resources/business-plans-financ ial-statements-template-gallery 18 August 1993 6 http://www.business.gov.au/Howtoguides/Thinkingofs tartingabusiness/Whatplanningtoolscanhelpme/Pages /Businessplanguidesandtemplates.aspx 02 December 1998 7 http://www.smallbusinessbc.ca/starting-a-business/ho w-write-a-business-plan 24 September 2001 8 http://www.business.govt.nz/starting-and-stopping/ent ering-a-business/starting-a-business/writing-a-busine ss-plan 26 August 2007 (newest domain) 9 http://www.princes-trust.org.uk/need_help/enterprise_ programme/explore_where_to_start/business_plans/ business_plan_templates.aspx 19 December 1996 10 http://www.forbes.com/sites/patrickhull/2013/02/21/10 -essential-business-plan-components/ 17 June 1993 (oldest domain) Range 17 June 1993 to 26 August 2007 Advice for the web site age The web site age could not be determined. In general, the older your web site, the better it is for your rankings on Google.com (without Places). If you have a young web site, you must compensate by improving the other search engine ranking factors. <
  • 12. Keyword use in H1 headline texts Very Important H1 headline texts are the texts that are written between the <h1>...</h1> tags in the HTML code of a web page. Some search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this applies to Google.com (without Places), too. Example: <h1>your very big headline text</h1> Your contents No. H1 Heading Text 1. 90 Minute Business Plan Advice for your H1 headline texts Search term: "business plan" Competitor s Your Site Advice Number of keywords: 0 to 1 1 OK OK Keyword density: 0% to 100% 50% OK OK Search term: "business" Competitor s Your Site Advice Number of keywords: 0 to 2 1 OK OK Keyword density: 0% to 50% 25% OK OK Search term: "plan" Competitor s Your Site Advice Number of keywords: 0 to 1 1 OK OK Keyword density: 0% to 50% 25% OK OK Keywords "business" or "plan" Competitor s Your Site Advice Number of keywords: 0 to 3 2 OK OK Keyword density: 0% to 50% 25% OK OK
  • 13. Keyword use in domain name Important The domain name is the main part of the web page address. This chapter tries to find out if Google.com (without Places) gives extra relevance to search terms within the domain name. Example: "your-keyword" is the domain name of http://www.your-keyword.com Their contents Ran k Words In Domain Name URL 1 sba http://www.sba.gov/category/navigation-structure/starti ng-managing-business/starting-business/how-write-bus iness-plan 2 en wikipedia http://en.wikipedia.org/wiki/Business_plan 3 www https://www.gov.uk/write-business-plan 4 entrepreneur http://www.entrepreneur.com/businessplan/index.html 5 score http://www.score.org/resources/business-plans-financia l-statements-template-gallery 6 business http://www.business.gov.au/Howtoguides/Thinkingofsta rtingabusiness/Whatplanningtoolscanhelpme/Pages/Bu sinessplanguidesandtemplates.aspx 7 smallbusinessbc http://www.smallbusinessbc.ca/starting-a-business/how -write-a-business-plan 8 business http://www.business.govt.nz/starting-and-stopping/ente ring-a-business/starting-a-business/writing-a-business- plan 9 princes trust http://www.princes-trust.org.uk/need_help/enterprise_p rogramme/explore_where_to_start/business_plans/bus iness_plan_templates.aspx 10 forbes http://www.forbes.com/sites/patrickhull/2013/02/21/10- essential-business-plan-components/ Your contents 90minutebusinessplan (Domain name: "90minutebusinessplan.com") Advice for the domain name The domain name 90minutebusinessplan.com contains the search term "business plan". This is very good. OK
  • 14. Keyword use in page URL Important The page URL is the part after the domain name in the web page address. This chapter tries to find out if Google.com (without Places) gives extra relevance to search terms within the page URL. Separate your search terms in the page URL with slashes, dashes or underscores. Example: "keyword/another-keyword.htm" is the page URL of http://www.domain.com/keyword/another-keyword.htm Their contents Ran k Words In Page URL URL 1 category navigation structure starting managing business starting business how write business plan http://www.sba.gov/category/navigation-structure/starti ng-managing-business/starting-business/how-write-bus iness-plan 2 wiki Business plan http://en.wikipedia.org/wiki/Business_plan 3 write business plan https://www.gov.uk/write-business-plan 4 businessplan index http://www.entrepreneur.com/businessplan/index.html 5 resources business plans financial statements template gallery http://www.score.org/resources/business-plans-financia l-statements-template-gallery 6 Howtoguides Thinkingofstartingabusiness Whatplanningtoolscanhelpme Pages Businessplanguidesandtemplates http://www.business.gov.au/Howtoguides/Thinkingofsta rtingabusiness/Whatplanningtoolscanhelpme/Pages/Bu sinessplanguidesandtemplates.aspx 7 starting a business how write a business plan http://www.smallbusinessbc.ca/starting-a-business/how -write-a-business-plan 8 starting and stopping entering a business starting a business writing a business plan http://www.business.govt.nz/starting-and-stopping/ente ring-a-business/starting-a-business/writing-a-business- plan 9 need help enterprise programme explore where to start business plans business plan templates http://www.princes-trust.org.uk/need_help/enterprise_p rogramme/explore_where_to_start/business_plans/bus iness_plan_templates.aspx 10 sites patrickhull 2013 02 21 10 essential business plan components http://www.forbes.com/sites/patrickhull/2013/02/21/10- essential-business-plan-components/ Your contents [no words] (no page URL because you analyzed your homepage) Advice for your page URL Search term: "business plan" Competitor s Your Site Advice Number of keywords: 1 to 2 0 You should use the search term "business plan" at least once. << Keyword density: 15% to 67% 0% You should try to achieve a keyword density of at least 15%. << Search term: "business" Competitor s Your Site Advice Number of keywords: 1 to 3 0 You should use the search term "business" at least once. << Keyword density: 10% to 50% 0% You should try to achieve a keyword density of at least 10%. << Search term: "plan" Competitor s Your Site Advice
  • 15. Advice for your page URL Search term: "business plan" Number of keywords: 1 to 2 0 You should use the search term "plan" at least once. << Keyword density: 8% to 50% 0% You should try to achieve a keyword density of at least 8%. << Keywords "business" or "plan" Competitor s Your Site Advice Number of keywords: 2 to 4 0 Use the keywords "business" or "plan" at least 2 times. << Keyword density: 10% to 50% 0% You should try to achieve a keyword density for the keywords "business" or "plan" of at least 10%. <<
  • 16. Mentions on social sites Important On social network sites, people decide which web sites are popular. This means that the popularity on social network sites cannot be easily influenced. For this reason, search engines might trust web sites more if they are popular on social networks. ("n/a" means "data not available".) Mentions on social sites (the more the better) Delicious.com Facebook Mentions Google +1 Twitter Tweets Total To Your Site: 0 1 0 1 2 To Site 1: 1,913 7,998 49 3,338 13,298 To Site 2: 692 106,759 14 386 107,851 To Site 3: 36 9,811 7 18 9,872 To Site 4: 2,597 7,957 45 18,303 28,902 To Site 5: 836 3,151 17 1,033 5,037 To Site 6: 16 376 4 0 396 To Site 7: 102 116 4 134 356 To Site 8: 64 271 3 186 524 To Site 9: 106 3,811 0 402 4,319 To Site 10: 2,215 26,240 6 13,796 42,257 Range: 0 to 2,597 1 to 106,759 0 to 49 0 to 18,303 356 to 107,851 Advice for the mentions on social sites There are too few web pages that link to your web site "www.90minutebusinessplan.com". You should increase the number of web pages that link to your web site on these social networks. <<
  • 17. Server speed Important Popular web sites often have faster server response times compared to smaller unimportant sites. In addition, most search engines index more pages from fast web sites. This chapter shows you how long it takes on average for web pages on the top ranked sites to load. The data is based on the average server speed of the last 30 days and is provided by Alexa.com ("n/a" means that Alexa.com does not have data about your server speed). Server speed results Average Page Load Time (measured in seconds, the lower the better) Your Site 1 2 3 4 5 6 7 8 9 10 Range n/a 2.33s 1.54s 0.63s 2.18s 3.62s 0.64s 1.02s 1.31s 0.78s 2.71s 0.63s to 3.62s Server Speed Relative To Other Servers On The Internet (the faster the better) Your Site 1 2 3 4 5 6 7 8 9 10 Range n/a slow: bottom 30% average: top 50% very fast: top 15% slow: bottom 30% very slow: bottom 10% very fast: top 15% fast: top 30% average: top 45% very fast: top 20% slow: bottom 20% very slow: bottom 10% to very fast: top 15% Advice for the server speed The speed of your web site could not be determined. In general, the faster your web site, the better it could be for your rankings on Google.com (without Places). If you have a slow web site, you should contact or even switch your web hosting provider. <
  • 18. Keyword use in H2-H6 headline texts Important H2, H3, H4, H5 and H6 headline texts are the texts that are written between the <h2>...</h2>, <h3>...</h3>, etc. tags in the HTML code of your web page. Some search engines give extra relevance to search terms that appear in the headline texts. This chapter examines if this applies to Google.com (without Places), too. Example: <h3>your big headline text</h3> Your contents No. Heading Texts 1. [H2] The 90 Minute Business Plan 2. [H4] The 90 Minute Business Plan Advice for your H2-H6 headline texts Search term: "business plan" Competitor s Your Site Advice Number of keywords: 0 to 22 2 OK OK Keyword density: 0% to 44% 40% OK OK Search term: "business" Competitor s Your Site Advice Number of keywords: 1 to 24 2 OK OK Keyword density: 1% to 22% 20% OK OK Search term: "plan" Competitor s Your Site Advice Number of keywords: 0 to 26 2 OK OK Keyword density: 0% to 22% 20% OK OK Keywords "business" or "plan" Competitor s Your Site Advice Number of keywords: 1 to 50 4 OK OK Keyword density: 1% to 22% 20% OK OK
  • 19. Keyword use in IMG ALT attributes Important The <img alt> attribute defines an alternative text for an image when the user uses a text browser or when the user has turned off the display of images in the web browser application. Microsoft's Internet Explorer displays the alternative text if the user puts the cursor over the graphic. This chapter tries to find out if it makes sense to include the search term in the <img alt> attributes to improve your rankings. Example: <img src="logo.gif" width="200" height="75" alt="picture description with keyword"> Your contents [not used] Advice for your IMG ALT attributes Search term: "business plan" Competitor s Your Site Advice Number of keywords: 0 to 15 0 You could use the search term "business plan" at least once but this is optional. < Keyword density: 0% to 16% 0% You could increase the keyword density for the search term "business plan" but this is optional. < Search term: "business" Competitor s Your Site Advice Number of keywords: 0 to 17 0 You could use the search term "business" at least once but this is optional. < Keyword density: 0% to 9% 0% You could increase the keyword density for the search term "business" but this is optional. < Search term: "plan" Competitor s Your Site Advice Number of keywords: 0 to 18 0 You could use the search term "plan" at least once but this is optional. < Keyword density: 0% to 9% 0% You could increase the keyword density for the search term "plan" but this is optional. < Keywords "business" or "plan" Competitor s Your Site Advice Number of keywords: 0 to 35 0 You could use one of the keywords "business" or "plan" at least once but this is optional. < Keyword density: 0% to 9% 0% You could increase the keyword density for the keywords "business" or "plan" but this is optional. <
  • 20. Top level domain of web site Important Web sites with certain top level domains (TLD) are statistically more likely to contain higher quality, trustworthy contents. For this reason, search engines might prefer web sites with restricted TLD (.edu, .gov., .mil) over younger TLD (e.g., .biz, .info, .jobs). In addition, country code TLD (e.g., .ca, .de, .fr) are often preferred in the country's local search results. Top level domain results Your Site 1 2 3 4 5 6 7 8 9 10 .com .gov .org .gov.uk .com .org .gov.au .ca .govt.nz .org.uk .com Advice for the top level domain of your web site Your web site URL www.90minutebusinessplan.com contains the often used top level domain .com. This is neither good nor bad for your rankings on Google.com (without Places). OK
  • 21. Keyword use in bold body text Important The body text is the text on your web page that can be seen by people in their web browsers. The bold body text uses a darker and heavier face than the regular type face. It appears between <b>...</b> or <strong>...</strong> tags in the HTML source of your web page. CSS is not recognized. The statistics include spaces and punctuation marks. Their contents Rank Keyword use in bold body text 1 [not used] 2 This article has multiple issues improve it talk page possibly contains original research needs additional citations for verification Business plan business plan needs additional citations for verification Typical structure for a business plan for a start up venture Typical questions addressed by a business plan for a start up venture ^ Anatomy of a Business Plan: A Step-by-Step Guide to Building a Business and Securing Your Company’s Future ^ ^ [and 57 additional characters] 3 Setting up 4 Please note: 5 Business Planning Templates Finance Templates Sales Template Thanks for visiting score.org . We value your feedback. Please send any questions and/or comments to help@score.org . 6 View more topics 7 Powered by: Seminar Date: Price: Seminar Date: Price: Seminar Date: Price: Small Business BC Phone: Toll Free In BC: TTY(Teletypwriter): Fax: Email: 8 Structure 1 Structure 2 Structure 3 9 [not used] 10 Patrick Hull Patrick Hull Patrick Hull Patrick Hull Your contents [not used] Advice for your bold body text Search term: "business plan" Competitor s Your Site Advice Number of keywords: 0 to 6 0 You could use the search term "business plan" at least once but this is optional. < Keyword density: 0% to 14% 0% You could increase the keyword density for the search term "business plan" but this is optional. < Search term: "business" Competitor s Your Site Advice Number of keywords: 0 to 7 0 You could use the search term "business" at least once but this is optional. < Keyword density: 0% to 8% 0% You could increase the keyword density for the search term "business" but this is optional. < Search term: "plan" Competitor s Your Site Advice Number of keywords: 0 to 6 0 You could use the search term "plan" at least once but this is optional. < Keyword density: 0% to 7% 0% You could increase the keyword density for the search term "plan" but this is optional. < Keywords "business" or "plan"
  • 22. Advice for your bold body text Search term: "business plan" Competitor s Your Site Advice Number of keywords: 0 to 13 0 You could use one of the keywords "business" or "plan" at least once but this is optional. < Keyword density: 0% to 7% 0% You could increase the keyword density for the keywords "business" or "plan" but this is optional. <
  • 23. Number of visitors to the site Important Search engines might look at web site usage data, such as the number of visitors to your site, to determine if your site is reputable and contains popular contents. The Alexa.com traffic rank is based on three months of aggregated traffic data from millions of Alexa Toolbar users and is a combined measure of page views and number of site visitors. Alexa.com Traffic Rank results (the lower the better) URL Alexa Traffic Rank Your Site http://www.90minutebusinessplan.com/ Rank #18,513,595 1 http://www.sba.gov/category/navigation-structure/star ting-managing-business/starting-business/how-write- business-plan Rank #6,757 2 http://en.wikipedia.org/wiki/Business_plan Rank #7 (most visitors of the competitors) 3 https://www.gov.uk/write-business-plan Rank #1,830 4 http://www.entrepreneur.com/businessplan/index.html Rank #2,021 5 http://www.score.org/resources/business-plans-financ ial-statements-template-gallery Rank #30,105 6 http://www.business.gov.au/Howtoguides/Thinkingofs tartingabusiness/Whatplanningtoolscanhelpme/Pages /Businessplanguidesandtemplates.aspx Rank #10,225 7 http://www.smallbusinessbc.ca/starting-a-business/ho w-write-a-business-plan Rank #147,297 8 http://www.business.govt.nz/starting-and-stopping/ent ering-a-business/starting-a-business/writing-a-busine ss-plan Rank #38,718 9 http://www.princes-trust.org.uk/need_help/enterprise_ programme/explore_where_to_start/business_plans/ business_plan_templates.aspx Rank #201,891 (least visitors of the competitors) 10 http://www.forbes.com/sites/patrickhull/2013/02/21/10 -essential-business-plan-components/ Rank #266 Range 7 to 201,891 (average rank: #43,911) Advice for the number of visitors to your site Your web site www.90minutebusinessplan.com does not appear to attract many visitors because your traffic rank is above #100,000 and you have less visitors than the average of your competitors. This could be disadvantageous to your rankings on Google.com (without Places). <<
  • 24. Keyword use in same domain anchor texts Moderately Important Anchor texts are words and sentences that are used as links. Same domain anchor texts are the anchor texts of the links that point to a web page on the same domain. This chapter examines if Google.com (without Places) takes search terms in same domain anchor texts into account. Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain anchor text "Contact information". Your contents No. Same Domain Link Text Link URL 1. 90 Minute Business Plan / 2. The 90 Minute Business Plan /90minutebusiness-plan/ 3. slartibardfast /author/slartibardfast/ 4. Leave a Comment /90minutebusiness-plan/ 5. Uncategorized /category/uncategorized/ 6. Return to top of page / 7. Log in /wp-login.php Advice for your same domain anchor texts Search term: "business plan" Competitor s Your Site Advice Number of keywords: 0 to 49 2 OK OK Keyword density: 0% to 13% 19% The keyword density is too high. It should be 13% at maximum. Consider adding more text to lower the keyword density. << Search term: "business" Competitor s Your Site Advice Number of keywords: 5 to 81 2 Use the search term "business" more often, at least 5 times. << Keyword density: 2% to 11% 10% OK OK Search term: "plan" Competitor s Your Site Advice Number of keywords: 0 to 56 2 OK OK Keyword density: 0% to 7% 10% The keyword density is too high. It should be 7% at maximum. Consider adding more text to lower the keyword density. << Keywords "business" or "plan" Competitor s Your Site Advice Number of keywords: 6 to 129 4 Use the keywords "business" or "plan" more often, at least 6 times. << Keyword density: 2% to 8% 10% The keyword density for the keywords "business" or "plan" is too high. It should be 8% at maximum. Consider adding more text to lower the keyword density for these words. <<
  • 25. Keyword use in outbound anchor texts Moderately Important Anchor texts are words and sentences that are used as links. Outbound anchor texts are the texts within the <a>...</a> tags when the <a> tag links to a web page on a different domain. This chapter examines if Google.com (without Places) gives relevance to search terms in outbound anchor texts. Example: The HTML tag <a href="http://www.not-your-site.com/about.htm">About the company</a> contains the outbound anchor text "About the company". Your contents No. Outbound Link Text Link URL 1. Book Theme http://somothemes.com/themes/book/ 2. SomoThemes http://somothemes.com/ 3. WordPress http://wordpress.org/ Advice for your outbound anchor texts Search term: "business plan" Competitor s Your Site Advice Number of keywords: 0 to 9 0 You could use the search term "business plan" at least once but this is optional. < Keyword density: 0% to 32% 0% You could increase the keyword density for the search term "business plan" but this is optional. < Search term: "business" Competitor s Your Site Advice Number of keywords: 0 to 12 0 You could use the search term "business" at least once but this is optional. < Keyword density: 0% to 21% 0% You could increase the keyword density for the search term "business" but this is optional. < Search term: "plan" Competitor s Your Site Advice Number of keywords: 0 to 11 0 You could use the search term "plan" at least once but this is optional. < Keyword density: 0% to 50% 0% You could increase the keyword density for the search term "plan" but this is optional. < Keywords "business" or "plan" Competitor s Your Site Advice Number of keywords: 1 to 23 0 You should use the keywords "business" or "plan" at least once. << Keyword density: 2% to 25% 0% You should try to achieve a keyword density for the keywords "business" or "plan" of at least 2%. <<
  • 26. Keyword use in same domain link URLs Moderately Important Links connect one web page to another. Same domain links are the links in <a href> attributes that point to other pages on the same domain. This chapter examines if search terms in same domain link URLs are relevant to Google.com (without Places). Example: The HTML tag <a href="contact.htm">Contact information</a> contains the same domain link URL "contact.htm". Your contents No. Same Domain Link URL Link Text 1. [empty] [/] 90 Minute Business Plan 2. 90minutebusiness plan [/90minutebusiness-plan/] The 90 Minute Business Plan 3. author slartibardfast [/author/slartibardfast/] slartibardfast 4. 90minutebusiness plan [/90minutebusiness-plan/] Leave a Comment 5. category uncategorized [/category/uncategorized/] Uncategorized 6. [empty] [/] Return to top of page 7. wp login [/wp-login.php] Log in Advice for your same domain link URLs Search term: "business plan" Competitor s Your Site Advice Number of keywords: 0 to 55 2 OK OK Keyword density: 0% to 7% 40% The keyword density is too high. It should be 7% at maximum. Consider adding more text to lower the keyword density. << Search term: "business" Competitor s Your Site Advice Number of keywords: 8 to 173 2 Use the search term "business" more often, at least 8 times. << Keyword density: 1% to 17% 20% The keyword density is too high. It should be 17% at maximum. Consider adding more text to lower the keyword density. << Search term: "plan" Competitor s Your Site Advice Number of keywords: 0 to 75 2 OK OK Keyword density: 0% to 5% 20% The keyword density is too high. It should be 5% at maximum. Consider adding more text to lower the keyword density. << Keywords "business" or "plan" Competitor s Your Site Advice Number of keywords: 9 to 181 4 Use the keywords "business" or "plan" more often, at least 9 times. << Keyword density: 1% to 11% 20% The keyword density for the keywords "business" or "plan" is too high. It should be 11% at maximum. Consider adding more text to lower the keyword density for these words. <<
  • 27. Keyword use in outbound link URLs Moderately Important Links connect one web page to another. Outbound links are the links on a web page that point to web pages on other web sites, i.e. links to other domains. This chapter examines if Google.com (without Places) gives relevance to search terms in outbound links Example: The HTML tag <a href="http://www.not-your-site.com/info.htm">Click here</a> contains the outbound link URL "www.not-your-site.com/info.htm". Your contents No. Outbound Link URL Link Text 1. somothemes themes book [http://somothemes.com/themes/book/] Book Theme 2. somothemes [http://somothemes.com/] SomoThemes 3. wordpress [http://wordpress.org/] WordPress Advice for your outbound link URLs Search term: "business plan" Competitor s Your Site Advice Number of keywords: 0 to 8 0 You could use the search term "business plan" at least once but this is optional. < Keyword density: 0% to 15% 0% You could increase the keyword density for the search term "business plan" but this is optional. < Search term: "business" Competitor s Your Site Advice Number of keywords: 1 to 17 0 You should use the search term "business" at least once. << Keyword density: 2% to 18% 0% You should try to achieve a keyword density of at least 2%. << Search term: "plan" Competitor s Your Site Advice Number of keywords: 0 to 11 0 You could use the search term "plan" at least once but this is optional. < Keyword density: 0% to 10% 0% You could increase the keyword density for the search term "plan" but this is optional. < Keywords "business" or "plan" Competitor s Your Site Advice Number of keywords: 1 to 26 0 You should use the keywords "business" or "plan" at least once. << Keyword density: 2% to 14% 0% You should try to achieve a keyword density for the keywords "business" or "plan" of at least 2%. <<
  • 28. Keyword use in meta description Moderately Important The Meta Description tag allows you to describe your web page. This chapter tries to find out if Google.com (without Places) takes the Meta Description tag into account. Some search engines display the text to the user in the search results. Example: <meta name="description" content="This sentence describes the contents of your web site."> Even if the Meta Description tag might not be important for ranking purposes, you should use the Meta Description tag to make sure that your web site is displayed with an attractive description in the search results. Their contents Rank Keyword use in meta description 1 [not used] 2 [not used] 3 [not used] 4 Insider tips and expert advice on creating a high-impact business plan to showcase your business idea, impress potential investors, and get the funding and... 5 [not used] 6 Download our popular business plan guide & template for free and get tips for business planning. 7 Business planning is a key to success. Here are some tips, tools, and resources to help you create a business plan, including links to example business plans, and business plan templates. 8 A business plan is the most important business document you’ll ever have so it’s worth getting it right. 9 [not used] 10 Business plans should be developed by all entrepreneurs early on. They provide guidance, allow you to track your progress, and ensure that you've thought through your business concept and strategy. Your contents Your Model, Vision & Strategy in 90 minutes or less Advice for your meta description Search term: "business plan" Competitor s Your Site Advice Number of keywords: 0 to 4 0 You should use the search term "business plan" at least once. << Keyword density: 0% to 26% 0% You should increase the keyword density for the search term "business plan". << Search term: "business" Competitor s Your Site Advice Number of keywords: 0 to 4 0 You should use the search term "business" at least once. << Keyword density: 0% to 13% 0% You should increase the keyword density for the search term "business". << Search term: "plan" Competitor s Your Site Advice Number of keywords: 0 to 4 0 You should use the search term "plan" at least once. << Keyword density: 0% to 13% 0% You should increase the keyword density for the search term <<
  • 29. Advice for your meta description Search term: "business plan" "plan". Keywords "business" or "plan" Competitor s Your Site Advice Number of keywords: 0 to 8 0 You should use one of the keywords "business" or "plan" at least once. << Keyword density: 0% to 13% 0% You should increase the keyword density for the keywords "business" or "plan". <<
  • 30. Number of trailing slashes in URL Moderately Important The number of trailing slashes (/) in the URL indicates where a web page falls in a site's overall hierarchy. If the URL contains many trailing slashes, meaning it is placed in a sub-sub-directory, then the webmaster does not seem to think that the page is important in relation to the other pages. Number of trailing slashes Your Site 1 2 3 4 5 6 7 8 9 10 Range 0 4 1 0 1 1 4 1 3 4 6 0 to 6 Advice for the number of trailing slashes in your web site URL The URL www.90minutebusinessplan.com does not contain more or less trailing slashes than the top ranked pages. This means that you do not have to change the number of trailing slashes in your URL. OK
  • 31. HTML validation of web page to W3C standards Slightly Important Web pages are written in special languages called HTML and CSS. If there are errors in the HTML code of your web page, then search engines might not be able to read everything of your web page. You should also check the CSS code of your web page (see link below). Validation results Validity HTML: 3 errors, not valid http://validator.w3.org/check?uri=http://www.90minutebusinessplan.com/ CSS: http://jigsaw.w3.org/css-validator/validator?uri=http://www.90minutebusinessplan.com/ Advice regarding the validity of your web site The HTML code validation of your web page www.90minutebusinessplan.com failed. This means that Google.com (without Places) might not be able to read your web page. You should fix any HTML errors. <<
  • 32. Readability level of web page Slightly Important The Flesch Reading Ease test is a United States governmental standard to determine how easy a text is to read. It measures the approximate level of education necessary to understand the web page content. Higher scores indicate the text that is easier to read, and lower numbers mark harder-to-read texts. Scores among different languages are not comparable. Readability results Flesch Reading Ease Score (0-100, higher score means that the text is easier to understand) Your Site 1 2 3 4 5 6 7 8 9 10 Range n/a 56 47 65 54 67 49 47 54 68 57 47 to 68 Flesch-Kincaid Grade Level (shows the number of years of education required to understand the text) Your Site 1 2 3 4 5 6 7 8 9 10 Range n/a 8 10 7 11 7 10 11 10 7 9 7 to 11 Advice for the readability of your web site The readability level of your web page www.90minutebusinessplan.com could not be determined. A score of 60 to 80 is considered to be optimal. <
  • 33. Keyword use in the first sentence of the body text Slightly Important The first sentence of the body text is the first sentence after the <body> tag in the HTML code of your web page. Some search engines give more relevance to search terms when they appear in the first sentence. Some will use your first sentence as the description of your page on the search result page. Example: <body>Here goes the first sentence. This text is not the first sentence. Their contents Rank Keyword use in the first sentence of the body text 1 HELP Ask a Question Give Feedback 1-800-FED-INFO Browse Knowledgebase TOOLS Start a Business Learn About New Health Care Changes Find Opportunities Browse resource for Veterans SBA Tools 2 Business plan From Wikipedia, the free encyclopedia Jump to: navigation , search This article has multiple issues . Please help improve it or discuss these issues on the talk page . This article possibly contains original research . Please improve it by verifying the claims made and adding inline citations . Statements consisting only of original research may be removed. 3 Skip to main content Search Search 4 Business & Small Business Log In | Join Log In | Join Log In Join Entrepreneur Sign In with My Account My Activity Email Preferences Logout Follow Entrepreneur on Facebook Follow Entrepreneur on Twitter Follow Entrepreneur on LinkedIn Subscribe Get the Magazine Weekly Email Newsletters Get Our Mobile Apps | Bookstore | Inspiration Entrepreneur Homepage Startups Starting a Business Home How-To Guides Startup Basics Business Ideas Your Business Pla [and 1,094 additional characters] 5 Skip to Main Content Area 6 contact us about us change text size skip to content 7 Français 1-800-667-2272 Contact Us About Small Business BC Sign In Small Business BC Articles Blog Seminars Products & Services Events Success Stories Starting a Business Growing a Business Exiting a Business How To's General Business 8 [ Skip to Content ] business.govt.nz" Home High contrast view on/off | Subscribe to newsletter | | | | Search | Options Search Type Entities Directors Shareholders Disqualified Directors Directors / Shareholders Advanced Search Business Portal Home Starting & stopping Staff & HR Tax & reporting Laws & regulations Support & advice Entering a business Determining if you’re in business Starting a business Buying a business Business structures Overvi [and 278 additional characters] 9 Browser does not support script. 10 Log in with your social account: Or, you can log in or sign up using Forbes. Your contents 90 Minute Business Plan Advice for your first sentence of the body text Search term: "business plan" Competitor s Your Site Advice Number of keywords: 0 to 1 1 OK OK Keyword density: 0% to 3% 50% The keyword density is too high. It should be 3% at maximum. Consider adding more text to lower the keyword density. << Search term: "business" Competitor s Your Site Advice Number of keywords: 0 to 13 1 OK OK Keyword density: 0% to 16% 25% The keyword density is too high. It should be 16% at maximum. Consider adding more text to lower the keyword <<
  • 34. Advice for your first sentence of the body text Search term: "business plan" density. Search term: "plan" Competitor s Your Site Advice Number of keywords: 0 to 1 1 OK OK Keyword density: 0% to 2% 25% The keyword density is too high. It should be 2% at maximum. Consider adding more text to lower the keyword density. << Keywords "business" or "plan" Competitor s Your Site Advice Number of keywords: 0 to 14 2 OK OK Keyword density: 0% to 8% 25% The keyword density for the keywords "business" or "plan" is too high. It should be 8% at maximum. Consider adding more text to lower the keyword density for these words. <<
  • 35. Search engine compatibility This chapter examines the general search engine compatibility of your web page. Advice Search engines need text to index your web pages, to determine the theme of your web site and to produce a site summary. They cannot read what is written on your graphical images or in a Flash movie. Google recommends to create a useful, information-rich site. Fresh, continuously updated content is one of the best ways to ensure that search engines return to your web site (and your visitors, too). Your web page "www.90minutebusinessplan.com" contains only 75 words. It is strongly recommended to add more text to your web page. << Your web page doesn't use the Meta Refresh tag so there won't be any problems with the search engines in this aspect. OK Your web page uses the Meta Robots tag to allow search engines to index your web page. OK Your web page doesn't use the Meta Title tag so there won't be any problems with the search engines in this aspect. OK Your web page doesn't use any Dublin Core meta tags so there won't be any problems with the search engines in this aspect. OK Your web page doesn't use any Meta tags twice so there won't be any problems with the search engines in this aspect. OK Your web page doesn't use the <title> tag twice so there won't be any problems with search engines in this aspect. OK Your web page uses script code in an external file so you've already minimized the problems with scripts and the search engines. OK Your web page uses style sheet code in an external file so you've already minimized the problems with style sheets and the search engines. OK Your web page doesn't use frames so there won't be any problems with the search engines in this aspect. OK Some search engines consider tiny text (i.e. font size 1) as an attempt to fool the search engines. Some webmasters have abused tiny text in the past to hide dozens of keywords on a web page that human web surfers cannot see. Your web page doesn't seem to use tiny text so there shouldn't be any problems with the search engines in this aspect. OK Your web page URL "www.90minutebusinessplan.com" doesn't indicate a dynamically served web page so there shouldn't be any problems with the search engines in this aspect. OK
  • 36. Factors that could prevent your top ranking Some ranking factors cannot be measured because the search engines do not reveal the necessary data, or it would be extremely time-consuming to measure the data. Make sure you pay attention to the following factors because they could prevent a top ranking for www.90minutebusinessplan.com on Google.com (without Places). Advice Backlinks to your web page Are the web pages linking to your web page relevant to the search term "business plan"? How fast does your web page get new links pointing to it? Do the web sites which link to your page belong to the same content category? Since when do the links to your page exist? Is the text surrounding the link to your page relevant to the search term "business plan"? Your web page How many important links from your other pages point to your web page? Do the links on your web page point to high quality, topically-related pages? How often and how many changes do you make to your web page over time? Is your content up-to-date? How often and how many web pages do you add to your web site? How long do your visitors spend time on your web page? Search engine result page Do your competitors on the search engine result page get a manual ranking boost by Google.com (without Places), for example Amazon or Wikipedia? How many visitors of the search engine result pages click through to your page? How often do search engine visitors search for your company name or web page URL on Google.com (without Places)? Negative ranking factors (you should be able to say "no" to all the following questions) Is your content very similar or a duplicate of existing content? Is your server often down when search engine crawlers try to access it? Do you link to web sites that do not deserve a link? Do you use the same title or meta tags for many web pages? Do you overuse the same keyword or key phrase? Do you participate in link schemes? Do you actively sell links on your web page? Do a majority of your backlinks come from low quality or spam sites? Does your web page have any spelling or grammar mistakes?
  • 37. Table: Number of keywords This chapter lists the analyzed keyword ranking factors in tabular form. (AT = anchor text, LU = link URL, SD = same domain.) Search term: "business plan" Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 1 1 1 1 1 1 1 1 1 1 1 all 1 Body Text: 4 10 75 13 67 6 24 27 49 22 13 6 to 75 H1 Texts: 1 0 1 1 1 1 1 1 1 0 1 0 to 1 Domain: 1 0 0 0 0 0 0 0 0 0 0 all 0 Page URL: 0 1 1 1 1 1 1 1 1 2 1 1 to 2 H2-H6 Texts: 2 4 2 4 22 1 2 7 4 2 0 0 to 22 IMG ALT: 0 1 0 0 15 0 0 0 0 0 0 0 to 15 Bold Text: 0 0 6 0 0 1 0 0 0 0 0 0 to 6 SD AT: 2 6 4 0 49 1 2 7 8 7 2 0 to 49 Outbound AT: 0 0 3 3 2 0 6 9 0 0 1 0 to 9 SD LU: 2 6 55 0 32 1 8 5 19 11 6 0 to 55 Outbound LU: 0 0 0 4 8 0 5 4 0 0 1 0 to 8 Meta Descr.: 0 0 0 0 1 0 2 4 1 0 1 0 to 4 First Sentence: 1 0 1 0 1 0 0 0 0 0 0 0 to 1 Search term: "business" Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 1 1 1 1 1 1 1 2 2 1 1 1 to 2 Body Text: 4 109 108 22 102 21 49 60 104 35 24 21 to 109 H1 Texts: 1 0 1 1 1 1 1 2 1 0 1 0 to 2 Domain: 1 0 0 0 0 0 1 1 1 0 0 0 to 1 Page URL: 0 3 1 1 1 1 2 2 3 2 1 1 to 3 H2-H6 Texts: 2 10 3 4 24 4 2 10 5 3 1 1 to 24 IMG ALT: 0 4 0 0 17 0 1 1 3 1 1 0 to 17 Bold Text: 0 0 7 0 0 1 0 1 0 0 0 0 to 7 SD AT: 2 81 11 6 73 8 22 21 34 13 5 5 to 81 Outbound AT: 0 1 5 3 2 1 8 12 0 0 2 0 to 12 SD LU: 2 173 62 9 54 14 57 32 131 18 8 8 to 173 Outbound LU: 0 1 2 4 8 3 17 11 4 1 3 1 to 17 Meta Descr.: 0 0 0 0 2 0 2 4 2 0 2 0 to 4 First Sentence: 1 1 1 0 13 0 0 6 8 0 0 0 to 13 Search term: "plan" Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 1 1 1 1 1 1 1 1 1 1 1 all 1 Body Text: 4 14 108 14 86 7 38 45 67 27 24 7 to 108 H1 Texts: 1 0 1 1 1 1 1 1 1 0 1 0 to 1 Domain: 1 0 0 0 0 0 0 0 0 0 0 all 0
  • 38. Table: Number of keywords This chapter lists the analyzed keyword ranking factors in tabular form. (AT = anchor text, LU = link URL, SD = same domain.) Search term: "business plan" Your Site 1 2 3 4 5 6 7 8 9 10 Range Page URL: 0 1 1 1 1 1 2 1 1 2 1 1 to 2 H2-H6 Texts: 2 4 2 4 26 1 2 10 5 2 0 0 to 26 IMG ALT: 0 2 0 0 18 0 0 0 0 0 0 0 to 18 Bold Text: 0 0 6 0 0 1 0 0 0 0 0 0 to 6 SD AT: 2 7 13 0 56 1 6 7 9 7 2 0 to 56 Outbound AT: 0 0 3 3 2 0 10 11 1 1 1 0 to 11 SD LU: 2 8 75 0 38 6 15 5 20 12 6 0 to 75 Outbound LU: 0 0 4 5 8 0 9 11 1 1 1 0 to 11 Meta Descr.: 0 0 0 0 1 0 2 4 1 0 1 0 to 4 First Sentence: 1 0 1 0 1 0 0 0 0 0 0 0 to 1 Keywords "business" or "plan" Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 2 2 2 2 2 2 2 3 3 2 2 2 to 3 Body Text: 8 123 216 36 188 28 87 105 171 62 48 28 to 216 H1 Texts: 2 0 2 2 2 2 2 3 2 0 2 0 to 3 Domain: 2 0 0 0 0 0 1 1 1 0 0 0 to 1 Page URL: 0 4 2 2 2 2 4 3 4 4 2 2 to 4 H2-H6 Texts: 4 14 5 8 50 5 4 20 10 5 1 1 to 50 IMG ALT: 0 6 0 0 35 0 1 1 3 1 1 0 to 35 Bold Text: 0 0 13 0 0 2 0 1 0 0 0 0 to 13 SD AT: 4 88 24 6 129 9 28 28 43 20 7 6 to 129 Outbound AT: 0 1 8 6 4 1 18 23 1 1 3 1 to 23 SD LU: 4 181 137 9 92 20 72 37 151 30 14 9 to 181 Outbound LU: 0 1 6 9 16 3 26 22 5 2 4 1 to 26 Meta Descr.: 0 0 0 0 3 0 4 8 3 0 3 0 to 8 First Sentence: 2 1 2 0 14 0 0 6 8 0 0 0 to 14
  • 39. Table: Keyword density This chapter lists the analyzed keyword ranking factors in tabular form. (AT = anchor text, LU = link URL, SD = same domain.) Search term: "business plan" Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 13% 25% 33% 40% 40% 22% 40% 20% 33% 67% 33% 20% to 67% Body Text: 13% 1% 5% 7% 8% 2% 9% 5% 4% 5% 2% 1% to 9% H1 Texts: 50% 0% 100% 15% 50% 25% 40% 22% 50% 0% 40% 0% to 100% Domain: 100% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0% Page URL: 0% 17% 67% 67% 50% 29% 20% 25% 15% 31% 20% 15% to 67% H2-H6 Texts: 40% 5% 3% 28% 14% 4% 44% 15% 17% 15% 0% 0% to 44% IMG ALT: 0% 4% 0% 0% 16% 0% 0% 0% 0% 0% 0% 0% to 16% Bold Text: 0% 0% 14% 0% 0% 8% 0% 0% 0% 0% 0% 0% to 14% SD AT: 19% 1% 1% 0% 13% 1% 2% 8% 2% 3% 2% 0% to 13% Outbound AT: 0% 0% 11% 22% 6% 0% 28% 32% 0% 0% 3% 0% to 32% SD LU: 40% 1% 7% 0% 5% 1% 3% 3% 2% 2% 3% 0% to 7% Outbound LU: 0% 0% 0% 15% 9% 0% 11% 5% 0% 0% 2% 0% to 15% Meta Descr.: 0% 0% 0% 0% 8% 0% 25% 26% 11% 0% 7% 0% to 26% First Sentence: 50% 0% 3% 0% 1% 0% 0% 0% 0% 0% 0% 0% to 3% Search term: "business" Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 7% 13% 17% 20% 20% 11% 20% 20% 33% 33% 17% 11% to 33% Body Text: 7% 6% 4% 6% 6% 4% 10% 6% 5% 4% 2% 2% to 10% H1 Texts: 25% 0% 50% 8% 25% 13% 20% 22% 25% 0% 20% 0% to 50% Domain: 100% 0% 0% 0% 0% 0% 100% 100% 100% 0% 0% 0% to 100% Page URL: 0% 25% 33% 33% 50% 14% 40% 25% 23% 15% 10% 10% to 50% H2-H6 Texts: 20% 7% 2% 14% 8% 9% 22% 11% 11% 11% 1% 1% to 22% IMG ALT: 0% 8% 0% 0% 9% 0% 3% 4% 8% 9% 2% 0% to 9% Bold Text: 0% 0% 8% 0% 0% 4% 0% 5% 0% 0% 0% 0% to 8% SD AT: 10% 7% 2% 5% 10% 4% 11% 11% 5% 3% 2% 2% to 11% Outbound AT: 0% 6% 9% 11% 3% 17% 19% 21% 0% 0% 3% 0% to 21% SD LU: 20% 9% 4% 11% 6% 3% 17% 10% 8% 1% 2% 1% to 17% Outbound LU: 0% 5% 2% 7% 9% 5% 18% 9% 13% 8% 3% 2% to 18% Meta Descr.: 0% 0% 0% 0% 8% 0% 13% 13% 11% 0% 7% 0% to 13% First Sentence: 25% 3% 2% 0% 6% 0% 0% 16% 8% 0% 0% 0% to 16% Search term: "plan" Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 7% 13% 17% 20% 20% 11% 20% 10% 17% 33% 17% 10% to 33% Body Text: 7% 1% 4% 4% 5% 1% 8% 4% 3% 3% 2% 1% to 8% H1 Texts: 25% 0% 50% 8% 25% 13% 20% 11% 25% 0% 20% 0% to 50% Domain: 100% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% all 0%
  • 40. Table: Keyword density This chapter lists the analyzed keyword ranking factors in tabular form. (AT = anchor text, LU = link URL, SD = same domain.) Search term: "business plan" Your Site 1 2 3 4 5 6 7 8 9 10 Range Page URL: 0% 8% 33% 33% 50% 14% 40% 13% 8% 15% 10% 8% to 50% H2-H6 Texts: 20% 3% 2% 14% 8% 2% 22% 11% 11% 7% 0% 0% to 22% IMG ALT: 0% 4% 0% 0% 9% 0% 0% 0% 0% 0% 0% 0% to 9% Bold Text: 0% 0% 7% 0% 0% 4% 0% 0% 0% 0% 0% 0% to 7% SD AT: 10% 1% 2% 0% 7% 1% 3% 4% 1% 1% 1% 0% to 7% Outbound AT: 0% 0% 5% 11% 3% 0% 23% 20% 17% 50% 1% 0% to 50% SD LU: 20% 0% 5% 0% 5% 1% 4% 2% 1% 1% 1% 0% to 5% Outbound LU: 0% 0% 4% 9% 9% 0% 10% 9% 3% 8% 1% 0% to 10% Meta Descr.: 0% 0% 0% 0% 4% 0% 13% 13% 6% 0% 3% 0% to 13% First Sentence: 25% 0% 2% 0% 0% 0% 0% 0% 0% 0% 0% 0% to 2% Keywords "business" or "plan" Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 7% 13% 17% 20% 20% 11% 20% 15% 25% 33% 17% 11% to 33% Body Text: 7% 3% 4% 5% 6% 3% 9% 5% 4% 3% 2% 2% to 9% H1 Texts: 25% 0% 50% 8% 25% 13% 20% 17% 25% 0% 20% 0% to 50% Domain: 100% 0% 0% 0% 0% 0% 50% 50% 50% 0% 0% 0% to 50% Page URL: 0% 17% 33% 33% 50% 14% 40% 19% 15% 15% 10% 10% to 50% H2-H6 Texts: 20% 5% 2% 14% 8% 5% 22% 11% 11% 9% 1% 1% to 22% IMG ALT: 0% 6% 0% 0% 9% 0% 1% 2% 4% 5% 1% 0% to 9% Bold Text: 0% 0% 7% 0% 0% 4% 0% 2% 0% 0% 0% 0% to 7% SD AT: 10% 4% 2% 3% 8% 2% 7% 8% 3% 2% 2% 2% to 8% Outbound AT: 0% 3% 7% 11% 3% 8% 21% 21% 8% 25% 2% 2% to 25% SD LU: 20% 5% 4% 6% 5% 2% 11% 6% 5% 1% 2% 1% to 11% Outbound LU: 0% 2% 3% 8% 9% 3% 14% 9% 8% 8% 2% 2% to 14% Meta Descr.: 0% 0% 0% 0% 6% 0% 13% 13% 8% 0% 5% 0% to 13% First Sentence: 25% 2% 2% 0% 3% 0% 0% 8% 4% 0% 0% 0% to 8%
  • 41. Table: Keyword position This chapter lists the analyzed keyword ranking factors in tabular form. (AT = anchor text, LU = link URL, SD = same domain.) Search term: "business plan" Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 11 16 1 9 1 1 1 16 11 1 14 1 to 16 Body Text: 11 2,109 1 421 451 872 1,508 445 3,832 2,675 501 1 to 3,832 H1 Texts: 11 n/a 1 56 6 12 1 36 11 n/a 14 n/a to 56 Domain: 9 n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a Page URL: n/a 86 6 7 1 11 74 33 73 55 43 1 to 86 H2-H6 Texts: 15 377 135 1 39 146 6 50 45 1 n/a n/a to 377 IMG ALT: n/a 288 n/a n/a 89 n/a n/a n/a n/a n/a n/a n/a to 288 Bold Text: n/a n/a 135 n/a n/a 1 n/a n/a n/a n/a n/a n/a to 135 SD AT: 11 366 692 n/a 272 626 1,401 251 4,171 2,713 663 n/a to 4,171 Outbound AT: n/a n/a 33 27 115 n/a 76 25 n/a n/a 85 n/a to 115 SD LU: 9 443 32 n/a 373 860 2,686 294 73 6,156 966 n/a to 6,156 Outbound LU: n/a n/a n/a 61 119 n/a 181 93 n/a n/a 203 n/a to 203 Meta Descr.: n/a n/a n/a n/a 58 n/a 22 1 3 n/a 1 n/a to 58 First Sentence: 11 n/a 1 n/a 439 n/a n/a n/a n/a n/a n/a n/a to 439 Search term: "business" Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 11 16 1 9 1 1 1 16 11 1 14 1 to 16 Body Text: 11 91 1 357 1 263 67 51 22 532 501 1 to 532 H1 Texts: 11 n/a 1 56 6 12 1 7 11 n/a 14 n/a to 56 Domain: 9 n/a n/a n/a n/a n/a 1 6 1 n/a n/a n/a to 6 Page URL: n/a 49 6 7 1 11 32 12 34 55 43 1 to 55 H2-H6 Texts: 15 43 135 1 39 31 6 50 29 1 415 1 to 415 IMG ALT: n/a 1 n/a n/a 89 n/a 37 48 1 15 276 n/a to 276 Bold Text: n/a n/a 135 n/a n/a 1 n/a 82 n/a n/a n/a n/a to 135 SD AT: 11 180 692 107 1 212 55 48 21 463 245 1 to 692 Outbound AT: n/a 62 33 27 115 36 51 25 n/a n/a 85 n/a to 115 SD LU: 9 250 32 41 239 196 34 73 34 1,039 333 32 to 1,039 Outbound LU: n/a 78 148 61 119 178 68 38 14 28 166 14 to 178 Meta Descr.: n/a n/a n/a n/a 58 n/a 22 1 3 n/a 1 n/a to 58 First Sentence: 11 85 1 n/a 1 n/a n/a 48 21 n/a n/a n/a to 85 Search term: "plan" Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 20 25 10 18 10 10 10 25 20 10 23 10 to 25 Body Text: 20 2,118 10 430 460 881 685 454 2,527 2,684 510 10 to 2,684 H1 Texts: 20 n/a 10 65 15 21 10 45 20 n/a 23 n/a to 65 Domain: 17 n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a
  • 42. Table: Keyword position This chapter lists the analyzed keyword ranking factors in tabular form. (AT = anchor text, LU = link URL, SD = same domain.) Search term: "business plan" Your Site 1 2 3 4 5 6 7 8 9 10 Range Page URL: n/a 95 15 16 9 20 45 42 82 64 52 9 to 95 H2-H6 Texts: 24 386 144 10 21 155 15 1 54 10 n/a n/a to 386 IMG ALT: n/a 297 n/a n/a 98 n/a n/a n/a n/a n/a n/a n/a to 297 Bold Text: n/a n/a 144 n/a n/a 10 n/a n/a n/a n/a n/a n/a to 144 SD AT: 20 375 701 n/a 281 635 627 260 2,479 2,722 672 n/a to 2,722 Outbound AT: n/a n/a 42 36 124 n/a 37 34 2 3 94 n/a to 124 SD LU: 18 452 41 n/a 381 869 1,366 303 82 6,165 975 n/a to 6,165 Outbound LU: n/a n/a 162 70 127 n/a 56 54 147 6 212 n/a to 212 Meta Descr.: n/a n/a n/a n/a 67 n/a 31 10 12 n/a 10 n/a to 67 First Sentence: 20 n/a 10 n/a 448 n/a n/a n/a n/a n/a n/a n/a to 448
  • 43. Table: Number of words This chapter lists the analyzed keyword ranking factors in tabular form. (AT = anchor text, LU = link URL, SD = same domain.) Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 15 8 6 5 5 9 5 10 6 3 6 3 to 10 Body Text: 60 1,837 2,858 363 1,669 501 510 1,014 2,220 944 1,212 363 to 2,858 H1 Texts: 4 0 2 13 4 8 5 9 4 3 5 0 to 13 Domain: 1 1 2 1 1 1 1 1 1 2 1 1 to 2 Page URL: 0 12 3 3 2 7 5 8 13 13 10 2 to 13 H2-H6 Texts: 10 149 136 29 316 47 9 93 46 27 88 9 to 316 IMG ALT: 0 51 17 2 191 39 39 25 39 11 51 2 to 191 Bold Text: 0 0 88 2 2 25 3 22 6 0 8 0 to 88 SD AT: 21 1,182 615 118 768 217 210 187 670 487 214 118 to 1,182 Outbound AT: 4 16 56 27 66 6 43 56 6 2 76 2 to 76 SD LU: 10 1,921 1,624 80 853 416 338 312 1,640 1,254 435 80 to 1,921 Outbound LU: 5 22 104 54 94 60 95 120 32 12 104 12 to 120 Meta Descr.: 10 0 0 0 25 0 16 31 18 0 30 0 to 31 First Sentence: 4 30 59 6 230 5 10 38 106 5 16 5 to 230
  • 44. Table: Number of characters This chapter lists the analyzed keyword ranking factors in tabular form. (AT = anchor text, LU = link URL, SD = same domain.) Your Site 1 2 3 4 5 6 7 8 9 10 Range Document Title: 77 38 48 30 38 62 32 48 42 23 46 23 to 62 Body Text: 337 12,62 3 18,122 2,263 10,130 3,316 3,534 6,541 13,886 5,950 7,639 2,263 to 18,122 H1 Texts: 23 0 13 67 24 64 32 47 23 18 37 0 to 67 Domain: 20 3 12 3 12 5 8 15 8 13 6 3 to 15 Page URL: 0 98 18 19 18 62 103 45 85 92 66 18 to 103 H2-H6 Texts: 54 976 721 177 1,815 318 59 583 310 167 524 59 to 1,815 IMG ALT: 0 342 111 9 1,116 220 251 166 261 61 345 9 to 1,116 Bold Text: 0 0 483 10 12 176 16 146 33 0 48 0 to 483 SD AT: 119 8,340 4,014 733 4,758 1,428 1,557 1,138 4,608 3,264 1,374 733 to 8,340 Outbound AT: 29 133 424 167 440 44 297 428 43 11 523 11 to 523 SD LU: 93 15,26 1 9,152 624 6,594 2,903 3,519 2,024 11,559 7,939 2,815 624 to 15,261 Outbound LU: 41 131 694 417 836 426 663 778 208 89 811 89 to 836 Meta Descr.: 51 0 0 0 158 0 96 187 104 0 197 0 to 197 First Sentence: 23 186 373 34 1,544 25 52 234 728 32 76 25 to 1,544
  • 45. Table: Ranking factors digest This chapter shows some of the search engine ranking factors in tabular form. Some of the values may have been abbreviated by using "k" which means that the value must be multiplied by 1000. ("n/a" means "data not available".) Digest Your Site 1 2 3 4 5 6 7 8 9 10 Range Number of backlinks according to these data providers (the more the better) Alexa: 0 24k 2,090k 3k 26k 6k 3k 1k 1k 2k 147k 1k to 2,090k SEOprofiler: 0 31k n/a 3k 25k 13k 3k 1k 761 3k 717k 761 to 717k Mentions on social sites (the more the better) Delicious.com : 0 2k 692 36 3k 836 16 102 64 106 2k 16 to 3k Facebook Mentions: 1 8k 107k 10k 8k 3k 376 116 271 4k 26k 116 to 107k Google +1: 0 49 14 7 45 17 4 4 3 0 6 0 to 49 Twitter Tweets: 1 3k 386 18 18k 1k 0 134 186 402 14k 0 to 18k Other ranking factors results (the older or the lower the better) Web Site Age: n/a Jun 1997 Jan 2001 May 2002 Oct 1994 Aug 1993 Dec 1998 Sep 2001 Aug 2007 Dec 1996 Jun 1993 Jun 1993 to Aug 2007 Server Speed: n/a 2.33s 1.54s 0.63s 2.18s 3.62s 0.64s 1.02s 1.31s 0.78s 2.71s 0.63s to 3.62s Alexa Traffic Rank: 18,514 k 7k 7 2k 2k 30k 10k 147k 39k 202k 266 7 to 202k