Social Media Maturity Matrix<br />The organisational path to the comprehensive and effective use of Social Media Hayden Su...
1.<br />Assessing<br />2.<br />Participating<br />3.<br />Engaging<br />4.<br />Integrating<br />Listening:Feeds, alerts,m...
Hayden Sutherlandhayden@idealinterface.co.uk+44 780 134 1955<br />
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Social Media Maturity Matrix

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The organisational path to the comprehensive and effective use of Social Media, by Hayden Sutherland

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Social Media Maturity Matrix

  1. 1. Social Media Maturity Matrix<br />The organisational path to the comprehensive and effective use of Social Media Hayden Sutherland<br />Ideal Interface<br />
  2. 2. 1.<br />Assessing<br />2.<br />Participating<br />3.<br />Engaging<br />4.<br />Integrating<br />Listening:Feeds, alerts,monitoring, prioritisation, etc.<br />Focused PRactivity (e.g. blogs),Responding to +/- sentiment,Building community,Customer Service Tracking links,Offers/Deals<br />Social Commerce,Connected API’s & Graph(Facebook store)Social CRMInventory & offermanagement bysocial channel,Etc.<br />Nothing<br />structured<br />ACTIVITIES<br />Following<br />‘Liking’<br />Etc.<br />Posting:Facebook status& Org. Pages,Tweeting, Etc.<br />Blogging<br />In-bound link<br />Customer SatTraffic/postingsSales Conversions <br />RetentionCLVConversion bySocial Channel<br />Follows ‘Likes’<br />Traffic<br />KPI’s<br />N/A<br />eCommerce<br />Marketing<br />eCommerce<br />Marketing<br />Marketing<br />DEPT’S<br />PR<br />PR<br />Customer Service<br />Customer Service<br />PR<br />Information Technology<br />
  3. 3. Hayden Sutherlandhayden@idealinterface.co.uk+44 780 134 1955<br />

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