Gary Hayes Director Laboratory of Advanced Media Production, AFTRS ex Senior Producer/Manager BBC Interactive TV & New Media 95-04

Mark Thomson, BBC DG July 06 ‘Delivering Creative Future’ “ In a converging 360 world, this isn't just a question of being nice, it's a question of survival… We need a BBC ready for digital, for 360 degree multi-platform content creation… 360 degree content creation, delivering for our linear television channels but also for all the new on-demand and web-based platforms needs to become practical reality rather than just rhetoric… Next we want a group of commissioners who really do think 360, commissioning the website, say, or the mobisode at the same time as the TV programme – or vice versa because we think more and more ideas will start in the digital space…”

Last month Google’s ad revenues in the UK overtook that of Channel 4 at £900m. At the current growth rate within two years online advertising in the UK will be bigger than the main cFTA (Commercial Free to Air) consortium of ITV at £1.7 billion GBP. If that isn’t enough, 16-24 year olds in the UK are watching 7 hours TV less a week than the average

Australia Most important media device for the gen Y group (aged 18-26) PC 37%, Mobile 27%, TV 20% Most important media device for the gen X age group (27-40) PC 28%, TV 25%, Mobile 19% 13 September, 2006- Sun setting on TVs – The Age USA 85% of respondents listed going online as a favorite leisure activity with 69% citing television viewing 14 July, 2006 – Hollywood Reporter.com UK All consumers, more time is spent on PC than TV BBC, Google, Yahoo! Research

1997! 1 Live Web Story 2 UK radio 3 TV doc 4 World Service 5 Audience steers 6 Sound games 7 Web video/audio

What do we already produce?

Cross-media production is ‘’complex’ - the multiskill CREATIVE & BUSINESS Project Management Games and Experience Design Trend and Market Analyst Interactive Design and Writing Financial & Legal Management Traditional Video Production & Editing 2D/3D Design, Flash Animation User Testing and Community Moderation Sound & Music Production Sales & Marketing TECHNICAL Mobile and SMS Development HTML Programming Server and Middleware Programming Technical Testing Hosting Services

What do we already produce?

BBC Spooks Interactive TV

BBC Spooks Web

BBC Spooks Mobile

Australia’s Laboratory for Advanced Media Production Five quick 360 case studies from the 38 projects this last year

City Games © David Bartolo and Michael Sarroff 2006

Your Perfect Partner © WBMC (A division of WBG Pty Ltd.) 2005

Insect Men © Ryder Grindle & Gawain Gollop 2005

INworld © IconInc 2006

Thank you