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Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
Predicting Present Futures - Navigating the Perfect Media Storm
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Predicting Present Futures - Navigating the Perfect Media Storm

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A 2 hour presentation by Gary at the Darwin Monsoon Arts and Media Festival in June 2012. …

A 2 hour presentation by Gary at the Darwin Monsoon Arts and Media Festival in June 2012.

Gary Hayes, Futurist and New Media Evangelist - The media and storytelling landscape is constantly changing but in the last six years we have never seen such monumental change. Gary takes us on a journey from the old days of new media through to the very near future using current examples of the work in ABCs Multi Platform TV team through to other cutting edge examples of Augmented Reality, Transmedia, Social Media Storytelling and Games.

Gary Hayes, an award winning multi platform producer, is currently executive producer at ABC Multi Platform TV and also directs transmedia training unit StoryLabs.us. Throughout his extensive career he has worked across the UK music and multimedia industry including the development of the internet, interactive TV and cross platforms for the BBC. He is a regular keynote speaker, consultant producer in social & transmedia to the TV, Film and Arts industries. He has also been an International Interactive Emmy juror for the past three years. His media innovation blog personalizemedia. com has been in top 10 Media & Marketing for over 2 years and he runs 11 other sites linked from garyphayes.com.

Date: Sat 16 June
Time: 10am – 12pm
Venue: Browns Mart Theatre 12 Smith St, Darwin

Published in: Technology, Business
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  • 1. Predicting The Present - Navigating the Perfect Media Storm Predicting The Present Navigating the Perfect Media Storm Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 2. Predicting The Present - Navigating the Perfect Media Storm Predicting Futures Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 3. Predicting The Present - Navigating the Perfect Media Storm Beware of ‘futurists’ who limit the future "Everything that can be invented has been "The wireless music box has no invented." -- Charles H. Duell, imaginable commercial value. Who would Commissioner, U.S. Office of pay for a message sent to nobody in Patents, 1899 particular?" -- David Sarnoffs associates about the dawn of radio in the 1920s "I think there is a world market for maybe five computers." -- "I have traveled the length and breadth of Thomas Watson, chairman of IBM, this country and talked with the best 1943 people, and I can assure you that data processing is a fad that wont last out the year." -- Editor of business books for "We dont like their sound, and Prentice Hall, 1957 guitar music is on the way out." -- Decca Recording Co. rejecting the "640K ought to be enough for Beatles, 1962 anybody." -- Bill Gates, 1981 Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 4. Predicting The Present - Navigating the Perfect Media Storm a taste of things to come - in this talk Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 5. Predicting The Present - Navigating the Perfect Media Storm see the future by people watching Source: What to Watch,Screen Australia June 2012 Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 6. Predicting The Present - Navigating the Perfect Media Storm Which one are you? Source: What to Watch,Screen Australia June 2012 Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 7. Predicting The Present - Navigating the Perfect Media Storm The future found inside 1 billion voices Predictive analytics, which involves using software and computer algorithms to mine emails, social media and other public websites to help make predictions about the future. This has already worked on Hollywood movies, Politicians Elected, Stocks Prediction and much more source BBC Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 8. Predicting The Present - Navigating the Perfect Media Storm Futures always driven by ‘human’ need, Maslow’s Hierarchy? Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 9. Predicting The Present - Navigating the Perfect Media Storm We often miss the future when we are living in it "I dont know who discovered water, but it wasnt a fish." Marshall McLuhan source BBC Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 10. Predicting The Present - Navigating the Perfect Media Storm About a Speaker Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 11. Predicting The Present - Navigating the Perfect Media Storm Content producer, developer, consultant, trainer •95-04 UK, BBC Senior Development Producer - Social Interactive TV •04-05 US, Interactive Social TV Producer •05-10 LAMP Advanced Media Production @ AFTRS •05- PersonalizeMedia Power 150 Media/Marketing Blog •06- MUVEDesign (Multi Platform, Augmented Reality & Virtual Worlds Agency) •10- StoryLabs (Oz, US, UK, Canada) •11 - Exec Producer TV Multi Platform ABC Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 12. Predicting The Present - Navigating the Perfect Media Storm Some of my predictions from 2000 at Small Screen Big Picture of a world in 2009 Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 13. Predicting The Present - Navigating the Perfect Media Storm What audiences want11 years ago me presenting cross-media inside BBC Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 14. Predicting The Present - Navigating the Perfect Media Storm Transmedia Odyssey more Gary Hayes multi-platform Strategic Navigators TV cross media adaptations US Social TV UK Interactive Cross Media TV Live web, radio, real world doco Broadband TV Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 15. Predicting The Present - Navigating the Perfect Media Storm Transmedia Odyssey BBC Musical Nomad 1997 - Prod: Gary Hayes Live email discussion 10+ Photographs Live Daily Web with global users per day uploaded Stories, over 40 days to BBC Online via portable satellite 4-5 streaming real audio Daily News pieces per day via World Service Radio 2 Camera DV Recordings for Capture for BBC Radio 3 BBC2 Doco Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 16. Predicting The Present - Navigating the Perfect Media Storm Transmedia Odyssey takes time! 14 years from prototype to service?! it 2010 PS3 Home Social World 1996 BBC Social Virtual World Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 17. Predicting The Present - Navigating the Perfect Media Storm Transmedia Odyssey Gary’s Social Virtual World Builds BigPond Telstra US Fortune 100s Melbourne/Cog/AFTRS etc: ABC Island Deakin Arts Island Thursday’s Fictions Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 18. Predicting The Present - Navigating the Perfect Media Storm Altered Media Landscapes Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 19. Predicting The Present - Navigating the Perfect Media Storm altered media geographies Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 20. Predicting The Present - Navigating the Perfect Media Storm so much tech Sesame Workshop and the Joan Ganz Cooney Center Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 21. Predicting The Present - Navigating the Perfect Media Storm Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 22. Predicting The Present - Navigating the Perfect Media Storm The Four Converging Forces Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 23. Predicting The Present - Navigating the Perfect Media Storm four key forces Force 1 – Social Online Ubiquitous social media, shared everywhere Force 2 – On-Demand Connected TV TV has become for many, video-on demand stories vs appointment to view Force 3 – Mobile The personal portable portal. Our always on, private windows to the world. Force 4 – Transmedia & Multi Everything Content is agnostic and expected to be available across a users platform eco-system Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 24. Predicting The Present - Navigating the Perfect Media Storm Social Revolution Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 25. Predicting The Present - Navigating the Perfect Media Storm “There are three billion items posted to Facebook every day and 200 million tweets,” he says. “One of my favourite figures is that right now, every day, there are more words posted to Twitter than were in the New York Times over the last 60 years.” Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 26. Predicting The Present - Navigating the Perfect Media Storm my age old social media real time counter Two simple things to draw from this: 1 - Online content is now becoming as trusted if not more so than traditional media 2 - the tsunami of community created content is accelerating faster than traditional media output who are resorting to repetitive or repackaged, unsurprising, irrelevant content. How is that working out? TV - Sundays New York Times reports that during March compared with this time last year Fox lost 20% of its viewers, NBC 3%, CBS 8% and ABC 21%. Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 27. Predicting The Present - Navigating the Perfect Media Storm changing audiences The One Percent Rule is now outdated - BBC Survey found that a full 77 percent of people were now engaged online: 1. The model which has guided many people’s thinking in this area, the 1/9/90 rule, is outmoded. The number of people participating online is significantly higher than 10%. 2. Participation is now the rule rather than the exception: 77% of the UK online population is now active in some way. 3. This has been driven by the rise of ‘easy participation’: activities which may have once required great effort but now are relatively easy, expected and every day. 60% of the UK online population now participates in this way, from sharing photos to starting a discussion. old world order http://gigaom.com/europe/bbc-1-percent-rule/ Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 28. Predicting The Present - Navigating the Perfect Media Storm Time to talk backon their terms? 1990 - Viewer contributions to BBC 1 million per year (snail mail, comments via newspaper, vhs etc: ) 2000 - Viewer contribution, 1 million per day (email, website comments, dv tapes, radio, uploads, iTV etc: ) 2010 - 10 million per day (as above + most discussion impressions outside BBC walled garden) •ABC US MyGeneration iPad Synch App Sep 2010 Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 29. Predicting The Present - Navigating the Perfect Media StormSource: Sensis June 2012 Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 30. Predicting The Present - Navigating the Perfect Media StormSource: Sensis June 2012 Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 31. Predicting The Present - Navigating the Perfect Media Storm 14-19 have same 350 friends online & offSource: Sensis June 2012 Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 32. Predicting The Present - Navigating the Perfect Media StormSource: Sensis June 2012 Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 33. Predicting The Present - Navigating the Perfect Media Storm but it isn’t just FB & twitter Crossing Jordan, Office, Monk, Grey’s Anatomy, Heroes, One LIfe to Live Nigel Blog Show: Crossing Jordon Schrute-Space Show: The Office Natalies Blog http://blog.nbc.com/nigelblog/ http://blog.nbc.com/DwightsBlog/ http://www.usanetwork.com/series/ monk/webexclusives/blogs/teeger34.html The Nurses Station Show: Greys Anatomy Hiros Blog Show: Heroes Jessicas Reflections Show: One Life To Live http://www.seattlegracegossip.com/og/ http://blog.nbc.com/hiro_blog/ http://www.jessandtess.com/ Margenes-Blog/700000143 Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 34. Predicting The Present - Navigating the Perfect Media Storm On Demand Revolution Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 35. Predicting The Present - Navigating the Perfect Media Storm shift to online tv http://gigaom.com/video/online-video-stats-tv-guide-burst-media/ Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 36. Predicting The Present - Navigating the Perfect Media Storm predicting futures by watching our own services Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 37. Predicting The Present - Navigating the Perfect Media Storm massive shift to mobile viewing 2010 Now iview across platforms! 2012 2010 3 screens screen strategy 27% 8% Tablet + Big Mobile 12% Mobile 14% Screen 59% 80% Web Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 38. Predicting The Present - Navigating the Perfect Media Storm on-demand watching ubiquitous Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 39. Predicting The Present - Navigating the Perfect Media Storm video embedded into apps - spurs more watching Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 40. Predicting The Present - Navigating the Perfect Media Storm kids watching personalized video  ABC  Play  School  ‘Art  Maker’  tablet    app   ABC  For  Kids  Downloads  429,893 Art  Maker  -­‐  Australian   downloads  in  6  months  122,372 by  2014  over  half  the   popula3on  of  children  under   five  years  will  primarily   experience  interac3ve  and   online  content  through  a   mobile  or  tablet  device more  views  of  play  school   through  iPad  Art  Maker  app   than  iview   Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 41. Predicting The Present - Navigating the Perfect Media Storm Mobile (& Tablet) Revolution Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 42. Predicting The Present - Navigating the Perfect Media Storm predicting mobile recognition Info at http://www.personalizemedia.com/augmented-worlds-video-part-1-recognition/ http://www.youtube.com/watch?v=dkYC1kBPR6o Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 43. Predicting The Present - Navigating the Perfect Media Storm In five years, the gap between information haves and have-nots will narrow considerably due to advances in mobile technology. There are 7 billion people inhabiting the world today. In 2015 there will be 5.6 billion mobile devices sold -- which means 80% of the current global population would each have a mobile device. IBM on the Digital Divide Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 44. Predicting The Present - Navigating the Perfect Media Storm either side of me on flight over Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 45. Predicting The Present - Navigating the Perfect Media Storm Deloitte predicts that in 2012 almost five percent of tablets sold will likely be to individuals or households that already own a tablet, which equates to five million tablets16 worth between $1.5 and $2 billion in revenue - this marks the most rapid ‘multi-anything market penetration in history. It took several decades after introduction for more than five percent of households to have more than one car, phone, radio or TV. More recently, over ten years passed before five percent of homes had more than one personal computer or cell phone. Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 46. Predicting The Present - Navigating the Perfect Media Storm power of mobile Good Game app launch last month - in one year 500 reviews on the desktop site in the first week of the app launch in April there were over 31 000 reviews! Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 47. Predicting The Present - Navigating the Perfect Media Storm social and TV - engaged now, married later 85% of TV watching in the US is with a connected device, mostly mobile or tablet. Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 48. Predicting The Present - Navigating the Perfect Media Storm altered TV behaviours 2 screen play-along quizzes social & connected tv co-created entertainment fan & celeb blogging online only shows parallel narrative curated social media games fan created shows personalized services Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 49. Predicting The Present - Navigating the Perfect Media Storm abc online audience altered ABC iview - more views via mobile devices than desktop by end of the year More engagement from mobile than desktop - yesterday mobile broke 20% ABC online total AND engagement is much longer on mobile - surpassing desktop early 2013 The largest demographic to Australian online services is 50+ with 32% of traffic Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 50. Predicting The Present - Navigating the Perfect Media Storm Transmedia (& alternate worlds) Revolution Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 51. Predicting The Present - Navigating the Perfect Media Storm People multi task multi medianatural evolution, not rocket science 1980s new media distributed narrative cross-platform 1990s networked-media story 360 production 2000s cross-media storytelling multi-platform transmedia Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 52. Predicting The Present - Navigating the Perfect Media Storm Telling stories transmedia style Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 53. Predicting The Present - Navigating the Perfect Media Storm transmedia is something like this video Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 54. Predicting The Present - Navigating the Perfect Media Storm the trans (cross) in transmedia Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 55. Predicting The Present - Navigating the Perfect Media Storm arg’s exemplify transmedia Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 56. Predicting The Present - Navigating the Perfect Media Storm A World Without Oil http://worldwithoutoil.org/ Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 57. Predicting The Present - Navigating the Perfect Media Storm Social Benefit Multi-Platformoriginal property, experiences for good CONSPIRACY FOR GOOD Result in 50 scholarships being provided for young women in Africa Five libraries will be stocked with more than 10,000 donated books Also Kids Company, Doctors of the World, and READ International. "We had a team of more than 130 experts working behind the scenes in five countries across three continents making sure that this was the best entertainment experience possible and to ensure the charity causes were the true heroes of this immersive story." Tim Kring Creator of Heroes Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 58. Predicting The Present - Navigating the Perfect Media Storm Some recent well known ARGs Salt - Day X http://bit.ly/cmimRi Numbers - Chain Factor Heroes District 9 Push Nevada Paranormal Activity The Black Cloud - US Schools Foundation Kyle XY Spooks Lonely Girl 15 Bioshock 2 - Something in the Sea Nine Inch Nails - Year Zero PS3 - Xi PSTrixi Malfus Corp Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 59. Predicting The Present - Navigating the Perfect Media Storm powerful promotion “Why So Serious” - 42 Entertainment Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 60. Predicting The Present - Navigating the Perfect Media Storm example of collaborative storytelling The Lost Ring Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 61. Predicting The Present - Navigating the Perfect Media Storm Virtual Worlds are about Lifestyle Aspirational, feelings, peers, family, friends, fun, entertainment, fantasy, love, death Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 62. Predicting The Present - Navigating the Perfect Media Storm with and without 3d gamelike avatars vs Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 63. Predicting The Present - Navigating the Perfect Media Storm Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 64. Predicting The Present - Navigating the Perfect Media Storm Inhabitants want to role play, simulate, experience Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 65. Predicting The Present - Navigating the Perfect Media Storm A World of Social Virtual Worlds Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 66. Predicting The Present - Navigating the Perfect Media Storm Many are SOCIAL spaces Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 67. Predicting The Present - Navigating the Perfect Media Storm TV has new siblings Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 68. Predicting The Present - Navigating the Perfect Media Storm changing audiences Whats more, the data, which comes from a Nielsen survey fielded in the fourth quarter of last year, reveal 45 percent of U.S. tablet owners use their device and watch TV at the same time on a daily basis; 26 percent reported doing so many times each day. Similarly, 41 percent of smartphone users in the U.S. reported tuning in and using their device at the same time on a daily basis. http://broadcastengineering.com/news/tablet_owners_watch_tv_use_device_04062012/? NL=BE-08&Issue=BE-08_20120406_BE-08_443&YM_RID=winter.chris@abc.net.au&YM_MID=1303767 Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 69. Predicting The Present - Navigating the Perfect Media Storm 10 KEY MULTI PLATFORM TV CATEGORIES SEMI INTEGRATED 1 Static Website Supporting TV 2 Extended & Bridged TV Narratives 3 Magazine or Utility TV Linked Mobile Apps 4 Editing & Mashup Services 5 Branded Casual Games FULLY INTEGRATED 6 Participatory Entertainment 7 Social TV 8 Synchronised 2nd Screen Experiences 9 Collaborative Entertainment 10 Physical & Locative Services Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 70. Predicting The Present - Navigating the Perfect Media StormContinued experiments and more on the way - a decades old format with live twitter & now added real time voting. Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 71. Predicting The Present - Navigating the Perfect Media Storm Affected Media Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 72. Predicting The Present - Navigating the Perfect Media Storm Why transmedia? mono media sectors suffering the fragmentation some Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 73. Predicting The Present - Navigating the Perfect Media Storm Why transmedia? mono media sectors suffering the fragmentation some Jan 10 - Jan 11 Source Association of American Publishers Physical sales Jan 11 $805mill - drop of 30% eBook sales Jan 11 $70mill - increase of 115% Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 74. Predicting The Present - Navigating the Perfect Media Storm Why transmedia? mono media sectors suffering the fragmentation some We almost never watch television shows when they are broadcast anymore (with the very notable exception of live sports) We rarely watch shows with ads, even on a DVR We watch a lot of TV and movie content, but always on demand and almost never with ads (Were now so used to watching shows via Netflix or iTunes or HBO that ads now seem like bizarre intrusions) We get our news from the Internet, article by article, clip by clip. The only time we watch TV news live is when theres a crisis or huge event happening somewhere. (You still cant beat TV for that, but soon, news networks will also be streamed). We watch TV and movie content on 4 different screens, depending on which is convenient (TV, laptops, phones, iPad) Read more: http:// www.businessinsider.com/tv- business- collapse-2012-6#ixzz1xgMmMs3L Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 75. Predicting The Present - Navigating the Perfect Media Storm press as broad-band-caster The  Guardian  is  ramping  up  its   long-­‐form  content  strategy  as   it  prepares  to  expand  further   onto  connected  TVs. The  publisher,  which  has   already  launched  a  beta  app   on  Google  TV  in  the  US,  is   aiming  to  make  a  major  play  in   the  living  room  by  the  end  of   the  year,  according  to   Guardian  News  &  Media   director  of  business   development  and  brand   extensions  Stephen  Folwell Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 76. Predicting The Present - Navigating the Perfect Media Storm Why transmedia? mono media sectors suffering the fragmentation some The percent of people worldwide who watch TV at least once a month dropped from 90% to 83% over the past year. The percentage of people who watch video on a computer once a month--84%--is now higher than the percentage who watch TV. Read more: http:// www.businessinsider.com/tv- business- collapse-2012-6#ixzz1xgNAd9ig Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 77. Predicting The Present - Navigating the Perfect Media Storm service provider as 2nd screen default zeebox Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 78. Predicting The Present - Navigating the Perfect Media Storm The Redefined Broadcaster Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 79. Predicting The Present - Navigating the Perfect Media Storm “You have to fish where the fish are” “Anyone that is pitching a show right now that’s not thinking about how it’s going to live across multiple platforms doesn’t have their eye on the audience. Once I started to see that the audience was fragmenting to different platforms, it became my job as a storyteller to figure out how to reach them… You have to fish where the fish are.” Tim Kring - talking about “Touch” (March 2012) Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 80. Predicting The Present - Navigating the Perfect Media Storm THE ALTERED TV LANDSCAPE SOCIAL and 2nd SCREEN MOBILE Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 81. Predicting The Present - Navigating the Perfect Media Storm abc multi platform - getting there A few examples of more personalized or community driven content many more on the way... video comp Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 82. Predicting The Present - Navigating the Perfect Media Storm beyond supporting sites A few examples of our recent TV supported online content Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 83. Predicting The Present - Navigating the Perfect Media Storm It’s about being recognised, the ‘I am Here’ effect! e.g.: GetGlue. 1 mill users March 2011 ht http://www.lostremote.com Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 84. Predicting The Present - Navigating the Perfect Media Storm broadcaster as community Social TV continues to mature and become the main web strategy for major TV networks. CBS.com has just launched CBS Connect, “a new social hub connecting fans with each other and CBS stars.” The site will be a single destination where they will aggregate content from Twitter and Facebook across all of CBS’ programming. The new platform is aimed to allow fans of CBS shows to connect even further with the stars of the shows. It’s no surprise that CBS is taking their social TV offerings to the next level. http://www.lostremote.com/2012/05/07/exclusive-cbs-com-launches-social-tv-platform-cbs-connect/ Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 85. Predicting The Present - Navigating the Perfect Media Storm bringing the interface to the user •ABC US MyGeneration iPad Synch App Sep 2010 Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 86. Predicting The Present - Navigating the Perfect Media Storm Interactive TV 1.0 to Interactive TV 2.0 / 3.0 Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 87. Predicting The Present - Navigating the Perfect Media Storm ABC evolving 2nd Screen Storytelling and Social TV - ABC Companion Please note this is a working prototype. The final service may or may not look and work like these featured screen grabs Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 88. Predicting The Present - Navigating the Perfect Media Storm ABC evolving 2nd Screen Storytelling and Social TV - ABC Companion Please note this is a working prototype. The final service may or may not look and work like these featured screen grabs Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 89. Predicting The Present - Navigating the Perfect Media Storm ABC evolving 2nd Screen Storytelling and Social TV - ABC Companion Please note this is a working prototype. The final service may or may not look and work like these featured screen grabs Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 90. Predicting The Present - Navigating the Perfect Media Storm SOCIAL & 2nd SCREEN TV Facebook started out with a college demographic – today, the fastest growing user base is people over 60.” HBO Connect is a Social TV platform for fans of HBO programmes Ten US broadcast groups have formed a partnership with Social TV start-up ConnecTV. The broadcasting groups cover 76 million households and more than 200 stations, such as ABC, CBS and Fox. A number of Hollywood studios have also developed second screen-enabled Blu-ray titles, which come with extra content that is viewed on the second screen. “I think all the traditional players will remain winners for quite some time to come, its their game to lose really. This is a big challenging space, and I think success will come from the companies who best understand what consumers actually want to do with their time and how they enjoy watching TV.” Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 91. Predicting The Present - Navigating the Perfect Media Storm social TV explosion http://blog.trendrr.com/2012/05/21/social-tv-ecosystem-2011-2012-infographic/ Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 92. Predicting The Present - Navigating the Perfect Media Storm a new behaviourSource: Sensis June 2012 Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 93. Predicting The Present - Navigating the Perfect Media Storm coming up a million comments during a show! Social TV is getting bigger by the minute — 518K comments during the Season 11 Premiere is nearly six times more than American Idol’s previous best. Opportunities for TV shows and networks to measure and identify their engaged fan-base, connect directly to them and eventually connect their advertisers to them is irresistible at this point. Reality TV is one of the big three juggernauts of Social TV (along with events and sports) and personalities tend to drive the brands on social media. http://www.forbes.com/sites/michaelhumphrey/2012/01/19/american-idol-breaks-social-tv-record-destroys-x-factor-infographic/ Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 94. Predicting The Present - Navigating the Perfect Media Storm social more than back channel http://themediablog.typepad.com/the-media-blog/2012/04/social-tv-top-10.html Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 95. Predicting The Present - Navigating the Perfect Media Storm we have to be careful though Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 96. Predicting The Present - Navigating the Perfect Media Storm New Hybrid Media Forms Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 97. Predicting The Present - Navigating the Perfect Media Storm creating loyalty Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 98. Predicting The Present - Navigating the Perfect Media Storm opportunity to reach out video Fourth Wall is proud to bring you three episodes of the groundbreaking transmedia series DIRTY WORK. DIRTY WORK is a gritty and immersive storytelling experience, delivered through Fourth Wall Studios’ RIDES platform. Each installment of the series is told through your computer and smartphone, a combination of video, audio, text and images – putting you, the viewer, in the center of the insanity. See it only at RIDES.TV http://www.wired.com/underwire/2012/05/interactive-dirty-work-fourth-wall/ Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 99. Predicting The Present - Navigating the Perfect Media Storm 2nd screen innovation is all about sharing video http://www.tvtak.com/ Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 100. Predicting The Present - Navigating the Perfect Media Storm social more than back channel French comedy Bref, which is the second most talked-about new TV show worldwide according to The Wit’s data. In 11 countries tracked by The WIT, two thirds of the top-liked shows on Facebook “bring fun” (i.e. comedy). The top 10 social shows for 2011 were 1. “American Idol” (Fox) Only 15% of new shows have 2. “Glee” (Fox) an official Twitter account, 3. “Dancing With The Stars” (ABC) although this varies widely: 4. “The X Factor” (Fox) 2% in Germany, but 85% in 5. “South Park” (Comedy Central) Mexico. 6. “Two and A Half Men” (CBS) 7. “Family Guy” (Fox) 8. “Jersey Shore” (MTV) 29% of new shows have an official Facebook page 9. “NCIS” (CBS) 10. “The Big Bang Theory” (CBS) the wit http://blog.mipworld.com/2012/04/liveblog-the-wit-unveils-top-tv-shows-in-social-media/ Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 101. Predicting The Present - Navigating the Perfect Media Storm the power of casual game around TV shows We’re about to become only the second network ever to reach 10 million fans of its Facebook page. Our Pawn Stars game on Facebook has tallied more than a quarter-billion game plays and still averages 200,000 unique visitors per day and 1.1 million per month. Our Top Shot Facebook game launched recently and already is averaging 100,000 daily uniques and nearly 600,000 per month. Evan Silverman SVP, Digital Media at A+E Networks The Facebook app will offer a brief survey to determine if you’re a Hatfield or a McCoy and then present a real- time count of users who joined each side. http://www.lostremote.com/2012/05/09/inside-look-at-historys-success-on-social-media-interview/ Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 102. Predicting The Present - Navigating the Perfect Media Storm tv is not just about linear video shows Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 103. Predicting The Present - Navigating the Perfect Media Storm hybrid games and films Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 104. Predicting The Present - Navigating the Perfect Media Storm collaborative in-world shows, films, tv Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 105. Predicting The Present - Navigating the Perfect Media Storm What’s Next? Part One Designing Experiences Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 106. Predicting The Present - Navigating the Perfect Media Storm ARE YOU EXPERIENTIAL? INTRO - Changing World, Changing Needs Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 107. Predicting The Present - Navigating the Perfect Media Storm Experiential - What is it and what is driving it? Immersed Everything’s an in something all experience? around us? Living inside a story or a film? Participating in a Outside doing Personal shared event? physical stuff? resonance? Paying for Engaged with something others around a exclusive? Out of our heads brand? at the theme park? Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 108. Predicting The Present - Navigating the Perfect Media Storm Its all about experience...stupid! Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 109. Predicting The Present - Navigating the Perfect Media Storm Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 110. Predicting The Present - Navigating the Perfect Media Storm EXPERIENTIALfrom seeing to being The Witness - German 1st Augmented Reality Film? Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 111. Predicting The Present - Navigating the Perfect Media Storm Real time performative transmediaYouTube Symphony Experience Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 112. Predicting The Present - Navigating the Perfect Media Storm What’s Next? Part Two Augmenting Reality Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 113. Predicting The Present - Navigating the Perfect Media Storm Experiential - Driven by more ‘human’ technology? Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 114. Predicting The Present - Navigating the Perfect Media Storm when the interface is all around us Pranav Mistry (MIT) - TED talks http://www.pranavmistry.com/ Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 115. Predicting The Present - Navigating the Perfect Media Storm When the data cloud descendsaugmented reality Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 116. Predicting The Present - Navigating the Perfect Media Storm this is not just ‘fancy’ tech Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 117. Predicting The Present - Navigating the Perfect Media Storm technology leads creativity but content catches up video Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 118. Predicting The Present - Navigating the Perfect Media Storm we have to be careful though! by Keiichi Matsuda The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and consumerism. Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it. A film produced for my final year Masters in Architecture, part of a larger project about the social and architectural consequences of new media and augmented reality. Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 119. Predicting The Present - Navigating the Perfect Media Storm What is Augmented Reality? Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 120. Predicting The Present - Navigating the Perfect Media Storm mixing reality - digital meet physical Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 121. Predicting The Present - Navigating the Perfect Media Storm Mind-reading: IBM scientists are among those researching how to link your brain to your devices. If you just need to think about calling someone, it happens. Or you can control the cursor on a computer screen just by thinking about where you want to move it. Scientists in the field of bioinformatics have designed headsets with advanced sensors to read electrical brain activity that can recognize facial expressions, excitement and concentration levels, and peoples thoughts without them physically taking any actions. Within five years, we will begin to see early applications of this technology in the gaming and entertainment industry. Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 122. Predicting The Present - Navigating the Perfect Media StormEmotional AR with MS XBox KinectThe Dimitri Project was the codename for a video game by LionheadStudios that for many years had an unknown status, before surfacingin 2009 as the technology demo "Milo" for Microsofts Project Natal.[1]Work on The Dimitri Project started in 2001 after Lionhead hadfinished work on Black & White, and had been reported as beingcancelled, however a 2006 interview with Peter Molyneux confirmedthat that was not the case.[2] Development on Dimitri was againreported as stopped with reports that the game never got to a "full-team" stage. It was reported that Dimitri had been replaced by asecond project, Project X, which may lean on aspects of Dimitri but isdistinct.In an interview with Eurogamer at E3 in June 2009 Peter Molyneuxconfirmed that The Dimitri Project had become the "Milo" technicaldemo used to demonstrate Microsofts Project Natal which wasshown at that years E3. Milo is a living AI that reacts to bodymovements and facial expressions. Milo is a program that recognisespeople, introduces himself to new people, and allows people to have aconversation with him. Drawing pictures on paper and holding to"Natal" allows it to scan the image and create a representativeonscreen that Milo can give his opinion on and interact with as a realdrawing. that for many years had an unknown status, before surfacingin 2009 as the technology demo "Milo" for Microsofts Project Natal.Work on The Dimitri Project started in 2001 after Lionhead hadfinished work on Black & White, and had been reported as beingcanceled, however a 2006 interview with Peter Molyneux confirmedthat that was not the case. Development on Dimitri was again reportedas stopped with reports that the game never got to a "full-team"stage. It was reported that Dimitri had been replaced by a secondproject, Project X, which may lean on aspects of Dimitri but is distinct.In an interview with Eurogamer at E3 in June 2009 Peter Molyneux confirmed that The Dimitri Project had become the "Milo" technical demo used to demonstrate Microsofts Project Natal which was shown atthat years E3.Milo is a living AI that reacts to body movements and facial expressions. Milo is a program that recognises people, introduces himself to new people, and allows people to have a conversationwith him. Drawing pictures on paper and holding to "Natal" allows it to scan the image and create a representative onscreen that Milo can give his opinion on and interact with as a real drawing.Project Natal:(pronounced "nuh-tall" is the code name for a "controller-free gaming and entertainment experience" by Microsoft for the Xbox 360 video game platform. Based on an add-on peripheral for the Xbox 360console, Project Natal enables users to control and interact with the Xbox 360 without the need to touch a controller, such as through body gestures or spoken commands.The project is aimed at broadening the Xbox 360s audience beyond its hardcore base of young males. Project Natal was first announced on June 1 at the 2009 Electronic Entertainment Expo. Release pricingand timing have not been announced, but the device is not expected to be available until at least 2010.An approximately nine-inch wide horizontal bar connected to a circular base with a ball joint pivot, the Project Natal sensor is designed to be positioned lengthwise above or below the video display. Thesensor features a "RGB camera, depth sensor, multi-array microphone, and custom processor running proprietary software," which provide full-body 3D motion capture, facial recognition, and voicerecognition capabilities.The "Project Natal" sensors microphone array enables the Xbox 360 to conduct multi-directional voice location tracking and ambient noise suppression, allowing for things such as headset-free party chatover Xbox Live. The depth sensor consists of an infrared projector combined with a monochrome CMOS sensor, and allows the Project Natal sensor to see in 3D under any lighting conditions. Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 123. Predicting The Present - Navigating the Perfect Media Storm game space replaces real space http://prn.to/gp3s8c Z Scape™ - The Mobile Virtual World and Augmented Reality Platform™ is perfect for entertainment exhibits, digital trade shows, consumer interactive promotions, virtual tours of museums and galleries, augmentation of tours to existing exhibits, gaming opportunities, enhanced sponsorship integrations, digital souvenirs and more. Crowning the many impressive systems in the platform are Gyro 360 degrees Navigation, Joystick, Dynamic Exhibits, Stored and Streaming Media, Augmentation of Media, Exhibits or Signage, Interactive Sponsor Platforms, Accelerated Back End Tracking and Monitoring, Data Capture and Audience Integration, Virtual Currencies, Ongoing Dialogue with End Users, Digital ID, Microtransactions, Data Bump Transfers and more. Quizzes, media games, puzzles, logic games, geo tracking games, integration with social networks, hidden Easter egg timed promotions, virtual treasure hunts, virtual sweepstakes, virtual prizes, digital collectible assets and a robust advertising and product placement functionality are some of the many systems incorporated to generate sponsor driven themed competitions. Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 124. Predicting The Present - Navigating the Perfect Media Storm Rokus Reward HP Labs AR Game concept...but now real? Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 125. Predicting The Present - Navigating the Perfect Media Storm Conceptual Heads Up Display - Stark Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 126. Predicting The Present - Navigating the Perfect Media Storm Google glass by year end? Vuzix Wrap 920AR available now Google Glass rumoured to be available year’s end launching with a price between $250 and $600 Google says “if it was a five-year endeavor” Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 127. Predicting The Present - Navigating the Perfect Media Storm Mind control anyone? Emotiv headset available now Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 128. Predicting The Present - Navigating the Perfect Media Storm approaching singularity or transhumanism Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 129. Predicting The Present - Navigating the Perfect Media Storm importance of vision in a changing landscape It is critical to have a vision in this altered landscape, without it you will always get lost in a jungle that is sprouting new plants at every turn. If you do not know where you are headed in this constantly changing world you will find yourself going around in circles and/or simply disappearing for good. Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12
  • 130. Predicting The Present - Navigating the Perfect Media Storm Conclusions? Questions? Gary Hayes EP Multi Platform ABC TV & Founder StoryLabs @garyphayes - gary@personalizemedia.com - storylabs.com.au - abc.net.au/tvMonday, 18 June 12

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