Understanding the
eCommerce
Opportunity
Hayden Sutherland
October 2013

© Ideal Interface Ltd
Introduction
Who am I ?

Hayden Sutherland
Founder and lead consultant at Ideal Interface
A strategic digital and eCommerc...
Introduction
Some of our clients

© Ideal Interface Ltd
The Digital Economy
Think Big. Think Global

• Two billion people are now connected to the
Internet.
• Almost $8 trillion ...
eCommerce
Definition time

• Definitions of what eCommerce actually is differ.
• “The buying and selling of products or se...
Population & Internet Penetration
Population
2012
Penetration
2012

© Ideal Interface Ltd
Population & Internet Penetration
Population
2012
Penetration
2012

North America
80% penetration
281M online users

© Ide...
Population & Internet Penetration
Population
2012
Penetration
2012

© Ideal Interface Ltd

South America & Caribbean
40% p...
Population & Internet Penetration
Population
2012
Penetration
2012

Middle East & Africa
20% penetration
263M online users...
Population & Internet Penetration
Population
2012

c

Penetration
2012

Europe
62% penetration
503M online users
© Ideal I...
Population & Internet Penetration
Population
2012
Penetration
2012

Asia & Oceania
29% penetration
1,133M online users
© I...
Online Spend
UK
$49 Billion
USA
$226 Billion

Mexico
$1.7 Billion

Japan
$64 Billion

Brazil
$12 Billion

China
$169 Billi...
eCommerce
Adoption
Path

Phase 1

Email
Social Networks
© Ideal Interface Ltd

Phase 2

Online Banking
Travel

Phase 3

On...
eCommerce
Adoption
Path

Phase 1

Phase 2

Phase 3

Phase 4

UK

Markets are maturing

India

USA
Brazil

Indonesia

Email...
But forget about
International eCommerce…
… if you can’t get the basics right at home
first

© Ideal Interface Ltd
The basics
•
•
•
•
•
•
•

© Ideal Interface Ltd

Merchandising & catalogue management
Payment & security
Fulfilment & retu...
Analytics
• Stand up please
• Stay standing if you currently have an
eCommerce site
• Stay standing if you are using web a...
New
models
New
markets

© Ideal Interface Ltd

• It’s not just about replicating your shop or
catalogue
• You have less ph...
eCommerce
Isn’t just for
the big boys
Biccies.com

© Ideal Interface Ltd
eCommerce
Isn’t just for
the big boys
Biccies.com

© Ideal Interface Ltd

• Started by a local cake shop owner
• Identifie...
eCommerc
e:
The ability
to create a
business
askherfriends.com

© Ideal Interface Ltd
eCommerc
e:
The ability
to create a
business
askherfriends.com

© Ideal Interface Ltd
eCommerc
e:
The ability
to create a
business
askherfriends.com

© Ideal Interface Ltd

• Combines eCommerce with Social Me...
eCommerc
e:
The ability
to transform
an industry
uber.com

© Ideal Interface Ltd
eCommerc
e:
The ability
to transform
an industry
uber.com

© Ideal Interface Ltd
eCommerc
e:
The ability
to transform
an industry
uber.com

© Ideal Interface Ltd

• Disrupting the taxi market in 20+ citi...
In Short
•
•
•
•
•
•

© Ideal Interface Ltd

There is still a huge opportunity
The UK is one of the most mature markets
Co...
My Contact Details
• Hayden Sutherland
• hayden@idealinterface.co.uk
• www.idealinterface.co.uk
• @haydens30
• 0780 134195...
Upcoming SlideShare
Loading in …5
×

Understanding the eCommerce Opportunity

2,156 views
1,985 views

Published on

My slides from my current set of presentations to Scottish-based businesses on the opportunities and potential that eCommerce can create.

Published in: Business, Technology
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,156
On SlideShare
0
From Embeds
0
Number of Embeds
147
Actions
Shares
0
Downloads
60
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide
  • Source: McKinsey & Company (2012)
  • Source: McKinsey & Company (2012)
  • Source: Forrester World Online Population Forecasts
  • Source: Forrester World Online Population Forecasts
  • Source: Forrester World Online Population Forecasts
  • Source: Forrester World Online Population Forecasts
  • Source: Forrester World Online Population Forecasts
  • Source: Forrester World Online Population Forecasts
  • *Includes consumer to consumer salesSource: Forrester Online Retail Forecasts
  • Source: Forrester ResearchPhase 1: Connecting & entertainingPhase 2: eBusiness basicsPhase 3: Comparable goodsPhass 4: Subjective purchases
  • Source: Forrester ResearchPhase 1: Connecting & entertainingPhase 2: eBusiness basicsPhase 3: Comparable goodsPhass 4: Subjective purchases
  • Stay standing if you have linked PPC to analytics
  • All vehicles licensed & insured
  • Understanding the eCommerce Opportunity

    1. 1. Understanding the eCommerce Opportunity Hayden Sutherland October 2013 © Ideal Interface Ltd
    2. 2. Introduction Who am I ? Hayden Sutherland Founder and lead consultant at Ideal Interface A strategic digital and eCommerce consultancy Based in Glasgow Twitter: @haydens30 Blog: http://press20.blogspot.co.uk © Ideal Interface Ltd
    3. 3. Introduction Some of our clients © Ideal Interface Ltd
    4. 4. The Digital Economy Think Big. Think Global • Two billion people are now connected to the Internet. • Almost $8 trillion changes hands each year through eCommerce. • In some developed markets, about twothirds of all businesses have a Web presence of some kind and one-third of small & medium-sized businesses extensively use Web technologies. © Ideal Interface Ltd
    5. 5. eCommerce Definition time • Definitions of what eCommerce actually is differ. • “The buying and selling of products or services conducted over electronic systems such as the Internet (and other computer networks)” Wikipedia • It’s not just… • B2C: Business to Consumer • B2B: Business to Business • And.. System to System © Ideal Interface Ltd
    6. 6. Population & Internet Penetration Population 2012 Penetration 2012 © Ideal Interface Ltd
    7. 7. Population & Internet Penetration Population 2012 Penetration 2012 North America 80% penetration 281M online users © Ideal Interface Ltd
    8. 8. Population & Internet Penetration Population 2012 Penetration 2012 © Ideal Interface Ltd South America & Caribbean 40% penetration 244M online users
    9. 9. Population & Internet Penetration Population 2012 Penetration 2012 Middle East & Africa 20% penetration 263M online users © Ideal Interface Ltd
    10. 10. Population & Internet Penetration Population 2012 c Penetration 2012 Europe 62% penetration 503M online users © Ideal Interface Ltd
    11. 11. Population & Internet Penetration Population 2012 Penetration 2012 Asia & Oceania 29% penetration 1,133M online users © Ideal Interface Ltd
    12. 12. Online Spend UK $49 Billion USA $226 Billion Mexico $1.7 Billion Japan $64 Billion Brazil $12 Billion China $169 Billion Argentina $1.9 Billion © Ideal Interface Ltd Germany $32 Billion India $1.6 Billion
    13. 13. eCommerce Adoption Path Phase 1 Email Social Networks © Ideal Interface Ltd Phase 2 Online Banking Travel Phase 3 Online retail Tech & Books Phase 4 Online retail Fashion & Food
    14. 14. eCommerce Adoption Path Phase 1 Phase 2 Phase 3 Phase 4 UK Markets are maturing India USA Brazil Indonesia Email Social Networks © Ideal Interface Ltd Online Banking Travel China Online retail Tech & Books Online retail Fashion & Food
    15. 15. But forget about International eCommerce… … if you can’t get the basics right at home first © Ideal Interface Ltd
    16. 16. The basics • • • • • • • © Ideal Interface Ltd Merchandising & catalogue management Payment & security Fulfilment & returns Customer Service Marketing User Experience & conversion optimisation Analytics
    17. 17. Analytics • Stand up please • Stay standing if you currently have an eCommerce site • Stay standing if you are using web analytics • Stay standing if you use it to get regular KPI’s (visits) • Stay standing if you have ‘goals’ set up on your site • Stay standing if you are measuring eCommerce values • All of this is free! © Ideal Interface Ltd
    18. 18. New models New markets © Ideal Interface Ltd • It’s not just about replicating your shop or catalogue • You have less physical and product restrictions online • Combine different approaches to find what works • It’s far easier to test & learn online
    19. 19. eCommerce Isn’t just for the big boys Biccies.com © Ideal Interface Ltd
    20. 20. eCommerce Isn’t just for the big boys Biccies.com © Ideal Interface Ltd • Started by a local cake shop owner • Identified an opportunity for biscuits as presents and corporate gifts • Uses postal service for fulfilment • Opportunity to franchise & scale the business
    21. 21. eCommerc e: The ability to create a business askherfriends.com © Ideal Interface Ltd
    22. 22. eCommerc e: The ability to create a business askherfriends.com © Ideal Interface Ltd
    23. 23. eCommerc e: The ability to create a business askherfriends.com © Ideal Interface Ltd • Combines eCommerce with Social Media & email • Builds up recommendations from friends & family • Doesn’t actually transact online, acts as an affiliate
    24. 24. eCommerc e: The ability to transform an industry uber.com © Ideal Interface Ltd
    25. 25. eCommerc e: The ability to transform an industry uber.com © Ideal Interface Ltd
    26. 26. eCommerc e: The ability to transform an industry uber.com © Ideal Interface Ltd • Disrupting the taxi market in 20+ cities worldwide • Combines location-based app & eCommerce • Uses familiar (Amazon.com) features: • Cashless payments (billed to credit card) • Ability to ‘rate your driver’ • Founded in 2009 • Now currently valued at $3bn+
    27. 27. In Short • • • • • • © Ideal Interface Ltd There is still a huge opportunity The UK is one of the most mature markets Consider the local vs. international opportunity Measure everything Online practices don’t have to replicate offline Make £Billions!
    28. 28. My Contact Details • Hayden Sutherland • hayden@idealinterface.co.uk • www.idealinterface.co.uk • @haydens30 • 0780 1341955 © Ideal Interface Ltd

    ×