360 thinking, experience designing, cross-media storytelling

Slide 1: 360 thinking, experience designing, cross-media storytelling Gary Hayes Director Laboratory of Advanced Media Production, AFTRS ex Senior Producer/Manager BBC Interactive TV & New Media 95-04 SPAA 15 Nov 2006 © Gary Hayes - Director LAMP @ AFTRS gary.hayes@aftrs.edu.au Web 1.0 site lamp.edu.au - Web 2.0 blog www.personalizemedia.com - Web 3.0 blog www.justvirtual.com

Slide 2: 360 thinking, experience designing, cross-media storytelling SPAA 15 Nov 2006 © Gary Hayes - Director LAMP @ AFTRS gary.hayes@aftrs.edu.au Web 1.0 site lamp.edu.au - Web 2.0 blog www.personalizemedia.com - Web 3.0 blog www.justvirtual.com

Slide 3: 360 thinking, experience designing, cross-media storytelling Mark Thomson, BBC DG July 06 ‘Delivering Creative Future’ “In a converging 360 world, this isn't just a question of being nice, it's a question of survival… We need a BBC ready for digital, for 360 degree multi-platform content creation… 360 degree content creation, delivering for our linear television channels but also for all the new on-demand and web-based platforms needs to become practical reality rather than just rhetoric… Next we want a group of commissioners who really do think 360, commissioning the website, say, or the mobisode at the same time as the TV programme – or vice versa because we think more and more ideas will start in the digital space…” SPAA 15 Nov 2006 © Gary Hayes - Director LAMP @ AFTRS gary.hayes@aftrs.edu.au Web 1.0 site lamp.edu.au - Web 2.0 blog www.personalizemedia.com - Web 3.0 blog www.justvirtual.com

Slide 4: 360 thinking, experience designing, cross-media storytelling Last month Google’s ad revenues in the UK overtook that of Channel 4 at £900m. At the current growth rate within two years online advertising in the UK will be bigger than the main cFTA (Commercial Free to Air) consortium of ITV at £1.7 billion GBP. If that isn’t enough, 16-24 year olds in the UK are watching 7 hours TV less a week than the average SPAA 15 Nov 2006 © Gary Hayes - Director LAMP @ AFTRS gary.hayes@aftrs.edu.au Web 1.0 site lamp.edu.au - Web 2.0 blog www.personalizemedia.com - Web 3.0 blog www.justvirtual.com

Slide 5: 360 thinking, experience designing, cross-media storytelling Australia Most important media device for the gen Y group (aged 18-26) PC 37%, Mobile 27%, TV 20% Most important media device for the gen X age group (27-40) PC 28%, TV 25%, Mobile 19% 13 September, 2006- Sun setting on TVs – The Age USA 85% of respondents listed going online as a favorite leisure activity with 69% citing television viewing 14 July, 2006 – Hollywood Reporter.com UK All consumers, more time is spent on PC than TV BBC, Google, Yahoo! Research SPAA 15 Nov 2006 © Gary Hayes - Director LAMP @ AFTRS gary.hayes@aftrs.edu.au Web 1.0 site lamp.edu.au - Web 2.0 blog www.personalizemedia.com - Web 3.0 blog www.justvirtual.com

Slide 7: 360 thinking, experience designing, cross-media storytelling 1997! 1 Live Web Story 2 UK radio 3 TV doc 4 World Service 5 Audience steers 6 Sound games 7 Web video/audio SPAA 15 Nov 2006 © Gary Hayes - Director LAMP @ AFTRS gary.hayes@aftrs.edu.au Web 1.0 site lamp.edu.au - Web 2.0 blog www.personalizemedia.com - Web 3.0 blog www.justvirtual.com

Slide 8: 360 thinking, experience designing, cross-media storytelling What do we already produce? SPAA 15 Nov 2006 © Gary Hayes - Director LAMP @ AFTRS gary.hayes@aftrs.edu.au Web 1.0 site lamp.edu.au - Web 2.0 blog www.personalizemedia.com - Web 3.0 blog www.justvirtual.com

Slide 9: 360 thinking, experience designing, cross-media storytelling Cross-media production is ‘’complex’ - the multiskill CREATIVE & BUSINESS Project Management Games and Experience Design Trend and Market Analyst Interactive Design and Writing Financial & Legal Management Traditional Video Production & Editing 2D/3D Design, Flash Animation User Testing and Community Moderation Sound & Music Production Sales & Marketing TECHNICAL Mobile and SMS Development HTML Programming Server and Middleware Programming Technical Testing Hosting Services SPAA 15 Nov 2006 © Gary Hayes - Director LAMP @ AFTRS gary.hayes@aftrs.edu.au Web 1.0 site lamp.edu.au - Web 2.0 blog www.personalizemedia.com - Web 3.0 blog www.justvirtual.com

Slide 10: 360 thinking, experience designing, cross-media storytelling What do we already produce? SPAA 15 Nov 2006 © Gary Hayes - Director LAMP @ AFTRS gary.hayes@aftrs.edu.au Web 1.0 site lamp.edu.au - Web 2.0 blog www.personalizemedia.com - Web 3.0 blog www.justvirtual.com

Slide 11: 360 thinking, experience designing, cross-media storytelling BBC Spooks Interactive TV SPAA 15 Nov 2006 © Gary Hayes - Director LAMP @ AFTRS gary.hayes@aftrs.edu.au Web 1.0 site lamp.edu.au - Web 2.0 blog www.personalizemedia.com - Web 3.0 blog www.justvirtual.com

Slide 12: 360 thinking, experience designing, cross-media storytelling BBC Spooks Web SPAA 15 Nov 2006 © Gary Hayes - Director LAMP @ AFTRS gary.hayes@aftrs.edu.au Web 1.0 site lamp.edu.au - Web 2.0 blog www.personalizemedia.com - Web 3.0 blog www.justvirtual.com

Slide 13: 360 thinking, experience designing, cross-media storytelling BBC Spooks Mobile SPAA 15 Nov 2006 © Gary Hayes - Director LAMP @ AFTRS gary.hayes@aftrs.edu.au Web 1.0 site lamp.edu.au - Web 2.0 blog www.personalizemedia.com - Web 3.0 blog www.justvirtual.com

Slide 15: 360 thinking, experience designing, cross-media storytelling Australia’s Laboratory for Advanced Media Production Five quick 360 case studies from the 38 projects this last year SPAA 15 Nov 2006 © Gary Hayes - Director LAMP @ AFTRS gary.hayes@aftrs.edu.au Web 1.0 site lamp.edu.au - Web 2.0 blog www.personalizemedia.com - Web 3.0 blog www.justvirtual.com

Slide 16: 360 thinking, experience designing, cross-media storytelling City Games © David Bartolo and Michael Sarroff 2006 SPAA 15 Nov 2006 © Gary Hayes - Director LAMP @ AFTRS gary.hayes@aftrs.edu.au Web 1.0 site lamp.edu.au - Web 2.0 blog www.personalizemedia.com - Web 3.0 blog www.justvirtual.com

Slide 17: 360 thinking, experience designing, cross-media storytelling Your Perfect Partner © WBMC (A division of WBG Pty Ltd.) 2005 SPAA 15 Nov 2006 © Gary Hayes - Director LAMP @ AFTRS gary.hayes@aftrs.edu.au Web 1.0 site lamp.edu.au - Web 2.0 blog www.personalizemedia.com - Web 3.0 blog www.justvirtual.com

Slide 18: 360 thinking, experience designing, cross-media storytelling Insect Men © Ryder Grindle & Gawain Gollop 2005 SPAA 15 Nov 2006 © Gary Hayes - Director LAMP @ AFTRS gary.hayes@aftrs.edu.au Web 1.0 site lamp.edu.au - Web 2.0 blog www.personalizemedia.com - Web 3.0 blog www.justvirtual.com

Slide 19: 360 thinking, experience designing, cross-media storytelling INworld © IconInc 2006 SPAA 15 Nov 2006 © Gary Hayes - Director LAMP @ AFTRS gary.hayes@aftrs.edu.au Web 1.0 site lamp.edu.au - Web 2.0 blog www.personalizemedia.com - Web 3.0 blog www.justvirtual.com

Slide 20: 360 thinking, experience designing, cross-media storytelling Thank you SPAA 15 Nov 2006 © Gary Hayes - Director LAMP @ AFTRS gary.hayes@aftrs.edu.au Web 1.0 site lamp.edu.au - Web 2.0 blog www.personalizemedia.com - Web 3.0 blog www.justvirtual.com

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