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The Road to be the official music game in Thailand - Thapster
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The Road to be the official music game in Thailand - Thapster

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Thapster, a no.1 massive hit of music game in Thailand. It reached 500,000 downloads and 2M gameplay-times within 5 months of Thai iOS App Store. …

Thapster, a no.1 massive hit of music game in Thailand. It reached 500,000 downloads and 2M gameplay-times within 5 months of Thai iOS App Store.

Mr.Thitipong Krungkaew, (Co-Founder & Producer) and
Mr.Ratapatr Chotimongkol (Business Development Manager)

both from Sinoze Game Studio will be sharing with us about their journey for the road to success of making Thapster the no.1 hit of music game in Thailand. The story will include approaches they were using both in terms of business and production, problems they faced and how they resolved them, vision of the team and the app itself including all other misc story along the journey.

See the meetup event link at http://www.meetup.com/Indie-game-developers-and-development/events/139630732/.

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Transcript

  • 1. Presents
  • 2. Who am I ? Sinoze Co-founder CTO Producer of Thapster Past : Graphics Programmer Now : Code Manage Project Design QA Fanpage Admin, Order Pizza
  • 3. Topics  Thapster  History  Problems  Achievement  The Future  Lessons Learned
  • 4. “The First Official Thai Music Game On Mobile”
  • 5. #1 Official Thai Music Game
  • 6. High Quality App
  • 7. Featured App
  • 8. Data Overview Average Plays / Day 278,281 680,461 installs Soon... Time Spend / Session 17.6 min ~30,000,000 plays Data Collected on September 27th 2013
  • 9. Free iPhone “Game” Ranking Thapster Ranking LINE POP Ranking
  • 10. Entertainment “Half-life” Music 25 - 1000 years Film 5 - 25 years Game 2 - 5 years Mobile Game 1/2 - 2 years The shorter the half-life, the more power the creator holds Reference : Unite 2013 Keynote
  • 11. The Community ● Updates ● Song Request ● Live Support ● Android ???
  • 12. History
  • 13. $$$
  • 14. Freedom
  • 15. Research Research Research
  • 16. Understanding market TapSonic (2011) Tap Tap Revenge 4 (2010) Cytus (2012) Jukebeat (2011) Beat Sneak Bandit (2012) Groove Coaster (2011)
  • 17. Incubation Period
  • 18. Concept Art
  • 19. Planning “Business Plan” Monetization Production/ Programming Marketing
  • 20. Pitching Investors
  • 21. Prototyping
  • 22. Testing Market FatFest 2012
  • 23. Building the Team Sinoze Office
  • 24. Drama
  • 25. 1. Users 4. Music Labels3. Advertiser / Ad Network Stakeholders 2. Product Development
  • 26. Problems 1. 1.Thai Users do not purchase songs 2. Advertising Selling / Operation ● Advertising ● Alternative Payment Gateway ● Items Shop ● Build larger Users ● Co - Promotion Program ● Direct Customers
  • 27. Problems 3. No Sales Pack / No Exact Price ● Co Promotion Program (itune/ facebook/ youtube) ● Satisfaction Discrimination ● Profit Share/ Fix Amount
  • 28. Future Plan Thapster 2.0 Internationalized Music Game International Social/ Casual Game Better UI/UX design Item Shop Payment Gateway New Social Features
  • 29. Lessons Learn Be friend with everyones Fails Lead Success Lean as you can Stay Focus and Motivate
  • 30. Contact: ratapatr.c@sinozegames.com , Tel. 090-971-2235

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