The lean-hardware-financing
Upcoming SlideShare
Loading in...5
×
 

The lean-hardware-financing

on

  • 43,145 views

An overview of where is the money when it comes to building a hardware startup.

An overview of where is the money when it comes to building a hardware startup.

Statistics

Views

Total Views
43,145
Views on SlideShare
12,504
Embed Views
30,641

Actions

Likes
54
Downloads
220
Comments
3

93 Embeds 30,641

http://techcrunch.com 14506
http://social-design-net.com 11053
http://feedly.com 2112
http://blogs.itmedia.co.jp 713
http://www.haxlr8r.com 319
http://digg.com 251
http://haxlr8r.com 199
http://cloud.feedly.com 190
http://www.feedspot.com 148
http://www.newsblur.com 135
http://www.techcrunch.com 114
https://twitter.com 84
http://reader.aol.com 82
http://feeds.feedburner.com 80
http://techcrunch.cn 68
http://01booster.com 63
http://newsblur.com 59
http://www.linkedin.com 37
http://feedproxy.google.com 35
http://www.caucapino4u.com 31
http://www.inoreader.com 29
http://127.0.0.1 28
http://electronicojocochang.blogspot.com 24
http://flavors.me 19
http://haxlr4.rssing.com 18
http://plus.url.google.com 16
http://inoreader.com 14
https://www.linkedin.com 14
http://feedreader.com 13
http://kbc015.kbplatform.com 12
http://www.hanrss.com 11
http://alcoholix.tumblr.com 11
https://reader.aol.com 8
http://www.google.co.jp 7
https://www.rebelmouse.com 7
http://fiddle.jshell.net 7
http://localhost 7
http://aula601primavera.blogspot.com 7
http://reader.develdonlabs.com 6
http://news.google.com 6
http://pruebas.wedopapers.com 6
http://translate.googleusercontent.com 6
http://tctechcrunch2011.wordpress.com 6
http://sadani.feedspot.com 6
https://www.commafeed.com 4
http://guides.co 4
http://www.nexxea.com 3
https://www.google.co.jp 3
http://www.evercreative.net 3
http://l.lj-toys.com 3
More...

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • ok!!
    Are you sure you want to
    Your message goes here
    Processing…
  • i can not do it
    Are you sure you want to
    Your message goes here
    Processing…
  • www.melefoni.com.tr
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

The lean-hardware-financing The lean-hardware-financing Presentation Transcript

  • The Lean Hardware Startup FINANCING #LeanHW Cyril Ebersweiler Benjamin Joffe
  • Cyril Ebersweiler / 希雷 / シリル Partner/ Founder Mentor / Speaker Investor - Software +50 Investor - Hardware +43
  • 2014: year of hardware?
  • 0 HW BACKERS 200,000 6 4.5 100,000 3 93,870 2.09 50,000 1.5 1.33 19,181 0 HW PROJECTS 2011 HW PROJECTS % 1.57 248 121 0.46 0.59 2012 2013 0 2 365 0 0 195,449 5.83 150,000 0 0 HW BACKERS % 1.5 1 0.5 0 365 Projects (1.5%) 195,000 backers (6%) >2x in 1 year!
  • 2x Startups First half 2013> Total 2012 HW Funding TOTAL $M 500 446 375 250 209 125 94 52 0 2012 2013 (RR)
  • Life of a Hardware startup 1. Concept 2. Minimum Functional prototype (MFP) 3. Complete Functional Prototype (CFP) 4. Design-for-Manufacture (DFM) 5. First factory run (FFR) 6. Retail
  • How fast can you get to market? (every $$$$ matters)
  • Lean Hardware Rules From Prototype to Production “No hardware plan survives contact with a factory” 1.Design with the right components 2.A prototype is ready when it can be manufactured 3.Your factory is your most important partner 4.Be memorable 5.Pick the right business model # "$$ "# ! #&% %
  • Life of a Hardware Startup CONCEPT MFP CFP DFM FFR RETAIL
  • Concept Targets • Become a master of the problem • Customer development (interviews, customer journey, core need identification, etc.) Financing •Bootstrapping (your money, grants, etc.) •Fundraising almost impossible (track record?) •Investors want to see something that works
  • MFP Targets • “It works” • Off-the-shelf, 3d prints, handmade parts • BOM 10s of $ to thousands Financing • Bootstrapping, grants, FFF (50K) • People will think it’s the final product
  • CFP Targets • “It looks real!” • Get ready to talk with suppliers Financing • Bootstrapping, Angel investors, Accelerators • VCs still unlikely
  • DFM “No hardware plan survives contact with a factory” #1 rule of Lean hardware Targets • “Ready to roll” (& crowdfund) • Identify supplier, negotiate, reduce fees • Master your BOM... and your profits Financing • Bootstrapping, Angel investors, Accelerators • Crowd • VCs might listen (at least looking)
  • Evolution of the Leap Motion Controller
  • FFR Targets • “Make the things” Financing • Angels, Crowdfunding, Crowd- investing, Pre-sells • VCs (need $M pre-orders if you crowdfunded)
  • Retail Targets • Sell online • “Get in the store!” Financing • VCs • Pre-orders • Bank credit lines • Factoring • Supplier • Revenue-based financing
  • Life of a Hardware Startup • A category leader will require large amounts of capital • Pick your battle: single hit, portfolio, platform or ecosystem • Success isn’t binary with hardware
  • The Lean Hardware Startup FINANCING #LeanHW www.haxlr8r.com/apply Cyril Ebersweiler Benjamin Joffe