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The Art & Craft of Machinima

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    The Art & Craft of Machinima - Presentation Transcript

    1. Art & Craft of Machinima The Virtual Story Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    2. Art & Craft of Machinima The Virtual Story The Virtual Story Intro Art & Craft of Machinima Gary Hayes Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    3. Art & Craft of Machinima The Virtual Story My perspective Service provider, content producer, strategist, director, web 2.0 ‘generator’ •Music Composer, Producer, Lecturer, Filmmaker, editor BBC •BBC Senior Dev Producer Broadcast TV, New Media & Broadband TV - 8 years •Personal TV / standards - TV-Anytime, MPEG •Advanced Media - LAMP •Virtual World Creator & Machinima Maker •7th Top Blog Media and Marketing Australia (230th worldwide) Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    4. Art & Craft of Machinima The Virtual Story Icarus YouTube ‘Hobby’ machinima channel - around 300 000 views across 30 films Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    5. Art & Craft of Machinima The Virtual Story JustVirtual - Machinima Mainly Site Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    6. Art & Craft of Machinima The Virtual Story WHY MACHINIMA? 1.Trailer promotion for game 2.Titles and game cinematics 3.Community & cultural reflection 4.Live in-game events 5.Storytelling, filmmaking & previz 6.Informational & corporate 7.Music videos 8.Commercials or viral marketing Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    7. Art & Craft of Machinima The Virtual Story THE MACHINIMA ECOSYSTEM G Hayes 2008 Community Events FanMusic Maccy Red vs Blue Tools Creators WoWModel SLCN Viewer Strangerhood Illclan Previz Professionals Trailers Pixar Slow render Production Timeframe Created Real Time Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    8. Art & Craft of Machinima The Virtual Story MACHINIMA ENGINES Age of Conan Heavenly Sword Never Winter Nights Antics Grand Theft Auto Runescape Armed Assault Guild Wars Quake Battlefield Half-Life Second Life Call of Duty 4 Halo Spore City of Heroes Heavy Metal Star Wars Galaxies Crackdown Iron Man Super Smash Bros Crysis iClone The Movies Doom 3 Jumper The Sims Everquest Lithtech Total War Far Cry Max Payne Unreal FEAR Medal of Honour Warhammer Frameforge Metal Gear World of Warcraft Gears of War Movie Storm Wowmodelviewer Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    9. Art & Craft of Machinima The Virtual Story SilkCharm from World of Warcraft - “sorry I couldn’t be here today but...” Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    10. Art & Craft of Machinima The Virtual Story 8.5 millions views Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    11. Art & Craft of Machinima The Virtual Story 300 days! Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    12. Art & Craft of Machinima The Virtual Story Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    13. Art & Craft of Machinima The Virtual Story WHY MACHINIMA? 1.Trailer promotion for Game 2.Titles and game cinematics 3.Community & cultural reflection 4.Live in-game events 5.Storytelling filmmaking & previz 6.Informational & corporate 7.Music videos 8.Commercials or viral marketing Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    14. Art & Craft of Machinima The Virtual Story Trailer promotion for game Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    15. Art & Craft of Machinima The Virtual Story Heavy Rain 2009 Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    16. Art & Craft of Machinima The Virtual Story LOTR Online Reprobates Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    17. Art & Craft of Machinima The Virtual Story Titles and game cinematics Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    18. Art & Craft of Machinima The Virtual Story Grand Theft Auto IV Trail & Title Seq Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    19. Art & Craft of Machinima The Virtual Story Community & cultural reflection Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    20. Art & Craft of Machinima The Virtual Story A Few Good G Men in Half Life Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    21. Art & Craft of Machinima The Virtual Story Escape City 17 Live Action & Half Life - Budget $500 Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    22. Art & Craft of Machinima The Virtual Story Demise - World of Warcraft. By Daniel Wasiluk aka Surgee Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    23. Art & Craft of Machinima The Virtual Story World of WorkCraft - http://www.lagspike.com/ #2 all time viewed video on Wegame.com Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    24. Art & Craft of Machinima The Virtual Story •In the first week since its release, GTA4 has sold approximately 6 million copies globally, with a retail value in the order of $500 million. •In the first day alone it sold 3.6 million copies and took in a whopping $310 million. •Compare: The best opening for a movie is that of Spider-Man 3. This sequel took $382 million globally in its opening weekend. •Halo 3, the best-selling title of 2007, also took in more revenue in its first day of sales than the biggest opening weekend ever for a movie (\"Spider-Man 3\") and the final \"Harry Potter\" book's first day sales. Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    25. Art & Craft of Machinima The Virtual Story Live in-game events Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    26. Art & Craft of Machinima The Virtual Story Life in Game Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    27. Art & Craft of Machinima The Virtual Story Adapted Form - Live Performance in Virtual Worlds Machinima by Gary Hayes of DCSpensley’s SkyDancers Machinima by Gary Hayes of Full 45 minute performance of PinkFloyds The Wall by CARP Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    28. Art & Craft of Machinima The Virtual Story Real time, international, multi-user collaborative machinima - G Hayes Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    29. Art & Craft of Machinima The Virtual Story Storytelling and filmmaking Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    30. Art & Craft of Machinima The Virtual Story Strangerhood series The Sims by Rooster Teeth Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    31. Art & Craft of Machinima The Virtual Story Tales from the Past - 90 minute World of Warcraft Machinima Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    32. Art & Craft of Machinima The Virtual Story Film ‘Jumper’ previz in SoftImage XSI Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    33. Art & Craft of Machinima The Virtual Story Medieval Weapon series from Everquest Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    34. Art & Craft of Machinima The Virtual Story Informational & corporate Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    35. Art & Craft of Machinima The Virtual Story Second Life Machinima for the new Palomar Hospital complex Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    36. Art & Craft of Machinima The Virtual Story The Sims - Male RestRoom Etiquette z-studios Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    37. Art & Craft of Machinima The Virtual Story Music videos Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    38. Art & Craft of Machinima The Virtual Story Little Newbie by AlienHearts and Italian Pop Diva Irene Grandi Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    39. Art & Craft of Machinima The Virtual Story Commercials and viral marketing Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    40. Art & Craft of Machinima The Virtual Story World of Warcraft used for Toyota and Coke (china) Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com
    41. Art & Craft of Machinima The Virtual Story MACHINIMA? •Fast way to tell stories •Quality is improving daily •Understand & extend the culture of the game •Beware of upsetting loyal players •Excellent for pre-previz and character/script development •More and more machinima appearing on broadcast although natural place is web Gary Hayes, Director LAMP@AFTRS & CCO MUVEDesign lamp.edu.au - gary.hayes@aftrs.edu.au - personalizemedia.com - muvedesign.com

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