Digital Customer Acquisition Toolkit Hayden Sutherland Ideal Interface
Digital is not just technology, brand or communications
It is all 3 combined
Tech Brand Comms
In other words,  the overlap between..
Interaction Creativity Content
Traditional communication roles are now  blurred and almost unrecognisable
Attention Interest Desire Action ‘ AIDA’ Acquisition Model
Attention Interest Desire Action 3 Areas Of Customer Activity
PR Marketing Conversion Attention Interest Desire Action Map To 3 Key Disciplines
PR Marketing Conversion Attention Interest Desire Action Wrapped With Branding
A Digital Toolkit for Building Business
The overlapping tools used online for:  PR, Marketing & Conversion
Toolkit Key Something used on a  Website Internally Something used off of a  Website Externally
Digital PR Tools Social Media Press Release Keyword Targeted Content Photo sharing Social News & Bookmarking SEO News & Pr...
Digital Marketing Tools Analytics Promotions Landing Pages Micro Sites Email Marketing Search Engine Optimisation Search E...
Digital Conversion Tools Analytics Content Personalisation User Journey Optimisation A/B & Mult-Variate Testing Tools Sear...
[email_address] +44 (0)780 134 1955 www.idealinterface.co.uk
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Digital toolkit 1

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Digital toolkit 1

  1. 1. Digital Customer Acquisition Toolkit Hayden Sutherland Ideal Interface
  2. 2. Digital is not just technology, brand or communications
  3. 3. It is all 3 combined
  4. 4. Tech Brand Comms
  5. 5. In other words, the overlap between..
  6. 6. Interaction Creativity Content
  7. 7. Traditional communication roles are now blurred and almost unrecognisable
  8. 8. Attention Interest Desire Action ‘ AIDA’ Acquisition Model
  9. 9. Attention Interest Desire Action 3 Areas Of Customer Activity
  10. 10. PR Marketing Conversion Attention Interest Desire Action Map To 3 Key Disciplines
  11. 11. PR Marketing Conversion Attention Interest Desire Action Wrapped With Branding
  12. 12. A Digital Toolkit for Building Business
  13. 13. The overlapping tools used online for: PR, Marketing & Conversion
  14. 14. Toolkit Key Something used on a Website Internally Something used off of a Website Externally
  15. 15. Digital PR Tools Social Media Press Release Keyword Targeted Content Photo sharing Social News & Bookmarking SEO News & Press Content Video Sharing SOCIAL MEDIA Twitter Facebook Community Feeds & Syndication Blog/Editorial Link Building Analytics Monitoring Tracking Surveys Email Blogger Engagement
  16. 16. Digital Marketing Tools Analytics Promotions Landing Pages Micro Sites Email Marketing Search Engine Optimisation Search Engine Marketing (PPC) Competitions Rich Media & Video Online Advertising Social Media Marketing Banners & Buttons Sponsorship Content Affiliate
  17. 17. Digital Conversion Tools Analytics Content Personalisation User Journey Optimisation A/B & Mult-Variate Testing Tools Search & Social Marketing eCRM Email Feedback Imagery
  18. 18. [email_address] +44 (0)780 134 1955 www.idealinterface.co.uk

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