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Sublime Immersion - Art in Second Life

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    Sublime Immersion - Art in Second Life - Presentation Transcript

    1. Three Levels of Sublime Immersion Sydney Writers Festival 2008 Three Levels of Sublime Immersion in Second Life Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project Factory gary.hayes@aftrs.edu.au gary@theprojectfactory.com - blogs lamp.edu.au & www.personalizemedia.com
    2. Three Levels of Sublime Immersion Sydney Writers Festival 2008 1 Authored 2 Resonant 3 Co-creative and the artists challenge Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project Factory gary.hayes@aftrs.edu.au gary@theprojectfactory.com - blogs lamp.edu.au & www.personalizemedia.com
    3. Three Levels of Sublime Immersion Sydney Writers Festival 2008 Gary recent created ‘social’ environments BigPond Telstra Fortune 100s AFTRS/Cog/Others ABC Island Deakin Arts Island Thursday’s Fictions Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project Factory gary.hayes@aftrs.edu.au gary@theprojectfactory.com - blogs lamp.edu.au & www.personalizemedia.com
    4. Three Levels of Sublime Immersion Sydney Writers Festival 2008 Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project Factory gary.hayes@aftrs.edu.au gary@theprojectfactory.com - blogs lamp.edu.au & www.personalizemedia.com
    5. Three Levels of Sublime Immersion Sydney Writers Festival 2008 Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project Factory gary.hayes@aftrs.edu.au gary@theprojectfactory.com - blogs lamp.edu.au & www.personalizemedia.com
    6. Three Levels of Sublime Immersion Sydney Writers Festival 2008 Social Virtual Worlds can emulatereal world but beware of over representation Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project Factory gary.hayes@aftrs.edu.au gary@theprojectfactory.com - blogs lamp.edu.au & www.personalizemedia.com
    7. Three Levels of Sublime Immersion Sydney Writers Festival 2008 A few commercial Social Virtual Worlds Club Penguin 4m Habbo Hotel 8m Stardoll 12m Nicktropolis 5.5m Second Life 1.2m there.com 0.8m SimsOnline Mattel Barbie 2.75m (2mts) Kaneva NeoPets 30m Webkinz 3.8m Sony Home PS3 SVWs inside gameplay environs - Runescape - 5.5m, World of Warcraft 9.2m, Gaia Online 3.5m, Disney VMK 1.8m etc etc Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project Factory gary.hayes@aftrs.edu.au gary@theprojectfactory.com - blogs lamp.edu.au & www.personalizemedia.com
    8. Three Levels of Sublime Immersion Sydney Writers Festival 2008 Second Life is a Sandbox Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project Factory gary.hayes@aftrs.edu.au gary@theprojectfactory.com - blogs lamp.edu.au & www.personalizemedia.com
    9. Three Levels of Sublime Immersion Sydney Writers Festival 2008 Second Life is a place to learn Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project Factory gary.hayes@aftrs.edu.au gary@theprojectfactory.com - blogs lamp.edu.au & www.personalizemedia.com
    10. Three Levels of Sublime Immersion Sydney Writers Festival 2008 Second Life a place to spent a ‘lot’ of time Overall, 516,134 users spent an average of 56.12 hours each in Second Life during April 2008 Total signups increased by 368,006 (2.81%) in April, and 408,499 (3.22%) in March 83.79% of the population is 25 years and older, and the older users spend far 3 times more time in Second Life than younger users with those over 44 years old continuing to be the heaviest users on average, and teens and under-25's spending the least time. Females spent nearly twice as long online in Second Life as the boys * 45 and older: 70.17 hours per user * 35-44: 66.06 hours per user * 25-34: 55.55 hours per user * 18-24: 37.84 hours per user * Teen grid: 24.67 hours per user * Uganda: avg 89.4 hrs per user * Russia: avg 79.24 hrs per user * Bahamas: avg 78.09 hrs per user April's Lindex activity was US$8,653,125 in April 08 55 percent watch far less television since becoming active in Virtual Worlds Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project Factory gary.hayes@aftrs.edu.au gary@theprojectfactory.com - blogs lamp.edu.au & www.personalizemedia.com
    11. Three Levels of Sublime Immersion Sydney Writers Festival 2008 Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project Factory gary.hayes@aftrs.edu.au gary@theprojectfactory.com - blogs lamp.edu.au & www.personalizemedia.com
    12. Three Levels of Sublime Immersion Sydney Writers Festival 2008 Stickiness of Social Virtual Worlds: simply more and more people spending more and more time Second Life (creation around 30% of time) active monthly participants around 900 000 are in-world between 42 to 58 hours per month. Compare with (source MediaGuardian): - Facebook’s 75 million users on for just 4 hours per month. - 132 million Americans watching YouTube but they just watch 5 minutes per day, or 2.5 hours per month. - TV watching is irrelevant to generation c and already in the UK for all generations, more time is spent online than in front of TV “Second Life has the highest rates of loyalty and 'stickiness' of any social network with active inhabitants (900k) 56 hours per month” Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project Factory gary.hayes@aftrs.edu.au gary@theprojectfactory.com - blogs lamp.edu.au & www.personalizemedia.com
    13. Three Levels of Sublime Immersion Sydney Writers Festival 2008 1 Authored Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project Factory gary.hayes@aftrs.edu.au gary@theprojectfactory.com - blogs lamp.edu.au & www.personalizemedia.com
    14. Three Levels of Sublime Immersion Sydney Writers Festival 2008 1 Authored - Sistine Chapel 2007 Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project Factory gary.hayes@aftrs.edu.au gary@theprojectfactory.com - blogs lamp.edu.au & www.personalizemedia.com
    15. Three Levels of Sublime Immersion Sydney Writers Festival 2008 1 Authored - Art Installations (as real world) Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project Factory gary.hayes@aftrs.edu.au gary@theprojectfactory.com - blogs lamp.edu.au & www.personalizemedia.com
    16. Three Levels of Sublime Immersion Sydney Writers Festival 2008 1 Authored - SkyDancers IV 2008 Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project Factory gary.hayes@aftrs.edu.au gary@theprojectfactory.com - blogs lamp.edu.au & www.personalizemedia.com
    17. Three Levels of Sublime Immersion Sydney Writers Festival 2008 1 Authored - NPIRL Garden of Delights Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project Factory gary.hayes@aftrs.edu.au gary@theprojectfactory.com - blogs lamp.edu.au & www.personalizemedia.com
    18. Three Levels of Sublime Immersion Sydney Writers Festival 2008 1 Authored - NPIRL Garden of Delights Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project Factory gary.hayes@aftrs.edu.au gary@theprojectfactory.com - blogs lamp.edu.au & www.personalizemedia.com
    19. Three Levels of Sublime Immersion Sydney Writers Festival 2008 1 Authored - NPIRL Garden of Delights Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project Factory gary.hayes@aftrs.edu.au gary@theprojectfactory.com - blogs lamp.edu.au & www.personalizemedia.com
    20. Three Levels of Sublime Immersion Sydney Writers Festival 2008 1 Authored - Deakin University Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project Factory gary.hayes@aftrs.edu.au gary@theprojectfactory.com - blogs lamp.edu.au & www.personalizemedia.com
    21. Three Levels of Sublime Immersion Sydney Writers Festival 2008 2 Resonant Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project Factory gary.hayes@aftrs.edu.au gary@theprojectfactory.com - blogs lamp.edu.au & www.personalizemedia.com
    22. Three Levels of Sublime Immersion Sydney Writers Festival 2008 2 Resonant - Blackthorn Hare, Yes Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project Factory gary.hayes@aftrs.edu.au gary@theprojectfactory.com - blogs lamp.edu.au & www.personalizemedia.com
    23. Three Levels of Sublime Immersion Sydney Writers Festival 2008 2 Resonant - Thursday’s Fictions Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project Factory gary.hayes@aftrs.edu.au gary@theprojectfactory.com - blogs lamp.edu.au & www.personalizemedia.com
    24. Three Levels of Sublime Immersion Sydney Writers Festival 2008 2 Resonant - Whisper Box then Parsec Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project Factory gary.hayes@aftrs.edu.au gary@theprojectfactory.com - blogs lamp.edu.au & www.personalizemedia.com
    25. Three Levels of Sublime Immersion Sydney Writers Festival 2008 2 Resonant - Adam Ramona (Music Installations) + Babelswarm Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project Factory gary.hayes@aftrs.edu.au gary@theprojectfactory.com - blogs lamp.edu.au & www.personalizemedia.com
    26. Three Levels of Sublime Immersion Sydney Writers Festival 2008 3 Co-creative Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project Factory gary.hayes@aftrs.edu.au gary@theprojectfactory.com - blogs lamp.edu.au & www.personalizemedia.com
    27. Three Levels of Sublime Immersion Sydney Writers Festival 2008 3 Co-create? Dare we involve the ‘participants’ in the/our creative process? Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project Factory gary.hayes@aftrs.edu.au gary@theprojectfactory.com - blogs lamp.edu.au & www.personalizemedia.com
    28. Three Levels of Sublime Immersion Sydney Writers Festival 2008 Be A Part of the Conversation, Community and Co-Create Itʼs not about artificial interactivity its one-to-one relationships Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project Factory gary.hayes@aftrs.edu.au gary@theprojectfactory.com - blogs lamp.edu.au & www.personalizemedia.com
    29. Three Levels of Sublime Immersion Sydney Writers Festival 2008 Tools for inhabitants “roll your own” Social Virtual Worlds Metaplace Vastpark Openlife Open Croquet Multiverse Mirror World HiPiHi Twinity There and Second Life options Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project Factory gary.hayes@aftrs.edu.au gary@theprojectfactory.com - blogs lamp.edu.au & www.personalizemedia.com
    30. Three Levels of Sublime Immersion Sydney Writers Festival 2008 Community Created Content (CCC) 84 percent of Australian and 88 percent of New 1 Zealand internet users use Web 2.0 for sharing content such as photos, links and video Community Consumed Media 83% in Australia and 88% in New Zealand Community Consumed Video Around 78 percent of Australians and 76 percent of New Zealanders download and stream audio and video content. CONSUMER GENERATED MEDIA: EVOLUTION OR REVOLUTION? Nielsen 26 February 2008 Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project Factory gary.hayes@aftrs.edu.au gary@theprojectfactory.com - blogs lamp.edu.au & www.personalizemedia.com
    31. Three Levels of Sublime Immersion Sydney Writers Festival 2008 Brief, I hope - Thankyou Gary Hayes, Director LAMP @ AFTRS & Head of Virtual Worlds, The Project Factory gary.hayes@aftrs.edu.au gary@theprojectfactory.com - blogs lamp.edu.au & www.personalizemedia.com

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