Content marketing optimisation

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Your website content delivery needs to follow the overall site delivery process, closely!
But updating content is a cyclical process – not a ‘one off'

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Content marketing optimisation

  1. 1. Content MarketingThe new /old discipline Hayden Sutherland Ideal Interface 28 October 2012
  2. 2. The Content Delivery ProcessEngage Specific Design Develop LaunchContent Content Produce Populate UpdateStrategy Audit Content Content ContentYour website content delivery needs to followthe overall site delivery process, closely!
  3. 3. The Content Optimisation ProcessEngage Specific Design Develop LaunchContent Content Produce Populate UpdateStrategy Audit Content Content ContentBut updating content is acyclical process – not a ‘one off’
  4. 4. Content Marketing Optimisation Brand Brand Populate Update Content ContentBrand ‘voice’needs maintaining
  5. 5. Content Marketing Optimisation SEO terms SEO terms Brand Brand Populate Update Content ContentSEO termsneed revising
  6. 6. Content Marketing Optimisation SEO terms SEO terms Brand Brand Populate Update Content Content Search rankings AnalyticsUsing agreed KPI’s e.g. Visits & visitorsmetrics as feedback Bounce rates Conversion
  7. 7. hayden@idealinterface.co.uk +44 (0)780 134 1955 www.idealinterface.co.uk

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