Your SlideShare is downloading. ×
0
Social Media Maturity Matrix
Social Media Maturity Matrix
Social Media Maturity Matrix
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social Media Maturity Matrix

1,097

Published on

The organisational path to the comprehensive and effective use of Social Media, by Hayden Sutherland

The organisational path to the comprehensive and effective use of Social Media, by Hayden Sutherland

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,097
On Slideshare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
23
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Social Media Maturity Matrix
    The organisational path to the comprehensive and effective use of Social Media Hayden Sutherland
    Ideal Interface
  • 2. 1.
    Assessing
    2.
    Participating
    3.
    Engaging
    4.
    Integrating
    Listening:Feeds, alerts,monitoring, prioritisation, etc.
    Focused PRactivity (e.g. blogs),Responding to +/- sentiment,Building community,Customer Service Tracking links,Offers/Deals
    Social Commerce,Connected API’s & Graph(Facebook store)Social CRMInventory & offermanagement bysocial channel,Etc.
    Nothing
    structured
    ACTIVITIES
    Following
    ‘Liking’
    Etc.
    Posting:Facebook status& Org. Pages,Tweeting, Etc.
    Blogging
    In-bound link
    Customer SatTraffic/postingsSales Conversions
    RetentionCLVConversion bySocial Channel
    Follows ‘Likes’
    Traffic
    KPI’s
    N/A
    eCommerce
    Marketing
    eCommerce
    Marketing
    Marketing
    DEPT’S
    PR
    PR
    Customer Service
    Customer Service
    PR
    Information Technology
  • 3. Hayden Sutherlandhayden@idealinterface.co.uk+44 780 134 1955

×