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The Hybrid Media Challenges for Broadcasters
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The Hybrid Media Challenges for Broadcasters

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A keynote presentation given by Gary Hayes, Exec Producer ABC TV Multi Platform at the Media 140 Conference in Perth on 26 Apr 2012. Looks at the challenges and opps for broadcasters in a social, ...

A keynote presentation given by Gary Hayes, Exec Producer ABC TV Multi Platform at the Media 140 Conference in Perth on 26 Apr 2012. Looks at the challenges and opps for broadcasters in a social, mobile and parallel device use world.

Post with full talk transcription here http://www.personalizemedia.com/the-hybrid-media-challenge-broadcasters-vs-the-forces/

Original plan - changed due to reduced timings...
Reaching connected audiences across their multi platform universe. Showcasing ABC’s multiplatform strategies in engaging with users beyond the desktop.

• Joining Media – Social TV and 2nd Screen Experiences
• Multi Channel storytelling 2.0, the social transmedia narrative
• A guide to geo-social & situated entertainment. Augmenting Reality, the digital world mapped to our real world

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    The Hybrid Media Challenges for Broadcasters The Hybrid Media Challenges for Broadcasters Presentation Transcript

    • The Hybrid Media Challenge Taming the Perfect StormsThe Hybrid Media Challenge Taming the Coming Perfect Storms Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tv
    • The Hybrid Media Challenge Taming the Perfect StormsContent producer, developer, consultant, trainer•95-04 UK, BBC Senior Development Producer - Social Interactive TV•04-05 US, Interactive Social TV Producer•05-10 LAMP Advanced Media Production @ AFTRS•05- PersonalizeMedia Power 150 Media/Marketing Blog•06- MUVEDesign (Multi Platform, Augmented Reality & Virtual Worlds Agency)•10- StoryLabs (Oz, US, UK, Canada)•11 - Exec Producer TV Multi Platform ABC Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tv
    • The Hybrid Media Challenge Taming the Perfect StormsThe Hybrid Media Challenge Taming the Perfect Storms Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tv
    • The Hybrid Media Challenge Taming the Perfect StormsThe first time I came to Australia in 2000 was for the Small Screen Big Picture conference round the corner in Freo. Interactive TV 2.0 = Second Screen Social TV Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tv
    • The Hybrid Media Challenge Taming the Perfect StormsSome of mypredictions from2000 at SmallScreen Big Pictureof a world in 2009 Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tv
    • The Hybrid Media Challenge Taming the Perfect Storms•Force 1 – Social Sharing - Ubiquitous social media, shared everywhere•Force 2 – Connected or on- demand TV - TV has become for many, video-on demand stories vs appointment to view•Force 3 – Mobile - The personal portable portal. Our always on, private windows to the world.•Force 4 – Transmedia - Content is agnostic and expected to be available across a users platform eco-system Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tv
    • The Hybrid Media Challenge Taming the Perfect StormsA few examples of our recent TV supported online content Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tv
    • The Hybrid Media Challenge Taming the Perfect StormsA few examples of more personalized or community driven contentmany more on the way... video comp Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tv
    • The Hybrid Media Challenge Taming the Perfect StormsPower of mobile - Good Game app launch last month - in one year 500 reviews on the desktop site, in the first week of the app launch there were over 31 000 reviews! Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tv
    • The Hybrid Media Challenge Taming the Perfect StormsTwo simple things to draw from this:1 - Online content is now becomingas trusted if not more so thantraditional media2 - the tsunami of communitycreated content is acceleratingfaster than traditional media outputwho are resorting to repetitive orrepackaged, unsurprising, irrelevantcontent.How is that working out?TV - Sundays New York Timesreports that during March comparedwith this time last year Fox lost 20%of its viewers, NBC 3%, CBS 8% andABC 21%. Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tv
    • The Hybrid Media Challenge Taming the Perfect StormsIt is critical to have a vision in this altered landscape, withoutit you will always get lost in a jungle that is sprouting newplants at every turn. If you do not know where you areheaded in this constantly changing world you will findyourself going around in circles and/or simply disappearingfor good. Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tv
    • The Hybrid Media Challenge Taming the Perfect Stormsabout keeping users engaged in your story as they move across their media & life platforms and channels on one or multiple platforms or devices. Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tv
    • The Hybrid Media Challenge Taming the Perfect Stormsscarcity is a thing of the past. The landscape has splintered, fragmented and all organisations need strategies to produce content that can travel Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tv
    • The Hybrid Media Challenge Taming the Perfect Stormsbe prepared for the slow layering of the digital over the analog, our physical space. Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tv
    • The Hybrid Media Challenge Taming the Perfect StormsIt’s about being recognised, the ‘I am Here’ effect! e.g.: GetGlue. 1 mill users March 2011 ht http://www.lostremote.com Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tv
    • The Hybrid Media Challenge Taming the Perfect Storms85% of TV watching in the US is with a connected device, mostly mobile or tablet. Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tv
    • The Hybrid Media ChallengeTaming the Perfect Storms Interactive TV 1.0 to Interactive TV 2.0 / 3.0 Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tv
    • The Hybrid Media Challenge Taming the Perfect StormsContinued experiments and more on the way - a decades old format with live twitter & now added real time voting. Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tv
    • The Hybrid Media Challenge Taming the Perfect StormsABC evolving 2nd Screen Storytelling and Social TV - ABC CompanionPlease note this is aworking prototype.The final service mayor may not look andwork like thesefeatured screen grabs Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tv
    • The Hybrid Media Challenge Taming the Perfect StormsABC evolving 2nd Screen Storytelling and Social TV - ABC Companion Please note this is a working prototype. The final service may or may not look and work like these featured screen grabs Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tv
    • The Hybrid Media Challenge Taming the Perfect StormsABC evolving 2nd Screen Storytelling and Social TV - ABC Companion Please note this is a working prototype. The final service may or may not look and work like these featured screen grabs Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tv
    • The Hybrid Media Challenge Taming the Perfect StormsThe Hybrid Media Challenge Taming the Coming Perfect StormsSlides will be on slideshare.net/hayesg31 contact: gary.hayes@abc.net.au or gary@personalizemedia.com Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tv