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Content marketing optimisation
Content marketing optimisation
Content marketing optimisation
Content marketing optimisation
Content marketing optimisation
Content marketing optimisation
Content marketing optimisation
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Content marketing optimisation

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Your website content delivery needs to follow the overall site delivery process, closely! …

Your website content delivery needs to follow the overall site delivery process, closely!
But updating content is a cyclical process – not a ‘one off'

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  • 1. Content MarketingThe new /old discipline Hayden Sutherland Ideal Interface 28 October 2012
  • 2. The Content Delivery ProcessEngage Specific Design Develop LaunchContent Content Produce Populate UpdateStrategy Audit Content Content ContentYour website content delivery needs to followthe overall site delivery process, closely!
  • 3. The Content Optimisation ProcessEngage Specific Design Develop LaunchContent Content Produce Populate UpdateStrategy Audit Content Content ContentBut updating content is acyclical process – not a ‘one off’
  • 4. Content Marketing Optimisation Brand Brand Populate Update Content ContentBrand ‘voice’needs maintaining
  • 5. Content Marketing Optimisation SEO terms SEO terms Brand Brand Populate Update Content ContentSEO termsneed revising
  • 6. Content Marketing Optimisation SEO terms SEO terms Brand Brand Populate Update Content Content Search rankings AnalyticsUsing agreed KPI’s e.g. Visits & visitorsmetrics as feedback Bounce rates Conversion
  • 7. hayden@idealinterface.co.uk +44 (0)780 134 1955 www.idealinterface.co.uk

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