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iStart - Ditch the leather, the eWallet is here to stay

by GM - Media Services at iStart on Mar 19, 2013

  • 447 views

We’ve been talking about digital wallets for years, but ...

We’ve been talking about digital wallets for years, but
now they are actually here Clare Coulson takes a
look at the payments landscape and asks if we will be
putting away our wallets for good…

When the iPhone 5 launched last
year near field communications
capability (or NFC) was noticeably
absent from the chipset, but the
hugely positive results of a number
of recent NFC trials suggest that perhaps the
hallowed company has got it wrong this time.
People are clamouring to use it says Ben
Pfisterer, head of innovation and emerging products
in A/NZ for Visa. “It’s the most exciting finding that
we are getting [from our trials],” he says. “When I
actually go and use it, I get stopped nine times out
of ten by people asking where I got it and how they
can get one. It’s a really strong reaction – people are
really, really keen to give it a go once they see how
convenient it is.”
Visa already has its Visa PayWay contactless
credit cards in the market and Pfisterer got his NFC
capable smartphone through the pre-commercial
trial that Visa is currently running in partnership
with Vodafone.

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iStart - Ditch the leather, the eWallet is here to stay iStart - Ditch the leather, the eWallet is here to stay Document Transcript