360 thinking, experience designing, cross-media storytelling

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360 thinking, experience designing, cross-media storytelling. A short presentation delivered to the Screen Producers Association of Australia in 2006. This looks at the gen y, x audiences consuming …

360 thinking, experience designing, cross-media storytelling. A short presentation delivered to the Screen Producers Association of Australia in 2006. This looks at the gen y, x audiences consuming their media across many touch points, using BBC examples and recent LAMP ones to illustrate good experience design across all media platforms.

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Transcript

  • 1. Gary Hayes Director Laboratory of Advanced Media Production, AFTRS ex Senior Producer/Manager BBC Interactive TV & New Media 95-04
  • 2.  
  • 3. Mark Thomson, BBC DG July 06 ‘Delivering Creative Future’ “ In a converging 360 world, this isn't just a question of being nice, it's a question of survival… We need a BBC ready for digital, for 360 degree multi-platform content creation… 360 degree content creation, delivering for our linear television channels but also for all the new on-demand and web-based platforms needs to become practical reality rather than just rhetoric… Next we want a group of commissioners who really do think 360, commissioning the website, say, or the mobisode at the same time as the TV programme – or vice versa because we think more and more ideas will start in the digital space…”
  • 4. Last month Google’s ad revenues in the UK overtook that of Channel 4 at £900m. At the current growth rate within two years online advertising in the UK will be bigger than the main cFTA (Commercial Free to Air) consortium of ITV at £1.7 billion GBP. If that isn’t enough, 16-24 year olds in the UK are watching 7 hours TV less a week than the average
  • 5. Australia Most important media device for the gen Y group (aged 18-26) PC 37%, Mobile 27%, TV 20% Most important media device for the gen X age group (27-40) PC 28%, TV 25%, Mobile 19% 13 September, 2006- Sun setting on TVs – The Age USA 85% of respondents listed going online as a favorite leisure activity with 69% citing television viewing 14 July, 2006 – Hollywood Reporter.com UK All consumers, more time is spent on PC than TV BBC, Google, Yahoo! Research
  • 6.  
  • 7. 1997! 1 Live Web Story 2 UK radio 3 TV doc 4 World Service 5 Audience steers 6 Sound games 7 Web video/audio
  • 8. What do we already produce?
  • 9. Cross-media production is ‘’complex’ - the multiskill CREATIVE & BUSINESS Project Management Games and Experience Design Trend and Market Analyst Interactive Design and Writing Financial & Legal Management Traditional Video Production & Editing 2D/3D Design, Flash Animation User Testing and Community Moderation Sound & Music Production Sales & Marketing TECHNICAL Mobile and SMS Development HTML Programming Server and Middleware Programming Technical Testing Hosting Services
  • 10. What do we already produce?
  • 11. BBC Spooks Interactive TV
  • 12. BBC Spooks Web
  • 13. BBC Spooks Mobile
  • 14.  
  • 15. Australia’s Laboratory for Advanced Media Production Five quick 360 case studies from the 38 projects this last year
  • 16. City Games © David Bartolo and Michael Sarroff 2006
  • 17. Your Perfect Partner © WBMC (A division of WBG Pty Ltd.) 2005
  • 18. Insect Men © Ryder Grindle & Gawain Gollop 2005
  • 19. INworld © IconInc 2006
  • 20. Thank you