Social IPTV: Interactive and Personal
by Gary Hayes
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Accompanying post here http://www.personalizemedia.com/social-tv-reloaded/ ...
Accompanying post here http://www.personalizemedia.com/social-tv-reloaded/
Gary's opening 10 minute presentation at the Screen Producers Association of Australia conference in Nov 2009. This sets the stage as to the battle between open broadband and closed walled garden IPTV but also the issue with conversation around TV happening away from the content producer - who is often not listening.
A distinguished panel showed their perspectives and issues addressed at the end are included on the last slide.
TV is in major transition where it is evolving from just scheduled broadcast to being always-on, participatory and social. Its traditional audience is now fully engaged with Social Media and here they effectively become ‘programme’ and content makers for each other but, in the backchannel, they still drive conversation around traditional, compelling broadcast content. There are many challenges ahead and this session will look at innovations across broadband and IPTV, latest business models, new advertising models and latest video web 2.0 mash-ups.
We will also try to answer questions such as, is IPTV a valid platform for video producers? Where are the opportunities across on-demand platforms and is the old advertising model really broken? Is audience contributed online content sustainable at scale and what are the challenges of broadcasting and delivering on-demand? Is there a role for a public service broadcaster in a commercially driven IPTV landscape. IPTV used to stand for ‘Internet Protocol TV’ but in today’s Social Media world perhaps it really means Interactive and Personal TV.
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