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iStart - Mobilising management attracts the IT dollar - ICT Investment Intentions Survey 2013

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Mobilising management …

Mobilising management
attracts the IT dollar: iStart’s annual investment survey shows the mid-market is investing in mobile
business intelligence while small business is doing more with less in the cloud…

After several years of flat ICT spend the major driver of ICT
investment, particularly in the mid-market, is mobilising business
data into the hands of management.
While the mid-market is forecasting an 15 percent increase
in investment, overall spending is predicted to grow by just
1.3 percent to NZ$363 million the results of iStart’s 2013 ICT Investment
Intentions Survey show.
Mobile apps and mobile devices for staff are again amongst the most
popular investment area with 49 percent of organisations planning to buy
devices for management and staff. This is understandably matched with a
significant increase in plans to invest in mobile applications. Smartphone apps
are planned by 39 percent of respondents, up from 25 percent in 2012.

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  • 1. ICT investment intentions surveyMobilising managementattracts IT dollariStart’s annual investment survey shows the mid-market is investing in mobilebusiness intelligence while small business is doing more with less in the cloud…A fter several years of flat ICT spend the major driver of ICT ments in new or extended ERP solutions. investment, particularly in the mid-market, is mobilising busi- Smaller businesses are looking to reduce costs – those with less than 50 ness data into the hands of management. staff are forecasting a reduction of 9.6 percent. Several cited moving to the While the mid-market is forecasting an 15 percent increase cloud, and the associated reduction in Microsoft licensing costs as the reason. in investment, overall spending is predicted to grow by just The 424 organisations responding to the survey represent a NZ$363m1.3 percent to NZ$363 million the results of iStart’s 2013 ICT Investment share of Australasia’s estimated NZ$7b ICT annual capital investment market.Intentions Survey show. The overall sentiment among respondents was a sense that many were Mobile apps and mobile devices for staff are again amongst the most on the brink of significant changes in the way they deliver IT. Several respon-popular investment area with 49 percent of organisations planning to buy dents commented that the pace of innovation in cloud applications is creat-devices for management and staff. This is understandably matched with a ing a struggle to keep up.significant increase in plans to invest in mobile applications. Smartphone apps General Manager of iStart, Hayden McCall, commented on the impact theare planned by 39 percent of respondents, up from 25 percent in 2012. cloud is having on all businesses, “across all software categories, businesses Business intelligence, reporting and analytics or ‘big data’ solutions retain are looking first to the cloud, and many are in a holding pattern as the vendortheir high level of interest with 46 percent intending to spend on BI applica- shake out determines the winners and losers. Most businesses will welcometions – similar to the 45 percent last survey. The results reinforce the trend the maturing of cloud options in which they can confidently invest.toward making access to corporate data available to staff wherever they are “Cloud uptake is slowly moving away from concerns on security and inter-and on whichever device. (For more on the big data mobility trend refer to net outages towards the functionality of the applications available and theGartner’s market analysis on page 66.) resilience of both the architecture and the contract with the provider – the BI and mobile apps were seen as the second and third most pressing cloud is maturing.”investment after the core requirements of upgraded infrastructure hardware A big thank you to all those who responded to the survey – the winner of(servers, network equipment etc). ERP and financial systems, the traditional the smartphone will be announced in the eNewsletter so keep an eye out.leader, come in at fourth place, with 37 percent looking at making invest-
  • 2. Research // 2013 iStart ICT Investment Intentions Survey SURVEY RESULTS IT Capex Forecasts, 2013 2013 Number of Number of % of total estimated Average 2013 % change Employees Respondents total IT spend (NZ$000) IT spend 2012 to 2013 Have now, intend to replace 1-5 74 17% $971 $13,122 -8.1%ab Have now, intend to upgrade or extend 6-20 58 14% $1,954 $33,690 -7.5%c Dont have, intend to buy new 21-50 52 12% $3,712 $71,385 -13.2%d Dont have, no investment intention 50-200 100 24% $34,962 $349,620 15.3%e Have now, no investment intention 200-500 62 15% $86,176 $1,389,935 7.2% * Estimated total number of organisations on iStart database 500+ 78 18% $235,208 $3,015,487 -2.0% (of 5750) planning to invest in 2013 Grand Total 424 100% $362,283 $856,092 1.3% Hardware/Servers/Network Mobile Devices for Business Intelligence/Reporting/ Infrastructure Management and Staff Performance Management ERP/Financials no invest 2 no invest 2 no invest 2 e 7% 8% 4% 11% d no invest1 no invest1 no invest1 31% 34% buy new 39% buy new 31% buy new 23% c upgrade upgrade 44% upgrade b 37% replace replace replace 3% a 53% 6% 24% 10% 20% 12% 4% 60% 3450 49% 2818 46% 2645 37% 2128 investing planning to investing planning to investing planning to investing planning to in 2013 invest in 2013* in 2013 invest in 2013* in 2013 invest in 2013* in 2013 invest in 2013* % of companies running in the cloud by application type Smartphone Applications IP Telephony/VoIP/Enhanced Website/Content Management 32% BI (Email, Sales, Service) Telephony Applications no invest 2 no eMail Servers 29% eMarketing 3% 5% None 28% 21% no invest1 no CRM 20% Other 21% 23% buy new bu None, but looking at options 20% Desktop/collaberation 42% ERP/Financials 18% upgrade up Desktop/Collaboration 15% ERP/financial 15% replace 8% rep Other 14% eMarketing 13% 41% None, but looking at options 22% BI 10% 39% CRM investing 2243 36% 2070 planning to investing planning to 0 5 10 15 20 25 30 35 in 2013 invest in 2013* in 2013 invest in 2013* None eMail Servers Website/Content Management
  • 3. Research // 2013 iStart ICT Investment Intentions SurveySURVEY RESULTS Business Process Management Content Management System eCommerce Capable Website (BPM) Wireless Network no invest 2 no no invest 2 no invest 2 5% 3% 5% 1% no invest1 no 26% no invest1 20% 18% no invest1 27% 24% 22% 20% buy new buy buy new buy new upg upgrade 9% upgrade 5% upgrade 5% 7% replace replace replace 62% 8% rep 41% 51% 44% 33% 1898 29% 1668 30% 1725 30% 1725 investing planning to investing planning to investing planning to investing planning to in 2013 invest in 2013* in 2011 invest in 2013* in 2013 invest in 2013* in 2013 invest in 2013* CRM/Help Desk/Call Centre B2B eCommerce/eProcurement Email & Document Archiving/ System System Network and E-mail Security Retrieval System no invest 2 no invest 2 no invest 2 no 7% 6% 3% 5% no invest1 no invest1 no 25% no invest1 18% 18% 16% 32% buy new buy new 29% buy new buy 4% upgrade48% upg upgrade upgrade 7% 5% replace replace 62% replace rep 6% 21% 37% 48% 31% 1783 27% 1553 31% 1783 31% 1783 investing planning to investing planning to investing planning to investing planning to in 2013 invest in 2013* in 2013 invest in 2013* in 2013 invest in 2013* in 2013 invest in 2013* Human Resource Management Supply Chain/Demand System Scanning or RFID Solution Management (SCM) Mapping/Navigation/GIS no invest 2 no invest 2 no invest 2 no 4% 2% 3% 1% 7% 9% 12% no invest1 19% 6% 2% no invest1 22% no invest1 no 5% 32% 8% 2% buy new buy new buy new bu 39% upgrade upgrade upgrade up replace replace replace re 44% 48% 61% 73% 17% 978 19% 1093 17% 978 8% 460 investing planning to investing planning to investing planning to investing planning to in 2013 invest in 2013* in 2013 invest in 2013* in 2013 invest in 2013* in 2013 invest in 2013*For the full survey results go to www.istart.co.nz or www.istart.com.au; Search term = “intentions”