Go Annotatesimple online critiques for writers                  Please go to http://goannotate.com
Problem   Self published content       ell ing       is it any good?   has gram ssp                                       ...
SolutionValidate your writing
Market   Who is it for?                       poetsprofessionals                     hobbyist                    Go Annota...
Competition      Who else is out there?                    user friendly                                    Go Annotatewe ...
Business ModelHow we operate  ‘Open             One Off            Unlimited            Platinum Source’            Critiq...
Projections       Our assumptions£350,000                                       Cost of Customer Acquisition: £10         ...
State of PlayWhere we at?                   Build Fast! Ship Faster! Learn!                          Promote on Reddit, Tw...
OverviewRecapProblemSelf published contentSolutionValidate your writingValidation> 300 unique users & ready to turn into c...
Questions?             ?
Go Annotate Startup Weekend Manchester 2012
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Go Annotate Startup Weekend Manchester 2012

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The slide deck for Go Annotate from Startup Weekend Manchester. Winning team of the November 2012 event held in TechHub Manchester.

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Go Annotate Startup Weekend Manchester 2012

  1. 1. Go Annotatesimple online critiques for writers Please go to http://goannotate.com
  2. 2. Problem Self published content ell ing is it any good? has gram ssp mar?punctuati on?! structure pacing length who does editorial review?
  3. 3. SolutionValidate your writing
  4. 4. Market Who is it for? poetsprofessionals hobbyist Go Annotate = ££££
  5. 5. Competition Who else is out there? user friendly Go Annotatewe *hate* this functionality @ email pingpong
  6. 6. Business ModelHow we operate ‘Open One Off Unlimited Platinum Source’ Critique Member Member Free £3 one time £5 per month £9 p/m Ultimate plus Content private Notifications Content public Content private Coming soon sentiment analysis
  7. 7. Projections Our assumptions£350,000 Cost of Customer Acquisition: £10 AdWord, event sponsorship Conversion to pay 10% *conservative assumption£100,000 Customer Lifetime Value: £30 *based on 6 month subscription £40,000 £10,000 2013 2014 2015
  8. 8. State of PlayWhere we at? Build Fast! Ship Faster! Learn! Promote on Reddit, Twitter, IRC etc Release Alpha Saturday night >230 unique users by Sunday morning Qualitative and Quantitate data Iterate & Validate with Customers Integrating payments Continued Feedback and learning
  9. 9. OverviewRecapProblemSelf published contentSolutionValidate your writingValidation> 300 unique users & ready to turn into customers
  10. 10. Questions? ?

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