Extending Card Sorting

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Complementary Activities for Re-organizing a Large Informational Site Run Amok. A presentation given at IA Summit 2010

Extending Card Sorting

  1. Extending Card Sorting Complementary Activities for Re-organizing a Large Informational Site Run Amok Prepared by: Michael Hawley – VP Experience Design April 9, 2010
  2. Mad*Pow Clients
  3. Have you done card sorting? 3
  4. The Challenge 4
  5. The Challenge 5
  6. The Challenge 6
  7. Card Sorting “It’s quantitative! It will give us the answer!” 7
  8. What Is Card Sorting? 8
  9. Don’t Be Scared… 9
  10. Common Question: Sorting Versus Finding Sorting Finding 10
  11. Common Question: Context 11
  12. Common Question: Aggregate Data Reflect Different Needs? 12
  13. Sort These Sitcoms! Seinfeld I Love Lucy Friends Arrested Development Frasier Taxi Everybody Loves Raymond The Office The Fresh Prince of Bel Air Night Court The Simpsons WKRP in Cincinnati The King of Queens Home Improvement M*A*S*H Curb Your Enthusiasm Southpark Happy Days The Cosby Show That 70's Show Cheers Who's the Boss Family Guy Hogan's Heroes All in the Family Brady Bunch Scrubs 13
  14. Did You Use One of These? Participant 8 Participant 2 Participant 44 • 60's • Friends • Family • 70's • Family - other • Young and Single • 80's • Family - kids • 30-Something • 90's • Animated • 40-Something • aught's • Work Participant 23 Participant 37 Participant 9 • Shows I watch/ed regularly • Shows I'm Not Familiar with • Actually Funny • Popular shows that I do/did or Not a Fan of • Overrated not watch • Shows for 20-somethings • Snoozer • Guilty pleasures • A Show and its Spin-Off • Animated • Classics • Shows with an African- • Classical Programming • Really Bad Shows American Focus • Not As funny as you think • Animated Shows • Shows with a Workplace Setting • Older Shows I really Liked • "Ultra-Family-Type" Shows 14
  15. Lots to Consider… Organizational Strategy Context Taxonomy User Content 15
  16. What We’ve Tried 16
  17. Free Listing 17
  18. Focus Group Card Sorting 18
  19. Proposed Hierarchy Testing (Tree Jack) 19
  20. Findability Testing (‘FirstClick’ Testing) Contextual Card Sorting (or ‘FirstClick’ Testing): A New Methodology for Validating Information Architectures Wolfson, Bailey, Nall and Koyani 20
  21. upa Conference 2008 21
  22. Research For Facets 22
  23. Naming Exercises 23
  24. Delphi Card Sorting 24
  25. Summary: Extend Card Sorting For Inspiration and Validation • Free Listing • Focus Group Card Sorting • Proposed Hierarchy Validation (TreeJack) • Findability Testing (FirstClick) • Research For Facets • Naming Exercises • Delphi Card Sorting 25
  26. Questions? Want a copy of this presentation? Drop your card at our booth or visit us at www.madpow.net Prepared by: Michael Hawley – VP Experience Design April 9, 2010
  27. Additional Resources “Card Sorting - Designing Usable Categories” by Donna Spencer “Investigation of Applying the Delphi Method to a New Card Sorting Technique” by Celeste Lyn Paul http://obso1337.org/hci/delphi/IAIProcessGrant2006_Paul.pdf “Card-Based Classification Evaluation” by Donna Spencer http://www.boxesandarrows.com/view/card_based_classification_evaluation “Beyond cardsorting: Free-listing methods to explore user categorizations” by Rashmi Sinha http://www.boxesandarrows.com/view/beyond_cardsorting_free_listing_methods_to_explore_user_ca tegorizations “Card Sorting: Mistakes Made and Lessons Learned” by Sam Ng http://www.uxmatters.com/MT/archives/000220.php 27

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