Precious Alchemy or Worthless Chemistry - Value of Transmedia & Multi Platform
by Gary Hayes, Director StoryLabs & MUVEDesign, ex-Multiplatform Producer/Manager BBC/ABC at StoryLabs & MUVEDesign Australia on Sep 04, 2012
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Note: Script embedded in notes below and full talk will appear on personalizemedia.com ...
Note: Script embedded in notes below and full talk will appear on personalizemedia.com
Precious Alchemy or Worthless Chemistry
The Perceived vs Actual Values of Transmedia and Multi Platform Storytelling
A keynote presentation at a recent ABC Radio beyond Radio conference.
Is it really worth the time and effort, too difficult or expensive or not worth the effort”. A journey through real case studies and worthwhile results, marketing vs art, dynamic social vs auteur statement, through inspiring possibilities (situated storytelling, collaborative, generative, parallel synch narrative etc) as new platforms surface - process, multi skill, teams and best ways to make things happen.
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