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Social Media Maturity Matrix
 

Social Media Maturity Matrix

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The organisational path to the comprehensive and effective use of Social Media, by Hayden Sutherland

The organisational path to the comprehensive and effective use of Social Media, by Hayden Sutherland

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    Social Media Maturity Matrix Social Media Maturity Matrix Presentation Transcript

    • Social Media Maturity Matrix
      The organisational path to the comprehensive and effective use of Social Media Hayden Sutherland
      Ideal Interface
    • 1.
      Assessing
      2.
      Participating
      3.
      Engaging
      4.
      Integrating
      Listening:Feeds, alerts,monitoring, prioritisation, etc.
      Focused PRactivity (e.g. blogs),Responding to +/- sentiment,Building community,Customer Service Tracking links,Offers/Deals
      Social Commerce,Connected API’s & Graph(Facebook store)Social CRMInventory & offermanagement bysocial channel,Etc.
      Nothing
      structured
      ACTIVITIES
      Following
      ‘Liking’
      Etc.
      Posting:Facebook status& Org. Pages,Tweeting, Etc.
      Blogging
      In-bound link
      Customer SatTraffic/postingsSales Conversions
      RetentionCLVConversion bySocial Channel
      Follows ‘Likes’
      Traffic
      KPI’s
      N/A
      eCommerce
      Marketing
      eCommerce
      Marketing
      Marketing
      DEPT’S
      PR
      PR
      Customer Service
      Customer Service
      PR
      Information Technology
    • Hayden Sutherlandhayden@idealinterface.co.uk+44 780 134 1955