Complementary Activities for Re-organizing a Large Informational Site Run Amok. A presentation given at IA Summit 2010

1. Extending Card Sorting
Complementary Activities for Re-organizing a Large Informational Site Run Amok
Prepared by:
Michael Hawley – VP Experience Design
April 9, 2010

2. Mad*Pow Clients

3. Have you done card sorting?
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4. The Challenge
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5. The Challenge
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6. The Challenge
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7. Card Sorting
“It’s quantitative! It will give us the answer!”
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8. What Is Card Sorting?
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9. Don’t Be Scared…
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10. Common Question: Sorting Versus Finding
Sorting Finding
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11. Common Question: Context
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12. Common Question: Aggregate Data Reflect Different Needs?
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13. Sort These Sitcoms!
Seinfeld I Love Lucy
Friends Arrested Development
Frasier Taxi
Everybody Loves Raymond The Office
The Fresh Prince of Bel Air Night Court
The Simpsons WKRP in Cincinnati
The King of Queens Home Improvement
M*A*S*H Curb Your Enthusiasm
Southpark Happy Days
The Cosby Show That 70's Show
Cheers Who's the Boss
Family Guy Hogan's Heroes
All in the Family Brady Bunch
Scrubs
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14. Did You Use One of These?
Participant 8 Participant 2 Participant 44
• 60's • Friends • Family
• 70's • Family - other • Young and Single
• 80's • Family - kids • 30-Something
• 90's • Animated • 40-Something
• aught's • Work
Participant 23 Participant 37 Participant 9
• Shows I watch/ed regularly • Shows I'm Not Familiar with • Actually Funny
• Popular shows that I do/did or Not a Fan of • Overrated
not watch • Shows for 20-somethings • Snoozer
• Guilty pleasures • A Show and its Spin-Off • Animated
• Classics • Shows with an African- • Classical Programming
• Really Bad Shows American Focus • Not As funny as you think
• Animated Shows
• Shows with a Workplace
Setting
• Older Shows I really Liked
• "Ultra-Family-Type" Shows
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15. Lots to Consider…
Organizational
Strategy
Context Taxonomy User
Content
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16. What We’ve Tried
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17. Free Listing
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18. Focus Group Card Sorting
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19. Proposed Hierarchy Testing (Tree Jack)
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20. Findability Testing (‘FirstClick’ Testing)
Contextual Card Sorting (or ‘FirstClick’ Testing): A New Methodology for Validating
Information Architectures
Wolfson, Bailey, Nall and Koyani 20

21. upa Conference 2008
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22. Research For Facets
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23. Naming Exercises
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24. Delphi Card Sorting
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25. Summary: Extend Card Sorting For Inspiration and Validation
• Free Listing
• Focus Group Card Sorting
• Proposed Hierarchy Validation (TreeJack)
• Findability Testing (FirstClick)
• Research For Facets
• Naming Exercises
• Delphi Card Sorting
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26. Questions?
Want a copy of this presentation?
Drop your card at our booth or
visit us at www.madpow.net
Prepared by:
Michael Hawley – VP Experience Design
April 9, 2010

27. Additional Resources
“Card Sorting - Designing Usable Categories” by Donna Spencer
“Investigation of Applying the Delphi Method to a New Card Sorting Technique” by Celeste Lyn Paul
http://obso1337.org/hci/delphi/IAIProcessGrant2006_Paul.pdf
“Card-Based Classification Evaluation” by Donna Spencer
http://www.boxesandarrows.com/view/card_based_classification_evaluation
“Beyond cardsorting: Free-listing methods to explore user categorizations” by Rashmi Sinha
http://www.boxesandarrows.com/view/beyond_cardsorting_free_listing_methods_to_explore_user_ca
tegorizations
“Card Sorting: Mistakes Made and Lessons Learned” by Sam Ng
http://www.uxmatters.com/MT/archives/000220.php
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