Presents
Who am I ?
Sinoze Co-founder
CTO
Producer of Thapster
Past :
Graphics Programmer
Now :
Code
Manage Project
Design QA
Fanpa...
Topics
 Thapster
 History
 Problems
 Achievement
 The Future
 Lessons Learned
“The First Official Thai Music Game On Mobile”
#1 Official Thai Music Game
High Quality App
Featured App
Data Overview
Average Plays / Day 278,281
680,461 installs Soon...
Time Spend / Session 17.6 min
~30,000,000 plays
Data Co...
Free iPhone “Game” Ranking
Thapster Ranking
LINE POP Ranking
Entertainment “Half-life”
Music 25 - 1000 years
Film 5 - 25 years
Game 2 - 5 years
Mobile Game 1/2 - 2 years
The shorter t...
The Community
● Updates
● Song Request
● Live Support
● Android ???
History
$$$
Freedom
Research Research Research
Understanding market
TapSonic (2011)
Tap Tap Revenge 4 (2010)
Cytus (2012)
Jukebeat (2011) Beat Sneak Bandit (2012)
Groove...
Incubation Period
Concept Art
Planning
“Business Plan”
Monetization
Production/
Programming
Marketing
Pitching Investors
Prototyping
Testing Market
FatFest 2012
Building the Team
Sinoze Office
Drama
1. Users
4. Music Labels3. Advertiser / Ad Network
Stakeholders
2. Product Development
Problems
1.
1.Thai Users do not
purchase songs
2. Advertising Selling /
Operation
● Advertising
● Alternative Payment Gate...
Problems
3. No Sales Pack
/ No Exact Price
● Co Promotion Program
(itune/ facebook/ youtube)
● Satisfaction Discrimination...
Future Plan
Thapster 2.0
Internationalized Music Game
International Social/ Casual Game
Better UI/UX design
Item Shop
Paym...
Lessons Learn
Be friend with everyones
Fails Lead Success
Lean as you can
Stay Focus and Motivate
Contact: ratapatr.c@sinozegames.com , Tel. 090-971-2235
The Road to be the official music game in Thailand - Thapster
The Road to be the official music game in Thailand - Thapster
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The Road to be the official music game in Thailand - Thapster

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Thapster, a no.1 massive hit of music game in Thailand. It reached 500,000 downloads and 2M gameplay-times within 5 months of Thai iOS App Store.

Mr.Thitipong Krungkaew, (Co-Founder & Producer) and
Mr.Ratapatr Chotimongkol (Business Development Manager)

both from Sinoze Game Studio will be sharing with us about their journey for the road to success of making Thapster the no.1 hit of music game in Thailand. The story will include approaches they were using both in terms of business and production, problems they faced and how they resolved them, vision of the team and the app itself including all other misc story along the journey.

See the meetup event link at http://www.meetup.com/Indie-game-developers-and-development/events/139630732/.

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The Road to be the official music game in Thailand - Thapster

  1. 1. Presents
  2. 2. Who am I ? Sinoze Co-founder CTO Producer of Thapster Past : Graphics Programmer Now : Code Manage Project Design QA Fanpage Admin, Order Pizza
  3. 3. Topics  Thapster  History  Problems  Achievement  The Future  Lessons Learned
  4. 4. “The First Official Thai Music Game On Mobile”
  5. 5. #1 Official Thai Music Game
  6. 6. High Quality App
  7. 7. Featured App
  8. 8. Data Overview Average Plays / Day 278,281 680,461 installs Soon... Time Spend / Session 17.6 min ~30,000,000 plays Data Collected on September 27th 2013
  9. 9. Free iPhone “Game” Ranking Thapster Ranking LINE POP Ranking
  10. 10. Entertainment “Half-life” Music 25 - 1000 years Film 5 - 25 years Game 2 - 5 years Mobile Game 1/2 - 2 years The shorter the half-life, the more power the creator holds Reference : Unite 2013 Keynote
  11. 11. The Community ● Updates ● Song Request ● Live Support ● Android ???
  12. 12. History
  13. 13. $$$
  14. 14. Freedom
  15. 15. Research Research Research
  16. 16. Understanding market TapSonic (2011) Tap Tap Revenge 4 (2010) Cytus (2012) Jukebeat (2011) Beat Sneak Bandit (2012) Groove Coaster (2011)
  17. 17. Incubation Period
  18. 18. Concept Art
  19. 19. Planning “Business Plan” Monetization Production/ Programming Marketing
  20. 20. Pitching Investors
  21. 21. Prototyping
  22. 22. Testing Market FatFest 2012
  23. 23. Building the Team Sinoze Office
  24. 24. Drama
  25. 25. 1. Users 4. Music Labels3. Advertiser / Ad Network Stakeholders 2. Product Development
  26. 26. Problems 1. 1.Thai Users do not purchase songs 2. Advertising Selling / Operation ● Advertising ● Alternative Payment Gateway ● Items Shop ● Build larger Users ● Co - Promotion Program ● Direct Customers
  27. 27. Problems 3. No Sales Pack / No Exact Price ● Co Promotion Program (itune/ facebook/ youtube) ● Satisfaction Discrimination ● Profit Share/ Fix Amount
  28. 28. Future Plan Thapster 2.0 Internationalized Music Game International Social/ Casual Game Better UI/UX design Item Shop Payment Gateway New Social Features
  29. 29. Lessons Learn Be friend with everyones Fails Lead Success Lean as you can Stay Focus and Motivate
  30. 30. Contact: ratapatr.c@sinozegames.com , Tel. 090-971-2235
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