Anatomy of hardware products(all photo copyrights belongs to owner, will check later)
Gut = Electronics littlebits Grove (Seeed) Breakout (Sparkfun) Arduino PCB Prototyping (all photo copyrights belongs to owner, will check later)
Skeleton = Mechanics makeblock openbeam bitbeam laser cut (all photo copyrights belongs to owner, will check later) 3D print
Skin = Almost Anything Fabric Fur Silicone Fabric (all photo copyrights belongs to owner, will check later) Leather
Soul = Software/Firmware Java C# Graphic Assembly Coding(all photo copyrights belongs to owner, will check later) Hybrid
from Idea to Product Crowd Funding mass production Agile Manufacture small batch Quick Prototyping Service engineering open hardware sample toolkits prototype idea(all photo copyrights belongs to owner, will check later)
the ﬁttest survives Unanswered demands trigger mutation by makers Less efficient or unpopular hardware products suspended Valuable open projects get copied and derived Some of them will keep evolve ...and productize ( Mutation and selection diagram by Elembis )
evolution of hardware products Numerous(large base) + Open source(gene inherit) + Maker (mutation) = evolution ?
Product 2.0 Product 1.0 Product 2.0 open hardware, maker movement, crowd-funding Illustration by Christina Ung consumer => maker =>inventor
About Seeed Thanks! twitter/weibo: @seeedstudio mail: email@example.com Since 2008 100+ Employee 800+ SKUwww.seeedstudio.compropagate : cloud manufacture service for small scale innovatorbazaar / warehouse: open hardware arsenal and trading center----------ecosystem----------wish / recipe : maker demand proposal / Application sharingHAXLR8R : Hardware Accelerator for entrepreneur and veteran makershenzhen Maker Faire/ Chaihuo Maker space : introduce maker movement in China
The Makers. Hackers. Academics. Entrepreneurs.
TECHNOLOGY PROTOTYPING COMMUNITIES This time, it’s different FULFILLMENT SOURCING FINANCING COLLABORATION
home appliances smartphones vehicles transportation kitchen appliancessleep monitoring health watches drones clothing This time, it’s different energy biotech 3d printers computers cameras iot neuroscience robots printers self quantified shoes toys video games
Software accelerators are useful and effective
Software accelerators are useful and effectiveHardware accelerators are completely essential
About H.AXLR8R www.haxlr8r.com Brad Feld Nolan Bushnell Dave Merrill Featured in... H.AXLR8R is the first accelerator program for people who hack hardware and make physical products ; San Francisco / ShenzhenJim Newton Bill Warner Mitch Altman
Asking the right questionsWhy are we making this?Who is this for?How will this be used?What features does it need to have (now)?What features does it need to have (later)?What are the legacy requirements?Who’s going to build this?How many do we want to make?What is the budget?What is the timeline?
To boldly go where no man has gone www.haxlr8r.com @haxlr8r beforeBig thanks to all our mentors, alum, partners and friends!
Wholebrain SOStartUpDoes your startup only have half a brain ?
Everyone is born a genius.... Intellectual Real UnrealSensible Sensitive Emotional
...but the process of living de-geniuses us !!
So What..... ? Team ? Product ? Business Plan ? Marketing, Sales, Communication ?
Step 1: Recruit WholebrainTeam facts ideasystems people
Step 2: Create Wholebrain Product Value New ? for Money ? Beautiful ? Reliable ? User- Quality ? Friendly ?
Step 3: Write Wholebrain Business Plan Cash ? Concept ? does it add up ? what’s the big idea ? does it work ? for who, and with who Construction ? Customer ?
Step 4: Establish Wholebrain Metrics Lead Indicators Future Revenue $ Traction (activations) # Profit $ Traction (referrals) # Cust Acquisitions # Til Next Update Wk s Burn Rate $ Team Happiness 1-10 Product Delivery % Customer Happiness 1-10 Cust Aquisition Cost $ Media Coverage $= Retention %Past Lag Indicators
Step 5: Deliver Wholebrain PitchA $600 million market “Imagine a world wherewith only 1 competitor everyone has enough.....” Start Here Step 1 takes 3 weeks, costs $15,000 and My mum loves itdelivers 100 customers
Beware Entrepreneurs ! Entrepreneurs ?StartUp Genome Research