Future Of Social Media Entertainment

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Future Social Media Entertainment keynote presention by Gary Hayes at SPAA Fringe 2008, Sydney 25 October. Blog …

Future Social Media Entertainment keynote presention by Gary Hayes at SPAA Fringe 2008, Sydney 25 October. Blog http://www.personalizemedia.com/the-future-of-social-media-entertainment-slides/

"Connecting With Your Audience on the Social Web"
Telling stories to each other has been the right of everyone but until the last few years the privilege of a 'broadcast' few. With the advent of quality production tools accessible to all and many new cross-media channels to connect your story world with everyone elses, there is a blurring between beginner, amateur and professional - everyone is now an independent producer.  What will it mean for existing linear TV/film makers, how will they truly engage across the social web, YouTube, Virtual Worlds, Blogs, Online Games, Flickr and hundreds of other social media portals across a growing broadband web?

This talk looks at existing and future forms of entertainment that 'involves' the audience, that connects to them and from them and more importantly, builds mutual trust and respect. From the pushed web 1.0, to the sharing 2.0 to a live and immersive web 3.0, Gary looks at successful case studies of 'connected' entertainment around the world and some of his own work at BBC, game and virtual worlds and selected projects at LAMP and AFTRS.

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  • 1. the future of social media entertainment - spaa fringe 2008 the future of social media entertainent Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 2. the future of social media entertainment - spaa fringe 2008 my talk what is sme audience’s doin it for themselves involve, create, discuss, promote, measure futures slideshare.net/hayesg31 Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 3. the future of social media entertainment - spaa fringe 2008 My perspective Service provider, content producer, strategist, director, web 2.0 ‘generator’ •Music Producer, Lecturer, Filmmaker, editor BBC •Interactive Online and Broadband TV - BBC 8 years •Personalisation / standards - TV-Anytime, MPEG •Advanced Media - LAMP •Virtual World Creator •7th Top Blog Media and Marketing Australia (230th worldwide) Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 4. the future of social media entertainment - spaa fringe 2008 WHY & WHAT IS SOCIAL MEDIA ENTERTAINMENT Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 5. the future of social media entertainment - spaa fringe 2008 BROADCAST to WIRED Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 6. the future of social media entertainment - spaa fringe 2008 tipping point... Internet 13.7 hours per week vs. 13.3 hours TV Cross-media activity up: 58% of Australian internet users said they watch TV while online. “...for the first time ever this was not accompanied by an increase for TV consumption - a possible early warning sign that we are approaching the feared media saturation point.” Nielsen Onlineʼs 10th Australian Internet and Technology Report. http://www.marketingcharts.com/television/internet-surpasses-tv-in-australia-mobile-approaches-saturation-point-3976/nielsen-australia-media-consumption-internet-vs-tv-2005-2007jpg/ Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 7. the future of social media entertainment - spaa fringe 2008 Where are the eyeballs? big issue for advertising and on going funding IBM survey of 2,400 households in the US, UK, Germany, Japan & Australia 19% spending six hours or more per day on PERSONAL Internet usage 66% viewing 1-4 hours of TV per day, versus 60% who reported the same levels of personal Internet usage. The most popular video destinations are user-generated-content sites: YouTube-like sites are the destination of choice for 39% of respondents. Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 8. the future of social media entertainment - spaa fringe 2008 significant increase in social virtual worlds Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 9. the future of social media entertainment - spaa fringe 2008 youth TV is becoming irrelevant TEDTalks : The Web and TV, a sibling rivalry - Peter Hirshberg (2007) 75% of internet users in USA watch online video - averaging 235 mins a month Americans viewed more than 11.4 billion videos for a total duration of 558 million hours during the month. July 2008 data from the comScore Video Metrix service Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 10. the future of social media entertainment - spaa fringe 2008 WHAT MEDIA METAMORPHOSIS IS TAKING PLACE? more traditional media decline Biggest Decline in Print Advertising in 58 years The Newspaper Association of America have released 2007 figures a week ago showing ad revenues fell by 9.4% to $42 billion compared to 2006. This is the biggest fall since 1950 when they started to track advertising in print. On the plus side for “word smiths” online ad revenue grew 18.8% to $3.2 billion in the same period - but online is still a small proportion of print & TV, at the moment but growing exponentially. Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 11. the future of social media entertainment - spaa fringe 2008 WHAT MEDIA METAMORPHOSIS IS TAKING PLACE? growth in social casual and mmorpgs Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 12. the future of social media entertainment - spaa fringe 2008 other surveys show saturation and web stealing TV time Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 13. the future of social media entertainment - spaa fringe 2008 Professionals view of media on the web? who does not “Most of the hold at least on of social, sharing web is utter “People just dip these views? in and out – donʼt rubbish” “The internet really engage” and social media is clunky, it doesnʼt work” “No one makes any money out of the social web” “None of the “Advertisers content on there is donʼt really take culturally relevant” the web very seriously” “Most professionals keep “TV and Film will be clear of games and dominant as long as the the web” image quality increases” “The web is about information and “Broadcast and games not emotion” Cinema distribution scarcity makes sure the best content surfaces to the top” Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 14. the future of social media entertainment - spaa fringe 2008 broadcasters do have a part to play in on demand video YouTube won’t be the only game in town BBC iPlayer TV peaking at 900,000 per day. Why? 1 technology barriers were removed. One click consumers were into audio or video. 2 Half the BBC's linear programming is online, with aims to make it all available 3 truly multi-platform. IPlayer is available on the iPod Touch, iPhone and Nintendo Wii. Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 15. the future of social media entertainment - spaa fringe 2008 make sure your attitude is not DO WE HAVE TIME FOR EXCUSES? alienating you from your community of interest •“I donʼt have the time (is money) to talk or collaborate with the audience” •“It is hard enough making the film never mind all this, extra, less meaningful stuff” •“I want to tell MY story in MY way not theirs” •“I know what the audience wants better than themselves – I know whatʼs good for them” Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 16. the future of social media entertainment - spaa fringe 2008 AUDIENCES ARE DOIN IT FOR THEMSELVES Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 17. the future of social media entertainment - spaa fringe 2008 remote countries like to push content into the cloud Community Created Content (CCC) •84 percent of Australian and 88 percent of New 1 Zealand internet users use Web 2.0 for sharing content such as photos, links and video Community Consumed Media •83% in Australia and 88% in New Zealand Community Consumed Video •Around 78 percent of Australians and 76 percent of New Zealanders download and stream audio and video content. CONSUMER GENERATED MEDIA: EVOLUTION OR REVOLUTION? Nielsen 26 February 2008 Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 18. the future of social media entertainment - spaa fringe 2008 services and tools audiences are using to become participants & some example ‘produced’ sme Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 19. the future of social media entertainment - spaa fringe 2008 how to be heard above the noise - a lot of it 6 months of YouTube = 60 years of TV from top 3 networks! Around 200,000 three-minute videos added per day equivalent of 385 always-on TV channels. Kansas State University professor Michael Wesch Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 20. the future of social media entertainment - spaa fringe 2008 audiences become TV channels... Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 21. the future of social media entertainment - spaa fringe 2008 broadcast live from mobile Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 22. the future of social media entertainment - spaa fringe 2008 Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 23. the future of social media entertainment - spaa fringe 2008 even community created games on PS3 Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 24. the future of social media entertainment - spaa fringe 2008 this epitomizes the new social media paradigm MACHINIMA Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 25. the future of social media entertainment - spaa synergy 2008 a fringe between games creator and avid user - making effectively MACHINIMA ENGINES promotional movies Age of Conan Heavenly Sword Movie Storm Antics Grand Theft Auto Never Winter Nights Armed Assault Guild Wars Runescape Battlefield Half-Life Quake Call of Duty 4 Halo Second Life City of Heroes Heavy Metal Spore Crackdown Iron Man Star Wars Galaxies Crysis iClone Super Smash Bros Doom 3 Jumper The Movies Everquest Lithtech The Sims Far Cry Max Payne Total War FEAR Medal of Honour Unreal Gears of War Metal Gear Warhammer World of Warcraft Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 26. the future of social media entertainment - spaa fringe 2008 and there are a lot made - more noise - but again more time away from ‘your’ content 8.5 millions views Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 27. the future of social media entertainment - spaa fringe 2008 this is possible the first new form created by a producing user base 300 days! Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 28. the future of social media entertainment - spaa fringe 2008 Snaky’s Journal 4 - Winner of the Blizzcon Movie Contest, 2008! the quality is getting better and better © www.stonefalconproductions.com/ Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 29. the future of social media entertainment - spaa fringe 2008 sharing portals are not limited to generics - specialist sharing and peer review Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 30. the future of social media entertainment - spaa fringe 2008 Real time, international, multi-user social collaborative machinima co-creation, really consider what is happening here- audience of avatars, performing avatars, camera (me) all logged in seperately from around the world this is almost like outside broadcast Filmed and edited: Gary Hayes Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 31. the future of social media entertainment - spaa fringe 2008 tools to help users manage their communities 51% of visitors say the reason they visit social networking sites, communities and blogs is “to have fun.” Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 32. the future of social media entertainment - spaa fringe 2008 Itʼs not about business - this time itʼs personal I disagree with Chris Anderson’s Free! theory - the new currency is about respect and trust. An agreed value, not imposed - even free is imposed TRUSTʼONOMICS - ʻSocial Currencyʼ Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 33. the future of social media entertainment - spaa fringe 2008 A New Social Currency Laurel Papworth talks about your community decides on your value Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 34. the future of social media entertainment - spaa fringe 2008 Social gambling, fantasy but very sticky - image this using real money! Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 35. the future of social media entertainment - spaa fringe 2008 community deciding what projects are valuable - would this work for your film? Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 36. the future of social media entertainment - spaa fringe 2008 WHAT CAN WE LEARN? Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 37. the future of social media entertainment - spaa fringe 2008 potentially multiple cycles, different entry points Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 38. the future of social media entertainment - spaa fringe 2008 live this stuff - understand it or remain outside INVOLVE Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 39. the future of social media entertainment - spaa fringe 2008 be a part of these communities and grow trust through longevity amongst many other things! Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 40. the future of social media entertainment - spaa fringe 2008 A World of Social Virtual Worlds put the effort Club Penguin 4m Habbo Hotel 8m Stardoll 12m in to get under the Nicktropolis 5.5m surface of these new worlds Second Life 1.2m there.com 0.8m World of Warcraft 11m Mattel Barbie 2.75m (2mts) Kaneva NeoPets 30m Webkinz 3.8m Sony Home PS3 SVWs inside gameplay environs - Runescape - 5.5m, World of Warcraft 10m, Gaia Online 3.5m Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 41. the future of social media entertainment - spaa fringe 2008 one of many social virtual spaces Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 42. the future of social media entertainment - spaa fringe 2008 video of many others Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 43. the future of social media entertainment - spaa fringe 2008 creating content culturally (online culture) relevant CREATE Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 44. the future of social media entertainment - spaa fringe 2008 this is how the WHY DO YOU DO WHAT YOU DO? audience think too to create to survive to tell ‘my’ story community to be happy to give people to entertain great experiences an audience to change society to create to be something different new to make vanity money production to tell the world about Australia Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 45. the future of social media entertainment - spaa fringe 2008 beyond mono media distribution consider many new forms Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 46. the future of social media entertainment - spaa fringe 2008 Experience Design Role of media producers to create compelling immersive entertainment experiences for global audiences Producer as aggregator of content/curator - creating the conditions to activate audiences Democratisation of the media http://www.marketingcharts.com/television/internet-surpasses-tv-in-australia-mobile-approaches-saturation-point-3976/nielsen-australia-media-consumption-internet-vs-tv-2005-2007jpg/ Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 47. the future of social media entertainment - spaa fringe 2008 examples of professionally managed sme Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 48. the future of social media entertainment - spaa fringe 2008 take control of actors on the street Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 49. the future of social media entertainment - spaa fringe 2008 TV shot within virtual worlds Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 50. the future of social media entertainment - spaa fringe 2008 SuperStruct Collaborative 5500 players in 2 weeks future imagineering devised by Jane McGonigal Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 51. the future of social media entertainment - spaa fringe 2008 Collaborative future imagineering a collaborative simulation devised by Jane of a global oil shortage McGonigal 32 days, 60 000 visitors 1800 players 12 countries the best way to change future is to play with it first - CNET apr 2007 Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 52. the future of social media entertainment - spaa fringe 2008 Australian company Hoodlum leading the way in SME Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 53. the future of social media entertainment - spaa fringe 2008 Laboratory for Advanced Media Production Developing links with industry partners Incubating innovative digital cross platform projects - mobile, broadband PC/TV, IPTV, PVR, MUVEs and beyond Testbed deployment partners Development partners including state agencies International partnerships - AFI (US), European labs, BBC Innovation Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 54. the future of social media entertainment - spaa fringe 2008 Many LAMP projects audience centric SME Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 55. the future of social media entertainment - spaa fringe 2008 Scorched Scorched learning from designing basic SME prior to TV tx Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 56. the future of social media entertainment - spaa fringe 2008 Selection of other LAMP SME Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 57. the future of social media entertainment - spaa fringe 2008 Examples from last Laboratory of Advanced Media Production Residential Portable Ghosts Master Raindrop Thursday’s Fictions Wild Ark Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 58. the future of social media entertainment - spaa fringe 2008 AFTRS devising courses that look at the cross over of quot;Alongside it's world worlds and TV and renowned TV and Film courses, AFTRS is games and film developing a range of foundational and specialised graduate courses that will explore games, virtual environments and innovative new forms. They will explore the link between story and participatory applications and how interactive media can be made more 'cinematic' and immersive. At post graduate level it is planning to offer a project based course that encourages pioneering projects and inspires innovation.quot; Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 59. the future of social media entertainment - spaa fringe 2008 TV FIGHTS BACK? Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 60. the future of social media entertainment - spaa fringe 2008 Social media TV examples - Cult, The LWord and Spooks Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 61. the future of social media entertainment - spaa fringe 2008 One of the oldest and best The National IQ Test iTV formats or templates from The National 2002 Test BBC, personalized for users but The National Relationship Test also allowed national comparison - facebook widget on TV? The National IQ Test 2003 The National Quiz The 2003 Test The Great British Test The IQ Test 2004 The Popular Music Test The 2004 Test The Big Entertainment Test The 20th Century Test Know Your English Test How to Sleep Better Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 62. the future of social media entertainment - spaa fringe 2008 If content falls on the web and no one discusses it - does it exist? DISCUSS Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 63. the future of social media entertainment - spaa fringe 2008 Great example of meaningful discussion (content is queen now) - triggerstreet.com Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 64. the future of social media entertainment - spaa fringe 2008 Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 65. the future of social media entertainment - spaa fringe 2008 PROMOTE Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 66. the future of social media entertainment - spaa fringe 2008 Promotion will work if you are trusted by your peers. Consider events around content vs only content promotion gamejam.org.au Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 67. the future of social media entertainment - spaa fringe 2008 MEASURE Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 68. the future of social media entertainment - spaa fringe 2008 Measuring and iteratively changing content is a part of the sustainability enabled by the web. Monitor or be damned Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 69. the future of social media entertainment - spaa fringe 2008 FUTURES Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 70. the future of social media entertainment - spaa fringe 2008 The instantaneous web, the immersive web 3.0 Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 71. media metamorphosis, playability, socialability Mixed reality, services run parallel and merged in with each other Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 72. media metamorphosis, playability, socialability Merging of SVWs and TV Mixed reality, services run parallel and merged in with each other Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 73. the future of social media entertainment - spaa fringe 2008 From audience perspective •content = king •conversation = content (web2) •therefore •conversation = king The winners are those who enable the conversation Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 74. the future of social media entertainment - spaa fringe 2008 thank you aftrs.edu.au/virtual or personalizemedia.com slideshare.net/hayesg31 Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
  • 75. the future of social media entertainment - spaa fringe 2008 Backup slide - Thanks to Laurel for identifying many revenue streams emerging across social media http://silkcharm.blogspot.com/2008/09/social-media-monetization-and-revenue.html Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com